BFCM Opportunity Segments to Market To + Inventory Fallback Planning with Alex Romac @ Tydo

Brad Redding is joined by Alex Romac of Tydo to talk through a short list of last minute adjustments that Alex might make for BFCM strategy. The core of this is building what Alex calls Opportunity Segments from your historical customer data, marketing around these segments, and prioritization. Alex used to own and operate a 3PL so you'll also learn how Alex handles inventory management during peak holiday....what happens when your best seller is sold out? What if it's under-performing? How to shift messaging to other categories?

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Tydo

Connect with Alex on LinkedIn

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

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Deep dive with Simo Ahava on intersection of technical marketers

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How to double conversion rate in 100 days with Ben Zettler

How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam