217 episodes
Book Marketing Tips and Author Success Podcast Author Marketing Experts
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4.7 • 74 Ratings
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Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas, easy-to-implement book marketing strategies, and critical publishing industry knowledge and insight! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books, grow your platform, and make strategic business decisions as an author. Subscribe today and take that next step toward a more successful, long-term book marketing plan!
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Cracking the Code: Reaching the Unreachable Reader
In this week's episode, we chat about connecting with the elusive reader who seems to dwell beyond the realms of mainstream social media platforms.
Even though the digital age is dominating how a lot of us consume content, not every reader can be found scrolling through Instagram reels or TikTok videos. So how do they find the books they buy, and how can authors tap into a market demographic that tends to read prolifically and has disposable income?
From unconventional platforms to grassroots efforts, we uncover where readers congregate away from the glare of social media.
Whether you're an aspiring author seeking to establish your readership or a seasoned vet navigating the ever-shifting currents of the publishing world, this episode is your guide to unlocking the untapped potential of the hard-to-reach reader.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.
Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast -
Book Sales: Why and How Self-Published Authors Are Taking the Lead
Not everyone talks about it, but all authors want to sell books. And we know a lot of you secretly (or not so secretly) would love to make enough to be a full-time author.
But is achieving significant sales still a possibility? The surprising answer lies in the realm of self-publishing, where a lot of successful authors are find their footing.
Join us as we go through some suprising statistics and dissect the advantages that heavily favor self-published authors in today's dynamic market. From increased creative control to streamlined publishing processes, discover why this avenue has become a beacon of opportunity for aspiring bestselling authors.
Plus we've got some solid "rags to riches" examples to remind you anything is possible if you know how to write a great book and you put in the work!
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.
Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast -
Listener Request: Navigating Amazon's Book Review Minefield
This is another listener request and we're talking about trigger words that could potentially result in your hard-earned reviews being pulled from your retail page.
We chat about the fine line between what reviewers should say to maintain authenticity and what words they should tactfully avoid to ensure their reviews don't get flagged or worse, their accounts blacklisted.
And what's your role as an author? You must lead this charge! It's your responsibility to stay on top of industry standards so your readers feel confident supporting your brand.
We'll share tips on effectively communicating with your readers and potential reviewers, and fostering genuine engagement while steering clear of any violations of Amazon's terms of service.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.
Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast -
The #1 Strategy to Get More Amazon Reviews
Have you ever wondered why some books seem to effortlessly rack up Amazon reviews while others struggle to even get noticed? This week we're unveiling a secret strategy that savvy authors have been using to bolster their review numbers.
We chat about the art of prompting reviews from your readers in a way that feels natural and seamless. It's a genius tactic that surprisingly few authors employ, but the results speak for themselves.
From crafting the perfect call-to-action to timing it just right, we'll guide you through the basics of this simple and FREE strategy.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.
Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast -
Navigating the Literary Agent Landscape
This week we're talking about literary agents. Who they are, what they do, and whether you really need one.
We'll explore the ins and outs of literary representation, breaking down the roles and responsibilities of literary agents, and shedding light on the services they provide for authors.
We'll also discuss the darker side of the industry, including common scams to avoid and red flags to watch out for when seeking representation.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.
Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast -
Amazon's Virtual Voice: Redefining Audiobooks with AI
Join us in this week's episode as we chat about the latest innovation from Amazon: the Virtual Voice.
Imagine a world where authors can transform their written words into audiobooks using artificial intelligence. FOR FREE. It's a game-changer for indie authors, but what does it mean for the future of storytelling and the traditional audiobook industry?
Is this advancement a boon for indie authors seeking accessibility and affordability in audiobook production, or does it signal a threat to the livelihood of professional narrators? Maybe it's a little of both.
Join us as we weigh the pros and cons, and offer insights into the evolving landscape of audiobook production and consumption.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.
Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast
Customer Reviews
Excellent Resource
I stumbled onto this podcast a few months ago and I’m really enjoying it. Each episode is short and to the point, honing in on specific topics that are useful for authors to understand. The hosts are enjoyable to listen to and there are actionable tips in nearly every episode.
Great episode on reviews
An excellent example of the useful, brief and clear help this team provides: the recent episode about reviews and the sometimes arbitrary nature of Amazon removing reviews. Penny and Amy offer examples and guidance any author can follow. Thanks again, ladies!
Book Marketing Tips And Author Succesz
I listen to the podcasts while I’m cleaning house, usually on Saturdays, the day after drop. Have also worked about half way through the backlist. I threw a couple of literary books up on Kdp and got no traction because I knew less than a little about marketing them (at least hopefully that was the reason). Thanks to the podcasts, I won’t make that mistake again.