The Kelly Roach Show

Kelly Roach

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

  1. 13h ago

    1146. The 3 Traits Every Hire Needs to Break Founder Dependence with Danielle Cevallos

    You can do everything right in your business and still be the person carrying all the weight if you don't have the right people on your team. In Part 2 of the Breaking Founder Dependence series, Danielle Cevallos, President of Kelly Roach International, tackles the question almost every founder is wrestling with: how do I actually find (and develop) the people who let me step back? Danielle walks through the three non-negotiable characteristics that separate team members who free you up from team members who keep you stuck: being relentless about figuring it out, being a creative thinker, and having extreme ownership over outcomes. She explains why reliable, agreeable "tell me what to do" hires, while lovely, are a luxury most companies in the $500K–$7M range simply can't afford, and why the world changing means hiring has to change too. She also makes the case for using AI as a force multiplier (making exceptional people more efficient) rather than a replacement for the client- and market-facing roles that matter most, meaning you don't need more people, you need exceptional people, well-resourced. Throughout, Danielle gives practical, immediately usable tactics: the interview questions that surface creativity and ownership, the red flags to stop ignoring, how running your team by numbers and outcomes (not completed tasks) naturally builds a "figure-it-out" mindset, and how to cultivate these traits in people already on your team. The payoff: the right people + the right training + enough time = the freedom to step away for a month or three without everything falling apart. In this episode you'll learn: Why the right people are the foundation of breaking founder dependence How to use AI to make high performers more efficient without replacing key roles The three characteristics to hire and develop for How shifting from tasks to outcomes rewires how your team thinks The difference between passive and proactive team members Interview questions that reveal creative thinking and extreme ownership The hiring red flags Danielle learned (the hard way) not to ignore How to grow these traits in your existing team TIMESTAMPS  01:15 — Why you can do everything right and still carry all the weight: it comes down to people 02:45 — How a changing world is reshaping hiring — and where AI fits in 03:45 — Using AI to make exceptional people more efficient, not to replace key roles 05:00 — Trait #1: Relentless about figuring it out 06:30 — How running by numbers and outcomes builds a figure-it-out mindset 08:15 — What "relentless" sounds like in real conversations (and the caveat: they won't always solve it) 09:45 — Passive vs. proactive: the signals to watch for in hiring and onboarding 11:00 — Trait #2: Creative thinking (and how to test for it in interviews) 12:45 — Building an environment where ideas are welcome ("come with three new ideas") 15:00 — Trait #3: Extreme ownership over outcomes 16:30 — The interview question that separates "my bad" from real ownership 17:30 — Learning to listen for red flags, even when you really like someone 18:45 — Cultivating these traits in the team you already have 20:00 — The formula for freedom: right people + right training + enough time Resources Breaking Founder Dependence, Part 1: Listen here: https://podcasts.apple.com/us/podcast/1145-how-we-made-97-sales-in-8-days-without-kelly-breaking/id1052353755?i=1000769998657 Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/  Join our next Legacy Leaders Retreat happening August 31st-September 1st in Boca Raton, FL: https://join.thebusinessadvisory.com/legacyexperiencesept  Subscribe to Kelly's Substack newsletter: https://kellyroachofficial.substack.com/subscribe

