67 episodes

Welcome to the Mindset & Marketing podcast with Matthew Toman & Sharon Kirkpatrick from Bankhouse Media and The Mindset & Marketing Academy.

Mindset & Marketing with Matthew Toman & Sharon Kirkpatrick Matthew Toman & Sharon Kirkpatrick

    • Education
    • 5.0 • 3 Ratings

Welcome to the Mindset & Marketing podcast with Matthew Toman & Sharon Kirkpatrick from Bankhouse Media and The Mindset & Marketing Academy.

    The Cost Of Constant Approval: How People Pleasing Holds You Back

    The Cost Of Constant Approval: How People Pleasing Holds You Back

    In this episode, your hosts Matthew Toman and Sharon Kirkpatrick dive deep into the world of people-pleasing and unpack how this habit could be quietly holding you back. We'll look at some pretty eye-opening stats: 56% of women and 42% of men see themselves as people pleasers, and a whopping 92% of us show at least one people-pleasing trait. It’s clear that trying to make everyone happy is a common struggle, but what’s the real cost? We’re here to explore why always putting others first can lead to stress, burnout, and living a life that’s more about others than yourself. Expect to hear some personal stories and expert advice that shed light on just how widespread this issue is.

    We also get into the nitty-gritty of how to start saying no, setting boundaries, and putting your own needs first. It’s all about small, manageable changes that can make a big difference in how you feel and live. We'll share tips and tricks for those of you who find it tough to push back, feel guilty about setting limits, or rely too much on others’ approval. If you’re ready to steer your life in a direction that feels right for you, don’t miss this episode!



    ✅Connect with Matthew:👉https://mindsetandmarketingacademy.com/👉https://bankhousemediagroup.com/👉https://www.instagram.com/matthewtoman/👉https://www.facebook.com/matthew.toman👉https://theevolutionofsuccess.com/👉https://www.bankhousemedia.ie/

    • 59 min
    The Art of Marketing Spend: Strategies for Maximizing Your ROI

    The Art of Marketing Spend: Strategies for Maximizing Your ROI

    In this episode, your hosts Matthew Toman and Sharon Kirkpatrick discuss the critical role of marketing spend in business growth, emphasizing its importance as an investment rather than just an expense. We explore a variety of marketing channels, including social media, content creation, and influencer marketing, offering practical advice on effectively allocating a marketing budget. We share a lot of personal stories and expert tips for entrepreneurs looking to enhance their marketing strategies. We stress the importance of assessing the return on investment from various marketing strategies to ensure that expenditures contribute positively to business growth.

    Additionally, the episode covers the practical aspects of creating and managing a marketing budget, focusing on the unique challenges faced by small businesses. We advocate for a strategic approach to budgeting that comprehensively covers different marketing activities. We discuss the necessity of continuous promotion and marketing to attract new customers and sustain business growth, emphasizing realistic budget setting and understanding marketing as an integral part of business overheads. So if you’re a business owner looking for the smartest way to allocate your marketing budget, you don’t want to miss this episode.

    ✅Connect with Matthew:
    👉https://mindsetandmarketingacademy.com/
    👉https://bankhousemediagroup.com/
    👉https://www.instagram.com/matthewtoman/
    👉https://www.facebook.com/matthew.toman
    👉https://theevolutionofsuccess.com/
    👉https://www.bankhousemedia.ie/

    More related tags: Marketing Budget Planning, Strategic Budget Allocation, ROI on Marketing, Small Business Marketing, Marketing Investment, Continuous Promotion, Business Growth Tactics, Social Media Strategy, Influencer Marketing Insights, Content Creation Tips, Realistic Budget Setting, Marketing as Overhead, Marketing Channel Optimization, Effective Marketing Techniques, Marketing Strategy Insights, Entrepreneur Marketing Guide, Maximizing Business Potential, Marketing Return Analysis, Digital Marketing Essentials, Marketing Expense Management, Business Expansion Strategies, Marketing Advice for Entrepreneurs, Engaging Marketing Discussion, Practical Marketing Solutions, Understanding Marketing Costs, Budgeting for Marketing, Marketing Efficiency, Enhancing Business Visibility, Marketing Resource Allocation, Profitable Marketing Approaches.


