Selling on Giants: The eCommerce Marketplace Podcast

Selling on Giants: The eCommerce Marketplace Show
  • 5,0 (12)
  • MARKETING

Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.

  1. AI Agents, Video ROI, and Walmart’s New Rules: What eCommerce Brands Need to Know

    HÁ 4 DIAS

    AI Agents, Video ROI, and Walmart’s New Rules: What eCommerce Brands Need to Know

    Send us a text In the July 29, 2025 episode of Selling on Giants - eCommerce News & Updates, Mr. Will breaks down the week’s most important marketplace shifts with sharp insight, real-world context, and just enough edge to make it worth your time. This one’s all about clarity, performance, and the growing role of AI across the platforms that matter. Here’s what we cover: Amazon’s Potential Sales Lift for Shoppable Video Finally, some real numbers behind the video push. Sellers can now see category-specific sales lift estimates based on what similar brands earned after uploading shoppable videos. For Beauty and Handmade brands, the data speaks clearly—video moves the needle. Multimodal AI Search Comes to Amazon Search is no longer just about keywords. Amazon is now interpreting product listings visually and semantically. Main images and A plus content are being factored into rankings. If your listing isn’t aligned with how your customer searches and shops, expect to slide down the page. Walmart Tightens Jewelry Listing Requirements If you sell jewelry, you’ll need to start including metal type, purity level, plating method, and weight. Vague listings will be suppressed. Now’s the time to update your catalog before Walmart’s systems flag it for you. Walmart Adds Reporting to Review Accelerator Sellers finally get transparency into what they’re being charged and credited for each incentivized review. If you’ve been guessing at ROI, this report connects the dots. New Rules for Promotional Pricing on Walmart Walmart is cracking down on repetitive promos. You’ll need a 30-day buffer between identical discounts, and all offers must meet minimum thresholds. Plan your pricing strategy like a retailer, not a workaround. Motion’s 2025 Creative Trends Report Lo-fi still works, but it’s getting crowded. Humor is making a comeback. Long-form storytelling is converting. The best brands are building native content that feels like it belongs in the feed, not a billboard. McKinsey’s Forecast on AI Agents The future is already here. McKinsey projects AI agents could add $1.5 trillion in value by handling operations, pricing, and even creative. Retail is one of the biggest opportunities. The brands that build systems now will scale faster than the ones stuck in spreadsheets. Walmart’s Super Agents Are Live Walmart is already using internal AI tools to automate merchandising, inventory, and supply chain workflows. These aren’t off-the-shelf bots. They’re deeply integrated decision engines. The sellers who move quickly and stay clean on data will benefit most. Amazon’s Full Funnel Strategy Is Working Brands running Streaming TV and upper funnel ads are seeing lift in Sponsored Products. Attribution is still messy, but the momentum is real. If your detail pages aren’t optimized, even the best ad strategy won’t save you. ChatGPT Now Uses Google Search OpenAI confirmed that ChatGPT now pulls answers from Google. That means your SEO fundamentals—structured data, schema markup, and crawlability—now impact your visibility in AI tools. Your SEO strategy is officially your AI strategy. Trump’s EU Trade Deal Could Mean Tariff Relief Apparel, luxury, and industrial goods may benefit most. If your brand sources from or ships to the EU, this could improve your margins if you’re ready to act quickly and stay compliant. And One Last Thought AI can help you scale. But it can’t give your brand taste. That’s on you. Future Commerce said it best: plastic watches are everywhere. Be the Patek. — Subscribe to the BellaVix Newsletter for weekly insights that keep operators ahead of the noise

    11min
  2. Amazon Fees Decoded, LEGO Listings Nuked, and Walmart’s Global Supply Chain Goes Prime Time

    22 DE JUL.

    Amazon Fees Decoded, LEGO Listings Nuked, and Walmart’s Global Supply Chain Goes Prime Time

