Bonus: Full Keyword Interview with Brad Geddes

In this bonus episode, Kirk and Brad Geddes chat about the keyword as we release the full length interview.  The knowledge Brad has not only received, but retained over his decades in Paid Search is truly remarkable, and you can't help but learn from him here.

In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each of them. 

We thought their ponderings and insights were too good to let go, and we had to leave out most of their interviews from our main episode. We trust you will enjoy Brad's ponderings!

Want to be a guest on the PPC Ponderings Podcast? Apply here!

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• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)