Beyond the Noise - the PRWeek podcast

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Beyond the Noise - the PRWeek podcast

A panel of industry experts discuss the issues the latest news and hot topics you need to know in PR and communications. Hosted on Acast. See acast.com/privacy for more information.

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  1. ‘ESG will go out of the window’ – 2025 predictions with MSL and W

    EPISÓDIO 86

    ‘ESG will go out of the window’ – 2025 predictions with MSL and W

    What’s in store for the industry in 2025? That’s the focus of the latest episode of PRWeek’s Beyond the Noise podcast. Gazing into their crystal balls this week are Jo Grierson, managing director at MSL UK, and Warren Johnson, founder and CEO of W Communications. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or on your favourite platform. Speaking to PRWeek UK editor John Harrington, our guests give their takes on major industry trends, including: The agency model and how PR firms are likely to evolveWhat’s in store for mergers and acquisitions in PRPR recruitmentWagesThe return to the officeThe future of ESG, DEI and ‘purpose’ in the second Trump presidencySocial mediaAI in commsDiversity and inclusion in the industryThe summer of Oasis. Hosted on Acast. See acast.com/privacy for more information.

    34min
  2. EasyJet and Taylor Herring on PR campaign secrets

    EPISÓDIO 87

    EasyJet and Taylor Herring on PR campaign secrets

    How do you create award-winning campaigns? PRWeek’s latest podcast examines the campaign creation process from the perspective of both the client and the agency. This episode of Beyond the Noise features Anna Knowles, director of PR and corporate affairs at easyJet, and Sam Corry, managing director of creative agency Taylor Herring. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform. Speaking to PRWeek news editor Siobhan Holt, the guests discuss their nine-year partnership and the creative campaigns they have produced together.  The pair talk about the campaign briefs, and how COVID-19 and lockdowns had an impact on the campaign work but strengthened the partnership.  We hear about the ideation process, and how the pair come up with fresh concepts.   In addition, the duo discuss what breaks down an agency-client relationship and offer partnership ‘dos and don’ts’ for both clients and agencies. Corry also discusses his new position as Taylor Herring’s managing director and his plans for the agency in 2025. Hosted on Acast. See acast.com/privacy for more information.

    45min
  3. Is WFH now under threat? The WPP debate rages on

    EPISÓDIO 88

    Is WFH now under threat? The WPP debate rages on

    What do comms leaders think of WPP’s decision to mandate staff to work a minimum of four days a week in the office? That’s the focus of the latest episode of PRWeek’s Beyond the Noise podcast. WPP’s decision to mandate that employees work in the office four days a week, Edelman’s 2025 Trust Barometer, and Trump’s second Inauguration are among the topics under the microscope in this episode. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform. PRWeek’s Danny Rogers (UK editor-in-chief), Siobhan Holt (news editor) and Evie Barrett (senior reporter) debate WPP’s controversial decision and discuss the positive and negative views shared by industry leaders on the hot topic. The team also analyse the recent findings from Edelman’s annual Trust Barometer, plus the journalists chat about the latest news, from TikTok to Trump’s Inauguration and the impact on the PR industry.   Hosted on Acast. See acast.com/privacy for more information.

    22min
  4. ‘Burnout is not a coffee-cup slogan’ – CALM CEO on PR’s approach to mental health

    EPISÓDIO 89

    ‘Burnout is not a coffee-cup slogan’ – CALM CEO on PR’s approach to mental health

