74 episodes

The Book Marketing Action Podcast is a resource where you can get actionable advice to build your author platform, plan a book launch, launch your book successfully, and sustain interest in your book after launch. This podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these actions consistently over time, you’ll see results. Some of these actions will seem easy, others will be more challenging. We want to be your guide in focusing on the actions that will make the biggest difference for you over time.

The Book Marketing Action Podcast Weaving Influence

    • Business
    • 4.8 • 23 Ratings

The Book Marketing Action Podcast is a resource where you can get actionable advice to build your author platform, plan a book launch, launch your book successfully, and sustain interest in your book after launch. This podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these actions consistently over time, you’ll see results. Some of these actions will seem easy, others will be more challenging. We want to be your guide in focusing on the actions that will make the biggest difference for you over time.

    #74: Bonus Episode: The “Reach More Readers Workshop”

    #74: Bonus Episode: The “Reach More Readers Workshop”

    Today's episode focuses on first-hand experiences and key takeaways from the very first “Reach More Readers Workshop.” Becky sits down with four attendees—Brenda Yoho, Stephanie Landsem, Betty Mertens, and Chuck Grovenstein—to discuss the work they do, the book marketing challenges they have struggled with, why authors should attend the workshop, and the most valuable lessons they learned. During the episode, Becky and the guests share:
    Who they are and their work in the world.
    Why they think an author or aspiring author should attend—or consider attending—a “Reach More Readers Workshop.”
    The best values they received from the workshop and what lessons have stuck with them.
    A discount code for listeners to sign up for one of the next “Reach More Readers” workshops.
    For our show notes, including action steps, and resources, visit: https://bit.ly/3oBWqxx (bit.ly/3oBWqxx)
    Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts

    • 12 min
    #73: Measuring and Maintaining the Success of Your Book Post-Launch

    #73: Measuring and Maintaining the Success of Your Book Post-Launch

    Today's episode focuses on how to measure and maintain the success of your book after it has launched. According to Arthur Woods, social entrepreneur and co-author of Hiring for Diversity, building a great team, great partnerships, and a great community around your book is a crucial part of the marketing journey. He shares his experience writing Hiring for Diversity on a tight schedule, the unique approach he and his co-author took to writing it, and how he has continued to share the book with the world. During the episode, Arthur also shares:
    A little bit about himself, his work, and his book, Hiring for Diversity.
    Some of the psychological barriers that people face as they move toward a book project.
    The strategy he and his co-author used when writing Hiring for Diversity, called the waterfall approach.
    What he enjoyed about having an external deadline while writing his book.
    How he planned his launch and what his approach to the launch strategy was.
    How he continues to measure the success of his launch, and how he is continuing to build a community around the book.
    The importance of Amazon reviews and how they have been going since the launch of Hiring for Diversity.
    For our show notes, including action steps, and resources, visit: https://bit.ly/3kbmyO7 (bit.ly/3kbmyO7)
    Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

    • 18 min
    #72: Launching a Book as a Marketing Professional

    #72: Launching a Book as a Marketing Professional

    Today's episode focuses on how a marketing expert plans their book launch. According to Ronne Rock, marketing professional and author of One Woman Can Change The World, marketing helps to understand the value of something, and then allows your audience to see the value that they can contribute back to it. She shares her experience as an author and her work in the marketing industry, and she reveals how she formed a strong launch team for her book. During the episode, Ronne shares:
    What she finds joy in, what her book is about, and her work in the world.
    Her journey as an author, her publishing choice, what inspired her to write her book, and what the experience has been like for her.
    Her marketing plan for One Woman Can Change The World and what she learned about marketing as a result of her journey as an author.
    How she formed her launch team, what she requested from them, and what she recommends other authors do as it relates to gathering a launch team for their books.
    The incredible number of people who were part of her launch team.
    Advice for authors to implement in their book launch journey, no matter what type of book they have written.
    For our show notes, including action steps, and resources, visit: https://bit.ly/3vypf0C (bit.ly/3vypf0Cbit.ly/3vypf0C)
    Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

