Cubicle to CEO

Ellen Yin
  • 5.0 (542)
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Cubicle to CEO

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

  1. HACE 3 DÍAS

    3 Strategies That Generated $244,870 in Repeat + Referral DFY Clients

    Today’s case study is a testament to how impactful nurturing your past client relationships can be! Copywriter Katie Peacock is the founder of Post Sale Profit Studio, where she helps 7 figure coaches seamlessly add 5-6 figures to their bottom line through strategic backend email automations that prioritize the often-overlooked post-sale phase. Leveraging 3 simple but effective relationship marketing strategies, Katie has added $244,870 revenue to her business solely through repeat and referral clients. Find out how joining paid programs outside of her niche has given Katie an ROI of $98K, the easiest way to get client testimonials, and why brainstorming with your client after you’ve completed their project is a smart move. View the transcript for this episode at: https://otter.ai/u/9LMIxCp_epN_gl0T8XmxSxYbteo?utm_source=copy_url Thank you to our sponsor! Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/ Connect with Katie: Referral Partner Resource: https://www.canva.com/design/DAGTqorazXs/AYtbqVb8jtUgsNlCL1EdPQ/view?utm_content=DAGTqorazXs&utm_campaign=designshare&utm_medium=link&utm_source=editor Profit without Pressure FREE Workshop: https://www.postsaleprofitstudio.com/c2c-workshop FREE ROI Calculator: http://www.postsaleprofitstudio.com/roi IG: @postsaleprofitstudio Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    41 min

  2. 21 OCT

    [Q3 2024 Quarterly Review] Choosing Personal Life Over Business This Summer

    Our Q3 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content - sharing what's working in our business, what we've learned, and what we're celebrating.  For more in-depth, behind the business case study episodes (including episode 8 documenting our experimentation with pop-up offers during our 4th of July Flash Sale), check out our private podcast, the C-Suite: https://ellenyin.com/csuite View the transcript for this episode at: https://otter.ai/u/q-7Q6iwQOj3Z6WSnBLoARiJLYpc?utm_source=copy_url Thank you to our sponsor! Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Links mentioned in this episode: Listen to our previous quarterly reviews and income reports: https://ellenyin.com/incomereport Business Insider article: https://www.businessinsider.com/female-breadwinner-supports-husband-stays-home-2024-8 Follow @missellenyin on Instagram for more BTS updates Get access to our private podcast in the C-Suite: https://ellenyin.com/csuite Stay updated on upcoming offers by signing up for our weekly newsletter: https://cubicletoceo.co/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 min

  3. 14 OCT

    Use This Framework To Reduce Business Chaos and Work Only 15 Hours A Week

    When you’re overworked in your business, the last thing you want to do is add an after-hours commitment. But a strategic evaluation process completed in the evenings over a 2 week window is exactly what allowed this week’s guest to cut her weekly working hours from 45 down to 15! Serial entrepreneur and founder of the Pursuit Company, Amanda Moffett, developed the GOLD framework out of this experiment, an approach she utilized to streamline her business, get rid of anything that wasn’t necessary, and make her operations as efficient as possible. After working through this framework solo, she brought it to her team and they saw improvements in just 24 hours after implementing new systems. Here’s the step-by-step framework that reimagined Amanda’s business and reduced the chaos. View the transcript for this episode at: https://otter.ai/u/Or2CyNCryblBcvQqIf_IW8MIxYU?utm_source=copy_url Thank you to our sponsor! Get the support you need to ignite your business' growth through the Women's Business Development Center! Visit https://wbdc.org to browse all the available programs, services, financial assistance and events they provide. Connect with Amanda: Free Resource: The 6 Pillar Business Checklist: https://thepursuit.site/checklist https://thepursuit.site/ Join The Freedom Society: https://pursuit.kartra.com/page/joinnow IG: @pursuit.company IG: @the.pursuitpodcast The Pursuit Podcast: https://podcasts.apple.com/us/podcast/the-pursuit-podcast/id1727602219 Pinterest: https://www.pinterest.com/pursuitcompany/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    54 min

  4. 9 OCT

    Bonus #56: Is There A “Best Location” For Your Business? Using Astrocartography To Predict Success

    We hear it all the time: location, location, location. But what if this concept didn’t just apply to real estate and could actually impact the success of your business? Imagine having answers to where to move to support your next big uplevel, what city to host your conference in, or what geographic area your dream clients are most concentrated. Astrocartography does just that. Sandra Nelly is an astrocartographer and relocation astrologer working on the intersection of astrology and the topics of travel, careers, and business. She helps business owners unlock their cosmic blueprint through their personal and business' birth chart (yes businesses can have birth charts too). Curious? We put Sandra in the hot seat to reveal how you can apply the universe’s secrets to aid your business success. Access the transcript of this episode HERE: https://otter.ai/u/RjkmqyN4GprzqV209Qo7igkfqa4?utm_source=copy_url Connect with Sandra: https://sandranelly.com https://bio.site/takeoffwithastrology IG: @astrologyventures Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    35 min

  5. 7 OCT

    She Sold Her Business For 7 Figures To Private Equity & Later Bought It Back For 6 Figures

