Brand Building and Customer-Centric Marketing at Attentive

On this episode, Keri McGhee, CMO of Attentive, discusses the role of finance in marketing, staying current with new tech trends, the balance between AI and human touch, the blurring lines between B2B and B2C marketing, and building high-performing teams. She also emphasizes the importance of putting the customer first and being the voice of the customer in all marketing strategies.

Tune in to learn:

• The Role of a CMO and the Importance of Storytelling
• Balancing Short-Term Results and Long-Term Brand Building
• Building Trust with the C-suite and ELT
• Connecting with Key Roles in the Industry
• Staying Current with Tech Trends
• The Importance of Personalization and Emotional Connection
• Balancing AI and Human Touch
• Using AI in Marketing
• Building High-Performing Teams

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