131 episodes

The Book Marketing Action Podcast is a resource where you can get actionable advice to build your author platform, plan a book launch, launch your book successfully, and sustain interest in your book after launch. This podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these actions consistently over time, you’ll see results. Some of these actions will seem easy, others will be more challenging. We want to be your guide in focusing on the actions that will make the biggest difference for you over time.

The Book Marketing Action Podcast Weaving Influence

    • Business
    • 4.9 • 34 Ratings

The Book Marketing Action Podcast is a resource where you can get actionable advice to build your author platform, plan a book launch, launch your book successfully, and sustain interest in your book after launch. This podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these actions consistently over time, you’ll see results. Some of these actions will seem easy, others will be more challenging. We want to be your guide in focusing on the actions that will make the biggest difference for you over time.

    The Power of Sharing Personal Stories

    The Power of Sharing Personal Stories

    In the first episode of Season 5, Becky talks to Sarah Fay—private Substack consultant, award-winning author at HarperCollins, and a member of the faculty at Northwestern University. Listen as Sarah discusses her personal journey through the mental health system and her decision to share her stories through writing. She also talks about her experience with landing a book deal, how she discovered Substack, and how impactful the platform has been for her writing career.     
    During the episode, you’ll learn:  
    About Sarah and her work in the world.The life changes Sarah had to make on her path to recovery.What inspired Sarah to share about her mental health journey in such an open way.How Sarah landed her first book deal, and the motivation behind writing her memoir, Pathological.Some of the expectations vs. reality of selling a book. The approaches Sarah took to building an online audience prior to the release of her first book. The concept of serialization and why Sarah decided to serialize her second book, Cured.Why Sarah also released a serialized audio version of Cured. Some of the controversy surrounding Substack.Why Sarah loves Substack. Sarah’s journey with Substack and how much money a typical writer might expect to make on the platform. Sarah’s best tips for people who want to show up in a more authentic way with their personal stories.
    Don’t forget to check out our show notes, which include action steps and resources.
    Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

    • 59 min
    A Literary Agent’s Book Launch Journey

    A Literary Agent’s Book Launch Journey

    In this final bonus episode of Season 4, Becky talks to Lucinda Halpern—Author and President of Lucinda Literary. Listen as Lucinda discusses her brand new book, Get Signed, what she hopes to achieve with her launch, and some of the surprises she has experienced throughout her book launch journey.   
    During the episode, you’ll learn:  
    About Lucinda and her book. What success looks like for Lucinda and what she most wants to achieve with her book launch. The smartest thing Becky did for her book launch. Some of Becky’s best book marketing tips such as hosting a Virtual Launch Party and creating bulk incentives. A helpful approach from Robbie Samuels for obtaining book reviews. Some of the surprises Lucinda has experienced on her book publishing and marketing journey. 
    Don’t forget to check out our show notes, which include action steps and resources.
    Please consider filling out this survey to help us better understand our audience so we can continue serving your book marketing needs in future episodes.

    • 20 min
    PR for Authors

    PR for Authors

    This episode is all about the world of public relations for authors. Becky is joined by PR coach and publicist Lilian Sue. Lilian talks about how impactful mindset is when it comes to PR, some of the most important components of a PR strategy for authors, and how PR supports book promotion and marketing.   
    During the episode, Lilian also shares:  
    A little bit about herself and her work in the world. How authors can shift their mindset issues related to publicity and how to make PR more approachable. The crucial components of a PR strategy for authors.The value of an author doing their own pitching to media outlets versus outsourcing to a publicist.Why PR is such an important piece of the book promotion puzzle. Some inspiration and guidance related to marketing and PR for fiction books. 
    Don’t forget to check out our show notes, which include action steps and resources.
    Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

