Brand Your Way to A Million

Jasmine Haitalani
Brand Your Way to A Million

You’ve heard of selling and marketing your way to business growth but it’s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry trends so you can go from follower to a leader that’s setting the standard and making a million with your brand in your own way. You will also listen to her sharing stories and starting bold (and tough) conversations with some of the best innovators in the industry so you can take some notes and feel inspired to make changes, become a respected brand, and increase your sales. In a space that’s constantly evolving, creating new trends and chasing algorithms, this podcast is meant to help you develop the skill of building a brand that’s always top of mind, demanding attention, creating connections and generating sales. Whether you’re a starting founder, rising entrepreneur, wanting to be more creative or just looking for hot gossip and rants, this show is for you. Jasmine has been part of a brand marketing team for a billion dollar brand and has helped service-based entrepreneurs create millions of dollars in revenue with the power of branding. She values becoming a respected brand worth millions of dollars by setting the bar high for branding like you do with your revenue goals. Learn more about her here: https://highflierpowerhouse.com/

  1. 1 DAY AGO

    EP 138 - The Evergreen Marketing Masterclass: Your Top Questions Answered to Create Year-Round Sales

    Ever feel like you're stuck in the endless cycle of launching, or wondering why your evergreen offers aren't converting? Let's talk about it.  In this episode, I'm pulling back the curtain on what really makes marketing work - whether you're launching or selling evergreen. Here's the truth: most people are so focused on time-based urgency that they're missing the bigger picture.  I'm answering real questions from both launchers and evergreen sellers, and breaking down exactly how to create a strategy that sells consistently without burning yourself out. In this episode, we're chatting about: Why focusing solely on "cart closing" urgency is killing your sales potential How to sell multiple offers simultaneously without confusing your audience The secret to maintaining exclusivity while selling year-round What most people get wrong about client objections (hint: it's not just about timing) Whether you're tired of the launch hamster wheel or frustrated with your evergreen results, this episode will give you practical strategies you can implement right away. Plus, I'm sharing real examples of how to create marketing campaigns that actually convert - no matter which strategy you choose. Related Episodes:  EP 137 - Stop Copying Your Coach's Launch Strategy: Here's What Actually Works EP 110 - My Framework for Marketing with the Personal Brand Pyramid Connect with me:  Website Join our email list! Instagram Pinterest Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

    32 min
  2. NOV 14

    EP 137 - Stop Copying Your Coach's Launch Strategy: Here's What Actually Works

    Are your launches not converting like they used to? If you're feeling frustrated with diminishing returns and wondering why your tried-and-true launch strategy isn't working anymore, this episode is going to shake up everything you think you know about launching. In this episode, I dive deep into why traditional launch strategies might not work in 2025 and what needs to change. I break down the three essential elements needed for successful launch campaigns: creative and exclusive marketing, a solid sales strategy, and a launch model that truly works for your business. Drawing inspiration from major brands like Apple and Skims, we'll find a launch strategy that actually works and cuts through the noise in the online space. Here's the truth: your audience has gotten smarter about your launch patterns, and it's time for you to evolve. I share my unfiltered thoughts on: Why copying your coach's exact launch strategy is killing your conversions The missing element of exclusive marketing that big brands nail (and we don't) How to retrain your audience's buying behavior without losing them Why stacking multiple campaigns beats back-to-back launches every time Most importantly, I explain why we need to move beyond the typical A/B launch model and create more sophisticated, segmented approaches to reaching our ideal clients. If you're planning your 2025 launch strategy or feeling frustrated with your current launch results, this episode provides fresh perspectives on how to evolve your approach. For those wrapping up their 2024 launches and heading into Black Friday, I offer specific guidance on how to use the rest of this year to retrain your audience and prepare for a more strategic 2025. Stay tuned for my special Black Friday announcement at the end! Connect with me:  Website Join our email list! Instagram Pinterest Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

