258 episodes

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level.


Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Beauty and the Biz Catherine Maley, MBA

    • Business
    • 5.0 • 17 Ratings

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level.


Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

    Patient-Focused vs. Ego-Focused — with Jae Kim, MD

    Patient-Focused vs. Ego-Focused — with Jae Kim, MD

    📅 Schedule your free 30-min strategy call with Catherine
    ⚙️ Restart your practice in 7 days
    ⬇️⬇️⬇️
    Hello, and welcome to Beauty and the Biz where we'll talk about how to become patient-focused vs. ego-focused. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.
    Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
    Presenting today’s episode titled, “Patient-Focused vs. Ego-Focused — with Jae Kim, MD.” Obviously, balancing patient-centered care with personal aspirations is a key challenge when building a young plastic surgery practice.
    Specifically, in this episode of the “Beauty and the Biz" podcast, I interviewed Dr. Jae Kim — a facial cosmetic surgeon based in Fairfax, VA, in private practice for the past 5 years. Moreover, he shared insights into navigating this delicate balance with some awesome tips that will work well in ANY practice.


















































































































































































































































































    Notably, Dr. Kim discussed the evolution of his practice towards patient empowerment, emphasizing the role of authenticity. Additionally, he shared a pearl that helped him in building meaningful connections with patients.
    In the same fashion, he's thinking differently and talked about the need to shed old mindsets and embrace a patient-focused approach. Also, he also created a "You Are Beautiful" brand with a unique twist on the branding.
    In particular, Dr. Kim also talked about the significance of setting boundaries and embracing a specific mindset in his practice. In the same way, he discussed his take on plastic surgery marketing, and included a big tip that helped him in reaching and engaging with new cosmetic patients.
    Visit Dr. Kim's website
    Enjoy!
    Catherine Maley, MBA
    ⬇️ FREE BOOK:
    📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
    ✅ STAY UPDATED:
    🌐 Catherine's Website
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    🎤 "Beauty and the Biz" Podcast
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    P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.









    Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

    Catherine Maley, MBA:
    Everybody that’s going to wrap it up for us today on Beauty and the Biz.
    If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
    If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
    And we will talk to you again soon. Take care.
    "The fastest way to success is to model other successful surgeons who

    • 54 min
    SEO Leads are Declining — with Catherine Maley, MBA

    SEO Leads are Declining — with Catherine Maley, MBA

    📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
    📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
    ⬇️ ⬇️ ⬇️
    Hello, and welcome to Beauty and the Biz where we'll talk about why SEO leads are declining, and how to stay ahead of the curve. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general
    Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
    Presenting today’s episode titled, "SEO Leads are Declining — with Catherine Maley, MBA." Obviously, Even the most skilled and experienced surgeons can struggle to attract new patients and grow their practice without leads. Because just like a human body needs blood flow to survive,
    Furthermore, you need leads to keep your cosmetic practice alive. Certainly, you depend on a steady flow of cash-paying patients willing to pay a fair price for your services.
    So, leads are your lifeblood. Without them, your whole operation (pun intended) comes to a screeching halt. In similar fashion, when the leads dry up, nobody notices until it’s too late and your schedule is empty.
    Specifically, leads provide a consistent source of new patients, help you stay visible to prospective patients searching for your services online, allows for specialization so you can focus on an area of expertise, and helps ensure you stay up-to-date with technology and patient trends.


















































































































































































































































































    SEO Leads are Declining: Current Situation Currently, you’re probably paying an internet company $2-5K per month to keep your Website updated and use SEO to get you leads organically. But how’s that working for you?
    Surgeons tell me daily those free leads have slowed down. If you, too, noticed a significant reduction in your organic traffic and leads recently, you’re not alone. Google just completed rolling out the largest algorithm update in the company’s history.
    However, many practices are complaining their website is being outranked by spam and/or by plagiarized low-quality AI content. This abuse is manipulating search rankings and making it challenging for google to deliver accurate results (and for your website to rank). It seems Google is unable to reliably tell the difference between human-generated and generative AI content. So marketers are having a field day exploiting AI to try and highjack good rankings. By clogging up the internet with keyword-stuffed junk, they’re making it tougher and more expensive for Google to separate the good from the bad content.
    BTW, Google derives over 75% of its revenue from ads on search engine results pages, so  the fluctuations in search volume affects their ad revenues if businesses no longer see a good return on their ad budget and go elsewhere.
    Since all of this affects you big time if you are attempting to attract new cosmetic patients via organic SEO, here are 5 recommendations to help you rank:
    SEO Leads are Declining: Focus on high-quality UNIQUE content that AI cannot duplicate: Create informative,