    Warning: this article and podcast contains references to suicide. How do you create a compelling Mental Health campaign? As part of PRWeek’s Mental Wellness month, the latest podcast discusses mental health in PR – from the perspective of PR pros taking care of themselves, and the campaigns PR teams produce to help raise awareness. This episode of Beyond the Noise features Simon Gunning, chief executive of the Campaign Against Living Miserably (CALM) – the suicide prevention charity. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform. Speaking to PRWeek senior reporter Evie Barrett and news editor Siobhan Holt, Gunning discusses whether comms professionals are particularly vulnerable to mental-health challenges and burnout. The trio debate the benefits and challenges of flexible working practices. Gunning discusses whether mental-health campaigns preach to the converted and if it’s the responsibility of businesses to address mental health in their campaigns too. In addition, the CEO chats about working with creative and PR agencies, and the importance of strong partnerships. He also discusses CALM’s latest work – the second phase of its ‘Missed Birthdays’ campaign, which centres on youth suicide. For people experiencing issues raised in this article, the charity CALM can be contacted on 0800 585858 or via the CALM website. In addition, the NABs advice line can be reached at 0800 707 6607. Hosted on Acast. See acast.com/privacy for more information.

    43min
  5. Will DeepSeek shake-up AI in PR? PRWeek podcast, with Omnicom PR Group

    EPISÓDIO 90

    Will DeepSeek shake-up AI in PR? PRWeek podcast, with Omnicom PR Group

    What does DeepSeek's dramatic entry to the AI market mean for the comms industry - and should PR professionals embrace the platform? PRWeek's Beyond the Noise podcast takes a look. The latest episode features guest Erin Lanuti, chief innovation officer at Omnicom PR Group (OPRG), who has been leading AI policy at the division whose agencies include Ketchum, FleishmanHillard, Porter Novelli and Portland. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform. Speaking to PRWeek UK editor John Harrington, Lanuti gives her impression of the furore caused by the emergence of Deepseek, the Chinese company behind the new AI chatbot R1. President Trump described the emergence of DeepSeek, which is said to be built for a fraction of the cost of its AI rivals, as a ‘wake-up call’ for the US tech industry. DeepSeek shocked the financial markets and wiped billions off the share prices of US tech giants in late January as it became the most downloaded free app in the US in just a week. However, concerns remain about the distribution of mis- and disinformation via DeepSeek, and about censorship. Cybersecurity firm Wiz has also said a security breach had exposed one million users of the technology. Lanuti discusses the advantages and disadvantages of DeepSeek and expresses misgivings about how it could be used to spread false information. More generally, she discusses OPRG's AI strategy and whether the PR industry in general is doing enough to keep up to speed with the fast-moving technology. Lanuti also gives her predictions for AI for the year ahead - with one quirky prediction provided by her AI agent. Hosted on Acast. See acast.com/privacy for more information.

    18min
  6. PR is crying out for AI training

    EPISÓDIO 91

    PR is crying out for AI training

    How prepared is UK PR for the AI revolution? PRWeek’s latest Beyond the Noise podcast episode takes a look. Our guests this week have been looking at that question as part of a major study: Jo Sutherland, MD at comms agency Magenta Associates; and Dr Tanya Kant, senior lecturer in media and cultural studies (digital media) at the University of Sussex. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform. Sutherland and Kant discuss the survey from last year of 1,100 UK-based content writers and managers working in PR, comms or marketing. The duo explain the background to the research and choose their top lessons from the study, which looks at what proportion of comms professionals are using AI, what they think of the tools, and how many have received training. The report – ‘CheatGPT? Generative text AI use in the UK’s PR and communications profession’ – also asks about ethical and legal concerns. Speaking to PRWeek UK editor John Harrington, our guests discuss the biggest barriers to AI success for comms professionals, including an apparent lack of sufficient training. They talk about upcoming regulations around the technology, the dangers of ‘AI fatigue’, and offer practical advice for PR professionals who want to get ahead. Sutherland also gives the lowdown on Magenta’s experience with AI – including how the agency secured money from the Government’s AI Upskilling fund, which covers 50 per cent of the PR firm’s AI training. This week’s episode is the second in a row on AI. Last week we spoke to Erin Lanuti, chief innovation officer at Omnicom PR Group, who discussed DeepSeek’s dramatic entry to the AI market and what it might mean for the comms industry. Hosted on Acast. See acast.com/privacy for more information.

    33min
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A panel of industry experts discuss the issues the latest news and hot topics you need to know in PR and communications. Hosted on Acast. See acast.com/privacy for more information.

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