    32 min
  3. NOV 7

    EP 136 - 4 Launch Strategies That Actually Work in 2024

    Ever wonder how brands like Skims and Poppy seem to sell out instantly? Especially if you've experienced those launches that feel like screaming into a void, this episode is for you. After analyzing dozens of successful launches (and helping our clients generate millions in revenue), I've cracked the code on what actually works in today's market - and I'm spilling all the tea in this episode. Here's the truth: the rinse-and-repeat launch strategy that worked in 2020 is dead. But that doesn't mean you need a Kardashian-sized budget to create buzz and drive sales. In fact, the most successful brands are using four specific types of launches that you can start implementing right now. In this episode, I'm breaking down: The four launch types that are actually converting in 2024 (and exactly when to use each one) Why your "signature" launch might be falling flat (and how to fix it) How to create "surprise" launches that actually feel surprising The secret to making seasonal launches work (hint: it's not just about holidays) Real examples from celebrity brands that you can model (without their massive budgets) Whether you're planning your next launch or trying to understand why your last one didn't hit the mark, this episode will give you a fresh perspective on how to create marketing campaigns that actually convert in today's market. Plus, I'm sharing the exact framework we use with our Design on Demand clients to help them create launches that feel innovative, not repetitive. Trust me, you'll never look at your launch strategy the same way again.   Connect with me:  Website Join our email list! Instagram Pinterest Listen to our private podcast - Become the #1 Brand In Your Niche Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

    23 min
  4. OCT 31

    EP 135 - How to Turn Your Brand's Visual Identity into Your Best Sales Tool

    Want to Know Why Your Branding Isn't Leading to Sales? Here's What You're Missing... If you've ever invested in gorgeous brand photos, a sleek website, or pretty templates but STILL aren't seeing the sales you want, this episode is going to be a game-changer. I'm diving deep into the real connection between design and revenue - and why looking "pretty" isn't enough. I've seen plenty of business owners come to Highflier Powerhouse after investing in their brand's visual identity without seeing a true ROI. As someone who's helped countless entrepreneurs transform their brands (and watched their revenue skyrocket as a result), I'm breaking down the key difference between visual brands that drive sales versus simply cost the business owner money.  Here's the thing: your visual identity can be super creative and STILL have trouble converting. So what's the secret sauce? You'll have to tune in to find out.  In this episode, I'm sharing: Why your gorgeous photos and templates might actually be working against you The crucial difference between "new and creative" versus "new and converting" How your visuals are either eliminating objections or creating them (hint: there's no in-between) Real examples of how proper branding directly leads to increased sales The truth about why some people claim "aesthetics don't matter" (and why they're wrong) Whether you're considering a rebrand, struggling with your current brand, or just trying to understand why your beautiful visuals aren't converting, this episode will give you the missing piece of the puzzle. Get ready for some tough love and actionable insights that will transform how you think about your brand's visual strategy. Connect with me:  Website Join our email list! Instagram Pinterest Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

    31 min
  5. OCT 24

    EP 134 - Are Black Friday Deals Worth It For Your Brand?

    Tis the season! You know that all of the holiday buzz comes with a particularly interesting one for small businesses...Black Friday. To discount or not to discount? That really is the question.    Today, let's chat about how to navigate Black Friday in a way that honors your brand. Because let's be real, when Black Friday is done poorly, it can create distrust with your audience. But when it's done well, it could mean an extra cash injection that's great for your business!    We'll be covering the practicalities that need to be considered, like revenue and profit margins. But we'll also be diving into effective versus ineffective marketing if you do decide to create a Black Friday deal. I'll also be giving you the full scoop about Highflier Powerhouse's history with Black Friday and why we don't see any deals on the horizon any time soon.    Let's take the guess work out of Black Friday!  In this episode, we're chatting about:  Why Highflier Powerhouse has never done a Black Friday deal  How to create a deal that YOU would be excited to buy  Icky marketing tactics that people employ during Black Friday  How to create hype around your Black Friday deals  How Design on Demand can support you if you do decide to create a Black Friday deal Connect with me:  Website Join our email list! Instagram Pinterest Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

    22 min
  6. OCT 17

    EP 133 - How to Navigate a Pricing Change Without A Branding and Marketing Crisis

    What actually makes a brand "luxury"? And how do we define the value we're bringing to clients? Here's the thing: "value" is so subjective.    For one person, a $1000 retainer may be a drop in the bucket. For the next, that's an investment they'll need to think hard about and prepare for. So you should never base your pricing on some obscure value that you're putting on your offers.    At Highflier Powerhouse, we're actually navigating a pricing change as we speak. So I thought it would be the perfect time to chat about how pricing can change without throwing a wrench into your entire brand identity. So much can come up when you think about raising or lowering your prices.   You can start to worry about whether your audience will think you're charging too much or charging too little. You can start showing up differently because of these fears. So let's cover the strategies that are helping Highflier Powerhouse as we change the Design on Demand retainer fee. On top of that, I'm giving you the full scoop as to why the pricing is changing because I believe that transparency helps all of us move through business.    In this episode, we're chatting about:  How to adjust your prices with confidence What does "luxury branding" actually look like?  Behind the scenes on our retainer, Design on Demand, and why the pricing is changing Maintaining solid marketing and brand reception as you move through pricing changes Connect with me:  Website Join our email list! Instagram Pinterest Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