    We’ve had a few guests on the show who have sold their businesses, but this case study is the first time we’ve explored what it looks like to buy your business back post-exit.  After building BestSelf Co. to $45 million in sales, Cathryn Lavery sold her company to private equity in 2022 for 7 figures. She remained involved in the company as a brand ambassador, but watched as they made big changes that did little to grow the business. Then last year, she was given the once in a lifetime opportunity to buy the business back for pennies on the dollar - a six figure sum - when the private equity firm decided to close down. Now with a second chance to rebuild more sustainably, Cathryn is applying what she learned from her first go-around and taking notes on what the private equity firm did well and where they fell short to fix the mistakes she’s inherited. Was it worth it? Here’s the full scoop. View the transcript for this episode at: https://otter.ai/u/7q9URJWpWve5ZPDkpQJML7VBe-E?utm_source=copy_url Thank you to our sponsor! Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/ Connect with Cathryn: Use code 'CEO' for a discount at https://bestself.co/ https://www.littlemight.com/ IG: @bestselfco X: @cathrynlavery Make QR codes like Cathryn with https://joyqr.com/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 h y 3 min

  6. 30 SEPT

    From $10K Months to $10K DAYS: Why This CEO Prioritizes Educating Buyers Over Selling Product

    Did you know there's a link between flossing habits and cognitive diseases like Alzheimer’s and dementia? Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview. Today’s case study is a real-time example of how prioritizing problem education over product education can drive action (and sales) much faster. Through a 3 pronged, education-first marketing approach of trade shows, organic content, and influencer campaigns with dental professionals, Slate Flosser’s sales have increased by 20%, going from $10K months to experiencing $10K sales days. Here’s Brynn’s take on how problem awareness changes user behavior and drives purchasing power. View the transcript for this episode at: https://otter.ai/u/oZLu0BAAO4Ci84-PStv4Pw2KB3w?utm_source=copy_url Thank you to our sponsor! Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/ Connect with Brynn: Use code 'CEO10' for 10% off your order! https://slateflosser.com/products/slate-rechargeable-electric-flosser IG: @slateflosser IG: @brynn.mac.snyder https://www.linkedin.com/company/slate-dental/ https://www.facebook.com/slatedental Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    55 min

  7. 23 SEPT

    Increasing Average Order Value by 20% and Converting First Time Buyers With a Product Add-On

    Today’s case study is a lesson in using customer feedback to evolve your brand. Despite uniquely positioning themselves as frameless prints for 15 years, Fracture recently made a surprising move. When Meredith English, who led teams at well-known consumer brands like Crocs and Daily Harvest, became the new CEO of Fracture, she recognized the customer demand for a framed option of their signature frameless glass photo prints, and took a calculated risk to roll out this product add-on. Introducing this add-on to their checkout resulted in a 20% increase in their average order value, improved their customer acquisition costs, and finally converted fence-sitters who had been sitting for ages on their email list into paying customers. Here’s exactly how Fracture made this decision and launched this add-on, and when it's smart to adapt your business to grow alongside your customers’ evolving preferences. View the transcript for this episode at: https://otter.ai/u/RpoGvP9Pdn_GV-_ZhZ38y3pWehA?utm_source=copy_url Thank you to our sponsor! Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/ Connect with Meredith: www.fractureme.com  IG: @fractureme TikTok: @fractureme_ https://www.linkedin.com/company/fracture/  https://www.pinterest.com/fractureme/ Link mentioned in the episode Net Promoter Score software: https://fracture.asknice.ly/login/?uri=%2Fdash%2Foverview Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    44 min

  8. 16 SEPT

    Switching To A 4-Day Work Week Grew Revenue Up To 77%

    Imagine if 4-day work weeks didn’t only occur when a holiday weekend rolls around. Beyond more free time, do shorter work weeks also create financial gain? Today’s case study explores that question with Erin Diehl, founder of B2B professional development company, Improve It and best-selling author of “I see You! A Leader’s Guide to Energize Your Team Through Radical Empathy.” After a life altering concussion last year, Erin knew she needed to prioritize her physical and mental health, which prompted her to research the logistics of working only 4 days per week. In October 2023, her company piloted this new structure for all internal staff for 90 days, creating benchmarks to help them determine if this trial had been a success. Now nearly a year later, they’re still going strong with 4 day work weeks and have hit their end of quarter revenue goals for three straight quarters, seeing as large as a 77% growth in a single quarter. Here’s the process Erin and her team used to successfully implement this. View the transcript for this episode at: https://otter.ai/u/z8Q-Ug-rJFly8kzcK5BKLxb-1Ag?utm_source=copy_url Thank you to our sponsor! Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Erin: https://www.learntoimproveit.com/ https://www.itserindiehl.com/ IG: https://www.instagram.com/improveitco/ IG: https://www.instagram.com/itserindiehl/ improve it! Podcast: https://podcasts.apple.com/us/podcast/improve-it-podcast-professional-development-through/id1508450538 I See You! book: https://www.amazon.com/See-You-Leaders-Guide-Energizing-Radical-Empathy/dp/B0CDJDP2S1/ref=monarch_sidesheet_title Links mentioned in the episode: Erin's 4 day work week blog post: https://www.learntoimproveit.com/podcast-content/episode-240-how-has-the-four-day-work-week-reshaped-work-life-balance-and-productivity-for-our-team 'Shorter' Book: https://amzn.to/4groa1E 'Traction' Book: https://amzn.to/3R1x0aD Suneera Madhani’s episode: https://link.chtbl.com/qCQA_e3b Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 h y 4 min
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We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

Información

  • Creador
    Ellen Yin
  • Años de actividad
    2019 - 2024
  • Episodios
    333
  • Clasificación
    Apto
  • Copyright
    © Copyright Ellen Yin
  • Mostrar sitio web
    Cubicle to CEO

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