    • 9 min
    Safeguard from Irrational Patients — with Nabil Fanous, MD, ORL, FRCS(C)

    Safeguard from Irrational Patients — with Nabil Fanous, MD, ORL, FRCS(C)

    📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
    📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
    ⬇️ ⬇️ ⬇️
    Hello, and welcome to Beauty and the Biz where we'll talk about how to safeguard from irrational patients. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.
    Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
    Presenting today’s episode titled, “Safeguard from Irrational Patients — with Nabil Fanous, MD, ORL, FRCS(C) (Ep. 257).” Obviously, in cosmetic surgery practices, surgeons and their staff often encounter challenges in managing irrational patients. Furthermore, this can impact both the quality of patient care and the well-being of everyone in the practice.
    Specifically, in this episode of "Beauty and the Biz", I interviewed Dr. Nabil Fanous — a cosmetic surgeon and founder of the Canadian Institute of Cosmetic Surgery in Montreal, Canada. Moreover, he gave a lot of pearls on how to safeguard you and your practice from irrational patients.


















































































































































































































































































    Notably, my latest “Beauty and the Biz” guest went through that journey herself.
    Specifically, Dr. Allison Pontius, a facial plastic surgeon, made a huge shift in her career 15 years ago when she changed her focus to 100% nonsurgical procedures. To be sure, this including regenerative aesthetics, hair treatments and skincare.
    Then, she made another big shift a couple of years ago when she moved from a big group practice in NY to working independently in a boutique practice in California.
    Additionally, Dr. Pontius explains the mental shifts it took for her to do life  on her own terms and if it was worth it.
    Visit Dr. Fanous' website
    Enjoy!
    Catherine Maley, MBA
    P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.









    Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

    ✔️ STAY UPDATED!
    Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝
    Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRM  
    Catherine Maley, MBA:
    Everybody that’s going to wrap it up for us today on Beauty and the Biz.
    If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
    If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
    And we will talk to you again soon. Take care.
    "The fastest way to success is to model other successful surgeons who have what you want, b

    • 47 min
    What Patients Want from You — with Catherine Maley, MBA

    What Patients Want from You — with Catherine Maley, MBA

    📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
    📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
    ⬇️ ⬇️ ⬇️
    Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing side of plastic surgery, in general
    Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
    Presenting today’s episode titled, "What Patients Want from You — with Catherine Maley, MBA. Obviously, cosmetic and plastic surgery patients are a fickle group of consumers. Additionally, their wants and needs vary as much as their shapes and sizes.
    Certainly, working with them can feel like a maze of ups and downs and twists and turns.
    To be sure, one minute they are smiling and nodding yes to you and another, they are frowning when they hear something they don’t like.
    Or worse, they are attentive throughout the consultation with you and you’re sure they are on board, only to learn they were quick to get the quote and leave, never to be heard from again.
    What the heck?


















































































































































































































































    Specifically, in this episode of Beauty and the Biz, I talk about the emotional and logical journey of the cosmetic patient’s decision-making process and how they choose a surgeon, given a plethora of choice.
    Furthermore, you’ll learn the nuances to connecting with the cosmetic and plastic surgery patient, so they see you as the best choice over all others.  Enjoy!

    Catherine Maley, MBA
    P.S. Get a FREE copy of my book “Your Aesthetic Practice — What Your Patients are Saying”. It’s a quick read and will help you understand cosmetic patients better, so you do the right things to encourage them to choose you over your competitors. 








    Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

    ✔️ STAY UPDATED!
    Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝
    Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRM  
    Catherine Maley, MBA:
    Everybody that’s going to wrap it up for us today on Beauty and the Biz.
    If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
    If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
    And we will talk to you again soon. Take care.
    "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
    So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely

    • 11 min
    Making Major Career Shifts — with Allison Pontius, MD

    Making Major Career Shifts — with Allison Pontius, MD

    📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
    📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
    ⬇️ ⬇️ ⬇️
    Hello, and welcome to Beauty and the Biz where we'll talk about making major career shifts. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.
    Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
    Presenting today’s episode titled, “Making Major Career Shifts — with Allison Pontius, MD (Ep. 255).” Obviously, making a major career shift requires mental toughness. It’s a test of psychological resilience.
    Certainly, it involves assessing your current situation, your values, passions, and skills and asking yourself, “What do I really want out of life and my career?”
    Furthermore, it takes courage, flexibility, and acceptance of uncertainty to change course like that.


































































































































































































































