    Send us a text This week on Selling on Giants – eCommerce News & Updates, recorded the week of July 22, 2025, Mr. Will unpacks the most impactful stories in marketplace selling—from Amazon’s long-overdue Fee Explainer tool to Walmart’s global logistics power move and Shopify’s bold stance on omnichannel. In this episode: What is Amazon’s new Fee Explainer tool—and how can it help sellers track profit? Learn how this new feature breaks down charges by category and formula, giving your finance team clarity on subscriptions, referral fees, return fees, and more.Why did Amazon remove thousands of LEGO listings overnight? We dig into the backend enforcement shift affecting resellers, collectibles, and ungated accounts—and what this means for brand registry control going forward.How is Walmart scaling its U.S. supply chain model globally? Discover the AI, robotics, and inventory automation now rolling out across Mexico, Chile, and beyond—and why 3P sellers need to level up their own logistics game.Can Amazon’s AI really help you name your brand? With the new “brand personality” feature, Amazon’s name generator might actually spit out something useful—just don’t forget the trademark check.Why is flexible warehousing the must-have strategy of 2025? From short-term storage to dynamic regional fulfillment, brands that ditch rigid leases are winning on speed, cost, and agility.What’s the problem with Prime Day… if you’re not Amazon? New data shows shoppers didn’t even search for deals on other platforms. We explain why discoverability—not discounts—is the real revenue killer.What did Shopify say about the death of omnichannel? Hint: if your customer still notices you have “channels,” you’re already behind. The future is seamless, data-driven commerce everywhere that counts.Plus: an image upload tool that no longer punishes you for one bad file, and why your FBA inventory numbers may be lying to your spreadsheets. Whether you’re a solo brand builder or managing a full-blown marketplace team, this week’s episode brings clarity, dry wit, and strategic takeaways you can actually use. Want the written version with links and seller insights?  Subscribe to the BellaVix News & Updates newsletter on LinkedIn.

    8min
  3. Prime Day Fallout, Walmart’s Big Play, and the AI File That Could Change Your SEO

    15 DE JUL.

    Prime Day Fallout, Walmart’s Big Play, and the AI File That Could Change Your SEO

    Send us a text Prime Day 2025 is in the books, and the top-line number is massive—$24.1 billion in U.S. eCommerce sales. But behind the scenes? Sellers are sounding off. In this week’s episode of Selling on Giants – eCommerce News & Updates, Mr. Will breaks down what really happened during Amazon’s biggest shopping event of the year: why some brands saw record gains, while others got buried under Retail pricing and rising CPCs. We dive into seller sentiment, AI-driven product discovery, and what the post-Prime Day “halo effect” actually means for your Q4 strategy. But while Amazon made noise, Walmart made moves—quietly launching a six-day Deals Week, pushing grocery bundles, and slashing Walmart Plus memberships. Their strategy? Outlast Amazon and lock in loyalty. Mr. Will breaks down why this matters for CPG brands and sellers eyeing omnichannel expansion. Target’s not sitting still either. Roundel, their retail media network, just rolled out a new AI-powered ad platform that promises easier campaign setup and closed-loop attribution. Will it challenge Amazon and Walmart Connect? It depends on your category—and your expectations. We also cover: L L M S dot T X T – a new open-source file that helps ChatGPT and other AI tools discover your brand in natural language search.Lessons from eCommerce founders who’ve lost millions—and why owning your numbers and acting fast matters more than ever.eBay’s push into graded comic books and authenticated collectiblesTariff-driven buying behavior and what the N R F says about early spending trends in JuneIf you’re a brand operator or agency partner navigating Amazon, Walmart, or Target, this episode gives you the clarity and strategic takeaways to move faster and plan smarter. Listen now. Take notes. And start treating AI visibility the way you treat ad placement—strategically.

    8min

  4. 8 DE JUL.

