208 episodes

Real life strategy, growth hacks, proven marketing advice, and interviews of top leaders for boutique fashion industry businesses. Join Boutique Hub Founder, Ashley Alderson as she talks with retailers, boutiques, wholesale brands & vendors, industry insiders to bring you the proven, juicy secrets that have helped companies rise to the top, and balance life and business. Join the spirit of Community over Competition, and find the next idea or connection for your business.

Boutique Chat The Boutique Hub with Ashley Alderson

    • Business
    • 4.9 • 711 Ratings

Real life strategy, growth hacks, proven marketing advice, and interviews of top leaders for boutique fashion industry businesses. Join Boutique Hub Founder, Ashley Alderson as she talks with retailers, boutiques, wholesale brands & vendors, industry insiders to bring you the proven, juicy secrets that have helped companies rise to the top, and balance life and business. Join the spirit of Community over Competition, and find the next idea or connection for your business.

    Cultivating Successful Habits For Life and Business

    Cultivating Successful Habits For Life and Business

    Are you as addicted to journals as I am? I was introduced to Habit Nest through the Boutique Hub and I knew I had to have Lindsay McDermott, Chief Happiness Officer at Habit Nest, on the show. She joins me today not only to talk about journals, but also to discuss what it takes to be a business owner and cultivate successful habits for life, business, health, family—everything! 
    Grab a seat, get comfortable, and listen in to an open and honest conversation about what it takes to be successful on a daily basis, as well as how to survive chaos with six kids. Lindsay also shares some of the science behind what makes for successful habits and takes us through why journals are a great addition to sell in stores, online, or even in live sales.
    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
    Resources:

    Lindsay McDermott: Website | Instagram Use TBH25 for 25% off our eCommerce store or, if you're wanting to carry us in our store, email me at lins@habitnest.com, mention listening to this podcast, and I'll give you our current promo for retailers!

    • 29 min
    Building A Strong Legal Foundation For Your Business

    Building A Strong Legal Foundation For Your Business

    Today we’re getting into all things legal! Lauren Boyd is the Founder of Guide My Business, a boutique law firm that empowers entrepreneurs by helping them to build a strong legal foundation, and she’s joining me today to deep dive into all of the really important legal aspects of your business. I have seen too many boutiques and retailers get their social media or Shopify accounts taken down by simply not doing the legal stuff right, so this is an episode you literally can’t afford to miss!
    Grab your pen and paper and get ready to take notes as we walk through the importance of not only trademarking your own business, but also making sure that the brands you are buying from have proper licensing agreements in place on their end. We also dive into HR law, the difference between hiring employees versus hiring contractors, and all the things that you need to know to make sure that your business is set up on a strong legal foundation right from the jump.
    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
    Resources:
    Lauren Boyd: Website

    • 40 min
    Making TikTok Work For Your Boutique Business

    Making TikTok Work For Your Boutique Business

    Get ready because we are pulling back the curtain big time on The Boutique Hub today and taking you behind the scenes of our social media presence with our wonderful Content Coordinator, Charlee Johnston. Initially brought on as an intern, Charlee is now a full-time team member of The Boutique Hub, and in this episode, we’re diving into so much, including how to hire a social media intern and how to make your own TikToks and reels more successful.
    Listen in as Charlee shares what the internship process was like from her experience with The Boutique Hub, what made her want to stay on with the position, and what made the hiring, onboarding, and training period successful for everyone involved. We also discuss how Charlee maximized her experience with TikToks and reels, and she divulges what boutique owners who are successful on social media all have in common - and what they are doing right!
    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
     
    Resources:
    The Boutique Hub: TikTok | Instagram
    SaveTik.cc
    Black Sheep Boutique
    Tiny Closet Boutique
    BuddyLove Boutique
    Tori Gerbig
    Altego Music
    Shopify
    Target

    • 38 min
    Keep ‘Em Coming: Building a Consumable Brand

    Keep ‘Em Coming: Building a Consumable Brand

    What does it take for both wholesale brands and retailers to be successful? That’s what we’re breaking down today with Sammi Hill, co-founder of Mixologie and long-time member of the Boutique Hub. This is a conversation not just for those on the wholesale side wondering how to grow their brand and reach more retailers, but it’s also a conversation for the retailers who are looking to up-level their success and get more repeat sales.
    Take a listen as Sammi shares the common traits that her most successful retailers have in common (whether they’re brick-and-mortar or online), how wholesalers and retailers can create better long-term relationships with one another, and how retailers can get people coming back to their stores repeatedly to purchase. We also discuss the industry, including how it is evolving and changing, and Sammi shares the how Mixologie has grown since its inception back in 2015 to become one of the top perfumers of the boutique world.
    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
    Resources:
    Sammi Hill: Website
    Retail Bootcamp

    • 32 min
    The Importance of Multiple Revenue Streams For Your Business

    The Importance of Multiple Revenue Streams For Your Business

    One of the biggest opportunities that boutiques have available to them today is to diversify their revenue streams. Want to know how? In this episode, I’m sitting down with Kait, who is a long-time Boutique Hub member and has consistently pushed through to the next level when it comes to her success—in part by creating multiple revenue streams in her business. Listen in as we get open and honest about what it has taken for Kait to grow her boutique, what obstacles she had to overcome, and how she has leveraged the business and the influence she has built to generate multiple streams of revenue. No matter where you are in your boutique journey, I promise you’ll be able to relate to Kait’s story in some way, so get comfortable and enjoy!
    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
    Resources:
    Kait Yoniski: Website | Instagram
    Vogue Society Boutique
    InShot
    LightRoom
    Tezza
    LikeToKnowIt

    • 34 min
    How to Recession Proof Your Business

    How to Recession Proof Your Business

    We all know the retail business is not an easy business, so how can we make your business one that is tried and true throughout the times? Today I am going solo to bring up an important topic that is looming over all of us. It's time to discuss how to recession proof your business.

    I will be addressing where you can save money in your business, what categories you should be buying into, and how to manage your investments vs your expenses. Today's episode is an important one, so make sure you don't miss out!
    Resources: 
    Ashley Alderson: Instagram Join us for our free summer school live training, starting May 31st: https://retailbootcamp.mykajabi.com/summerschool How to cut costs in your business free download: https://retailbootcamp.mykajabi.com/how-to-cut-costs-in-your-business

    • 15 min

Customer Reviews

4.9 out of 5
711 Ratings

711 Ratings

OliviaBales8 ,

So much great info!

I have learned so incredibly much from this podcast. I’m a member of the Hub, and I really love the way Ashley provides so much helpful information in so many different ways. I love listening to the podcast while I’m driving or working in my office. Even my husband really enjoys listening!!

theboutiquehub ,

5Star!

Real life tips and education for todays growing businesses!

Bridgeph32 ,

Love The Hub

I always get something out of each podcast that I can immediately put in to place to help me!!!!!

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