B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeremy Shere
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape. Hosted on Acast. See acast.com/privacy for more information.

  1. قبل يومين

    B2B influence marketing w/ Nick Bennett

    In this episode, host Jeremy Shere welcomes Nick Bennett, the Chief Customer Officer and Co-founder of TACK, a media network and go-to-market firm. Nick shares his journey in B2B marketing, from being a field marketer to co-founding his own company and becoming a LinkedIn influencer. They delve into the nuances of influencer marketing within the B2B space, comparing it to B2C influencer dynamics and discussing effective strategies for leveraging influencers to grow a business. Nick also talks about his upcoming book, 'B2B Influencer Marketing,' which aims to educate on building authentic and impactful marketing campaigns. They discuss how to choose the right influencers, measuring the success of influencer campaigns, and the future opportunities in B2B influencer marketing. Whether you're a marketer or a business owner, this episode offers valuable insights into harnessing the power of influencers to drive meaningful results. Connect with Nick: https://www.linkedin.com/in/nickbennett1/ Check out the book! 00:00 Welcome to the Show 00:14 Introduction to Influencer Marketing 00:51 Guest Introduction: Nick Bennett 01:15 Nick Bennett's Journey 02:02 Nick's Book on B2B Influencer Marketing 03:09 Understanding Influencers in B2B 09:07 How to Work with Influencers 14:28 Finding the Right Influencers 18:03 Successful Influencer Campaigns 27:05 Measuring Influencer Campaign Success 30:19 The Future of Influencer Marketing in B2B 33:01 Conclusion and Contact Information Hosted on Acast. See acast.com/privacy for more information.

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    Creating Impactful Industry Reports on a Budget w/ Lacey Budd

    In this episode of the B2B Content Show, Jeremy Shere interviews Lacey Budd, the Director of Content at Customer.io, about the process and challenges of producing a comprehensive industry report with limited resources. Lacey shares insights into planning, data collection, analyzing product usage, survey data, design, and distribution. She also discusses lessons learned from their first report and improvements made for the second edition, highlighting the importance of internal collaboration and maintaining an engaging narrative in reports. 00:21 The Importance of Industry Reports 01:12 Guest Introduction: Lacey Budd from Customer.io 01:23 Overview of Customer.io and Lacey's Role 02:42 Creating a Comprehensive Industry Report 03:42 Planning and Timeline for Report Creation 04:44 Data Collection and Analysis 06:35 Team Collaboration and Project Management 11:35 Survey Data and Insights 16:25 Challenges and Learnings from Data Analysis 24:22 Design and Presentation of the Report 28:34 Breaking Up the Page with Design Elements 29:03 Learning from Last Year's Report 30:53 Starting with Design Direction 35:44 Internal vs. External Report Creation 40:41 Team Collaboration and Morale 43:00 Distribution Strategy for the Report 45:09 Measuring Report Success 48:11 Valuable Insights for the Audience 50:03 Feedback and Improvements 54:49 Conclusion and Contact Information Hosted on Acast. See acast.com/privacy for more information.

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    Staying on a Prospect's Radar w/ Sally Lechin

    In this episode, host Jeremy Shere sits down with Sally Lechin, the Head of Marketing at Envana, to discuss strategies for staying on a prospect's radar. Sally shares insights into her role, challenges, and strategies for building trust and engaging with prospects in the oil and gas industry. The conversation covers topics such as multi-channel marketing strategies, the importance of LinkedIn, automation and personalization, and the critical role of events in generating leads. Sally also touches on the evolution of Envana from a niche startup to a key player in the sustainability data management space, leveraging technology and deep industry expertise. This episode is a valuable resource for marketers looking to understand the complexities and best practices of nurturing long-term business relationships. 00:00 Introduction and Episode Overview 00:29 Guest Introduction: Sally Lechin from Envana 02:44 Challenges in B2B Marketing 05:27 LinkedIn Strategies for Lead Generation 11:24 Tools and Tech Stack for Marketing 21:51 Event Participation and Building Relationships 25:21 Conclusion and Contact Information Hosted on Acast. See acast.com/privacy for more information.

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    A playbook for joining a new b2b company as a marketing leader w/ Haley Fraser