    Prime Day Pressure, Longer FBA Boxes, and the Rise of ChatGPT Product Search

    Send us a text In this week’s Selling on Giants News & Updates, Mr. Will breaks down the biggest headlines impacting eCommerce brands during Prime Week—from Amazon’s push for higher ad spend to Sam’s Club stepping up its retail media game. We start with a curveball from OpenAI. ChatGPT is becoming a legitimate product discovery engine. Brands that optimize for structured content, schema markup, and consistent product naming are already winning free traffic. Mr. Will explains how to future-proof your SEO for the age of AI search. Then we dive into a long-awaited FBA update. Box length limits have expanded to 36 inches. No more cutting or splitting shipments for longer SKUs. If you’ve been navigating costly repackaging issues or fulfillment inefficiencies, this one’s for you. Over at Sam’s Club, Walmart launches MAP, a new omnichannel measurement platform giving advertisers full visibility across in store, online, and app channels. It’s a clear sign that closed loop retail media is no longer Amazon’s territory alone. Mr. Will outlines what this means for attribution hungry brands. Meanwhile, Amazon is quietly asking brands to double their Prime Day ad budgets in exchange for premium placements and early inventory access. If you're not in the pay to play tier, you might be watching from the sidelines. Get the strategy tips you need to stay competitive even with a leaner budget. Also in this episode: Prime Day Final Checklist: Deal verification, ad pacing, and team readinessNew Compliance Rules: Approved testing labs only starting July 13Back to School Is Now Creator Led: What this means for brands targeting Gen Alpha householdsBulk Spreadsheet Wins: Amazon finally lets you manage variations without Seller SupportVendor Central Return Penalties: What happens when your product gets the frequently returned badgeBattery Listings Update: New safety questions go live July 28 for all vendor fulfilled SKUsWhether you're FBA, FBM, or somewhere in between, this episode helps you sharpen your ops and stay ahead of Q3 chaos. Need hands-on help with strategy, ads, or listing cleanup? BellaVix has helped brands sell over 500 million dollars on Amazon. We’re a Verified Ad Partner and specialize in full service Amazon growth. Visit BellaVix.com to learn more. Subscribe to the Selling on Giants Newsletter Get marketplace insights delivered straight to your inbox on LinkedIn: Subscribe here Listen each week to stay sharp. This is marketplace news for operators who want clarity, not hype.

    9min
  5. Last-Minute Playbook for Prime Day, Walmart Deals, and Target Circle Week

    1 DE JUL.

    Last-Minute Playbook for Prime Day, Walmart Deals, and Target Circle Week

    Send us a text This week on Selling on Giants – eCommerce News & Updates, we’re dropping a full tactical breakdown of last-minute Prime Day, Walmart Deals, and Target Circle Week strategies—for sellers who don’t have time to scroll forums or watch webinars. Mr. Will walks you through how to maximize visibility, ad performance, and conversions across Amazon, Walmart, and Target in the final days before retail’s biggest summer showdown. From Sponsored Product tweaks and bundle hacks to retail media moves on Roundel, this is your July survival kit—tight, practical, and channel-specific. You’ll learn: The 3 Amazon ad strategies to test before Prime Day hitsHow to stack coupons and deals to win the Buy BoxWalmart’s in-store pivot—and how to piggyback on foot trafficWhat Target’s Roundel platform does better than Amazon AdsWhy picking 2 SKUs per channel is smarter than spreading thinThe truth about Lightning Deals, WFS, and Prime Day FOMOWhether you're focused on rank, revenue, or retail expansion—this episode gives you a no-fluff checklist of what still moves the needle, even at the 11th hour. Want this sent to your inbox weekly?  Subscribe on LinkedIn → https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7209572005283614722 Need a team to help you actually execute this stuff?  Visit https://www.bellavix.com to learn more.

    8min
  6. Selling on Giants: Balancing Fraud Prevention & Customer Experience with Bobby MacKinnon

    24 DE JUN.

    Selling on Giants: Balancing Fraud Prevention & Customer Experience with Bobby MacKinnon

    Send us a text What happens after the customer clicks “Buy”? That’s where the real game begins. In this episode of Selling on Giants, we dive deep with Bobby, CEO of Deliverlitics, into how to stop post-purchase chaos before it starts. Top 4 Takeaways: 1️⃣ First-party fraud is real—and costly. Learn how to spot the signs early. 2️⃣ Don’t punish everyone to catch a few bad actors—let data drive smarter fraud prevention. 3️⃣ Loyalty starts after the sale—use customer intelligence to wow your best buyers. 4️⃣ Small backend tweaks = major margin wins (think: return policy rules & late shipment workflows). Authenticity matters more than ever—brands that humanize post-purchase will stand out.