    Notably, my latest “Beauty and the Biz” guest went through that journey herself.
    Specifically, Dr. Allison Pontius, a facial plastic surgeon, made a huge shift in her career 15 years ago when she changed her focus to 100% nonsurgical procedures. To be sure, this including regenerative aesthetics, hair treatments and skincare.
    Then, she made another big shift a couple of years ago when she moved from a big group practice in NY to working independently in a boutique practice in California.
    Additionally, Dr. Pontius explains the mental shifts it took for her to do life  on her own terms and if it was worth it.
    Visit Dr. Pontius’ website
    Enjoy!
    Catherine Maley, MBA
    P.S. If you are considering making your own shift and need someone to bounce ideas off of, let’s talk. I can offer you different perspectives that give you more clarity.









    Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

    ✔️ STAY UPDATED!
    Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝
    Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRM  
    Catherine Maley, MBA:
    Everybody that’s going to wrap it up for us today on Beauty and the Biz.
    If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
    If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
    And we will talk to you again soon. Take care.
    "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
    So, you continue to jump from one thing to another, hoping to find something that will w

    • 40 min
    Managing and Motivating 47 Staff — with Angelo Cuzalina, MD, DDS

    Managing and Motivating 47 Staff — with Angelo Cuzalina, MD, DDS

    📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
    📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
    ⬇️ ⬇️ ⬇️
    Hello, and welcome to Beauty and the Biz where we'll talk about managing and motivating 47 staff. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.
    Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
    Presenting today’s episode titled, “Managing and Motivating 47 Staff — with Angelo Cuzalina, MD, DDS”. Obviously, running a successful aesthetic practice relies heavily on effective management since it greatly affects the overall success and productivity of the practice.
    Moreover, you realize as a surgeon, you can’t grow on your own and you need the support of staff to keep things running smoothly by taking great care of your patients as well as each other.



















































































































































































































































    Speficially, in this episode of Beauty and the Biz, I interviewed Dr. Angelo Cuzalina, MD, a cosmetic surgeon in private practice since 1998 in Tulsa, OK, who has figured out how to hire and motivate his team to help him reach his goals.
    Furthermore, Dr. Cuzalina runs a very successful practice in a 16,000 square feet facility he bought and built out. Altogether, it includes a movie theater, 2 operating suites 5 surgeons work out of, and a staff of 47 who assist in surgery and run a popular med spa growing at 30% per year.
    Notably, we talked about:
    Firstly, how he hires the right people for his practice and retains them, with ½ his staff being with him more than 10 years; Secondly, how he keeps them motivated to bring their best, using incentives strategically, such
    as implementing bonus and commission structures; and Thirdly, how role modeling the work ethic and behavior he wants to see from his team, works to get the most out of staff, and a lot more. Overall, you’ll want to listen in if you continue to struggle with staff challenges.
    Visit Dr. Cuzalina's website

    Enjoy!
    Catherine Maley, MBA
    P.S. To get even more clarity on “How to Hire Rock Stars”, “How to Turn Staff Into Revenue Generators” and “Hold Staff Accountable”, check out The Cosmetic Practice Vault
    for the answers.









    Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

    ✔️ STAY UPDATED!
    Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝
    Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRM  
    Catherine Maley, MBA:
    Everybody that’s going to wrap it up for us today on Beauty and the Biz.
    If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
    If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty

    • 1 hr 2 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

Kimamazing7 ,

Great podcast

I enjoyed the transparency and truth that was shared. I’m excited to dive deeper into this topic. Thank you.

HarleyK01 ,

Great Content

This is such an awesome podcast! You will not be disappointed when you tune in!

woafmann ,

Catherine’s advice is 100% spot-on

For context, I’ve been a top sales rep and sales force coach with one of the largest international hotels brokers in the world — selling contracts to the general public, as well as the US Air Force. I’ve also had the highest single-day sales of a particular product in the history of the largest telecom in the US.

During the past 10 years, I’ve been focused in marketing, specifically helping reconstructive and aesthetic practices, as well as medical spas and weight-loss clinics across the US and abroad.

As a long-time listener and fan of Beauty and the Biz, and with my unique background and expertise, I can say, without a shadow of a doubt, that Catherine’s advice is 100% spot-on.

Her methods, philosophy, and scripts are practically identical to what I developed and used; training and coaching sales reps to be highly-effective, while being morally sound.

You would be wise to follow Catherine’s advice. Not only does she know the ins and outs of consultative selling and the “psychology of the sale”, the patient consultation scripts of hers are absolutely solid. Not aggressive or pushy, but should keep your staff in control of the conversation to gently lead the patient towards taking the next step.

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