267 episodes
Beauty and the Biz Catherine Maley, MBA
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- Business
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5.0 • 17 Ratings
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Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level.
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.
Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.
With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.
From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.
With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.
Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.
Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.
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Air Force to Private Practice — with Jose E. Barrera, MD
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
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Hello, and welcome to Beauty and the Biz where we’ll talk about how Jose Barrera, MD, went from being an Air Force Master Surgeon, to going into private practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” I’m also a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Air Force to Private Practice — with Jose E. Barrera, MD.” Obviously, transitioning from a military surgeon in the U.S. Air Force to private practice involves a major shift in responsibilities, environment, and mindset.
Without a doubt, in the military, you enjoy a structured setting, lots of resources, and a clear chain of command with support systems.
Conversely, in private practice, you are suddenly challenged with running a business, attracting patients and managing staff.
Specifically, this week’s "Beauty and the Biz" podcast special guest is Dr. jose Barrera. To be sure, he's facial plastic and reconstructive surgeon in private practice in San Antonio, TX.
Chiefly, we talked about his journey from a decorated military surgeon with 30 years of service in the United States Air Force to moving to the private sector. Notably, he's now in private practice managing 5 separate profit centers.
However, that’s a major shift that included many highs and lows. Additionally, there was a mistake that cost him $275K at a time when he didn’t have it. Thankfully, he did figure it out. Good for him.
Visit Dr. Barrera's website
Enjoy!
Catherine Maley, MBA
P.S. You may be feeling the Summer Slump, especially if you are in a competitive area, so my Free Summer Slump Guide will help. If you haven’t already, grab your copy today!
⬇️ FREE BOOK:
📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www -
Is Satellite Office Worth it? — with Sarah Saxon, MD
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz where we’ll talk about if a satellite office is worth it. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” I’m also a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Is Satellite Office Worth it? — with Sarah Saxon, MD.” Obviously, opening a satellite office 60 minutes to several hours away from your primary practice sounds thrilling, doesn't it?
To be sure, you picture this new endeavor full of opportunities. Furthermore, this satellite office will be the surgical feeder that changes everything.
Additionally, you imagine a steady stream of surgical patients willing to travel to your primary office for their procedures. In short, your surgical schedule is now full and you are booked out and happy.
However, does it really play out this way? Maybe…
Specifically, this week on Beauty and the Biz Podcast, I interview Dr. Sarah Saxon, an up-and-coming facial plastic surgeon with private practices in Austin and Dallas, TX. To be sure, she offers both surgical and non-surgical procedures.
Chifly, Dr. Saxon shares her journey, from working at a Dallas hospital to building her reputation in facial feminization.
Notably, while her referring network in Dallas significantly boosted demand for her specialized facial procedures, challenges like a non-compete clause prompted her to expand strategically to new areas while maintaining her existing practice.
In summary, we discussed the pros and cons of managing two practices three hours apart. Surpisingly, Dr. Saxon's team travels to Dallas once a month, enjoying the change of pace and breaking up the routine of daily practice.
However, she cautions about the potential demand, the fees you can charge, and the distractions, management difficulties, financial considerations, and labor costs involved.
Visit Dr. Saxon's website
Enjoy!
Catherine Maley, MBA
P.S. You may be feeling the Summer Slump, especially if you are in a competitive area, so my Free Summer Slump Guide will help. If you haven’t already, grab your copy today!
⬇️ FREE BOOK:
📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
P.S. If you need help -
Live Surgery = 100K Views — with Scott Boden, MD
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz where we’ll talk about how live surgery can = 100k views. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” I’m also a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Live Surgery = 100K Views — with Scott Boden, MD.” Obviously, there are so many different marketing channels you could use to attract new cosmetic patients but it can be mind boggling.
Furthermore, you only have so much time, money and mental capacity to keep up.
So, what do you do to keep a steady stream of patients coming to you?
Specifically, this Beauty and the Biz Podcast episode was an interview with Dr. Scott Boden who is a full-time hair transplant surgeon in private practice in Hartford CT. Notably, he's performed more than 5K hair transplant surgeries to date.
Additionally, we talked about his journey to private practice, how he has been living off of word-of-mouth referrals vs. expensive google ads, and his growing demographic of transgender patients to broaden his audience.
Moreover, Dr. Boden doesn’t do much social media; however, he did get 100,000 views when he posted a live surgery (think quality vs. quantity).
To be sure, Dr. Boden is drinking his own Kool-Aid. Another key point is that he's also been a patient and the best advertisement and walking/talking testimonial for his prospective patients who can see what a natural result looks like.
Visit Dr. Boden's website
Enjoy!
Catherine Maley, MBA
P.S. You may be feeling the Summer Slump, especially if you are in a competitive area, so my Free Summer Slump Guide will help. If you haven’t already, grab your copy today!
⬇️ FREE BOOK:
📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve e -
30 to 300 Competitors — with Boris M. Ackerman, MD
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz where we’ll talk about Boris Ackerman, MD having 30 competitors, 30 years ago to now having 300. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” I’m also a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “30 to 300 Competitors — with Boris M. Ackerman, MD.” Obviously, the popularity for cosmetic surgery continues to grow with no end in sight and that’s good news for plastic surgeons.
Because of that demand, it allows surgeons to make a very nice living compared to other medical specialties and that leads to higher status, respect and recognition which is good for the ego ;-)
However, on the other hand, this high demand comes with intense competition among plastic surgeons, high costs of running and marketing a cosmetic practice, high expectations of cosmetic patients and legal risks if they’re not happy.
