Be you Brand - The Podcast

Ati Grinspun
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Be you Brand - The Podcast

Be you Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact . If you are ready to stop the doubt, and fear of being too much , not enough, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, beyond your wildest dreams, this show is for you. With actionable strategy and tactics to help you not only move, but achieve massive success at building your personal brand, while being more of who you already are, I’m here to help you BE. YOU. 100% cause, you are the brand my friend. Going from world champion flair bartender to portrait photographer to personal branding photographer to coaching 100’s of women building profitable brands, Ati will tell it like it is, drop a few f bombs in the meantime and get you into action. Welcome to the be you brand podcast

  1. 2 DAYS AGO

    59. Guilt-Free Holidays: A CEO's Guide to Enjoying Time Off While Maintaining Business Momentum

    SHOW DESCRIPTION Learn how to navigate the holiday season as a business owner without guilt or stress. In this episode, Ati shares practical strategies and mindset tools to help you take time off while maintaining your business momentum. Perfect for entrepreneurs struggling with work-life balance during the holiday season. CONNECT WITH ATI Ready to build a personal brand you are proud of:Free: ✏️Take the profitable personal brand quiz and get your immediate next step to become profitable https://atigrinspun.com/quiz/   Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE   Looking to Stand out ( on and off social media) get the Stand out Masterclass HERE   📲Book  a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   Connect with me: Instagram:   / ati.grinspun Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs   RESOURCES MENTIONED The Eisenhower Matrix: Decision-making tool for task prioritization See photo HERE  Tapping Solution App (Free meditation and tapping tool)  Highest Self Highest Income Program:https://beyoubrandacademy.podia.com/1acda14e-f196-4342-8cd8-2629a6780443 Binaural Beats (Available free on YouTube, just search binaural beats and listen with headphones) Episode 55: Do, Delete, Automate, Delegate EPISODE HIGHLIGHTS Why entrepreneurs struggle with taking time off during holidays How to use the Eisenhower Matrix for holiday business planning The power of tapping for managing holiday stress and business anxiety Making decisions from a CEO mindset instead of guilt Practical strategies for maintaining business momentum while taking time off KEY TAKEAWAYS The importance of making conscious decisions about your holiday schedule based on your values How to effectively prioritize tasks using the Eisenhower Matrix (Important/Urgent framework) Using emotional freedom technique (tapping) to manage guilt and anxiety about taking time off The value of modeling work-life balance for your clients and audience QUOTABLE MOMENTS "Nobody got in business to be a slave to their business." - Ati Grinspun "You are the only one that knows what you want to do during the holidays. Nobody on the internet, not me, not anybody can tell you what the right thing is to do." - Ati Grinspun EPISODE TIMESTAMPS 00:00 - Introduction and holiday business challenges 02:21 - The importance of year-end planning 04:38 - Making decisions as a business owner 07:00 - Strategic planning for the holiday season 09:21 - Using the Eisenhower Matrix 13:32 - Introduction to tapping technique 20:17 - Juggling business and pleasure 24:52 - Closing thoughts and holiday wishes ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

    36 min

  2. DEC 17

    58. Giving Yourself Permission To Pivot & Being Visible with Chardét Ryel

    Ready to build a personal brand you are proud of: ✏️FREE: Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   📲Book  a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs   EP 58: Giving yourself the permission to pivot and be seen. In this episode, I am  joined by Chardét Ryel, a wellness entrepreneur, visibility mentor, and behavior change specialist. Chardét shares her journey of pivoting in her career, from starting as a wellness entrepreneur to becoming a visibility and marketing coach, and how the pandemic helped shape her path.   EPISODE HIGHLIGHTS Why having fewer Instagram followers might actually be better for your business The surprising truth about comparison and how to overcome it How to build real visibility that converts (hint: it's not what you think!) The unexpected connection between behavior change and business success Real talk about pivoting in business and why it's never too late to change direction About the guest: Chardét Ryel is a wellness entrepreneur, visibility mentor and behavior change specialist with 11 years of experience helping people feel women show up boldly. She is also the host of the top-ranked podcast Feel Good Nakd.    Connect with Chardét Ryel Website: www.chardetryel.com Email: team@chardetryel.com Facebook/Instagram: @chardetryel   17 Ideas to Get Clients without Ads or Instagram freebie: https://chardetryel.com/oguide-17-ideas-to-get-clients-without-socials   ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