    21 min
  2. 4d ago

    1145. How We Made 97 Sales in 8 Days Without Kelly: Breaking Founder Dependence

    In this special guest episode, Danielle, President of Kelly Roach International, takes over the mic to break down exactly how the team is generating sales (ranging from $25 to $4,075) while Kelly is fully unplugged with her family. If you're the only person in your company who can teach, go live, or sell from camera, you're capping your own freedom — and your revenue. Danielle walks through the systems, expectations, and team structure that make founder-independent selling possible, plus the two skills every business owner should be training their team on right now. In this episode, you'll learn: Why financial transparency with your team is the non-negotiable foundation of the Miracle Hour How to break down weekly revenue goals into new sales, reactivations, renewals, upsells, and collections The difference between "front of the house" and "back of the house" sales roles — and who should be selling what Why your team needs decision-making authority (and who on your team should have it when you're gone) The one skill that will fast-track everything else: training someone on your team to go live and sell from camera How to start small — even with just a VA — and build a system of accountability that scales Why specificity around daily asks is the difference between vague "go sell" energy and actual revenue Whether you have a full team or just one VA, this episode gives you the exact starting point to begin breaking founder dependence so you can take a vacation (or just a Tuesday off) without watching your revenue stall. TIMESTAMPS 00:00 — The result: 97 sales in 8 days while Kelly is in Italy 01:30 — Welcome and intro: Danielle taking over the show 02:45 — Why the Miracle Hour is the vehicle for breaking founder dependence 04:00 — Principle #1: Financial transparency — sharing weekly revenue goals with your team 06:15 — What counts as "new dollars in": sales, reactivations, renewals, upsells, and collections 08:30 — How to reverse-engineer your annual goal into weekly team targets 10:00 — Front of the house vs. back of the house: clarifying team roles 12:30 — Why daily specificity (not just "go sell") is what drives results 14:45 — Principle #2: Empowering your team to make offer decisions without you 17:00 — Principle #3: Training someone on your team to go live and sell from camera 19:30 — How 30 sales came in during three lives Danielle ran while Kelly was away 21:15 — Where to start if you only have a VA or a small team 22:45 — The one skill that will fast-track everything else RESOURCES: Get your copy of the Miracle Hour book: https://www.themiraclehourbook.com/   Subscribe to Kelly's Substack newsletter: https://kellyroachofficial.substack.com/subscribe Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ Join our next Legacy Leaders Retreat happening August 31st-September 1st in Boca Raton, FL: https://join.thebusinessadvisory.com/legacyexperiencesept

    25 min
  3. May 25

    1144. Why Most Businesses Never Sell (And What You Must Do Before Yours Can)

    Over 75% of businesses never exit. And yet every business has a final destination: it gets passed on, shut down, or sold. Most business owners never make it to the one they actually want. In this week's episode, Kelly breaks down the real reason most businesses can never be sold, and why so many entrepreneurs burn out long before they ever get to retire. At the center of it all is a single, silent problem: founder dependence.  Kelly connects the dots between the Miracle Hour, quality of life, retention-first growth, and what it actually takes to build a business that can run, sell, and grow without you. She also announces an exciting series coming up while she steps away for a family sabbatical.  This episode is a wake-up call for any entrepreneur who started their business for freedom and finds themselves further from it than the day they started. Timestamps: 00:45: Why over 75% of businesses never exit, and what the three possible destinations for every business are 04:15: Identifying your quality of life goals? 07:00: Why business owners keep saying "I'll do it when" (and the mindset shift required to stop waiting) 11:30: Why being the only salesperson in your business means you've built your own jail cell 14:00: The danger of layering strategy on broken fundamentals, and why million-dollar funnels can still bankrupt you 17:00: Scale comes from retention, not acquisition: why chasing growth with broken fundamentals is a never-ending trap 20:00: The four Rs of the Miracle Hour: renewals, referrals, reactivations, and results (and why they come before new customer acquisition) 23:00: The real math behind "million-dollar launches" and why profit is the metric that actually matters 25:30: How to know if you have the wrong people in your business  Resources: Order The Miracle Hour book on Amazon: https://a.co/d/09Z6iunb Get the free audiobook by sending your Amazon receipt to: miraclehourbook@kellyroachinternational.com Join The Virtual Business School: https://www.virtualbusinessschool.com/virtual-business-school Grab Kelly's book Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team: https://a.co/d/0510sP0s Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/subscribe

