This Dude is Building a Billion Dollar Brand That's Wiping the Competition | Sean Riley, Dude Wipes

Recent college grad Sean Riley noticed that his Animal House-style apartment full of dudes needed some help with hygiene. It wasn't like there wasn't enough toilet paper -- it was the fact that some (okay most) dudes needed a lot more help keeping that undercarriage clean after they did their business.

Some dudes used bought baby wipes but that didn't seem to fit and that sparked the idea for a grown up hygienic product strong enough and made just for men and Dude Wipes was born.

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Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out! 

Special Thanks to our Sponsor WeWork!

With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand

Special Thanks to our Sponsor WHOOP!

Use my special link and get a great deal on a new WHOOP 4.0.

WEAR IT ANY-WEAR

Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.

WAKE UP AT THE OPTIMAL TIME

Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.

MONITOR YOUR HEALTH

A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.

GET MORE ACCURATE DATA

5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.

TRACK METRICS 24/7

Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.

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