    • 29 min
    #71: Marketing Your Book as a New Author

    #71: Marketing Your Book as a New Author

    Today's episode focuses on a new author’s perspective of the book marketing process. According to Wendy Ryan — Author of Learn Lead Lift and CEO of Kadabra — it is a process that extends far beyond the book launch. She shares her experience as a new author and the lessons she learned while crafting and marketing her book, as well as how important it is for authors to be patient with themselves throughout each step of the journey. During the episode, Wendy shares:
    Her journey, her work in the world, and how she came to write her book, Learn Lead Lift.
    What she has noticed about the book marketing process as a first-time author.
    How she has been marketing her book since its publication, and what she envisions as she considers her future.
    The marketing strategies that have been most impactful for her in terms of driving the results she’s most interested in.
    The details of her virtual launch party and what made it a success.
    The strategies that have worked best for her in expanding her audience.
    Some of the challenges she has experienced as a new author that she didn’t expect.
    Some of the things she wishes she had known before she began her journey as an author.
    Why patience and impatience lists are so helpful, and what kind of items might be found on each list.
    Some final thoughts about book marketing and the most important lessons she has learned throughout the process.
    For our show notes, including action steps, and resources, visit: https://bit.ly/3ljFP0R (bit.ly/3ljFP0Rbit.ly/3ljFP0R)


    Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

    • 20 min
    #70: Barb Roose’s Author Journey

    #70: Barb Roose’s Author Journey

    Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause (April 2022). In this episode, we are joined by Barb Roose — Speaker, Author, and Literary Agent. During this episode, Barb shares:
    Her advice for submitting the first draft of a manuscript and how to handle the editing process.
    The magic number of 10,000 book sales in the first year and why it is often the goal for authors.
    Which of her books has sold the most copies, and if her devotional, Surrendered, might be on track to surpass it.
    The difficulties that people from marginalized communities face in creating traction for their books, messages, or causes.
    The four specific dials for BIPOC and other diverse writers, and what each one means.
    Her advice for how to increase the visibility of diverse voices without causing the person to feel that they’re only being invited in order to create more diversity.
    What helped her turn up the dial on her credibility and visibility, as well as what she sees other people struggling to overcome.
    Her thoughts about how members of the majority can help elevate and amplify people with marginalized voices.
    For our show notes, including action steps, and resources, visit: https://bit.ly/3lUpnmW (https://bit.ly/3lUpnmW)
    Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

    • 22 min
    #69: Implementing a Partnership Strategy

    #69: Implementing a Partnership Strategy

    Today's episode is all about authors and partnerships. According to Cynthia Shannon — Food and Lifestyle Marketing Manager at Chronicle Books — partnerships provide a more organic placement for a book, which creates an authentic feeling for customers. There are a wide range of partnerships in book marketing, and Cynthia guides us through the most important ones, setting authors up for a natural and successful marketing strategy. During this episode, Cynthia shares:
    Her definition of promotional partnerships and how authors can work with people, places, or brands.
    The benefits of partnership strategies, particularly the fact that they allow authors to build awareness without spending a lot on advertising or dealing with the uncertainty of publicity.
    How she approaches book marketing campaigns at Chronicle Books, and the three kinds of consumers she tries to reach.
    The components that are fundamental to a great partnership.
    The wide variety of partnerships and the distinctions between each one.
    What she looks for in a great partnership, placing emphasis on the importance of reciprocity.
    Where she gets her creative inspiration when putting partnerships together.
    The various steps authors can take when creating partnerships, which includes utilizing their network, determining their goals, and sending a pitch.
    The things that authors must be cautious of when pursuing partnerships.
    For our show notes, including action steps, and resources, visit: https://bit.ly/3yX5FLG (https://bit.ly/3yX5FLG)
    Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

    • 14 min

Customer Reviews

4.8 out of 5
23 Ratings

23 Ratings

Alexstrath1 ,

Thank you!

They label themselves a “resource” and I’d have to agree. There’s a lot of fluff out there and so to have a podcast focused on taking action is wonderful.

BizBookPR ,

Amazing DIY resource

Book marketing can be completely mysterious, but this podcast is a treasure trove of tips from the masters that any author can use themselves.

BrenYoho ,

The Book Marketing Action Podcast

What a great podcast with valuable content and advice. The action steps provided at the end of the podcast are essential to the listener to help solidify a plan. Great job, Becky!

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