    #MarketingBudgetPlanning, #StrategicBudgetAllocation, #ROIOnMarketing, #SmallBusinessMarketing, #MarketingInvestment, #ContinuousPromotion, #BusinessGrowthTactics, #SocialMediaStrategy, #InfluencerMarketingInsights, #ContentCreationTips, #RealisticBudgetSetting, #MarketingAsOverhead, #MarketingChannelOptimization, #EffectiveMarketingTechniques, #MarketingStrategyInsights, #EntrepreneurMarketingGuide, #MaximizingBusinessPotential, #MarketingReturnAnalysis, #DigitalMarketingEssentials, #MarketingExpenseManagement, #BusinessExpansionStrategies, #MarketingAdviceForEntrepreneurs, #EngagingMarketingDiscussion, #PracticalMarketingSolutions, #UnderstandingMarketingCosts, #BudgetingForMarketing, #MarketingEfficiency, #EnhancingBusinessVisibility, #MarketingResourceAllocation, #ProfitableMarketingApproaches.

    • 56 min
    How To Upgrade Your Morning Routine

    How To Upgrade Your Morning Routine

    In this episode, your hosts Matthew Toman and Sharon Kirkpatrick explore the transformative power of upgrading your morning routine. Perfecting the start of your day is not just about setting an alarm or choosing the right breakfast; it's about creating a series of intentional habits that prime you for success in all areas of life. We delve into the key components of a dynamic morning routine—from the benefits of meditation and journaling to the impact of physical exercise and a nutritious breakfast. Our discussion includes practical tips for tailoring your morning to fit your personal goals and lifestyle, ensuring you begin every day with purpose and energy.



    We also examine the psychological and physical benefits of a structured morning routine, highlighting how these habits can improve mental clarity, increase productivity, and boost overall well-being. Whether you're looking to overhaul your current routine or just make some minor tweaks, tune in to learn how to craft a morning that sets the tone for a successful day.



    ✅Connect with Matthew:
    👉https://mindsetandmarketingacademy.com/
    👉https://bankhousemediagroup.com/
    👉https://www.instagram.com/matthewtoman/
    👉https://www.facebook.com/matthew.toman
    👉https://theevolutionofsuccess.com/
    👉https://www.bankhousemedia.ie/



    More related tags: Morning Routine Tips, Wellness Strategies, Productivity Boosting Techniques, Mental Clarity Practices, Physical Exercise Benefits, Nutritious Breakfast Ideas, Meditation Benefits, Journaling for Success, Tailored Morning Routines, Lifestyle Optimization, Expert Wellness Insights, Behavioral Science Findings, Daily Habit Formation, Energy Boosting Routines, Effective Morning Habits, Goal-Oriented Mornings, Mindfulness Practices, Morning Routine Science, Personal Development Tips, Healthy Morning Habits, Routine Personalization, Morning Productivity, Well-Being Enhancement, Morning Routine Transformation, Habit Tracking, Success Mindset Strategies, Morning Motivation Techniques, Personal Achievement Tips, Routine Structure Importance, Starting the Day Right.



    More related tags: #MorningRoutineTips #WellnessJourney #BoostProductivity #MentalClarity #PhysicalWellness #HealthyBreakfast #MeditationDaily #JournalingHabits #CustomRoutines #LifestyleGoals #WellnessExperts #ScienceOfWellness #HabitBuilding #EnergyBoost #MorningHabits #GoalSetting #MindfulnessMatters #ScienceOfSuccess #PersonalGrowth #HealthyHabits #PersonalizeYourDay #ProductiveMornings #EnhanceWellbeing #TransformYourMorning #TrackHabits #SuccessMindset #MorningMotivation #AchievementUnlocked #StructuredRoutine #StartTheDayRight

