34 episodes

Be you Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact .

If you are ready to stop the doubt, and fear of being too much , not enough, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, beyond your wildest dreams, this show is for you.

With actionable strategy and tactics to help you not only move, but achieve massive success at building your personal brand, while being more of who you already are, I’m here to help you BE. YOU. 100% cause, you are the brand my friend.

Going from world champion flair bartender to portrait photographer to personal branding photographer to coaching 100’s of women building profitable brands, Ati will tell it like it is, drop a few f bombs in the meantime and get you into action.

Welcome to the be you brand podcast

Be you Brand - The Podcast Ati Grinspun

    • Education
    • 5.0 • 36 Ratings

Be you Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact .

If you are ready to stop the doubt, and fear of being too much , not enough, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, beyond your wildest dreams, this show is for you.

With actionable strategy and tactics to help you not only move, but achieve massive success at building your personal brand, while being more of who you already are, I’m here to help you BE. YOU. 100% cause, you are the brand my friend.

Going from world champion flair bartender to portrait photographer to personal branding photographer to coaching 100’s of women building profitable brands, Ati will tell it like it is, drop a few f bombs in the meantime and get you into action.

Welcome to the be you brand podcast

    33. The Art of Authentic business Connections with Gabby Borrero

    33. The Art of Authentic business Connections with Gabby Borrero

    In this episode I am interviewing one of my favorite people on the planet!
     
    Gabby Borrero is an amazing connector, host of the next generation network and one of the most giving people you will ever meet. She is an avid networker and we dove so deep on why building true relationships will skyrocket your business.
     
    Listen to this weeks episode because the nuggets on how to find your tribe , your people and the best business connections are unreal!



    Key takeaways:
     
    01:17 Helping women to find their purpose and their people
    02:55 Deciding against a conventional career path
    04:00 Recognizing your true calling – community and strategy
    06:15 The significance of supporting your partner in pursuing their passion
    09:47 Networking experiences in different states
    18:11 Virtual networking and in-person events how to
    21:35 How finding the right community can help you time and money
    24:03 Self-Awareness and Understanding your “Value”
    26:49 Community over Collaboration
    30:59 Networking and personal branding for women in business



    About the Guest:
     
    Gabriella Borrero is the owner of No Plan B Consulting and founder of The Next Generation Network. Gabby is a business strategist, business connector, and believes that no female entrepreneur should be left behind in their entrepreneurial journey. She teaches entrepreneurs how to build the foundation of their business and network. She offers biweekly virtual networking as well as in-person events along the East Coast to connect, educate, and empower female entrepreneurs of all ages and backgrounds.
     
    Connect with Gabriella:
     
    Email: gabby@noplanbconsulting.com
    Instagram: https://www.instagram.com/noplanbconsulting/
    Facebook: https://www.facebook.com/noplanbconsulting
    Linkedin: https://www.linkedin.com/in/gabriellaborrero/
     
     
    Ready to build a personal brand you are proud of:
    Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP
     
    https://atigrinspun.com/brandingbootcamp
     
    Take the profitable personal brand quiz 
    https://atigrinspun.com/quiz/
     
    Inquire about the Be you Brand academy https://atigrinspun.com/contact/
     
    Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/
     
    Connect with me:
    Instagram:   / ati.g.branding  
    Website: https://atigrinspun.com/
    Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/pers
     
    Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP
     
     
     

    • 40 min
    32. How to have clients reaching out to work with you - The Building of your Personal Brand (Part 3)

    32. How to have clients reaching out to work with you - The Building of your Personal Brand (Part 3)

    In this episode, I am going deep into  the importance of speaking directly to your ideal client and differentiating yourself from others in your industry. Why and how to make your ideal client problem aware and show them how you can solve their specific problem. 
    I actually “audit” and account ( Which I don’t disclose ) and thought it was so important to have this things talked about
    I shared What you need to be sharing so people are reaching out to work with you and why it works.
    Enjoy! 
     
