100 episodes
Brand for Good Lorraine Schuchart
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- Business
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4.9 • 35 Ratings
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Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good.
Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world’s most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands.
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Episode 105: The Power of Core Values
Are you ready to unlock the true potential within yourself and your business? 🌟
In this episode of Brand for Good, I delve deep into the fundamental beliefs that drive our actions and shape our success. This episode is a must-listen for anyone looking to align their life and work with their deepest principles.
Episode Highlights:
Introduction to Core Values: Understand what core values are and why they matter in both personal and professional realms.
Living Your Values: Learn practical exercises to identify and consistently live by your core values, enhancing your integrity and authenticity.
Business Core Values: Discover a step-by-step guide to help businesses define and integrate their core values, fostering a culture of trust and credibility.
Leadership and Decision-Making: Explore how core values guide effective leadership and ethical decision-making.
Impact on Society: Reflect on how collective core values shape our society and address global challenges.
As Elvis Presley once said, "Values are like fingerprints. Nobody's are the same, but you leave them all over everything you do." This episode will inspire you to reflect on your own values and ensure they guide every action you take.
Brand for Good Links Get The Essential Guide to Defining Core Values for Your Business
Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://prosperforpurpose.com/episode-105-the-power-of-core-values -
Episode 104: How Purpose Leads Your Mission, Vision and Values
Your brand purpose is the unsung–and sometimes overlooked–hero of your business.
When done well, brand purpose leads your mission, vision and values and guides virtually every decision you make in your organization. Unfortunately, most businesses either don’t have a brand purpose statement or don’t have the right one.
In this episode, I’m sharing the Brand for Good process for creating this asset for your business so that you can attract better talent, inspire your community, and out-perform your competition.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://prosperforpurpose.com/episode-104-how-purpose-leads-your-mission-vision-and-values
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Episode 103: Hire the Right Expert at the Right Time
Hiring an expert to consult on a specific area of your business can bring valuable insights that transform your company…but which expert does your business need and when? That is what I’m breaking down for you in this episode of Brand for Good.
I believe there are 5 essential areas of your business that require expertise, and if you don’t have that expertise, you probably want to hire someone who does. This person doesn’t need to be an employee—instead, look for the best expert you can find (and afford) for each stage of your business.
Listen as I describe what five key experts can offer your business and discuss three additional experts that have proven to be invaluable to my own company.
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://prosperforpurpose.com/episode-103-hire-the-right-expert-at-the-right-time -
Episode 102: Brand Work is Soul Work
In this episode, I discuss how to navigate misalignment between your business offerings and your personal aspirations. As I continue to take you behind the scenes with me while I upbrand my agency, Prosper for Purpose, I also want to share some of the deep work that is necessary during the process, especially when business changes are a driving force.
If you’ve ever wanted to deconstruct your business and build something that feels fresh and exciting, you’re not alone. You are not your business. It is human nature to evolve and change, and sometimes, that desire occurs within the framework of your business.
So, how does this tie into branding? One of the core principles of the Brand for Good philosophy is that a well-built brand can evolve alongside you. I often tell my clients that brand work is soul work. It's not simply about your offerings or your website’s appearance; it’s about how you want to feel about your company, the experience you wish to provide, and how you hope others will feel as a result. In short, it’s about the essence and impact of your business.
Tune in to learn how I’m navigating this process with Prosper for Purpose, and take notes on how to approach it for your own business.
Brand for Good Links Learn More About the Prosper Playbook: https://prosperplaybook.prosperforpurpose.com/welcome
Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://prosperforpurpose.com/episode-102-brand-work-is-soul-work -
Episode 101: Brand Strategy & Inspiration
Over the next few weeks, I’m taking you behind the scenes with me as I upbrand my agency, Prosper for Purpose. Follow along to get ideas that you can apply to your own business!
In this episode, I am sharing some of the inspiration for my company’s upbrand. I’m also discussing some of the business decisions I’ve made about Prosper’s position in the market and a once-beloved service we’re no longer promoting.
Here are two of the four decisions that are driving my strategy and inspiration:
I want to do more narrative copywriting.
I want to simplify my business.
If you’re branding along with me, take stock of what you offer and what you actually do in your business. Is what you created serving who you are now? It’s good to re-evaluate your business every three years and consider what, if anything, you’d like to change.
Tune in to learn how I approach this!
Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://prosperforpurpose.com/episode-101-brand-strategy-&-inspiration -
Episode 100: Upbranding the Prosper Way
Welcome to Episode 100! Thank you for being a valued listener.
Have you ever considered rebranding your company? Do you want compelling copy, a show-stopping design, and a website that you’re proud to have people visit? I certainly do. In fact, I go through the rebranding process about every three years…and guess what? This happens to be one of those years!
I’m inviting you to join me over the next four or more weeks as I share my process with you right here on Brand for Good. I’ll discuss the 5 signs that you’re due for a rebrand, the difference between the various processes of branding, and why I’m upbranding Prosper for Purpose.
Don’t know what “upbranding” is? No problem! Let’s dive in…
Brand for Good Links
Email your thoughts about this episode: connect@prosperforpurpose.com
…or, better yet, leave us a review!
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode link: www.prosperforpurpose.com/episode-100-upbranding-the-prosper-way
Customer Reviews
🎙️Valuable Information🎙️
I look forward to Lorraine’s podcast every week. Each episode is packed with valuable information about PR, Branding and Marketing. Her stories are great and her examples are real. In addition to being a professional, Lorraine is a natural teacher - she is articulate, clear and genuine. I enjoy listening to her and learn something new each week. Thank you Lorraine!
Varied perspectives inspire
Strong case for using business as a force for good!
Stories Sell- The Prosper Project
Excellent advice. Lorraine Schuchart explains story telling in very simple easy to follow terms, yet in a way that is professional and provides the business owner with a productive way to gets message across to its audience. She is clearly knowledgeable, experienced and has a passion for helping her clients and others.