B2B Marketing: Tomorrow's Best Practices... Today

Leadtail
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B2B Marketing: Tomorrow's Best Practices... Today

There’s a dirty little secret in B2B marketing… are you ready to hear it? You can’t win relying on “best practices” alone. In this podcast series, we talk with senior B2B marketers who trust their gut, shrug off the conventional wisdom, and bring a fresh POV to their company and their customers. If you’re looking for ways to zig when everyone else is zagging, this is the series for you.

  1. 29 DE FEV.

    Transform Your Buyer's Journey | Omer Gotlieb, Salespeak.ai

    Join Omer Gotlieb, CEO and Co-Founder of Salespeak.ai, as he shares how to transform your buyer's journey and create a valuable experience for both buyers and clients in the B2B industry. Learn how to enhance your business and stand out from the competition by crafting a personalized and effective journey for your target audience. Watch now to take your sales game to the next level! ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____

    34min

  2. 16 DE FEV.

    The Human Touch: Integrating AI for Enhanced B2B Marketing Connections

    Join Bryan Kramer in this discussion with Kimberly Storin, Chief Marketing Officer at Zayo Group, and Marla Schilling, Senior Manager of Brand and Content Strategy at Zayo Group, as they explore the intersection of B2B, AI, and marketing. Gain valuable insights into adopting AI tools, fostering trust within your team, and keeping human connections central to your marketing strategy in the age of AI everywhere.

    35min

  3. 25 DE JAN.

    B2B Marketing Strategies for 2024 and Beyond | Donovan Neale-May, CMO Council

    Join us in this enlightening conversation with Donovan, a visionary leader from the CMO Council, as he shares his profound insights on the evolution and future of B2B marketing. In this interview, we talk to Donovan about how B2B marketing has changed and how to be successful as a B2B marketer in 2024. Donovan and Bryan cover topics like: The importance of experiential knowledge and insights The challenges and strategies for fostering effective collaboration between marketing and sales teams The roles of generative AI in marketing operations and strategies in 2024 and beyond Show Notes: 00:00 Intro 00:50 What is the CMO Council? 06:23 Has the CMO role fundamentally shifted in the digital age? 10:38 What are the main challenges between marketing and sales? 20:31 Only 22% of CMOs believe their CFO is very willing to collaborate 25:35 Can Generative AI help with the frictions between sales, marketing and finance? 30:00 Conclusion

    31min

  4. 14/12/2023

    Making AI your Copilot in B2B Marketing | Clare Dorrian

    AI has changed B2B marketing throughout 2023, and Clare Dorrian wants marketers to use it to empower their teams. Clare Dorrian, CMO at SugarCRM, joins host Bryan Kramer to discuss the new wave of Generative AI; how it can be used in combination with your marketing and sales teams to stand out, how it can eliminate busy work from our day-to-day, common pitfalls, and why the importance of human connection and originality of hand-crafted messages and narratives are not going away anytime soon. --- Timestamps: 00:00 Coming up in this interivew... 00:49 Intro 01:56 How has AI impacted how marketers approach their work? 08:32 Where is the line for the use of generative AI? 12:45 How does a CRM marketing leader see GenAI helping in personalization? 18:46 When does AI and Automation get creepy? 22:10 What does AI mean for marketer's skillsets? 26:18 What are the implications for AI in content creation? 28:50 How does Clare stay connected with her friends and family as a British Ex-Pat?

    32min

  5. 26/10/2023

    The AI Revolution in B2B Marketing: Strategies for Success | Isabelle Guis

    Isabelle Guis, a marketing expert, CEO, CMO, and lecturer, shares her experiences and insights into the world of B2B marketing and AI. Join our host Bryan Kramer, author of There is No B2B or B2C: It's Human to Human, as they dive into the conversations and questions that marketers are exploring in the age of AI, from data privacy to generative AI and its applications. ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____ 00:00 Introductions

    29min

  6. 12/10/2023

    The Power of Human-Centric B2B Marketing Strategies | Mariana Cogan

    Discover the transformative power of human-centric marketing strategies in the B2B world as we chat with Mariana Cogan. Drawing on her diverse experiences, including a multicultural background from Mexico to Japan, Mariana emphasizes the need to treat B2B customers as human beings. Explore the ways to personalize marketing initiatives and leverage technology to enhance human connections and learn how Mariana is bridging the gap between technical products and personal connections in B2B marketing. ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____ 00:00 Introductions

    23min

  7. 14/09/2023

    Navigating the Intersection of Marketing Strategy, Tactics, and Culture in the AI Era | Alex Ortiz

    In this engaging interview with Alex Ortiz, we explore the dynamic relationship between marketing strategy, tactics, and organizational culture, all within the context of the rapidly evolving AI landscape. Discover why a balanced approach is crucial for success in modern marketing, and gain valuable insights on how AI is shaping the future of the industry. ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____ 00:00 Intro 00:54 How Experience As a Mechanical Engineer Led to Being a Marketing Leader 02:50 The Importance of Identity in Alex's Approach 6:59 What Every Startup CEO Should Know About Marketing 13:21 Great Marketing Takes a Village 19:25 What is the Next Phase of AI? 25:33 Outro

    26min

  8. 11/05/2023

    Why Video Needs to be Part of Your B2B Social in 2023 | Beth Forester, VP of Marketing, Animoto

    In this video, Beth Forester, VP of Marketing at Animoto, provides a compelling reason why your company needs to start using video in your B2B social efforts in the next few years. Beth discusses the importance of video content, how video content can help sell leads and drive more traffic to your website, and how video content can help create a better internal communication experience. If you're not using video in your marketing strategy yet, you're missing out on an incredible opportunity. In this video, Beth Forester from Animoto shares why video is the future of marketing and how you can start using video today to improve your business. ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____ 00:00 Intro 01:23 What's the Best Way to Market a Product Like Animoto? 02:44 What Kind of Challenges do Your Users Have With Creating Video? 03:31 How are Small and Medium-Sized Businesses Using Video in 2023? 05:19 How do You Create Great Quality Video With Speed? 07:24 How can Video Help Humanize Your Brand? 08:54 How do Internal Video vs. External Video Influence One Another? 10:36 What Are The Best Ways to Create Authentic Video Content in B2B Social? 13:01 Does B2B Have a Place on YouTube? 14:13 What Kind of Video Should B2B Focus on in 2023 or Beyond? 17:31 What Would You Suggest People Start Their Video Strategy? 20:03 Beth Forester's favorite Subject for Photography

    23min
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Sobre

There’s a dirty little secret in B2B marketing… are you ready to hear it? You can’t win relying on “best practices” alone. In this podcast series, we talk with senior B2B marketers who trust their gut, shrug off the conventional wisdom, and bring a fresh POV to their company and their customers. If you’re looking for ways to zig when everyone else is zagging, this is the series for you.

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