1,000 episodes

Sharing lessons learned from the best content on the internet with B2B marketers.

B2B Growth Sweet Fish

    • Business
    • 4.9 • 397 Ratings

Sharing lessons learned from the best content on the internet with B2B marketers.

    Marketing with ZERO cash

    Marketing with ZERO cash

    In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content. 

    Takeaways:Shift from generic how-to content to more personalized content that connects with your audience.Leveraging personal brands, targeted outreach, and bottom-of-funnel content.Less content at a higher quality and how this strategy has the potential to shape industry culture and allow you to stand out from the crowd.
    Link to Posts:
    The death of how-to content:
    https://www.linkedin.com/posts/brendanhufford_i-just-read-that-2024-is-the-year-of-tactical-activity-7155189893558652929-GdBy?utm_source=share&utm_medium=member_desktop

    Marketing with zero cash:
    https://www.linkedin.com/posts/mary-keough-437824a2_b2bmarketing-activity-7163503864921460736-rChU?utm_source=share&utm_medium=member_desktop

    Unscalable content:
    https://rosssimmonds.com/unscalable-content/

    Connect with us: 

    Benji: https://www.linkedin.com/in/benji-block/

    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

    James: https://www.linkedin.com/in/jamescarbary/

    • 22 min
    Content Systems of a $3 BILLION SaaS Company

    Content Systems of a $3 BILLION SaaS Company

    What if the UNLOCK for your brand is social layering? Could you steal this strategy from a $3 Billion Dollar SaaS Company?

    James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum to discuss.

    This roundtable discussion was hosted at the Sweet Fish Media Creator House.
    To learn more about Sweet Fish Media visit: sweetfishmedia.com

    • 8 min
    Gen Z Takeover of Search and Social

    Gen Z Takeover of Search and Social

    Google's algorithm is placing TikTok videos in position zero for SERP and LinkedIn is growing faster than Instagram. All that and more in this episode of B2B Growth. 

    Discussed in this Episode:

    Tracey Wallace - Contentment Newsletter:
    https://www.gartner.com/en/newsroom/press-releases/2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025

    Lessons from a Podcast that "Flopped": https://www.linkedin.com/feed/update/urn:li:activity:7147325259191353344?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7147325259191353344%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29

    We love to hate on LinkedIn. Audiences and ad dollars keep rolling in:https://www.businessinsider.com/how-linkedin-leveraging-creator-market-drive-business-growth-2024-1

    Connect with us: 

    James: https://www.linkedin.com/in/jamescarbary/

    Alli: https://www.linkedin.com/in/alli-tunell/

    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

    • 26 min
    Are you thinking about “Vanity Metrics” the wrong way?

    Are you thinking about “Vanity Metrics” the wrong way?

    James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum in our first ever B2B Growth Roundtable!

    This discussion was hosted at the Sweet Fish Media Creator House.

    Watch the full discussion now on the B2B Growth YouTube Channel.

    To learn more about Sweet Fish Media visit: sweetfishmedia.com

    • 15 min
    Content Do’s and Don’ts

    Content Do’s and Don’ts

    On this episode, James, Brent, and Alli breakdown the secret to crafting compelling content ideas that captivate your audience's attention and elevate your company's brand.

    Discussed in this Episode:
    Validate content ideas by pitching them to subject matter experts and seeking feedbackCollaborating with SMEs to create content that aligns with the company's goalsTikTok's expansion into longer-form content, potentially disrupting YouTube's dominanceLink to this weeks posts:

    “How do you know if a content idea is good?” by Jess Cook - https://www.linkedin.com/posts/jesscook-contentmarketing_how-do-you-know-if-a-content-idea-is-good-activity-7155929508703780864-BNGI?utm_source=share&utm_medium=member_ios

    How to Tackle Thought Leadership Content Without an Influencer-Level Following by Emilia Korczynska - https://www.linkedin.com/posts/emiliakorczynska_ive-been-seeing-lot-of-content-influencers-activity-7137902633628942337-gCoC?utm_source=share&utm_medium=member_desktop

    TikTok spotted testing 30-minute uploads as it continues to inch into YouTube’s territory by Aisha Malik - https://techcrunch.com/2024/01/24/tiktok-testing-30-minute-uploads-inch-into-youtubes-territory/

    Connect with us:

    James: https://www.linkedin.com/in/jamescarbary/

    Alli: https://www.linkedin.com/in/alli-tunell/

    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

    • 32 min
    Going DARK

    Going DARK

    On this episode, James and Brent talk about “dark social” and what that means for marketers in the B2B space. As companies start investing in dark social efforts, will B2B hop on this trend, or be left behind yet again? Is it even something worth pursuing, given the lack of measurable data (which B2B LOVES). We also explore platform fatigue and what this means for social media managers and brands. Do you just focus on a few channels and do them well, or try to hit every new media platform there is?

    Discussed in this Episode:Marketing predictions“Dark social” and how it will affect B2BBrand engagement in dark socialSocial media overload and its impact on marketing strategiesContent creation and consistency for B2BConnect with us:

    James: https://www.linkedin.com/in/jamescarbary

    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

    • 37 min

Customer Reviews

4.9 out of 5
397 Ratings

397 Ratings

Dylan Ciaccio ,

This is the way.

If you're growing a B2B company, this podcast is how to have a deep and wide understanding of the ecosystem you're living in. I especially love the episodes on Content Marketing, something that B2B marketers need to improve. And when they do interviews, you know they've done their research (unlike many many podcasts that ask super basic questions). This is THE B2B podcast.

BiggyDn'THEGang ,

Thoughtful, Quality Content

Very much worth your time!

FloppityHA ,

Terrible show from a terrible company

Save yourself the trouble of listening to these grifters and listen to a decent business podcast like Make it Happen Mondays or the MarTech Podcast. The only reason B2B Growth has ever made it onto the podcast charts is because they paid to manipulate them (and they paid for fake reviews). Sweet Fish has lost more than 50 clients this year, so it’s hardly worth sitting around and listening to their CEO think out loud on a bad show. The company’s “service” is terrible, their podcasts are bad, and they treat clients and employees like problems to be solved. This show and the company are dying a slow death. Stay away.

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