SEASON: 6 EPISODE: 13 Episode Overview: Welcome back to Becoming Preferred, the podcast dedicated to helping you move from being an option to being the preferred choice in your industry. If you’re an entrepreneur, a leader, or a professional, you know the market is saturated. The only thing that truly differentiates you isn't your product; it’s your story. How clearly you tell it determines your entire ceiling for growth. That’s why I am thrilled to welcome a man who is the master architect behind some of the world's most influential narratives. Our guest today is Bill Blankschaen, the founder and Chief Story Architect of StoryBuilders. Bill is a New York Times Bestselling writer, and his work impacts millions. His client roster reads like a masterclass in influence: we’re talking John C. Maxwell, Kevin Harrington from Shark Tank, Michael Hyatt, Zig Ziglar's family, and countless corporate leaders and successful business coaches. They all go to Bill to refine the single most valuable asset they have: their narrative. Bill and his team craft books and learning experiences that turn ideas into greater impact, greater influence, and significantly greater income. He’s here today to discuss the roadmap laid out in his new book, Your Story Advantage: A Proven Path to Maximize Your Impact, Influence, & Income. Join me for my conversation with Bill Blankschaen. Guest Bio: Bill is the founder and Chief Story Architect of StoryBuilders, a creative team of storytellers who share his passion for helping people live a story worth telling and serving them with excellence in genuine, high-trust relationships. StoryBuilders tells stories that make the world a better place by creating compelling books and learning experiences that turn ideas into greater impact, influence, and income. A New York Times Bestselling writer, Bill and his team work with a variety of influencers like John C. Maxwell and Maxwell Leadership, Kevin Harrington from Shark Tank, Lewis Howes, Michael Hyatt (Full Focus), Rory and AJ Vaden, Zig Ziglar and family, Jeff Allen, Stu McLaren, entrepreneurs, corporate leaders, business coaches and consultants, political figures, cultural voices, athletes, comedians, fitness gurus, psychologists, and even faith leaders at some of the largest churches in America. The books, resources, and experiences they have created have already impacted millions of people—and they’re just getting started! Resource Links: Website: https://mystorybuilders.com/Product Link: https://amzn.to/47JMfiy Insight Gold Timestamps: 02:27 I can sit down and blow through a book in a matter of hours 04:49 Your breakthrough begins when you start with your story 07:02 That's why I like to lean into what I created called the storytelling structure 08:45 Your message, whatever it is that you're sharing, is about you, but it is not for you 10:10 We like to say that we tell stories that make the world a better place 10:40 As I like to say, if you want to elevate, you have to collaborate 12:59 I call it the confidence trap 16:48 Once you get clarity, then develop it out, and then monetize it from there 18:21 The amount of information in the world is doubling every day now 20:44 What's a typical, average process? 22:23 We believe every story matters, and every story is different and unique 23:41 The very first question I ask any of these people that we work with...
