273 episodes
Boutique Chat The Boutique Hub with Ashley Alderson
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- Business
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4.9 • 797 Ratings
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Real life strategy, growth hacks, proven marketing advice, and interviews of top leaders for boutique fashion industry businesses. Join Boutique Hub Founder, Ashley Alderson as she talks with retailers, boutiques, wholesale brands & vendors, industry insiders to bring you the proven, juicy secrets that have helped companies rise to the top, and balance life and business. Join the spirit of Community over Competition, and find the next idea or connection for your business.
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From the Vault: 5 Critical Tips for Holiday Sales
Every Friday I’m re-releasing one of my favorite episodes from seasons past to revisit my conversations with early guests and the business advice and practices they share! Up this week is a Season 1 Solo intended to help you prep for the holidays and boost fourth quarter sales.
Do you know where Black Friday got its name? Well traditionally, retailers were in the red financially all year, but when the holiday shopping season hit they moved into the black. Hopefully, that’s not the case for you but that doesn’t mean you shouldn’t take advantage of this powerful season. This week we are diving into 5 critical tips to help you maximize the busiest season in retail and push you into a powerful next season.
Want more tips, strategies, and sales boosters? Click here to watch our 6 Secrets to Double Your Holiday Sales video and to enroll in The Boutique Hub’s Holiday Marketing Masterclass.
For show notes click here.
Original release date: Nov. 16, 2018
Resources:
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Ashley Alderson: Instagram
Boutique Summit 2024
2024 Boutique Boss Planner
The Boutique Hub Membership
Boutique Hub Black
Hubventory.com
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The Power of Community and Collaboration with Anna Ledebuhr, Coulee Boutique
It’s not often that I have local guests on the podcast, but today I’m so excited to welcome my friend Anna Ledebuhr, the owner and founder of one of my personal favorite boutiques, Coulee Boutique in Galesville, Wisconsin.
Five years ago, Anna took a big leap, leaving teaching for entrepreneurship, and since she’s built her business from a Shopify site and pop-ups to a 3,500-square-foot brick-and-mortar. Anna has done an amazing job not only with her merchandising and marketing but also with building community and teaming up with other local small business owners. We talk about her involvement with the Downtown Galesville Business Alliance and putting yourself in big rooms even when its uncomfortable, fostering activity through collaboration, and some of her favorite annual events, including Pink Friday!
Resources:
Coulee Boutique: Website | Facebook | Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Ashley Alderson: Instagram
Boutique Summit 2024
2024 Boutique Boss Planner
The Boutique Hub Membership
Boutique Hub Black
Hubventory.com -
From the Vault: Back to the Basics of Pinterest with Kat Ahl, Simple Pin Media
Now every Friday, I’m re-releasing one of my favorite episodes from seasons past to revisit my conversations with early guests and the business advice and practices they share! Up this week is Pinterest marketing expert Kate Ahl of Simple Pin Media.
Pinterest isn’t for short-term strategy, it’s for dreamers. Dreaming what outfit they’ll wear to the rehearsal dinner at their wedding, what house they’ll live in when they have four perfect kids someday, and what cookie recipe they’ll bake for Santa. They are dreaming about what’s to come next in their life.
Pinterest is a long-term strategy that builds your brand and continually puts you in front of potential customers. This amazing conversation will blow you away. Kate Ahl is one of the leading Pinterest experts in the world, get ready.
For show notes & resources visit the episode webpage below or click here.
Resources:
Simple Pin Media: Website | Facebook | Pinterest | Instagram | Twitter | YouTube
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Ashley Alderson: Instagram
Hubventory.com
Boutique Summit 2024
2024 Boutique Boss Planner
The Boutique Hub Membership
Boutique Hub Black
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Retail Science and Systemization with Amy DeFauw, Katsch Boutique
I am so excited to be joined this week by my friend Amy DeFauw, who is a multi-state multi-storeowner and has a wealth of experience as the CEO of Katsch Boutique.
Today we’re talking all about retail art vs retail science — retail art being the love of the product, customers and marketing as opposed to retail science, i.e. the numbers, inventory management, financing and metrics. And we dive into what it takes to make the retail science side of your business come to life, allowing those numbers and spreadsheets to really speak to you.
Amy shares her approach to growing and managing multiple locations and a successful team, the lessons she learned along the way and how she cut out the overwhelm by systemizing her business!
Resources:
Katsch Boutique: Website | Facebook | Instagram | Pinterest
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Ashley Alderson: Instagram
Hubventory.com
Boutique Summit 2024
2024 Boutique Boss Planner
The Boutique Hub Membership
Boutique Hub Black
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From the Vault: Top 5 Tips for New Boutique Owners
Now every Friday, I’m re-releasing one of my favorite episodes from seasons past to revisit the stories of our early guests and the business advice and practices they share! This week I chose a Season 1 episode that answers one of the questions I most often get asked: What tips would you offer a brand-new boutique owner?
Let’s cut through the noise of those Google and YouTube searches and get down to 5 tips that will actually help you start your business off right.
While the boutique industry is glamorous, we want you to be prepared for the not so glamorous times too, so prepare yourself for some real talk. From buy-in groups, to hustle and being original, these top tips can’t be missed in your business!
For show notes & resources click here.
First Released June 26, 2018
Resources:
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Ashley Alderson: Instagram
Hubventory.com
Boutique Summit 2024
2024 Boutique Boss Planner
The Boutique Hub Membership
Boutique Hub Black -
HV Anniversary Special! Why to Shop and What's New on Hubventory.com
This week marks another big celebration for us at The Hub — the first anniversary of Hubventory!
For those of you who aren't familiar with it already, Hubventory is our very own wholesale marketplace, built by The Boutique Hub for the boutique industry. In developing HV, our team spent months and months getting feedback from both boutique owners and wholesalers to create a true grass-roots platform to best serve you and your business. I am so proud of how far Hubventory has come in just one year and so grateful to all of you who have supported us and helped us shape and improve it along the way.
So today I'm talking all things Hubventory — what sets it apart from other online wholesale marketplaces, how its tailored for small businesses, the highlights and new features, and what we have in the works for year two!
Resources:
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Ashley Alderson: Instagram
Hubventory.com
Boutique Summit 2024
2024 Boutique Boss Planner
The Boutique Hub Membership
Boutique Hub Black
Customer Reviews
Why I love boutique chat
In 2021, I was trying to start a boutique and didn’t know where to start. The boutique chat gave me not only the confidence, but also the information needed to get started with in the industry. Ashley and the entire Boutique Hub staff is amazingly supportive and provides the best education out there this community and this podcast is what I recommend to every Boutique Owner I meet into those looking to get started. They have saved me thousands of dollars in mistakes by sharing their knowledge in the industry, you cannot put a price tag on the education. Thank you for all you do.
The best!
I learn something from Ashley in every episode I listen to. I joined the Boutique Hub in May and am doing Bootcamp now and have already learned more from Ashley and Sara than I’ve learned from some groups I’ve been in for 3 or 4 YEARS! I’m so thankful I took this step.
Kiersten
Best Business Podcast!
I’m not sure where my business would be without the hub and boutique chat podcast - it’s always where I turn to whenever I need new tips, strategies, and inspo to keep growing!
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