    38 min

  3. NOV 26

    57.What platform you should focus on right now.[to maximize growth]

    57. What platform you should focus on to grow your brand right now? "F*ck being everywhere. Be where your people are." - Ati Grinspun ----more---- Get your ticket for Be you Brand live 2025 At the lowest it will EVER be. Tix go on sale Thanksgiving day! head to https://atigrinspun.com/beyoubrandliveevent/ And get your tickets for you and a bestie! See you in September ! ----more---- Ready to stop spreading yourself thin on social media? In this episode, we're diving deep into why trying to be everywhere is killing your brand momentum. Get ready for some real talk about picking your power platform and showing up like the queen you are. THE JUICY BITS BE YOU BRAND is officially trademarked! 🎉 The costly mistake that's killing your social media momentum Your perfect platform strategy (spoiler: it's simpler than you think) The hidden truth about content creation Why quality beats quantity every damn time TIMESTAMPS 00:00 - Pop the champagne: We're trademarked! 06:02 - Who's your person? (And where do they hang?) 11:23 - Quality content that converts 14:03 - Your platform power play ACTION STEPS Get clear on where your ideal clients truly hang out Audit your current content (is it serving or just existing?) Pick ONE platform to dominate Show up consistently where it matters Build genuine relationships over vanity metrics QUOTABLE MOMENTS "Stop trying to be everywhere and start being somewhere that matters." "Your brand deserves more than half-assed content across ten platforms." "Quality over quantity isn't just a saying - it's your ticket to success." Ready to build a personal brand you are proud of: ✏️Take the profitable personal brand quiz  https://atigrinspun.com/quiz/ 📲Book  a discovery call with Ati for the Be You Brand Academy , 1:1 intensives, and more https://calendly.com/atigrinspun/discoverychat Connect with ATI (ME!): Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs   #PersonalBranding #SocialMediaStrategy #IdealClient #ContentCreation #PlatformSelection #Omnipresence #QualityContent #MarketingTips #Solopreneurs #BusinessGrowth

    15 min

  4. NOV 15

    56. Navigating your marriage an it's Impact on biz success w/ Julie Tran

    56. Navigating your marriage and its Impact on biz success w/ Julie Tran In this episode, Ati sits down with Julie Tran, a marriage coach for women entrepreneurs, coaches, and healers, to discuss the crucial role that a supportive marriage plays in business success. Episode Highlights: Why having a supportive partner is crucial for entrepreneurial success How personal growth in marriage translates to business growth The INSPIRE method for better communication with your spouse Understanding the connection between relationship health and business performance Strategies for maintaining intimacy while running a business How to create a safe space for open communication with your partner Key Takeaways: Your relationship can either be "the wind beneath your wings or chains holding you back" Personal growth in marriage affects your ability to show up authentically in business The importance of expressing feelings without placing blame How to inspire support from your partner rather than trying to control them Creating harmony at home leads to better business performance Guest Info: Julie Tran Marriage Coach for women entrepreneurs, coaches, and healers Creator of the INSPIRE method Specializes in helping high-achieving women create thriving marriages Resources Mentioned: Julie's Facebook Group: "Thriving Marriages for Heart-Led Women Entrepreneurs" HERE  12-week group coaching program: "Inspire Him" , get more info HERE  Connect with Julie: Instagram: @leadwithjulietran Quotable Moments: "Your highest ROI is in your marriage." - Julie Tran "When your relationship isn't in harmony, you carry that heaviness with you and try to put on a happy face. It doesn't feel authentic." - Julie Tran "Everything starts at home." - Ati Grinspun Did you enjoy this episode? Don't forget to: Leave a review Share on social media Subscribe to the podcast Take the Profitable Personal Brand Quiz at attigreenspan.com/quiz ----more----Connect with Ati: Ready to build a personal brand you are proud of:   ✏️Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   📲Book  a discovery call with Ati for the Be You Brand academy, 1:1 intensives, and more https://calendly.com/atigrinspun/discoverychat   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

    37 min
  5. 55: Do, Delete, Delegate: Simplifying Business + A Content Hack for Always Feeling Inspired