    Key highlights to explore:
     
    00:00 Introduction and Recap of Previous Episodes
    02:14 Speaking Directly to Your Ideal Client
    06:31 Differentiating Yourself in Your Industry
    12:15 Creating Content that Solves Specific Problems
    13:52 Embracing Your Unique Opinions and Perspectives
    18:51 Giving Your Process a Name
    20:10 Promoting the Personal Branding Bootcamp
    22:10 Conclusion and Call to Action
     
     
     
    Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP
     
    I will show you:
    The success phases of building your PROFITABLE brand 
    The art of Attracting Your Dream Clients.
    Messaging and Positioning so when your client finds you, the immediately want to buy from you..
    The Content strategy I used to create multiple 6 figures and grow.
    Register : https://atigrinspun.com/brandingbootcamp/
     
    Take the profitable personal brand quiz 
    https://atigrinspun.com/quiz/
     
    Inquire about the Be you Brand academy https://atigrinspun.com/contact/
    I have one 1:1 spot opening 4/15 to work with me https://atigrinspun.com/contact/
    Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/



    Connect with me:
    Instagram:   / ati.g.branding  
    Website: https://atigrinspun.com/
    Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

    • 26 min
    31. How media exposure can grow your brand without a huge budget with Lydia Bagarozza & Bridget Sicsko

    31. How media exposure can grow your brand without a huge budget with Lydia Bagarozza & Bridget Sicsko

    In this new episode of the Be You Brand Podcast, Lydia Bagarozza & Bridget Sicsko join me to discuss the strategic importance of public relations (PR) and media exposure for personal brands and businesses aiming to expand their reach beyond social media and personal networking. 
     
    We touch on the necessity of understanding one's unique value proposition and effectively communicating it to align with media interests and audience needs. We delve into the value of authentic and personalized pitching, leveraging existing content, the long-term benefits of PR for brand credibility and growth, and the importance of choosing the right media outlets for genuine engagement.
     
    Through a strategic, patient approach to PR, businesses can enhance their market position, reach new audiences, and solidify their brand's presence in a competitive landscape.
     
    Key points to discover in this episode:
     
    00:00 Leveraging media exposure for business growth
    02:31 Positioning personal brands for media and clients
    04:32 The use of PR for Personal Brands, Entrepreneurs and Sustainable Growth
    08:01 ​​Podcasting as a long-term marketing strategy
    11:48 The potential of Micro-podcast for long-term success
    13:05 The business perception gap between Social Media and the Reality
    15:48 Time is a valuable resource to invest in business
    18:40 The importance of education on pitching to the media
    22:26 The effectiveness of paid press vs. organic press for coaches and entrepreneurs
    26:02 PR best practices and authenticity in media pitches
    31:26 Building a personal brand and media presence
    35:34 Conclusion
     
    About the Guests:
     
    Visibility on Purpose is a PR and Media Company founded in 2022 by Publicist, Lydia Bagarozza and former Publisher, Bridget Aileen Sicsko. Their programs help authors, product-based companies and online business owners be known for the cool things they’re doing through teaching them how to secure TV interviews, podcast appearances and press features. Their students have been featured on media giants like Time Magazine, Yahoo, Fortune, mindbodygreen, Bustle, SheFinds, AskMen, Medium, and top podcasts. Individually, Lydia is responsible for over 4K pieces of press and is well known for her career supporting world-renowned musicians and lifestyle brands. Beyond her role as a former publisher, Bridget, is a speaker and has spoken nationally (& internationally) to over 3K people. She speaks on topics ranging from sales and visibility to human optimization, the yogic philosophy and the athlete mentality. Together, Lydia and Bridget are on a mission to revolutionize access to the media industry by elevating boutique brands and founders.
     
    Connect with Lydia & Bridget:
     
    Email: info@visibilityonpurpose.com
    Instagram: www.instagram.com/visibilityonpurpose
    Facebook: https://www.facebook.com/groups/toptiermedia
    Linkedin: https://www.linkedin.com/company/visibility-on-purpose/
    Website: https://www.visibilityonpurpose.com/
     
    Take the Media Personality Quiz by clicking the link below: https://www.visibilityonpurpose.com/media-personality-quiz
     
     
     
     
    Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP
     
    I will show you:
    The success phases of building your PROFITABLE brand 
    The art of Attracting Your Dream Clients.
    Messaging and Positioning so when your client finds you, the immediately want to buy from you..
    The Content strategy I used to create multiple 6 figures and grow.
    Register : https://atigrinspun.com/brandingbootcamp/
     
     
    Take the profitable personal brand quiz 
    https://atigrinspun.com/quiz/
     
    Inquire about the Be you Brand academy https://atigrinspun.com/contact/
    Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/