    23 min
  7. OCT 10

    EP 132 - 2024 Q3 Branding Trends: Overusing Studio Spaces, Nostalgic Branding, and Ethical Marketing Practices

    We're officially in Q4! You know what that means - It's time for a Q3 branding trend report from Highflier Powerhouse. If you missed the Q1 and Q2 trend reports, go check them out.   But before we get into the holidays and everyone starts taking time away, let's take stock of what's been happening in the online space lately. Have you noticed that short form videos are starting to all look the same? It seems like everyone jumped on the studio space bandwagon.   And while these videos are aesthetically pleasing, I'm encouraging some critical thinking about how we move forward! If we're all standing around in a perfectly curated studio space and just...talking...our audience is bound to get bored.    We'll also be chatting about all things ethical marketing. People are starting to ask the real questions in the coaching space. Can you actually make that bold claim in your marketing? Consulting with a legal expert is the best policy and I'm happy to see more business owners doing this and bringing legal experts into their programs.    What trends are you seeing in the online business space? I want to hear all about what you're noticing so leave a comment on Spotify or hop over to our Instagram to put in your two cents.    In this episode, we're chatting about:  Why short form content is starting to look homogenous What is ethical marketing?  The rise of dark mode aesthetics How more business owners are prioritizing collaborations  Why six-figure business owners need to stop selling through Google Docs Connect with me:  Website Join our email list! Instagram Pinterest Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

    28 min
  8. OCT 3

    EP 131 - Powerhouse Profile: Creating a Six Figure Launch With a New Program and an Aligned Rebrand with Holly Rustick

    Today's Powerhouse Profile had been at it for ten years in her business. Holly Rustick had built an impressive brand, was bringing in revenue, and had a solid reputation. But she was also all hands on deck, all the time. That's where the Rebrand Experience came to completely revamp her presense.    From launching at the same time as the rebrand to navigating brand photoshoots abroad, we're covering it all on today's episode. Holly came to me with a pretty unique niche—she helps freelance grant writers quit their full-time jobs and replace their income by writing grants from home on flexible hours.   The Highflier Powerhouse team spent our sweet time getting to know her business from the inside out during the onboarding process. Holly describes this part of the process as "magical" because it brought the unique differentiators of her business into focus. She was able to launch a new program and restructure her business without questions like "what makes this program different?" ever being asked. All of that was communicated through her launch and rebrand's coinciding timelines!    In today's episode, we're chatting about:  What led Holly to decide it was time to rebrand  Overcoming hesitations around the photoshoot process, especially with Holly being based in Guam  Why we decided that launching and rebranding at the same time was the best decision  Why Holly prefers working with an agency versus a solo freelancer  How Design on Demand continues to support Holly past thr rebrand Connect with me:  Website Join our email list! Instagram Pinterest   Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

    38 min
5
out of 5
8 Ratings

About

You’ve heard of selling and marketing your way to business growth but it’s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry trends so you can go from follower to a leader that’s setting the standard and making a million with your brand in your own way. You will also listen to her sharing stories and starting bold (and tough) conversations with some of the best innovators in the industry so you can take some notes and feel inspired to make changes, become a respected brand, and increase your sales. In a space that’s constantly evolving, creating new trends and chasing algorithms, this podcast is meant to help you develop the skill of building a brand that’s always top of mind, demanding attention, creating connections and generating sales. Whether you’re a starting founder, rising entrepreneur, wanting to be more creative or just looking for hot gossip and rants, this show is for you. Jasmine has been part of a brand marketing team for a billion dollar brand and has helped service-based entrepreneurs create millions of dollars in revenue with the power of branding. She values becoming a respected brand worth millions of dollars by setting the bar high for branding like you do with your revenue goals. Learn more about her here: https://highflierpowerhouse.com/

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