    50min
  7. Can’t Make Profit? INR Chaos, Prime Day Prep, and the Rise of Walmart Deals

    24 DE JUN.

    Can’t Make Profit? INR Chaos, Prime Day Prep, and the Rise of Walmart Deals

    Send us a text In this week’s episode of Selling on Giants, Mr. Will tackles the top stories shaking up Amazon, Walmart, and Shopify—from the INR claim disaster that’s costing sellers real money to the viral Seller Forum breakdown on why your ads aren’t converting. You’ll also hear how Walmart’s new shipping rules give you more control, what Shopify’s doing in Washington, and why Creator Connections might be Amazon’s most underrated growth lever. Plus: CeCi’s 3-phase Prime Day strategy, a quick-hit on Shopify’s Road to Retail program, and Walmart’s plan to steal share with a 6-day Deals blitz. This week’s lineup: Can’t make profit? One seller’s forum thread goes viralWalmart’s Custom Shipping tool: what it means for your opsAmazon INR claims: still broken, still riskyShopify lobbying for simpler taxesJames Clear meets Amazon: building linchpin habits that scaleCreator Connections: plug-and-play performance campaignsShopify’s Road to Retail: your shortcut to store shelvesPrime Day prep: 3-stage plan from CeCi at BellaVixWalmart Deals returns: how to win July 8–13Need clarity in the chaos? Visit BellaVix.com to work with a team that lives inside Seller Central and knows how to scale marketplace brands the smart way.

    8min
  8. Amazon Opens Vine to Resellers, Return Fraud Sparks Outrage, and Prime Day Tools You Need Now

    23 DE JUN.

    Amazon Opens Vine to Resellers, Return Fraud Sparks Outrage, and Prime Day Tools You Need Now

    Send us a text This week on Selling on Giants – eCommerce News & Updates, Mr. Will breaks down the latest Amazon developments that sellers can’t afford to miss. In this Amazon-heavy episode, we cover everything from Vine’s new access for resellers to major shifts in compliance, fraud, and storefront tools—all in time for Prime Day prep. Here’s what we cover in this episode: Vine Access Expanded to Resellers: What this means for cold-start ASINs, review strategy, and brand riskAmazon’s New Stolen Goods Policy: What’s changing on June 30 and why gray-market sellers need to tighten documentation now$9K Return Fraud in the Forums: The Pokémon card refund scam that’s sparking seller outrage—and what you can do to avoid itProduct Selector Quiz Tool: Boosting conversions inside Brand Stores with guided, visual shoppingStorefront Upgrades: New copy and move features in Brand Store Builder to speed up campaign buildsAmazon’s Billboard Strategy: How out-of-home ads are now driving trackable eCommerce trafficTariff Trends: Stratably’s latest forecast benchmark reveals how brands are adjusting Amazon expectationsGenerative AI for Video Ads: New Amazon Ads tool turns product images into mobile-friendly video contentLiquid Cooled AWS Data Centers: What it means for infrastructure, AI, and the future of your seller toolsBeauty Industry Growth: McKinsey’s report on how mass-market and premium beauty brands are scaling on AmazonShopify’s Loyalty Insights: Why omnichannel trust—not points—is the new loyalty driverPlus, a quick reminder from BellaVix on how we help brands navigate all of this with clarity, strategy, and proven results. Whether you’re running your first FBA launch or scaling a multimillion dollar brand, this episode gives you the tools, context, and clarity to stay ahead of the curve. 🎧 Subscribe to Selling on Giants for weekly Amazon, Walmart, and Shopify insights without the fluff. 🔗 Want help scaling? Visit https://www.bellavix.com

    9min
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Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.

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