    Connect with me:
    Instagram:   / ati.g.branding  
    Website: https://atigrinspun.com/
    Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/p

    • 40 min
    30. The Building Of Your Personal Prand (Part II)

    30. The Building Of Your Personal Prand (Part II)

    In this episode, Ati. discusses the importance of having a personal brand strategy and the steps needed to build that strategy.
    Building authority and trust are key components of a strong personal brand and she went on to explain how to build that expert status. What you need to know and have in place after you have your first pieces of your personal brand strategy  in place , in order to Create content ( on and offline) that solves problems and resonates with your target audience 
    She talked about the two types of content your strategy should include and why documenting your brand strategy is essential for future growth. 



    Here is what you can expect to take away from this episode:
     
    01:21 Why Personal Brand Strategy
    04:04 How to Building Authority and Trust to demand higher prices and attract more clients
    05:49 What you absolutely need to know about your ideal client./dream client or target audience to succeed.
    09:09 Creating Content that Solves Problems
    14:57 Content Creation and Platform Selection
    22:18 Why and how articulate the problem you solve and why this is crucial.
    25:25 The Process of Creating Content
    29:14 Documenting Your Brand Strategy for Future Growth
    30:31 Recap and invitation to her upcoming training in April



    Join our Signature training : THE ULTIMATE PERSONAL PERSONAL BRANDING BOOTCAMP April 22-26 and learn everything you need to know to build a profitable and strong brand that changes the world.
    REgister : https://atigrinspun.com/brandingbootcamp/
     
     
     
     
    Not sure where you are at with your brand? Run your diagnosis >Take the profitable personal brand quiz 
    https://atigrinspun.com/quiz/



    Inquire about the Be you Brand academy https://atigrinspun.com/contact/
     
    Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/



    Connect with me:
    Instagram:   / ati.g.branding  
    Website: https://atigrinspun.com/
    Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

    • 35 min
    29. Leverage AI + Software to Launch and Grow Your Personal Brand with Amanda Benson

    29. Leverage AI + Software to Launch and Grow Your Personal Brand with Amanda Benson

    In this new episode of the Be You Brand Podcast, Ati invited Amanda Benson,a Business, AI+You Expert, she was also a speaker at our Be you Brand live event,  to share her expertise in helping women and business owners to leverage it in their business to grow their brand and really add that extra stream of income saving a bunch of time.
     
    They discuss  the power of personal branding, leveraging AI technology for business growth, the importance of authenticity in branding, and fostering genuine connections and community.
     
    They also touch on  the importance of staying true to one's uniqueness, the value of networking and community-building, and the strategic use of AI and software to enhance personal branding and business efficiency.
     
    Overall, the conversation aims to empower entrepreneurs with knowledge and tools to leverage AI and digital marketing for business growth while emphasizing the importance of authenticity and personal engagement in the digital space.
     
    Highlights to explore in this episode:
     
    00:00 Introduction and Background
    01:46 Building a Real Community of Women with the same Mind
    04:17 Importance of AI in Personal Branding
    05:04 Amanda's Journey and Experience with AI
    7:00 The Importance of Understanding How to Build and Manage Brands
    10:25 Aligning Personal Branding with Core Values
    12:18 Long-term Vision and Staying True to Your Personal Brand Values
    14:17 Sustainability Social Media Girl in Stockholm
    15:57 Finding Passion and Pursuing it
    16:43 Creating an Agency that Merged Businesses in Sweden and in USA
    21:17 Scaling a Business, Personal Branding and AI Integration
    27:58 Using AI Tools for Business Growth and Brand Building
    31:33 AI Use in Marketing and Personal Branding
    35:45 Utilizing AI to Streamline Business Task
    40:57 Creating Safe Space for Women Entrepreneurs
    43:43 The Importance of Community and Breaking Down Complex Concepts into Simple Steps.
    45:03 Conclusion






    About Amanda Benson:
     
    Amanda Benson is a Business, AI+You Expert. She has over 15 years of experience in online business and marketing and is the founder and CEO of the agency What’s New Media. She’s also the creator of the 'Making Magic' Podcast and AI+You program, helping female professionals leverage systems, software, and life hacks so that they can save time, make money & become their best self.
     