    • 50 min
    How To Master The Art Of Lead Generation

    How To Master The Art Of Lead Generation

    In this episode, your hosts Matthew Toman and Sharon Kirkpatrick dive into the absolute lifeblood of any successful business: lead generation. Understanding your lead generation strategy is crucial for several reasons—it allows you to assess whether your leads are converting, forecast potential earnings, identify areas needing improvement, and set realistic sales targets. We cover essential metrics such as tracking the number of leads per month and year, and the percentage of leads that you convert into customers. Our episode features expert tips on following up with your leads and the importance of persistence, highlighting that it often takes about eight interactions to make a sale and even more with cold leads.

    This episode also offers valuable insights into the benefits of using a Customer Relationship Management (CRM) system to enhance visibility and efficiency in handling leads. We discuss the significance of varied and personalized follow-up strategies, the critical role of feedback from clients, and the importance of tracking every aspect of the lead journey to optimize future strategies. With a focus on identifying trends in successful deals and losses, perfecting objection handling, and maintaining consistent messaging and processes in sales calls, we ensure your team is well-equipped to meet customer preferences. Tune in to transform these insights into actionable strategies for more leads that will propel your sales forward.


    ✅Connect with Matthew:
    👉https://mindsetandmarketingacademy.com/
    👉https://bankhousemediagroup.com/
    👉https://www.instagram.com/matthewtoman/
    👉https://www.facebook.com/matthew.toman
    👉https://theevolutionofsuccess.com/
    👉https://www.bankhousemedia.ie/


    More related tags: Lead Management Essentials, Sales Strategy Insights, CRM Benefits, Close Win Ratios, Lead Tracking Techniques, Effective Follow-Up Practices, Cold Lead Conversion, Sales Team Training, Real-World Sales Stories, Actionable Sales Tips, Personalized Sales Approaches, Sales Call Optimization, Lead Source Analysis, Sales Forecasting Methods, Enhancing Lead Visibility, Sales Objection Handling, Client Feedback Importance, Identifying Sales Trends, Quick Response Benefits, Multi-Touchpoint Strategy, Maximizing Lead Conversion, Sales Target Setting, Practical Lead Management, Streamlined Sales Processes, Customer Engagement Tactics, Optimizing Sales Performance, Sales Insights, Business Growth Strategies, Understanding Lead Dynamics, Marketing Fundamentals, Digital Marketing Strategies, Content Marketing Tips, Social Media Engagement, Email Marketing Tactics, B2B Marketing Strategies, Lead Generation Techniques, Marketing ROI Improvement, Conversion Rate Optimization, Online Marketing Trends

    #LeadManagementEssentials, #SalesStrategyInsights, #CRMBenefits, #CloseWinRatios, #LeadTrackingTechniques, #EffectiveFollowUpPractices, #ColdLeadConversion, #SalesTeamTraining, #RealWorldSalesStories, #ActionableSalesTips, #PersonalizedSalesApproaches, #SalesCallOptimization, #LeadSourceAnalysis, #SalesForecastingMethods, #EnhancingLeadVisibility, #SalesObjectionHandling, #ClientFeedbackImportance, #IdentifyingSalesTrends, #QuickResponseBenefits, #MultiTouchpointStrategy, #MaximizingLeadConversion, #SalesTargetSetting, #PracticalLeadManagement, #StreamlinedSalesProcesses, #CustomerEngagementTactics, #OptimizingSalesPerformance, #SalesInsights, #BusinessGrowthStrategies, #UnderstandingLeadDynamics, #MarketingFundamentals, #DigitalMarketingStrategies, #ContentMarketingTips, #SocialMediaEngagement, #EmailMarketingTactics, #B2BMarketingStrategies, #LeadGenerationTechniques, #MarketingROIImprovement, #ConversionRateOptimization, #OnlineMarketingTrends

    • 59 min
    Think It, Achieve It: The Truth About Manifestation

    Think It, Achieve It: The Truth About Manifestation

    In this episode, join hosts Matthew Toman and Sharon Kirkpatrick as we dive into the world of manifestation, getting real about how it's not just magical thinking but a legit game-changer in how we achieve our dreams. We chat about how 90% of what we do is driven by our sneaky subconscious and how getting this part of our brain on board with our goals is key to making things happen.