    29 min
  4. May 21

    1143. The Five Reasons Your Business Isn't Growing as Fast as It Should

    When your business is not growing as fast as it should, the temptation is to look outward for the reason. It's the ads. The team. The market. The algorithm. The economy. But in almost every case, it's' something else.  In this solo episode, Kelly breaks down the five core reasons business owners tend to allow complexity into their businesses, and why eliminating it, not adding to it, is almost always the fastest path to growth. Drawing from her work helping entrepreneurs implement the Miracle Hour and what she has observed in the businesses growing fastest right now, Kelly unpacks the patterns that are silently killing growth across the online business space. From the impatience that causes us to layer more onto things that would have worked if we had just let them play out, to the comparison that gets us on board with strategies we never should have touched, to the lack of self-trust that has us bouncing between paths that were never meant to look the same — this episode is equal parts business strategy and leadership philosophy. It is also one of the most important episodes Kelly has recorded this year. Because the same things that must be present to keep a business simple, courage, conviction, self-trust, and faith, are the exact same things that are required to scale your sales. Simplicity scales. Complexity kills. And this episode will show you exactly where complexity is coming from and how to stop letting it in. Timestamps: 00:45: The three core things standing in the way of rapid business growth 05:30: Why there is nothing that will slow you down more in business than attempting a shortcut 06:30:Why adding more marketing to a broken conversion system just gives you a bigger broken conversion system 09:00:The difference between trying to get more traction on social media and building a system to convert social media visibility into real revenue 10:30: Comparison, and why it is sneakier than most people think 12:30: Why complexity happens when we say yes to too many things, and why sometimes the most powerful growth strategy is knowing what you will not do 14:00: Why asking why three times reveals a completely different root cause than what appears on the surface 16:30: The most unsexy business proposition on the planet, and whyit is actually the root cause solution most businesses are missing 18:00: Why most business owners believe more leads will solve their problem, when they actually have a conversion problem 19:30: How conflicting feedback from multiple sources keeps businesses stuck in circles 21:00: God isolates you before he elevates you: why your path is not meant to look like anyone else's and what happens when you try to change it so that it does 22:00: How self-trust, faith, and self-leadership fuel both business simplicity and sales growth (and why the same things required to keep a business simple are the same things required to scale it) div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown"> Resources: Join The Virtual Business School: https://www.virtualbusinessschool.com/virtual-business-school  Order The Miracle Hour book on Amazon: https://a.co/d/09Z6iunb Grab Kelly's book Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team: https://a.co/d/0510sP0s  Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/subscribe

    24 min
  5. May 18

    1142. Live Streaming Is About to Blow Up Again (And Here's How You Should Prepare).

    People are glazing over AI-generated content. They are spending less time online. They want interaction, and they are going to find it in live experiences, intimate offline settings, and live streams from real people who actually show up. In this solo episode, Kelly lays out the big picture strategy she has been sharing with her private clients: the marriage of three signature methodologies that she believes will define who wins in the next era of business. The Miracle Hour for 1:1 high-ticket relationship building. Live launch for bringing hundreds of clients in at a time through one-to-many selling. And single sessions that sell as the consistent trigger event mechanism that keeps conversations alive, funnels full, and teams selling every single day. Kelly also breaks down why the live launch became the villain over the last couple of years (and why blaming the methodology instead of identifying the market shift was the mistake that sent so many business owners chasing funnels, evergreen, and other bright shiny objects that never delivered).  The pendulum is swinging back. The business owners who get ahead of it now, and spend June, July, and August dialing in their live selling skills, are going to be so far ahead of the curve by the time the rest of the market catches up. This is the episode to share with every entrepreneur you know who is still trying to figure out where to focus right now. Timestamps: 00:45: How the Miracle Hour, live launch, and low-ticket social selling work together as a complete ecosystem 02:30: The origin of the Live Launch method: how Kelly stripped away all the complexity and built the simplest version that actually worked 04:30: Why the live launch did not stop working, and why blaming the methodology instead of the market shift was the mistake that sent people chasing the wrong things 06:00: The light launch: what it is, how Kelly uses it now for low-ticket products, and how the Miracle Hour experience kicked off the VBS light launch 07:30: Why it is time to dust off your live launch and live streaming skills right now, before everyone else catches on 09:00: Trigger events: what they are, why most businesses do not have enough of them, and why your team cannot make daily sales without them 11:00: Why Substack live streaming is one of the best kept secrets in the market right now and why the window to get in is still open 12:30: The prediction: by fall, everyone will be back to live streaming and the business owners who are already there will be so far ahead of the curve 14:00: How to spend the summer months dialing in live selling, light launching, and Miracle Hour so you are ready when the pendulum swings 15:30:  Miracle Hour plus live launch plus single sessions that sell, and how AI fits into the back end of all of it Resources: Grab the Live Launch Method book on Amazon: https://www.amazon.com/Live-Launch-Method-Simplicity-Strategy/dp/0578671182  Purchase the replay of the Single Sessions That Sell intensive: https://accelerator.virtualbusinessschool.com/single-session-intensive  Purchase the replay of the Substack Mastery intensive: https://accelerator.virtualbusinessschool.com/substack--92237  Join Virtual Business School for weekly guided Miracle Hour sessions, Closing Mastery with Kelly, and monthly marketing masterclasses with Danielle: https://www.virtualbusinessschool.com/virtual-business-school  Learn about VBS Gold the next level mastermind above Virtual Business School including monthly networking, intensives with Kelly and Danielle, and advanced growth strategy for multi-six to seven figure business owners: email nicole@kellyroachinternational.com to discuss.

