Biggest CRO Wins & Failures, Data Analysis Tips, Brand Building Systems with Chase Clymer of Honest eCommerce

Conversion Tracking Playbook

Chase Clymer, Host of the Honest eCommerce Podcast and co-founder of Electric Eye (Connect on Twitter) joins Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) to do a deep dive on conversion rate optimization. Some of the topics discussed:

  • # 1 system Chase thinks brands should focus on building first
  • Founder vs outsourcing product-market fit
  • Approach to blending qualitative (surveys, heatmaps etc) with quantitative data
  • Do you have enough revenue to test and is it worth it?
  • Optimizing content pages through unique lead opt-ins
  • Creative optimization
  • Biggest CRO wins and failures 

We hope you enjoy!


-----
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----
Links Referenced:

Electric Eye

Honest Commerce Podcast

Rightmessage

A/B Test Significance Calculator by VWO

-----

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada