Behind the Brand with Bryan Elliott Bryan Elliott

Rob Siegel is a lecturer at Stanford University’s Graduate School of Business who specializes in teaching strategy and innovation for both large and small-scale businesses and companies. He is the author of the book The Brains and Brawn Company [https://amzn.to/3bY1CJz] which uses the brain and body as metaphors for ways that companies can be successful holistically.
 
Siegel has spent time researching the ways in which technology changes things in the business sector and he has explored how companies can integrate digital and physical solutions for their client base and customers. It’s a fascinating career to have but Siegel tells me that he never had an idea that he’d end up here and he found his work by happenstance. “When I was a teenager, I was just a big, fat loser,” he says. “I was just trying to think about how I was going to get beer and try to meet girls. And I didn’t really know what I wanted to do. I entered UC Berkeley as a seventeen-year-old, and my roommate was working for a software company. This was the mid-eighties and I had played with computers, but I didn’t really know software or how it was made. I was thinking about studying engineering and I said, okay I need to make some beer money now that I’m in college and so I ended up going to work for the software company part time and I loved it. I loved technology; I loved the people. I loved the energy.”

Special thanks to our sponsor WeWork!
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT

Special thanks to our sponsor Vimeo!
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:
It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them.  There’s no compression or crushing of black colors or over saturation like when I  upload to Youtube. My clients get the full 4K resolution HD as it was intended.I use Vimeo to host / broadcast live events…I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads. I can create a customized player and keep people on my landing page so they don’t get distracted and go down the rabbit hole watching someone else’s stuff. What you may not know is that Vimeo can be used if you’re in HR to put all your on-boarding videos in one place.. you could do the same if you teach a course…put your vids behind a paywall  and charge for it.Need a videographer, Creative director or editor? Vimeo let’s you post jobs or find creative professionals. There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible! 

When On Running Co-Founder Olivier Bernhard was a child, running made him feel whole. He had trouble focusing in school and he says that in today’s society he would have probably been given medication to help him focus. Luckily his parents saw the energy he needed to expel and put him into a running club. That changed everything. The experience of moving his body and running gave him a sense of belonging and place and eventually he would grow up to be a pro Swiss athlete.

“I’ve been a runner all my life,” he says. “I would say I’ve had this DNA in me. I started racing
when I was five or six years old, and I enjoyed it. Maybe not so much to climb the podium and
claim a medal. It was more the feeling of running; the breathing and heartbeat...”
Bernhard—a multi-championship Ironman never intended to be at the helm of a disruptor brand, nor did he intend to create a running shoe company. The idea sort of found him when he was looking at ways, not to create new running products but to create a different kind of running experience and feeling.

Special thanks to our sponsor WeWork!
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT

Special thanks to our sponsor Vimeo!
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:
It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them.  There’s no compression or crushing of black colors or over saturation like when I  upload to Youtube. My clients get the full 4K resolution HD as it was intended.I use Vimeo to host / broadcast live events…I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads. I can create a customized player and keep people on my landing page so they don’t get distracted and go down the rabbit hole watching someone else’s stuff. What you may not know is that Vimeo can be used if you’re in HR to put all your on-boarding videos in one place.. you could do the same if you teach a course…put your vids behind a paywall  and charge for it.Need a videographer, Creative director or editor? Vimeo let’s you post jobs or find creative professionals. There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible! 

It's 1983 and Chris Voss was hired at the FBI just before his 26th birthday. During his 24 years of service with the Bureau, Voss became a leading international kidnapping negotiator. He regularly engaged with some of the world's most dangerous criminals in extremely high-stakes scenarios. One of the moments that put Chris on the map was the time he successfully negotiated the release of hostages after a 1993 bank robbery at a Chase Manhattan bank in Brooklyn.
I imagine Chris's life a little like a scene from one of my favorite TV shows, The Americans, a period drama about two KGB spies (portrayed by Keri Russell and Matthew Rhys) posing as Americans in suburban Washington, D.C., during the Reagan administration. Voss is currently the founder and head of the Black Swan Group, where he and his team are leveraging his deep knowledge and experience to train businesses and individuals to become highly effective negotiators. 
Here are a few things you might learn from Chris during this session:
1. How to decipher your leverage and negotiate from strength [ "The enemy is not the person across the table; the adversary is the situation." ]
In other words, don't make people the enemy--focus instead on the problem to be solved. Negotiation shouldn't be a zero-sum game if you're planning to be in business long-term. So how do we win without burning bridges? The best strategy according to Voss is to "come up with a better deal than both parties could have imagined. You're both faced with different aspects of the same problem. So by definition, you have to look out for the other person to get to the best deal you can get."
2. How to figure out if you're the favorite or the fool...
3. How to use tactical empathy...
While many believe that business is war, Voss sees getting to wins as a collaboration with effort on both sides rooted in empathy. "Aim to magnify positive emotions. To try and take emotions out of negotiation is a fool's errand." So be kind. Be professional. Put yourself in your rival's shoes and figure out a way for you to both be happy. 
4. How to use mirroring...
And much more!