Specifically, this week’s Beauty and the Biz Podcast is an interview I did with Dr. Boris Ackerman — a board-certified plastic surgeon in private practice in Newport Beach, CA for more than 30 years.
By the way, when he arrived in Newport Beach 30 years ago, there were only 30 competitors and that has grown to 300 since then!
Specifically, we talked about:
Firstly, choosing a practice location for family and lifestyle reasons Secondly, how to compete when you are in an uber competitive area Thirdly, financial and regulatory challenges of maintaining an in-office surgical suite Fourthly, his shift to focus on facial rejuvenation surgery and more… Visit Dr. Ackerman's website
Enjoy!
Catherine Maley, MBA
P.S. You may be feeling the Summer Slump, especially if you are in a competitive area, so my Free Summer Slump Guide will help. If you haven’t already, grab your copy today!
⬇️ FREE BOOK:
📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.Catherin -
Hiring, Training and Paying a Great Coordinator — with Catherine Maley, MBA
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz where we’ll explore hiring, training and paying a great coordinator. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” I’m also a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Hiring, Training and Paying a Great Coordinator — with Catherine Maley, MBA.” Obviously, a great patient coordinator is an indispensable asset to your practice. Furthermore, the right one enhances the patient experience, increases conversion rates, optimizes the surgeon’s time, drives practice growth, and builds long-term patient relationships.
Additionally, in this highly competitive field of plastic surgery, the difference between a thriving practice and one that struggles, often comes down to the effectiveness of the patient coordinator and their skill in representing you as the best choice, because they can significantly influence a patient’s decision to move forward with surgery.
In short, it’s vital you invest in hiring, training, and adequately compensating a patient coordinator so they keep your surgical schedule filled.
Also, if you need help training and managing your coordinator to take it to the next level, let’s talk. To be sure, I have been training coordinators for decades and will turn your coordinator into a revenue-producing rock star using my proprietary Converting Academy.
Indeed, your coordinator will receive the strategies, scripts, structures, and tools to convert consultations confidently. Furthermore, they also are held accountable for their results and actions and they get 1-on-1 coaching with me personally to ensure they represent your practice with excellence.
The details are at: www.convertingacademy.com
Enjoy!
Catherine Maley, MBA
⬇️ FREE BOOK:
📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you -
Med Spa to 50K Square Ft Mansion — with Hani Sinno, MD, CM, MEng, FRCSC, FACS
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz where we'll talk about going from having a med spa to a 50K square ft mansion. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Med Spa to 50K Square Ft Mansion — with Hani Sinno, MD, CM, MEng, FRCSC, FACS.” Imagine dedicating 15 years of your life to becoming a top-tier plastic surgeon, only to work for the Canadian public healthcare system to experience grueling hours, driving 1.5 hours to serve four different hospitals from 7 AM to 10 PM, including weekends.
Of course, that leads to burn out, disillusionment and an unhappy family life and stirs up the desire for change.
Specifically, this is Dr. Hani Sinno’s story. Indeed, he’s a board-certified plastic surgeon, with a residency at McGill University and further studies at Harvard. Later, he then returned to Montreal to train new surgeons at McGill University.
Notably, his breakthrough came when a colleague with a thriving medispa in Quebec called Victoria Park, offered Dr. Sinno the chance to help expand by opening a second location.
Furthermore, this wasn't just any location—it was a 50,000 square foot, 4-story mansion in downtown Montreal. Additionally, under his expertise, this new venture flourished, eventually expanding into 22 locations.
To be sure, we talked about his shift from the Canada public healthcare system to private practice and he shared his innovative approach to learning the marketing and business side of aesthetics.
In short, his dedication to learning not only drove massive growth but also earned him a partnership in the business.
In summary, listen to Dr. Sinno’s story about the crooked path he took from the Middle East to Canada, then the US and back to Canada and how he has set himself up with a practice, life and kids he loves to spend time with.
Visit Dr. Sinno's website
Enjoy!
Catherine Maley, MBA
⬇️ FREE BOOK:
📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the B
Customer Reviews
Great podcast
I enjoyed the transparency and truth that was shared. I’m excited to dive deeper into this topic. Thank you.
Great Content
This is such an awesome podcast! You will not be disappointed when you tune in!
Catherine’s advice is 100% spot-on
For context, I’ve been a top sales rep and sales force coach with one of the largest international hotels brokers in the world — selling contracts to the general public, as well as the US Air Force. I’ve also had the highest single-day sales of a particular product in the history of the largest telecom in the US.
During the past 10 years, I’ve been focused in marketing, specifically helping reconstructive and aesthetic practices, as well as medical spas and weight-loss clinics across the US and abroad.
As a long-time listener and fan of Beauty and the Biz, and with my unique background and expertise, I can say, without a shadow of a doubt, that Catherine’s advice is 100% spot-on.
Her methods, philosophy, and scripts are practically identical to what I developed and used; training and coaching sales reps to be highly-effective, while being morally sound.
You would be wise to follow Catherine’s advice. Not only does she know the ins and outs of consultative selling and the “psychology of the sale”, the patient consultation scripts of hers are absolutely solid. Not aggressive or pushy, but should keep your staff in control of the conversation to gently lead the patient towards taking the next step.