    OCT 29

    55: Do, Delete, Delegate: Simplifying Business + A Content Hack for Always Feeling Inspired

    In this episode of Be You Brand Podcast, I take you on a walk with me as I share insights on a major up-level I've been experiencing since our annual Be You Brand Live event. I’m diving deep into what alignment looks like for me right now—embracing spaciousness, quality, and authenticity in both life and business. This episode explores my journey of evaluating each part of my business, identifying areas to simplify with the “Do, Delete, or Delegate” method, and focusing on what feels truly aligned. Plus, I’ll share my favorite content creation hack to help you stay inspired and keep your ideas flowing. If you’re feeling stretched thin or struggling to stay inspired, this episode is for you.       Key Takeaways and Timestamps: [1:20] Embracing Spaciousness and Authenticity Discover how creating more space in both life and business can transform your approach. Learn why aligning life and work can lead to more fulfillment. [4:30] The Shift in Content Production Hear why I made changes to how I produce the podcast and how reconnecting with my purpose is shaping what I share. If you’re feeling disconnected from your content, this part is for you. [9:00] The Power of “Do, Delete, or Delegate” Want a game-changing approach to simplify your business? Find out how applying this method has allowed me to streamline and refocus. [12:45] Inspired Content Creation Hack Looking for a way to stay inspired and avoid content burnout? I’ll share my top hack that keeps me in a creative flow—even on busy days. [18:00] Planning for a Powerful 2025 As we head into the new year, it’s time to set intentions that align with your vision. Tune in to hear my approach to making next year your best yet.     Ready to build a personal brand you are proud of? 🌟 Join the Ultimate Personal Branding BootCamp Live, November 11-15 $17. ✏️ Take the Profitable Personal Brand Quiz 📲 Book a Discovery Call with Ati to learn more about the Be You Brand Academy, 1:1 intensives, and more!     Connect with Me: Instagram: ati.g.branding Website: atigrinspun.com Personal Branding Strategies for Female Entrepreneurs: Join our FB Community

    21 min
  6. 54. Stop Marketing, Start Strategizing: The Hidden Reason Your Brand Isn’t Converting

    OCT 24

    54. Stop Marketing, Start Strategizing: The Hidden Reason Your Brand Isn’t Converting

    In this episode, I break down why most entrepreneurs are building their brands backwards and reveal my strategy-first framework that will transform how you show up in your business. If you're tired of creating content that doesn't convert and ready to build a brand that attracts your ideal clients, this episode is for you. TIME STAMPS:  [2:13] The costly mistake that's keeping you stuck in the visibility hamster wheel  [5:47] Unlock the secret to making your offers irresistible to your ideal clients [8:32] Discover why your messaging isn't landing (even though your content is great)  [12:15] The three crucial phases every profitable brand must go through  [15:43] How to know if you're building your brand backwards [18:26] The strategy shift that will make marketing feel effortless  [22:10] Your roadmap to becoming known for the right things KEY TAKEAWAY: Stop throwing spaghetti at the wall with your marketing. Your brand strategy must come before your social media presence, website, or marketing plans. When you do this internal work first, everything else falls into place. Ready to build a personal brand you are proud of:  🔥Join the 5 day Ultimate Personal Branding bootcamp : https://atigrinspun.com/brandingbootcamp/ ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/  📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: /ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs     YOU TUBE: 🔔 Subscribe for more great content: /@ati.g.branding ▶️ Recommended for you: Episode 5: No F*cks Given: The Unapologetic Mindset for Personal Branding    🔥Ready to build a personal brand you are proud of:  Take the profitable personal brand quiz https://atigrinspun.com/quiz/  🔥Work with us, Inquire about the Be you Brand academy https://atigrinspun.com/contact/ Follow Ati! Instagram: /ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: /personalbrandingforwomenpreneurs MENTIONED IN THIS EPISODE: 5-Day Personal Branding Bootcamp (November 11-15) Register in this link https://atigrinspun.com/brandingbootcamp/ Be You Brand Academy Brand Strategy Framework

    17 min
  7. 53. The Power of Emotional Intelligence and Empathy in business w/ Dr. Melissa Robinson-Winemiller