    Mastering B2B Marketing Transitions: Insights and Strategies with Haley Fraser In this episode of the B2B Content Show, host Jeremy Shere interviews Haley Fraser, the new Director of Brand and Content Marketing at Asimily, a startup focused on securing connected devices. Haley shares her experiences and strategies for successfully transitioning into new roles, especially at leadership levels, within various organizations. Key discussion points include the importance of asking questions, showing genuine curiosity, and gathering crucial feedback to understand new environments. Haley emphasizes building relationships, earning trust, and handling organizational resistance to change. They also cover aligning content marketing projects with business-critical KPIs, balancing immediate wins with long-term strategic impacts, maintaining open communication, and valuing team feedback. For new leaders, Haley advises having a clear playbook, understanding competitors, and staying engaged with key stakeholders. Connect with Haley on LinkedIn for further insights. 00:00 Welcome to the B2B Content Show 00:40 Introducing Haley Fraser 00:59 Understanding Asimily's mission 01:52 Haley's Experience in Content Marketing 04:34 Challenges of Transitioning to a New Role 06:23 Building Connections and Earning Trust 07:49 Gathering Insights from the Organization 10:32 Navigating Conflicting Opinions 11:54 Identifying Areas for Improvement 12:20 Navigating Organizational Change 12:51 Building Relationships and Understanding Decision-Making 14:00 Gathering and Implementing Feedback 15:18 Balancing Priorities and Avoiding Shiny Objects 18:17 Dealing with Resistance and Friction 23:12 Final Advice for New Leaders 24:49 Connecting and Staying in Touch Hosted on Acast. See acast.com/privacy for more information.

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  5. What you can learn from dog training about training and leading people w/ Joanna Bowzer

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    What you can learn from dog training about training and leading people w/ Joanna Bowzer

    If you have a dog, you know that we tend to treat dogs like people. Furry, barking, chewing, slobbering people ... But you know what I mean. We know dogs aren't the same as people, but their behaviors and personalities are so aligned with human behaviors and emotions that we treat them like people. Anyhow, I bring this up because I came across a LinkedIn post the other day about what you can learn from dog training about training and leading people.   The author of that post is my guest today! Joanna Bowzer is director of marketing at ClearVoice, a content production partner for brands of all sizes. The B2B Content Show is brought to you by Connversa, helping busy CEOs and business owners create a month’s worth of difference-making video content in 60 minutes. Hosted on Acast. See acast.com/privacy for more information.

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  6. Writing in your boss's voice w/ Oleksii Klochai

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    Writing in your boss's voice w/ Oleksii Klochai

    I think most B2B marketers would agree that it's important for a company's leaders to be visible on social media, sharing ideas and stories. But most CEOs and other leaders don't have time to write articles and LinkedIn posts and such, and so the task falls to a copywriter, who does some research and, ideally, interviews the CEO and then tries to write something in their voice. The degree to which this process works to produce content that comes across as authentic and impactful depends on the skill of the writer, of course. But it also depends on the collaboration between the writer and the CEO, specifically the degree to which the writer is able to help the CEO articulate their thoughts and shape them into a coherent piece of content.   To explore the ins and outs of this collaboration, my guest is Oleksii Klochai, founder of Wizard on Demand, a content marketing firm for technical products and services. The B2B Content Show is brought to you by Connversa, helping busy CEOs and business owners create a month’s worth of difference-making video content in 60 minutes. Hosted on Acast. See acast.com/privacy for more information.

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  7. Crafting a great elevator pitch w/ Jarie Bolander

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    Crafting a great elevator pitch w/ Jarie Bolander

    In our age of remote everything, the elevator pitch is a bit of an anachronism. When's the last time you pitched an idea in an elevator? But the concept is still relevant and important! If you're in marketing or sales, you need to be able to explain what you offer is a way that's succinct, clear, and compelling ... and do it in about 30 seconds or less. Now, crafting a great elevator pitch isn't exactly quantum theory ... but it's not easy, either! And in fact, according to my guest, many companies struggle to explain what they do and why it matters to non-experts.   Jarie Bolander is many things ... He's head of market strategy at Decision Counsel ... the author of several books, including Story Driven Outreach ... and host of The Entrepreneur Ethos Podcast. The B2B Content Show is brought to you by Connversa, helping busy CEOs and business owners create a month’s worth of difference-making video content in 60 minutes. Hosted on Acast. See acast.com/privacy for more information.

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  8. Re-examining the bottom of the funnel w/ Lashay Lewis & Tas Bober)

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    Re-examining the bottom of the funnel w/ Lashay Lewis & Tas Bober)

    We're all familiar with The Funnel ... We know there's a top of the funnel, a middle, a bottom ... and everything in between. The top is where we just try to make prospects aware that we exist ... And once they're in the funnel, the marketer's job, alongside sales, is to nudge them further along until they're at the bottom, where, presumably, prospects are just about ready to buy ... and we marketers do our part by supplying bottom of the funnel content to help get them over the finish line. But for my guests today, this tidy little picture is maybe a little bit too tidy.   Tas Bober is founder of Delphinium Solutions, an consultancy specializing in landing page strategy for growth-stage SaaS companies ... and Lashay Lewis is founder of Authority Plug, a content marketing advisory firm. The B2B Content Show is brought to you by Connversa, helping busy CEOs and business owners create a month’s worth of difference-making video content in 60 minutes. Hosted on Acast. See acast.com/privacy for more information.

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If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape. Hosted on Acast. See acast.com/privacy for more information.

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