    Connect with Amanda:
    Email: amanda@whatsnewmedia.co
    Facebook/Instagram: @whatsnewamanda 
    Linkedin: ambenson
    Website: whatsnewschool.mykajabi.com
     
    Making Magic AI+You Membership ($111/mo) and/or the AI Co-Creator Course ($1,997)



     
     
     
    Join us April 22-26 for our signature Training, The ULTIMATE PERSONAL BRANDING BOOTCAMP
     
    I will show you:
    The success phases of building your PROFITABLE brand 
    The art of Attracting Your Dream Clients.
    Messaging and Positioning so when your client finds you, the immediately want to buy from you..
    The Content strategy I used to create multiple 6 figures and grow.
    Register : https://atigrinspun.com/brandingbootcamp/
     
     
     
     
    Take the profitable personal brand quiz 
    https://atigrinspun.com/quiz/
     
    Inquire about the Be you Brand academy https://atigrinspun.com/contact/
    Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/



    Connect with me:
    Instagram:   / ati.g.branding  
    Website: https://atigrinspun.com/
    Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

    • 50 min
    28. The Building of a PROFITABLE personal brand (Part 1)

    28. The Building of a PROFITABLE personal brand (Part 1)

    In this episode, Ati introduces the series on building a profitable personal brand. She emphasizes the importance of personal brand strategy and the need to go beyond just building a personal brand on social media. 
     
    Ati explains the three phases of building a personal brand: that most women miss and leads to confusion and lack of sales.
    She dives into the self-discovery phase and the importance of understanding your why and core values. 
    Ati discusses becoming an authority in your niche and why you need to believe in wherever you are and Introduces the SIMMA framework for personal branding. 
    She provides examples of successful personal brands and highlights the importance of connecting with your audience through core values. 
     
    In this episode you’ll hear
     
    The steps and framework me and my clients use to build profitable personal brands that leave a mark in the world, not just posting for posting.
     
    Why Building a profitable personal brand requires a strategic approach beyond just social media presence?
     
    Why are most women confused on what to say and post on social media?
     
    What is the crucial step to have people fall in love with your brand? That most women and skipping.
     
    The framework we have seen work over and over and over with our clients and myself.
     
    Key takeaways from this episode
    Understanding one's unique strengths, weaknesses, core values, and personal brand story is essential
    Develop a personal brand strategy that aligns with one's values and passions.
    Understanding ideal clients, goals, and tailoring strategies accordingly is essential.
    Framework for Personal Branding (SEMA)
    Email marketing is a crucial tool for personal branding, especially considering recent platform outages.
     
    Key highlights to explore:
     
    00:00 Introduction
    00:05 Understanding Who You Are
    01:34 Starting a Personal Brand Strategy
    04:12 The Importance Personal Brand Strategy
    09:41 Understanding the “Why” Behind a Business
    11:28 Finding Your Purpose and Your Passion
    13:13 Discovering Yourself in Personal Branding
    15:24 Understanding One’s Core Value
    17:54 The use of SEMA Framework
    23:57 Building a Personal Brand and Becoming an Authority in a Niche
    28:01 Identifying and Serving the Ideal Client
    30:07 The Value in Email Marketing
    33:51 Conclusion
     



     
     
     
    Ready to build a personal brand you are proud of:
     
    Take the profitable personal brand quiz 
    https://atigrinspun.com/quiz/
     
    Free workshop alert:
    Email marketing 101: March 20th 10 am pst 
     
    Join us for our  Multi Day ULTIMATE PERSONAL BRANDING BOOTCAMP April 22-27 
    $17 
    Register https://atigrinspun.com/live-bootcamp/
     
    Inquire about the Be you Brand academy https://atigrinspun.com/contact/
     
    Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/
     
    Connect with me:
    Instagram:   / ati.g.branding  
    Website: https://atigrinspun.com/
     
    Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso…

    • 35 min

Customer Reviews

5.0 out of 5
36 Ratings

36 Ratings

@themomsonamission ,

Powerful!

I am obsessed with Ati’s podcast! In both her solo and guest podcast, she delivers so much value and her energy is contagious! This podcast is worth a listen!

Adriana Keefe ,

Can’t get enough!

First of all, Ati’s energy is just INFECTIOUS! When you listen, you get a burst of energy to take action. Her tools and guests are phenomenal and I find so much brand guidance in this podcast!

Hazel Atkinson-Brown ,

Love the podcast!!!

Keep Shining, Ati!! 🔥

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