    OCT 15

    53. The Power of Emotional Intelligence and Empathy in business w/ Dr. Melissa Robinson-Winemiller

    Melissa Robinson-Weinmiller is an EQ via empathy coach and consultant who teaches leaders how to tap into their emotional intelligence skills to increase innovation, productivity, and profit. She shares her personal journey of being assaulted in the workplace and how it led her to study empathy and emotional intelligence.  Join us in a conversation about self-compassion and self-empathy for entrepreneurs and business owners, where we discuss the gray area between empathy and feeling pity for oneself, highlighting the role of judgment in distinguishing the two.  Melissa's upcoming book, 'The Empathic Leader: How EQ Via Empathy Transforms Leadership for Better Profit, Productivity, and Innovation,' explores the connection between empathy and leadership.  A conversation on how Communication is a key tool in developing EQ, for business leaders, entrepreneurs and corporate leaders alike. What you will learn What is Emotional intelligence (EQ) ? What is the difference between EQ and Empathy ? What are the keys to avoid burnout from an EQ perspective? Where is the gray area between giving yourself self compassion and when we need to be careful is not self pity. How Emotional intelligence and empathy can increase profits, innovations and leadership. How to grow your emotional intelligence for self leadership as a business owner/entrepreneur     FREE FREE:  AUTHENTIC PERSONAL BRAND checklist download https://atigrinspun.com/free-resources/ FREE:  Take the profitable personal brand quiz to know what is the next step on the road to profitability, visibility and authority building in your brand and business. https://atigrinspun.com/quiz/ Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/ Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand ( Got questions, send me a DM on instagram!) I answer to my DM's personally !   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso... Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

    39 min
  8. 52-From Lonely to Thriving: Building Your Dream Team of Women Entrepreneurs

    OCT 8

    52-From Lonely to Thriving: Building Your Dream Team of Women Entrepreneurs

    Hey there, beautiful women brand builders! Welcome to another kickass episode of the Be You Brand Podcast. Today, we're diving deep into some real talk about women supporting women in business and life. No bullshit, just pure, unadulterated truth bombs coming your way! Alright, let's break it down for you: Fresh off our Be You Brand Live event, I'm spilling the tea on why it's so important for us ladies to have each other's backs. Buckle up, 'cause I'm getting personal here. I'm sharing my own journey of learning to trust other women and build a badass community. We're tackling the elephant in the room - why it can be so frickin' hard to trust other women sometimes, and how to get over that. Competition? Please. I'll show you how to flip the script and start seeing other women as your allies, not your enemies. Get ready for some actionable advice on how to build genuine connections and create your own girl gang of awesome entrepreneurs. I'm dropping some knowledge on personal and business growth, 'cause let's face it, we're all works in progress. And because I love you, I'm sharing some killer resources to help you keep this growth and community-building momentum going. Look, I get it. Building trust and community isn't always easy. But trust me when I say it's worth it. So, if you're ready to stop feeling alone in your entrepreneurial journey and start embracing the power of female friendships, this episode is for you. Remember, you gorgeous, unique unicorn - you've got this, and you've got me in your corner. Now let's go out there and show the world what happens when women lift each other up! Time stamps:  00:00 - Welcome to the badassery  00:52 - Why female friendships are the  01:45 - Story time with Ati  02:49 - Real talk: Why trusting women can be tough  05:01 - Building your tribe, one awesome lady at a time  07:36 - Leveling up in business and life  09:31 - Creating your own personal cheer squad  11:30 - Bye-bye competition, hello collaboration  18:10 - How to make friends and influence people (for real)  24:25 - Wrapping it up and what's coming next   Ready to build a personal brand you are proud of: ✏️Take the profitable personal brand quiz  https://atigrinspun.com/quiz/ 📲Book  a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

    34 min
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5
out of 5
43 Ratings

About

Be you Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact . If you are ready to stop the doubt, and fear of being too much , not enough, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, beyond your wildest dreams, this show is for you. With actionable strategy and tactics to help you not only move, but achieve massive success at building your personal brand, while being more of who you already are, I’m here to help you BE. YOU. 100% cause, you are the brand my friend. Going from world champion flair bartender to portrait photographer to personal branding photographer to coaching 100’s of women building profitable brands, Ati will tell it like it is, drop a few f bombs in the meantime and get you into action. Welcome to the be you brand podcast

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