Bonus: Will Crumbl Crumble?

The hosts discuss a piece in Vox about TikTok darling Crumbl and how Gen Z will stand in line for hours for a photogenic snack. Can food companies that rely on novelty and virality last? This episode is member-exclusive. Listen to it now by subscribing to Slate Plus. By joining, not only will you unlock weekly bonus episodes of Slate Money—you’ll also access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Slate Money show page on Apple Podcasts and Spotify. Or, visit slate.com/moneyplus to get access wherever you listen.