104 episodes

The Book Marketing Action Podcast is a resource where you can get actionable advice to build your author platform, plan a book launch, launch your book successfully, and sustain interest in your book after launch. This podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these actions consistently over time, you’ll see results. Some of these actions will seem easy, others will be more challenging. We want to be your guide in focusing on the actions that will make the biggest difference for you over time.

The Book Marketing Action Podcast Weaving Influence

    • Business
    • 4.9 • 29 Ratings

The Book Marketing Action Podcast is a resource where you can get actionable advice to build your author platform, plan a book launch, launch your book successfully, and sustain interest in your book after launch. This podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these actions consistently over time, you’ll see results. Some of these actions will seem easy, others will be more challenging. We want to be your guide in focusing on the actions that will make the biggest difference for you over time.

    Building a Thriving Community with Dennis Pitocco

    Building a Thriving Community with Dennis Pitocco

    This episode is about building thriving communities, both online and in person. Becky is joined by Dennis Pitocco—Chief Reimaginator at 360° Nation. He and his wife have built an incredible community of writers and nonprofit leaders and generously share their time, energy, and passion to make the world a better place. 
    During the episode, Dennis shares:  
    About himself and his work in the world.About his other website, GoodWorks 360, where he helps nonprofits for free. The story of how he started building his online presence with his wife. How authors can connect with him and start writing for 360° Nation.The article topics 360° Nation is known for.The secrets of success for building a thriving online community. Which of the four commitments of Reach has been most critical to 360° Nation’s success.The generosity of 360° Nation and why the value they offer is completely free.What inspired that amazing generosity.
    For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-104-building-a-thriving-community/
    Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

    • 38 min
    Fiction Book Marketing Strategies for Nonfiction Authors

    Fiction Book Marketing Strategies for Nonfiction Authors

    This episode is about the creative ways fiction authors are marketing their books and how nonfiction authors can utilize the same strategies. Becky is joined by Christina Kann—Co-Owner and Communications Director for Wildling Press—who discusses her work in the world, the mission of Wildling Press, the best marketing approaches that fiction authors are using, the challenges most authors face when it comes to marketing their books, and the importance of having an authentic social media presence. 
    During the episode, Christina shares:  
    About herself and the work of Wildling Press.The types of books that are acquired and published at Wildling Press.The convergence between people with marginalized voices and the types of stories they can tell through Science Fiction and Fantasy novels.Some of the best book marketing approaches that authors of Science Fiction and Fantasy are using.What authors can do to get more creative with video, even if they don’t like being on camera.The challenges that fiction—and nonfiction—authors are facing as they think about marketing. Her message to authors who refuse to market their work.Other best practices that authors can try out on social media.Which authors do a good job of showing up authentically on social media.How an author who isn’t extremely famous can still engage their followers in anticipation of their next novel.How authenticity has played a role in her own journey. How her posts “stay real.”
    For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-103-fiction-book-marketing-strategies/
    Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

    • 28 min
    Sustaining the Energy to Write with Martha Anne Toll

    Sustaining the Energy to Write with Martha Anne Toll

    This episode is about sustaining the energy to write and market your work, no matter how long it takes. Becky is joined by Martha Anne Toll—Novelist, Book Reviewer, Essayist, and Social Justice Advocate—who discusses her author journey, the challenges that come with trying to publish a novel, and how she has remained confident in herself and her work despite the setbacks. 
    During the episode, Martha shares:  
    About her background and how she’s gotten to this point as an author. How she sustained the energy and confidence in her book, Three Muses, across a 10-year period of revising, resubmitting, and waiting.What she has done to market her book since its launch.Difficult barriers that she had to overcome when it came time to grow her online presence.Why she calls herself a writer more than she calls herself an author.Her experience launching her first book.What’s working well for her when it comes to getting the word out about her novel.The feeling of not knowing what’s working well and what isn’t once you have launched a book. The importance of lifting up the work of other authors and not being afraid to ask people to read your book.Some out-of-the-box book marketing ideas.
    For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-102-sustaining-the-energy-to-write/
    Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

    • 43 min
    BONUS: Book Marketing Lessons with Laura Vanderkam

    BONUS: Book Marketing Lessons with Laura Vanderkam

    In this bonus episode, I interview bestselling author Laura Vanderkam about her approaches to marketing and her new book, Tranquility by Tuesday. Find out more about Laura's work at lauravanderkam.com. Email me becky@weavinginfluence.com to tell me what actions you're taking as a result of this special episode. 

    • 36 min
    Something Special

    Something Special

    This episode is special because we’re celebrating 100 podcast episodes and a decade in business! Across 10 years of marketing books, Becky and the Weaving Influence team have taken the lead on more than 160 launches. 
    Listen as Becky shares the top 10 lessons of book marketing, curated from the Weaving Influence team and a few friends who shared their ideas on social media:  
    When it comes to sharing the message of your book, say yes to every single opportunity that comes your way.Start sooner than you think you need to.Give away as many books as you can.Your network is your most important secret weapon.Have a long-term plan.Be willing to outsource some of the work of your book marketing journey. Hire someone who is a professional and trust their expertise.Selling books is hard. If it was easy, everyone would be a New York Times bestselling author.Own your role in the process.The more proactively you build relationships with your audiences, the more successful you will be. Bringing people together on your launch day drives amazing momentum.+ A few bonus tips!
    For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-100-something-special/
    Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

    • 29 min
    Finding Balance Between Writing and Marketing with Megan Ericson

    Finding Balance Between Writing and Marketing with Megan Ericson

    This episode is about how authors can find a balance between their writing and their marketing efforts. Becky is joined by Megan Ericson–Social Media Marketing Expert, Director of Growth at hope*writers, and Host of Megan’s Social Media Marketing Show–who reveals what authors can do to ease the anxiety that marketing brings, and ensure that their social media channels offer value, while still having time to focus on their writing. 
    During the episode, Megan shares:
    About the latest social media craze: BeReal. More about herself, where she lives, her work in the world, and her connection to authors and writing.Strategies that can work well for authors who are toggling back and forth between their writing deadlines and their marketing efforts.Her favorite content scheduling tools and the benefits of each one.Content ideas for both fiction and nonfiction authors who may be coming up short on creativity and knowing what to post.What advice she would give to an emerging author who doesn’t have a large following or fanbase yet, but wants to reach a larger audience online.Some of the mistakes she sees writers make when they try to get started creating content for social media. Final thoughts about social media marketing.   
    For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-99-balancing-marketing-and-writing/
    Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

    • 33 min

Customer Reviews

4.9 out of 5
29 Ratings

29 Ratings

JJSoulSister ,

Fantastic Tips and Advice

As a third time Author, I’m looking for new ways to get this book out in the world. Becky and her guests provide awesome ideas, strategies, and takeaways for me to put these podcasts into action. Thank you for such a great podcast!

gail ann gross ,

Excellent Value for Time Spent

Our time is such a precious commodity. Becky Robinson’s podcast is well worth the time investment. Each podcast is engaging, succinct, encouraging and actionable.

Alexstrath1 ,

Thank you!

They label themselves a “resource” and I’d have to agree. There’s a lot of fluff out there and so to have a podcast focused on taking action is wonderful.

Top Podcasts In Business

iHeartPodcasts
NPR
Ramsey Network
Jocko DEFCOR Network
Guy Raz | Wondery
Andy Frisella #100to0

You Might Also Like

Author Marketing Experts
Joanna Penn
Smith Publicity
Draft2Digital, Kevin Tumlinson, Mark Leslie Lefebvre, Dan Wood
Sara Rosett and Jami Albright