    • 33 min
    Breaking Down Book Distribution

    Breaking Down Book Distribution

    This episode is about the various platforms for book distribution and how to use each one. Becky is joined by Everett O’Keefe—Founder of Ignite Press and Wall Street Journal Bestselling Author. Everett shares his vast knowledge of three book distribution channels—KDP, IngramSpark, and Draft2Digital—including their benefits, cost, and how they impact a book’s pre-order campaign.
    During the episode, Everett also shares:  
    About himself and his company. The benefits of each book distribution channel and what they are used for. The costs of each of the distribution channels.What an ISBN is and how an author can purchase their own. How the various distribution channels impact the ability for a book to be available for pre-order, as well as why Ignite Press does not offer pre-order campaigns. How he goes about pricing Kindle books, what strategies he uses to help Kindle books obtain bestseller status, and the results he has experienced. Some of the changes happening on Amazon related to bestseller launches. 
    Don’t forget to check out our show notes, which include action steps and resources.
    Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

    • 41 min
    Investing in the Long-Term Value of Your Book

    Investing in the Long-Term Value of Your Book

    This episode is about the importance of having a long-term view of the value your book can bring to the world. Becky is joined by two former guests, Gena Cox and Kevin Wilde, who have both reached the one-year anniversary of their latest book launches. Gena and Kevin share what they have learned about book marketing and some tactics that have helped them continue gaining momentum for their work post-launch. 
    During the episode, Gena and Kevin also share:  
    About themselves and their work in the world. Some of the tactics and approaches they have used post-launch to continue getting their work out to new audiences.If they tried any tactics that were not worth it in the end.The journey of figuring out their audience for their books and how those audiences have evolved.How earned media—podcast appearances, interviews, articles, blog posts, etc.—have propelled momentum for their books post-launch. The standard Gena has set for herself when it comes to marketing her book: Do at least one thing each week to support and promote the book. Some parting wisdom about investing in the long-term value of your book. 
    Don’t forget to check out our show notes, which include action steps and resources.
    Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

    • 38 min
    Writing the Right Book for Your Business

    Writing the Right Book for Your Business

    This episode is about the process of writing a book for your business and how to overcome the inner obstacles you might face along the journey. Becky is joined by Catherine Gregory—Book Coach, Publisher, and Co-Founder of Modern Wisdom Press. Catherine shares her expert guidance for writing a book, and she discusses understanding when it’s the right time to share your message with the world. 
    During the episode, Catherine also shares:  
    A little bit about herself, her own author journey, and her business.The resistance and fear she faced as a first-time author, and the resistance and fear she sees in other first-time authors.What authors should be thinking about as they pursue the goal of writing a book to support their business.What causes authors to overthink as they plan their book projects.How she helps first-time authors get clear about who their ultimate reader is.How an author who is not sure what their business will become can go about writing a book for that business.How she gets authors into a space where they will allow their inner wisdom to emerge. Why having a beginner’s mindset can help an author as they start to envision the right book for their business.How she evaluates whether or not a book idea from one of her authors is the right book for their business. The difference between fear and intuition when it comes time to share your work with the world. How the book writing process has been transformative for her and the authors she supports. 
    Don’t forget to check out our show notes, which include action steps and resources.
    Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

    • 23 min

Customer Reviews

4.9 out of 5
34 Ratings

34 Ratings

Jenn Klein ,

Great conversations with concrete actions

I’m learning a lot about launching my book! Becky is an engaging host with insightful guests who offer practical information to implement. I’m currently binging a bunch of episodes. This is easy to listen to!

kwllymjurabci ,

Favorite book marketing podcast!

As an upcoming author I have started to dive into podcasts to help extend my reach and marketing strategy, this is by far my favorite and most valuable podcast I have come across. Becky is a wealth of knowledge and she has notable authors and experts who give great insight and advice. Highly recommend!

LeadingInclusion ,

An essential guide as I prepared for my book launch

I published a nonfiction book in 2022. This podcast was a lifesaver; I learned so many wa. I had a small marketing budget and I learned of much from this show that I could put into action at minimal (and sometimes $0) cost. I love how the host so easily establishes a rapport with her guests and how she gives them the space to say what they want to say. Great job!

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