    18 min
  6. May 14

    1141. Breaking Free from the Paralysis of Possibility: Where to Actually Start with AI in Your Business with Lauren Goldstein

    Most business owners are either drowning in AI rabbit holes or frozen by the paralysis of possibility. They know they should be doing more with AI. They just do not know where to start, what to focus on, or how to implement it without breaking what is already working. In this episode, Kelly sits down with Lauren Goldstein,  the Biz Doctor, a business consultant who spent 15 years helping entrepreneurs go from operator to owner through better teams, operations, and systems. And now, she is adding AI to the mix in a way that actually makes sense for real business owners running real companies. Lauren breaks down the three levels of AI most people do not even know exist, why 95% of AI projects produced zero profitable return last year, and the simple RATs framework that tells you exactly where to start. She also shares the AI workflows that have saved her clients at least five hours a week  (including a chief of staff agent, inbox triaging, and meeting prep) and walks through how she used AI to build a relationship capital database from six years of emails, her entire LinkedIn network, and her calendar in under ten minutes. This is not a conversation about chasing the newest tools or building 50 AI agents. This is about keeping it simple, going a mile deep and an inch wide, and using AI to do the business basics better than ever before. Timestamps: 00:45: Lauren's background: from pediatric neurology and epilepsy research to business consultant and the Biz Doctor 03:00: The two qualities every business owner needs that Lauren's mentor spotted in her — diagnosis and creative problem solving 05:00: The two extremes business owners fall into with AI and how to find the middle 06:30: The three levels of AI, and why most people never get past level one 07:30: Why if you are not getting great results out of AI you are probably not getting great results out of your team either 08:30: The RATs framework, and why five minutes a day adds up to a month of lost time every year 10:00: Why you cannot implement AI on a broken process, and what to build first 11:30: When in doubt ask the LLM: how to use Claude as a thinking partner to figure out what to systematize 12:30: The top three AI workflows saving clients five plus hours a week — chief of staff, inbox triaging, and meeting prep 15:00: The step by step for building a workflow: triggers, actions, and why agents fall on their face when we try to make them do everything 16:30: What is working best: getting everything out of your brain and into documents, going a mile deep on one platform, and asking the right questions 18:00: The traps to avoid: dabbling on every platform, chasing the shiny new thing, and building cool things that do not move the needle 19:00: How Lauren used AI and the Miracle Hour together, building a relationship capital database from six years of emails, LinkedIn, and her calendar in under ten minutes RESOURCES:  Join Lauren's next AI workshop and use code KELLY for $50 off: https://www.goldenkeypartnership.com/ai/ Build your first AI workflow with Lindy.ai - use https://try.lindy.ai/lauren to get a free trial and 50% off Listen to Lauren's podcast:  https://podcasts.apple.com/podcast/the-biz-doctor/id1618773779

