69 episodes
Book Marketing Simplified Mixtus Media
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- Business
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4.8 • 32 Ratings
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Many authors feel overwhelmed as they try to market their books and manage their social media, blog, email newsletter, and all the pieces that are necessary for an effective online presence. Effective marketing is not complicated, and it doesn’t have to be time-consuming. Jenn and Marcus dePaula, co-founders of Mixtus Media, break down their marketing strategies and processes that they use to help their clients reach millions of people online into short topical discussions, which any author can follow to start building their unique audience immediately. Listening to this podcast will save you time with marketing so you can spend more time writing.
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An Important Discussion for Authors New to Book Publishing
If you've ever found yourself saying, "I wish I would have known this before I published my book," you're not alone! In this episode we discuss some important things you should consider as you start your publishing journey.
LinksHilary Rushford’s 3 podcast episode book publishing story
The Author Circle -
Where to Start With Your Book Marketing
One of the biggest questions I get about marketing a book is where do I even start? I can be difficult to figure out what to do, how to do it, and what to focus your limited time on. In this episode we will talk about:
the first two steps to start marketing your book knowing your unique strategyget your marketing foundation set
LinksBook Marketing Starter Kit -
What Social Media Outlets Should Authors Be On?
A question I'm often asked is, "What's the best social media outlet for authors to be on?" Social media continues to change and grow, so it can be a difficult landscape to navigate. On this episode we will discuss where authors should be online, what they should focus on, and what changes they should be aware of.
LinksBook Marketing Blueprint -
Why Social Media Isn't Helping You Sell More Books
If you feel like you're constantly posting on social media but you aren't seeing any sales, you aren't alone in the struggle! There are some key changes you can make to begin to see a difference.
The outlet is not always the answer. (Simply being on TikTok isn't going to help you sell more books.) Your content - what it is that you're posting - is the key.You need a plan that is always leading them to the next step.Repeat old posts for new followers and for those who may have missed them.
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What Authors Need to Know About Book Marketing
A majority of the conversations I have with authors about book marketing start off with, "I hate marketing!" I get it - it's not what you got into writing for. But, what if I were to tell you that marketing just might not be what you think it is? In this episode I share four very important details that authors need to know about marketing.
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The Ultimate Hashtag Formula for Authors
Hashtags have changed a lot over the years - from how we use them to how many we actually use in our posts. So what is the best way to use hashtags? How many do we use? In this episode, I'll share with you a hashtag formula that you can put to work today.
Customer Reviews
Found on a fluke and started from episode 1
What a great podcast! As a new indie author, I appreciate that they value both authors in the traditional publishing and self publishing world…so rare. Great actionable tips. Clarity about algorithm’s, hashtags and more that I thought I knew but really didn’t. Excellent strategy and advice that is doable and not overwhelming. Short episodes I can listen to in small gaps if time. I went back and started from episode 1 and it just keeps getting better.
Most helpful marketing podcast I’ve found
I so appreciate the actionable tips and supportive vibe that makes marketing feel doable for ordinary - often introverted! - authors. Lots of free tips and resources generously offered, and I love the focus on how to connect with and bless our readers as the priority, making genuine connections rather than big bucks fast. Thank you!
On the fence.
I love Mixtus Media. The info available on their website has helped me so much. That said…I don’t feel that this podcast really adds much. Episodes are extremely short and info is light. I almost feel like the podcast is being used to force people to the website by giving them a taste, rather than supplementing it. I’ll continue to listen, but I wish the content was a bit meatier.