45 episodes

It’s like playing a round of golf with some of the most interesting innovators, entrepreneurs, and listening to the stories behind their success. Hi, I’m Paul Liberatore, and I love talking to entrepreneurs and the stories behind their band. I find it intriguing when people are vulnerable and honest about their struggles and success. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to some of the biggest names and brands in the game of golf. So come join me on my quest to find the stories Behind the Golf Brand.

Behind the Golf Brand Podcast with Paul Liberatore Paul Liberatore

    • Sports
    • 4.9 • 219 Ratings

It’s like playing a round of golf with some of the most interesting innovators, entrepreneurs, and listening to the stories behind their success. Hi, I’m Paul Liberatore, and I love talking to entrepreneurs and the stories behind their band. I find it intriguing when people are vulnerable and honest about their struggles and success. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to some of the biggest names and brands in the game of golf. So come join me on my quest to find the stories Behind the Golf Brand.

    Ep #45 - Swing Juice: Jon Mason (Founder and CEO)

    Ep #45 - Swing Juice: Jon Mason (Founder and CEO)

    We made it to Episode 45 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Jon Mason the founder of Swing Juice.

    In an era of divisiveness and polarity, SwingJuice has remained rooted in its values and ideals.  Community, inclusivity, creativity, and a come-as-you-are mentality continue to be the corner posts of who this brand is and what they’re about.  That’s why you, as you are, are welcome with open arms to the Swing Juice community.

    If you haven’t checked out the Swing Juice brand, you should.  Not only will you be able to find a like-minded community of golf enthusiasts, chances are you’ll find yourself becoming part of a special family before you know it.
    Support the show (https://legiongolf.co/)

    • 41 min
    Ep #44 - Fringe Golf Headcovers: Kevin Belzer (Founder and CEO)

    Ep #44 - Fringe Golf Headcovers: Kevin Belzer (Founder and CEO)

    We made it to Episode 44 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Kevin Belzer from Fringe Golf.

    Golf headcovers have become a way to represent your favorite brands or make your golf bag a personal reflection of yourself. Fringe Golf is creating bold headcover designs for golfers looking to add more flair to their golf bag. More than just an aesthetic addition to your golf bag, Fringe covers are designed to stay in place and deliver a luxurious feel. The bold styles of Fringe Golf are eye catching and sure to make a statement in years to come.
    Support the show (https://legiongolf.co/)

    • 49 min
    Ep #43 - XGolf: Ryan D'Arcy (CEO)

    Ep #43 - XGolf: Ryan D'Arcy (CEO)

    We made it to Episode 43 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Ryan D'Arcy from X-Golf.

    XGOLF was founded in 2005, and since then over 3,000 systems have been sold worldwide, providing golf enthusiasts with a unique experience that emphasizes innovation.

    Industry firsts such as the variable lie stance platform and the automatic ball teeing system have allowed XGOLF to pull away from the pack. These distinguishing features, along with 19 patents, present a very special value proposition to our customers.

    The hardware and software innovations such as dynamic weight balance, short-game playability (12″ putts for example), 3D Collision that provides real geometric reactions to when a ball makes contact with an object, are all examples of how XGOLF has listened and adapted to address the needs of the most discerning golfers from around the world.

    Whether you’re looking for a solution for a golf training facility, golf club, sports medicine practice or your home, XGOLF can be tailored to meet your specific needs for whatever the application may be.





    Support the show (https://legiongolf.co/)

    • 51 min
    Ep #42 - Orca Golf Bags: Deborah and Erica Bennett (Co-Founders)

    Ep #42 - Orca Golf Bags: Deborah and Erica Bennett (Co-Founders)

    We made it to Episode 42 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Deborah and Erica Bennett the Co-Founders of Orca  Golf Bags.

    At Orca they design and build stylish, functional, modern golf bags with only the highest quality craftsmanship and pinpoint attention to detail.  We create golf bags designed around what real golfers told us they want in a golf bag.  It’s that simple.  Similar to the ORCA – and like our bags – we are not just another fish in the sea. 

    As the only women/minority owned golf bag company in the United States, we operate with a purpose: to drive inclusiveness and empowerment.  The ORCA symbolizes for us a statement about individuality, the respect for oneself and for others.  The ORCA is fearless, strong, misjudged, and though they travel in pods, they prove that working together make all things possible. 



    Support the show (https://legiongolf.co/)

    • 53 min
    Ep #41 - Athalonz Golf Shoes: Tim Markison (Founder and CEO)

    Ep #41 - Athalonz Golf Shoes: Tim Markison (Founder and CEO)

    We made it to Episode 41 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Tim Markison the Founder and CEO of Athalonz Golf Shoes.  

    Trusted by the top Long Ball Hitters in the World (their advocates include: Justin James, Ryan Steenberg, Will Hogue, Kyle Berkshire, Justin Moose, and Ryan Reisbeck to just name a few) Athalonz golf shoes are truly special! 

    Athalonz technology is so unique, that they have received an incredible 13 US Patents! Unlike other athletic shoe manufacturers, who may have a design patent for their looks or utility patents for their manufacturing processes, all of their patents are for our one-of-a-kind, game-enhancing technology that gives players Optimal Athletic Positioning ("OAP"). 

    OAP leverages the laws of physics to shift the way the feet engage the ground.  The medial side of the forefoot "sinks" into the ground; shifting your knees inward.  This causes a shift of your weight bearing forces to the inside of your legs creating a power triangle.  In this position, your body is able to maximize ground reaction force and minimize leakage forces. With your feet about shoulder width apart and more ground reaction force and less leakage forces, you generate 9% or more power!

    OAP leverages the principles of biomechanics to align your body to optimize your kinetic chain. The kinetic chain refers to the sequence of movements performed by the body to achieve an athletic movement. For the kinetic chain to function efficiently, each body part needs to move at the right time and in the right sequence.

    The combination of being in the best athletic foundation and having your body aligned reduces stress on the body.  By shifting weight bearing forces inward, loading on the ankles, knees, and hips is reduced, which reduces the aches and pains of repetitive sports play.



    Support the show (https://legiongolf.co/)

    • 48 min
    Ep #40 - JumboMax Grips: John Mazzanoble (President)

    Ep #40 - JumboMax Grips: John Mazzanoble (President)

    We made it to Episode 40 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend John Mazzanoble the President of JumboMax Grips.  

    They are Bryson Dechambeau go to golf grips to crush the ball down the fairway, and its no doubt that JumboMax Grips are taking the golfing world by storm. As shocking as it might be to hit your first shot with JumboMax, their customers are generally equally as shocked at how they made an immediate improvement in their game.  From novices to the best players on the PGA Tour, all golfers can benefit from a grip that properly fits their hands. And that grip is probably a lot bigger than the one you’re playing. So check out JumboMax, because not only are they cool but they really help your game.
    Support the show (https://legiongolf.co/)

    • 44 min

Customer Reviews

4.9 out of 5
219 Ratings

219 Ratings

gvaga ,

My favorite weekly golf podcast.

Paul is great and these episodes have gotten better each week. Love the conversations they’re having and it makes me want to get out on the course every time I listen. Keep it up!

duskinwade ,

Great Podcast!

Love this podcast! Very informative and easy to listen to. 👍🏻👍🏻

Jrod2828 ,

Great POD

Love the info and all the content

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