62 episodes

Many authors feel overwhelmed as they try to market their books and manage their social media, blog, email newsletter, and all the pieces that are necessary for an effective online presence. Effective marketing is not complicated, and it doesn’t have to be time-consuming. Jenn and Marcus dePaula, co-founders of Mixtus Media, break down their marketing strategies and processes that they use to help their clients reach millions of people online into short topical discussions, which any author can follow to start building their unique audience immediately. Listening to this podcast will save you time with marketing so you can spend more time writing.
See acast.com/privacy for privacy and opt-out information.

Book Marketing Simplified Mixtus Media

    • Business
    • 4.8 • 28 Ratings

Many authors feel overwhelmed as they try to market their books and manage their social media, blog, email newsletter, and all the pieces that are necessary for an effective online presence. Effective marketing is not complicated, and it doesn’t have to be time-consuming. Jenn and Marcus dePaula, co-founders of Mixtus Media, break down their marketing strategies and processes that they use to help their clients reach millions of people online into short topical discussions, which any author can follow to start building their unique audience immediately. Listening to this podcast will save you time with marketing so you can spend more time writing.
See acast.com/privacy for privacy and opt-out information.

    How to Get Your Ideal Reader's Attention

    How to Get Your Ideal Reader's Attention

    Trying to stand out in an overcrowded online world can feel like an impossible task. But there is a secret weapon that authors can use in order to get in front of their ideal readers and make it easier for them to find you online. In this episode I talk about Keywords, how to create a list of the best ones for your book, and where to use them most effectively.
    LinksThe Template Bundle for Authors

    • 9 min
    Twitter Troubles - What Authors Can Do

    Twitter Troubles - What Authors Can Do

    Twitter has taken a big dive over the past few weeks. I've seen many authors post that they aren't sure what they are going to do now that Twitter's survival is in question. In this episode I'm going to walk you through a few key factors authors can consider.
    LinksReel and TikTok Templates
    The Author Circle

    Watch the video and read the transcript at http://mixtusmedia.com/podcast/60

    • 6 min
    How Many Social Media Profiles Do Authors Need?

    How Many Social Media Profiles Do Authors Need?

    It can be difficult to know how many profiles an author should have on social media. Do you create a new profile for each book? Do you have multiple accounts if you write in different genres? We cover that and more in this episode.
    LinksThe Author Circle

    • 7 min
    Book Marketing Red Flags

    Book Marketing Red Flags

    Authors are bombarded with information, but sometimes it can be difficult to determine what is true and what might be a scam. In this episode, we discuss four red flags that authors should be aware of when it comes to book marketing.
    LinksThe Author Circle

    • 8 min
    Things to Consider When Deciding to Traditionally Publish or Self Publish

    Things to Consider When Deciding to Traditionally Publish or Self Publish

    Authors have several different publishing routes to consider to get their book out into the world. And that can be a difficult decision to make - especially when you don't know what to expect. In this episode, Jenn discusses four questions you should consider when deciding to traditionally or self publish your book.
    Read the show notes and transcript, and access all of our book marketing resources at http://mixtusmedia.com.

    • 7 min
    How to Grow an Author Newsletter

    How to Grow an Author Newsletter

    Newsletters are one of the most important elements to your marketing plan. But how do you actually grow that list? In today's episode I’m going to share three elements that you need to focus on to not just gain new subscribers, but to keep your readers on your list.
    LinksBook Marketing Blueprint
    Read the transcript and episode notes at http://mixtusmedia.com/podcast/56

    • 5 min

Customer Reviews

4.8 out of 5
28 Ratings

28 Ratings

krstg ,

Most helpful marketing podcast I’ve found

I so appreciate the actionable tips and supportive vibe that makes marketing feel doable for ordinary - often introverted! - authors. Lots of free tips and resources generously offered, and I love the focus on how to connect with and bless our readers as the priority, making genuine connections rather than big bucks fast. Thank you!

Ckelley116 ,

On the fence.

I love Mixtus Media. The info available on their website has helped me so much. That said…I don’t feel that this podcast really adds much. Episodes are extremely short and info is light. I almost feel like the podcast is being used to force people to the website by giving them a taste, rather than supplementing it. I’ll continue to listen, but I wish the content was a bit meatier.

Fiction Writer from Maine ,

Often the exact question I have

Bite-size information that is actionable and accessible. Thank you. Often the next question is the one I have in my head. Well done. Appreciate your time and expertise.

Top Podcasts In Business

Erika Kullberg
Ramsey Network
Freakonomics Network & Zachary Crockett
NPR
Jocko DEFCOR Network
Andy Frisella #100to0

You Might Also Like

Mark Dawson
Joanna Penn
Author Marketing Experts
Weaving Influence
CHANI
Brandon Sanderson, Mary Robinette Kowal, Dan Wells, and Howard Tayler