15 min
Beer, surfing and blunders. Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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- Marketing
As Guinness looked to expand globally outside of the UK, it had a product
differentiation that could have been seen as a real problem. This episode explores the
Pratfall Effect, and how brands can leverage a perceived flaw and turn it into a
powerful brand attribute.
As Guinness looked to expand globally outside of the UK, it had a product
differentiation that could have been seen as a real problem. This episode explores the
Pratfall Effect, and how brands can leverage a perceived flaw and turn it into a
powerful brand attribute.
15 min