Special thanks to our sponsors:

This episode is brought to you by Eight Sleep.
Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. 
“For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer!”
Go to https://eightsleep.com/BRY to start sleeping cool this summer and save (a lot with my special code). Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. I highly recommend it.
This episode is also brought to by Vimeo…
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways that have helped to build my business. I would suggest checking them out. Just go to Vimeo.com and see what’s possible! 

Steve Magness never imagined he’d be a writer —let alone caught in the eye of one of most controversial competitive athletic storms entangled with running brand behemoth Nike, in what could be the biggest scandal since Lance Armstrong. As a track and field athlete in high school, he dreamed of one day being a running coach, or an Olympic athlete. As it happens for so many, life took him on a different path. He is now the author and co-author of many bestselling books including, The Science of Running, The Passion Paradox, Peak Performance and his latest, Do Hard Things http://www.stevemagness.com/do-hard-things 
“I wanted to go to the Olympics and be a professional athlete, and that was all I cared about,” he tells me. “I went to school because it was an expectation. I went to college because it allowed me to continue to compete and run. Beyond that, honestly I didn’t have a ton of interests.”
He’s not a competitive runner anymore but today, as I sit down with him to discuss his new book, Do Hard Things, we can’t help but shoot the breeze about running and how it’s really a metaphor for life. 

Do you know the difference between $1 million and $1 billion? It's a lot. If you were to compare the delta in time, a million seconds is about 11 days. However, a billion seconds is almost 32 years. Alex Hormozi, entrepreneur, author, and CEO of Acquisition.com, has a growing portfolio of companies worth upwards of $100 million. Hormozi has a remarkable story that has all the makings of a Hollywood movie. Triumph and tragedy; high stakes business failure and success; complicated family relationships; romance; and more. Hormozi says that by the age of 32, he and his wife Leila's portfolio of companies crossed $85 million per year in revenue spanning brick-and-mortar service, licensing, education, SaaS, and e-commerce. In my opinion, they are on a trajectory to hit the billion-dollar milestone sooner than most.
In his 20s, Hormozi opted to choose his own path and not the one that his successful Iranian immigrant father hoped he'd choose. Many children of immigrants might relate to this story and the subsequent consequence of the choice. Hormozi's decision led to serious conflict and years of tension -- even thoughts of suicide -- between Hormozi and his father that he had to figure out how to heal. In spite of it all, Hormozi remained true to himself and eventually, he hit major success working in the world of fitness and fitness business. 
Hormozi tells me that in his youth, everything he did in his life was in pursuit of his father's approval, and that he had never really made decisions for himself and for his own joy. Ultimately, it became clear that he didn't want to live the life that he was living. He says that for a short time he contemplated not living anymore at all, but ultimately decided that risking disappointing his father and carving his own path was a better way out, and so he took that risk.  Listen to this wide ranging conversation with $100 million Alex Hormozi -- and you might catch the formula to becoming financially free.

Check out Alex's Youtube channel:
https://www.youtube.com/c/AlexHormozi

Special thanks to our sponsors:

Vimeo:
This episode is brought to by Vimeo…
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:
It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them.  There’s no compression or crushing of black colors or over- saturation like when I  upload to Youtube. My clients get the full 4K resolution HD as it was intended.i use it to host / broadcast live events…I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads. I can create a customized player and keep people on my landing page so they don’t get distracted and go down the rabbit hole watching someone else’s stuff. What you may not know is that Vimeo can be used if you’re in HR to put all your on-boarding videos in one place.. you could do the same if you teach a course…put your vids behind a paywall  and charge for it.Need a videographer, Creative director or editor? Vimeo let’s you post jobs or find creative professionals. There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible! 
WeWork -
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT

Dr. Paul Conti is adept at helping people untangle complex problems – and he also happens to be a psychiatrist. Dr. Conti incorporates a holistic view of each client or patient into his work, knowing the far-reaching impacts trauma can have upon the systems and communities in which an individual resides, works, and serves. In addition to clinical treatment, he provides personal, business, and legal consulting services. Dr. Conti is a graduate of Stanford University School of Medicine. He completed his training at Stanford and Harvard, where he served as Chief Resident. https://www.drpaulconti.com/

Dr. Conti is the author of Trauma: The Invisible Epidemic, a book that brings his valuable
insights about how we can collectively heal from trauma’s effects to a larger audience.
Get the book: https://amzn.to/3c2R5ww