Brad Pedersen

Brad Pedersen is an award-winning entrepreneur, angel investor, thought leader, and sought-after business coach. In 2008, he founded and scaled Canada’s top toy company, Tech 4 Kids, and subsequently co-founded Pela, the $100m sustainable phone case startup that created an entirely new category. 

In 2021, Brad and the team at Pela successfully launched a record-breaking $9.8M crowd-sourced campaign for the Lomi, the world’s first smart waste kitchen composter. 

Brad has a passion for faith, fitness, adventure, and outdoor pursuits and lives in the mountains of British Columbia with his amazing wife, where they are building a beautiful life!