    We share our own rollercoaster rides, from financial pits to professional peaks, showing how setting sights on what you really want and going for it can flip the script. We debunk the fluffy myths around manifestation, bringing it down to earth with stories of personal breakthroughs and the steps we took to get there. It's all about mixing that positive thinking with some serious action. So join us as we break down how to turn those big dreams into your reality, with a healthy dose of laughs and lessons learned along the way.



    ✅Connect with Matthew:👉https://mindsetandmarketingacademy.com/👉https://bankhousemediagroup.com/👉https://www.instagram.com/matthewtoman/👉https://www.facebook.com/matthew.toman👉https://theevolutionofsuccess.com/👉https://www.bankhousemedia.ie/

    • 52 min
    Take The Digital Leap And Go Online With Your Business

    Take The Digital Leap And Go Online With Your Business

    In this episode with hosts Matthew Toman and Sharon Kirkpatrick, we dive into the world of taking your business online, exploring the big why's and how's of making the digital leap. We break down the reasons behind moving your venture into the digital realm—reaching a wider audience, slashing overhead costs, and selling anytime, anywhere. Using straightforward examples, we show how various businesses, from retail stores to coaching services, can thrive online. Whether it's setting up an e-commerce shop, offering services through Zoom, or creating online courses, we guide you through turning traditional operations into digital successes.

    With practical tips on improving delivery times and understanding that 88% of customers research before buying, this episode arms you with the essentials to confidently take your business digital. Join us as we map out the steps to expand your reach, enhance efficiency, and secure your business's future in the online world.



    ✅Connect with Matthew:

    👉https://mindsetandmarketingacademy.com/

    👉https://bankhousemediagroup.com/

    👉https://www.instagram.com/matthewtoman/

    👉https://www.facebook.com/matthew.toman

    👉https://theevolutionofsuccess.com/

    👉https://www.bankhousemedia.ie/



    More related tags: 

    digital transformation, online business strategies, e-commerce success, virtual coaching tips, online course creation, marketing digital products, optimizing online presence, customer engagement online, competitive advantage online, leveraging technology for business, navigating digital challenges, product photography and descriptions, fast delivery solutions, understanding consumer behavior, creating a standout online brand, adapting to digital sales, tech tools for entrepreneurs, automation in business, scaling business online, customer service in the digital age, unique value proposition online, online market research, customer feedback and analytics, social media for business growth, SEO for online businesses, online payment systems, cybersecurity for small businesses, engaging online content, building online communities, digital networking strategies, e-commerce platform selection, online advertising strategies, cross-platform marketing, remote team management, digital product innovation, sustainable online business.



    #digitaltransformation, #onlinebusinessstrategies, #ecommercesuccess, #virtualcoachingtips, #onlinecoursecreation, #marketingdigitalproducts, #optimizingonlinepresence, #customerengagementonline, #competitiveadvantageonline, #leveragingtechnologyforbusiness, #navigatingdigitalchallenges, #productphotographyanddescriptions, #fastdeliverysolutions, #understandingconsumerbehavior, #creatingastandoutonlinebrand, #adaptingtodigitalsales, #techtoolsforentrepreneurs, #automationinbusiness, #scalingbusinessonline, #customerserviceinthedigitalage, #uniquevaluepropositiononline, #onlinemarketresearch, #customerfeedbackandanalytics, #socialmediaforbusinessgrowth, #SEOforonlinebusinesses, #onlinepaymentsystems, #cybersecurityforsmallbusinesses, #engagingonlinecontent, #buildingonlinecommunities, #digitalnetworkingstrategies, #ecommerceplatformselection, #onlineadvertisingstrategies, #crossplatformmarketing, #remoteteammanagement, #digitalproductinnovation, #sustainableonlinebusiness

    • 59 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

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