    23 min
  7. May 11

    1140. How We Executed an 18-Month Book Launch in 2 Months (and What We'd Do Completely Differently Next Time)

    What does it look like to do what most people do in 18 months... in just two months? Chaotic. Brilliant. And full of lessons worth documenting. In this week's episode, Kelly delivers the second installment of her Miracle Hour launch debrief, walking through the specific strategies that worked, the ones that fell flat, and the exact framework she is already using with private clients and building into the Sacred Art of Selling launch plan. From the mini sprint model she is calling their best ever company execution, to the content day where she recorded 50 videos in a single sitting, to the community lives that converted at the highest rate of anything they did, Kelly holds nothing back. She also gets honest about the things that did not go the way she planned.  This episode is a masterclass in what it actually takes to launch a book, a product, or a movement.  If you are planning a launch of any kind, this one is required listening. Timestamps: 00:45: Why Kelly ended up doing an 18-month book launch in two months, and why she still calls it their best ever company execution 02:30: The mini sprint framework Kelly is now recommending for every book launch 04:30: Bulk buy campaign as sprint one:  what worked, what she would do differently, and why she would start a full year out next time 06:00: Pre-launching at the Legacy Leaders event in March: why she will always do this first for every future book 07:15: The book inventory mistake: why she wishes she had ordered 1,000 copies instead of 100 and what it cost her 08:30: The webinar she bombed twice before changing one variable and converting consistently 10:00: Why she believes 5,000 to 10,000 street team regstrations was possible with more runway and manpower 11:30: The content day strategy: how recording 50 videos in one sitting kept the campaign fed for weeks without slowing down execution 12:45: Why teaching inside other people's communities was the single highest-converting activity of the entire launch 14:00: The VIP experience: why doing the in-person event simultaneously with the live stream was a huge risk that paid off completely 15:30: What is coming next: the Sacred Art of Selling pitch, The Business Reinvention Playbook book, and the ongoing community teaching tour Resources: Order The Miracle Hour book on Amazon and send your receipt to miraclehourbook@kellyroachinternational.com for instant audiobook access and an invite to the full launch debrief intensive happening THS Wednesday, May 13th at 1pm Eastern: https://www.amazon.com/Miracle-Hour-Predictable-Sales-Day/dp/B0GXC7KJDX  Join The Virtual Business School: https://www.virtualbusinessschool.com/virtual-business-school  Connect with Kelly on Substack: https://substack.com/@kellyroachofficial

    17 min
  8. May 7

    1139. 8 Shifts That Will Define Who Wins in the Next Era of Business (When AI Can Do Everything Else)

    AI is not your competitive advantage. It never was. And the entrepreneurs who stop chasing complexity and start doubling down on their humanity are the ones who are going to build the most successful, most fulfilling, most profitable businesses of the next decade. In this episode, Kelly unpacks the eight pillars of the activation era: the framework she has been developing through the Miracle Hour launch. This is not about AI tools, agents, or automation stacks. This is about what human productivity actually looks like when AI handles 98% of what we used to do... and where the irreplaceable value of a human being actually lives in a business. Kelly pulls back the curtain on the results from the Miracle Hour launch and live experience: her highest livestream numbers ever, highest sales conversions ever, and nearly a million dollars in wins generated by participants in 48 hours, and makes the case that all of it was built on the simplest foundation possible. If you have been making your business harder than it needs to be, this episode is your permission slip to stop. Timestamps: 00:45: The Miracle Hour book launch recap 03:00: Why Kelly believes this book was God's timing, and why the AI explosion made the Miracle Hour more urgent than ever 05:30: The conviction that complexity kills growth, and why Kelly has been simplifying everything while everyone else adds more 07:30: What the activation era actually means, what human productivity looks like when AI accounts for 98% of what we used to do 09:00: Applying precise intent and discernment instead of high volumes of output 10:30: Making authentic human connection your main competitive advantage 11:45: Why highly curated smaller settings are converting at 62% higher closing rates 13:00: Why buyers are moving to the top and the bottom and the middle is disappearing 14:30:: Why 84% of premium buyers prefer substantive materials like newsletters over short-form media 15:30: Analog interface: why premium buyers are taking purchasing decisions offline and what that means for your business 16:30: Prioritizing needle-moving work over busywork that creates an illusion of progress 17:30: Community-led growth Resources: Order The Miracle Hour book on Amazon and send your receipt to miraclehourbook@kellyroachinternational.com for instant audiobook access and an invite to the launch debrief on May 13th at 1pm Eastern: available on Amazon: https://a.co/d/05EfhMF0  Join Virtual Business School for just $97 a month, no contract, for guided Miracle Hour every Wednesday at 1pm Eastern, Closing Mastery with Kelly, monthly marketing masterclasses with Danielle, our exclusive community, full sales template bundle and limited-time content creation bonus: https://www.virtualbusinessschool.com/virtual-business-school  Register for Substack Mastery on May 15th: https://accelerator.virtualbusinessschool.com/substack--92237

    29 min
4.9
out of 5
922 Ratings

About

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

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