The Book Marketing Action Podcast Weaving Influence

In this episode, Becky talks to Becky Antkowiak—Writer, Editor, Founder/Chief Encouragement Officer of the 540 Writers Community, and Serial Extrovert. Listen as Becky explores the value of writers being in community with each other and the benefits of attending writers conferences. She shares her experiences attending conferences and the importance of camaraderie, learning the culture of publishing, making connections, receiving coaching, finding a cohort, and continuing to write.    
During the episode, you’ll also learn:  
About Becky and her work in the world. The benefits for writers who choose to connect in person or online at writers events. Some of the ways that authors can learn from each other to help reach their goals.Recommendations for how an author can find a writers group or conference to attend. About Becky’s writers group, why she started it, and what she was hoping to achieve. Some of the secrets behind growing and sustaining a community of authors. The 6 Cs of writers conferences. 
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this episode, Becky talks to Jesse J. Anderson—Author, Speaker, Creator, and ADHD Advocate. Listen as Jesse talks about his personal journey of being diagnosed with ADHD, the impact of finding his niche and building an online community around it, and how nurturing that community led to book marketing success, selling 10,000 copies of his debut book in the first three months.  
During the episode, you’ll learn:  
About Jesse, his work in the world, his journey with ADHD, and the motivation behind writing his book, Extra Focus. Secrets behind the rapid growth of Jesse’s online presence and community. How Jesse chose to show up with valuable content that made complex knowledge about ADHD more accessible.How Jesse prioritizes his energy and attention, especially while creating content and juggling a full-time job.The strategies Jesse has used to grow his newsletter and how important it has been in driving book sales. The value of committed audience members resharing and amplifying your content, including other top voices in your industry. Which social media channels Jesse has chosen to focus on, how those have shifted over the years, and how he chooses to show up on those channels.When Jesse decided to write his book and what his thought process was like. The success Jesse has experienced since Extra Focus came out in September 2023 and what contributed to that success.Some of the bonuses Jesse has offered with his book in order to boost sales. More of the book marketing initiatives that have contributed to the ongoing success of Jesse’s book. 
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation. 

In the first episode of Season 5, Becky talks to Sarah Fay—private Substack consultant, award-winning author at HarperCollins, and a member of the faculty at Northwestern University. Listen as Sarah discusses her personal journey through the mental health system and her decision to share her stories through writing. She also talks about her experience with landing a book deal, how she discovered Substack, and how impactful the platform has been for her writing career.     
During the episode, you’ll learn:  
About Sarah and her work in the world.The life changes Sarah had to make on her path to recovery.What inspired Sarah to share about her mental health journey in such an open way.How Sarah landed her first book deal, and the motivation behind writing her memoir, Pathological.Some of the expectations vs. reality of selling a book. The approaches Sarah took to building an online audience prior to the release of her first book. The concept of serialization and why Sarah decided to serialize her second book, Cured.Why Sarah also released a serialized audio version of Cured. Some of the controversy surrounding Substack.Why Sarah loves Substack. Sarah’s journey with Substack and how much money a typical writer might expect to make on the platform. Sarah’s best tips for people who want to show up in a more authentic way with their personal stories.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this final bonus episode of Season 4, Becky talks to Lucinda Halpern—Author and President of Lucinda Literary. Listen as Lucinda discusses her brand new book, Get Signed, what she hopes to achieve with her launch, and some of the surprises she has experienced throughout her book launch journey.   
During the episode, you’ll learn:  
About Lucinda and her book. What success looks like for Lucinda and what she most wants to achieve with her book launch. The smartest thing Becky did for her book launch. Some of Becky’s best book marketing tips such as hosting a Virtual Launch Party and creating bulk incentives. A helpful approach from Robbie Samuels for obtaining book reviews. Some of the surprises Lucinda has experienced on her book publishing and marketing journey. 
Don’t forget to check out our show notes, which include action steps and resources.
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This episode is all about the world of public relations for authors. Becky is joined by PR coach and publicist Lilian Sue. Lilian talks about how impactful mindset is when it comes to PR, some of the most important components of a PR strategy for authors, and how PR supports book promotion and marketing.   
During the episode, Lilian also shares:  
A little bit about herself and her work in the world. How authors can shift their mindset issues related to publicity and how to make PR more approachable. The crucial components of a PR strategy for authors.The value of an author doing their own pitching to media outlets versus outsourcing to a publicist.Why PR is such an important piece of the book promotion puzzle. Some inspiration and guidance related to marketing and PR for fiction books. 
Don’t forget to check out our show notes, which include action steps and resources.
Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

This episode is about the various platforms for book distribution and how to use each one. Becky is joined by Everett O’Keefe—Founder of Ignite Press and Wall Street Journal Bestselling Author. Everett shares his vast knowledge of three book distribution channels—KDP, IngramSpark, and Draft2Digital—including their benefits, cost, and how they impact a book’s pre-order campaign.
During the episode, Everett also shares:  
About himself and his company. The benefits of each book distribution channel and what they are used for. The costs of each of the distribution channels.What an ISBN is and how an author can purchase their own. How the various distribution channels impact the ability for a book to be available for pre-order, as well as why Ignite Press does not offer pre-order campaigns. How he goes about pricing Kindle books, what strategies he uses to help Kindle books obtain bestseller status, and the results he has experienced. Some of the changes happening on Amazon related to bestseller launches. 
Don’t forget to check out our show notes, which include action steps and resources.
Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!