271 episodes

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

Brand Yourself Blair Badenhop

    • Business
    • 4.9 • 186 Ratings

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

    My Journey to 6-Figures and Beyond

    My Journey to 6-Figures and Beyond

    Today, I’m going to share the quickie version of my business growth story with you.
    How I got started as a copywriter What I did to cover my base expenses as I grew How much I earned in my first year The key to hitting 6-figures in year two How I broke through an earning plateau The revenue stream that helped me hit a multiple-6-figure year And more If you’re someone who's worked towards that steady income in your own business and you’re curious what it could look like for you to hit your income goals too, this episode is for you.
    I also share my experience investing $6000 in a mentor  - my first big investment  - and why it was one of the best decisions I ever made.
     
    To submit your question, visit the show notes.
     
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    • 12 min
    Becoming the Queen of Sexual Wellness with Pamela Madsen

    Becoming the Queen of Sexual Wellness with Pamela Madsen

    Pamela is a trailblazer in women's wellness known for her transformative approach to self-discovery and intimate connection. 
    As a Somatic Wellness Educator, Pamela has dedicated over a decade to helping women reclaim their bodies and reignite their desires. 
    Her retreats and teachings have facilitated incredible transformations, liberating women from shame and trauma, and guiding them on profound journeys to sensual, sexual, and emotional bliss. 
    Known as the OG of sexual wellness retreats, Pamela is a fearless advocate for women’s health and integrated sexuality who leverages her raw honesty and well-informed wit to help strip the stigma from women’s wellness, female desire and pleasure, body image, and infertility. 
    She is the author of Shameless: How I Ditched The Diet, Got Naked, Found True Pleasure and Still Got Home In Time To Cook Dinner. And she has appeared on Sex with Emily, Oprah, O Magazine, Cosmopolitan, Women’s Health, Buzzfeed, 60 Minutes, CNN, The New York Times, USA Today, and more. 
    Formerly, she was the Founder and first Executive Director of The American Fertility Association.
    This woman is incredible - and our conversation was truly one of the most powerful and potent I’ve had since launching the show in 2017. 
    She is such a badass and a truly poetic speaker. I have no doubt you’ll be hanging on her every word.
    In this episode, we chat about what it was like to start an anonymous blog about sexuality with 40,000 readers back in the day, and how it wound up costing her a big role in her career, her decision to go all in on embodiment work, sexuality, and her idea to create a safe space for women to reconnect with their bodies, what it looked like for Back to the Body to be birthed into the world without a business plan - and the incredible growth that happened almost immediately, how she built a 7-figure business with retreats as the core source of revenue and how she’s planning to scale beyond that, and so much more!
    To learn more about Pamela Madsen and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr
    5 Steps to Early-Stage Business Momentum

    5 Steps to Early-Stage Business Momentum

    If you're an early-stage entrepreneur who either has a business idea or recently launched your business, this week’s episode is for you!
    It can feel so challenging and confusing to build momentum in the beginning - and in the last 10 years I’ve seen a clear pattern that holds people back from making any progress.
    So, I’m sharing the 5 essential steps to building early-stage flow in your business so you’ve laid the groundwork for growth and success from the start!
     
    To submit your question, visit the show notes.
     
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    • 13 min
    Making Digital Courses Your Main Money-Maker with Manuela Mitevova

    Making Digital Courses Your Main Money-Maker with Manuela Mitevova

    Manu is a yogi, mover and teacher obsessed with the mind-body connection.  Her mission is to birth practices that heal emotional wounding, and reconnect you back with your native body- the one that’s free, connected, and flexible.
    She’s been practicing yoga for 11 years, trained in India and all over Europe, and learned from some of the most brilliant physiotherapists and meditation teachers out there.
    She combines movement science and ground-breaking research into the science of emotions, and offers it in simple practical terms as healing movement to all her students.
    Her yoga style combines trauma healing somatics, zen Buddhism, but also biomechanics, and physiotherapy, because she believes there is a bigger picture we’ve been missing in our movement. The body and the mind are one, and only by tending to both can we truly heal.
    As you’ll hear, Manu is a wealth of wisdom around building a digital product-based business. That and she is the most beautiful soul, leading her work with so much integrity and heart. I know you’ll adore her as much as I do.
    In this episode, we chat about the remote job she got right out of college that allowed her to live on an island in Spain and teach yoga and meditation for free in her spare time, why working at a startup taught her all about marketing and online courses and ultimately inspired her to launch her first course just 3 years ago, the multiple digital products that flopped, and what she did to learn more about her audience and create something they wanted to buy, the launch of her most popular course, Hips Like Honey, the problem it solved for her ideal buyers, and why it turned into a great success, how she found her rhythm with social media and figured out what her audience engages with the most - and why that’s so crucial to anyone’s success on IG and beyond, and so much more!
    To learn more about Manuela Mitevova and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr 4 min
    5 Tips for Starting a Side Hustle with Intention

    5 Tips for Starting a Side Hustle with Intention

    If you’re someone who is feeling called to start a side hustle while working full-time for another company, this is 1000% for you.
    Inside, I share my top 5 tips on how to intentionally and practically build your passion project or business pursuit into your everyday life.
    Why daily? Well, in order to become the person who has a real business, you have to start acting like that’s already who you are.
    Even at the very beginning.
    Listen to learn exactly what you can do right now to start setting yourself up for success vs. not taking consistent action to bring your idea or creative pursuit to life.
     
    To submit your question, visit the show notes.
     
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    • 14 min
    Choosing Grief as a Niche, Owning Your Gifts, & Infusing It All with Play with Elena Box

    Choosing Grief as a Niche, Owning Your Gifts, & Infusing It All with Play with Elena Box

    Elena Box is a radiant soul who brings a unique blend of sacred and silly to her work as a shamanic practitioner, a path she embraced following the passing of her father from brain cancer in 2016.
    With over a decade of experience as a yoga teacher, she seamlessly weaves ancient rituals and spiritual wisdom into her practice. In one hand, she honors the sacred, connecting with the divine and invoking the energies of ancestors for profound healing. In the other, she cradles the silly, understanding the importance of joy and laughter in our human journey.
    Elena, also an author of "Grieve Outside the Box" and the host of "The Ode to Joy Podcast," intricately balances the profound and playful, reminding us that healing is a tapestry of both depth and delight.
    As you’ll hear, Elena and I have known each other since 2018 when she did my Your Wellness Brand Program and I’ve been following along on her journey ever since.
    I’m so excited for you to experience her - and hear how she’s made her work a successful and sacred pursuit.
    In this episode, we chat about what drew her to becoming an actor and performer at a young age, and how she’s integrated these skills into a variety of professional endeavors from politics to comedy, the impact her father’s brain cancer diagnosis and eventual death had on her in her 20’s, and how this experience turned on her intuitive gifts and inspired her to study shamanism, her journey to weaving together everything she had to offer as a Shaman, Death Doula, Reiki Practitioner, Comedian, Yoga Teacher, and performer and her “weirdness” into a cohesive brand, her choice to go all in on supporting people in their grieving process and the incredibly unique and unconventional approach she takes to this very tender and nuanced life experience, why she has leaned heavily into grassroots, old school marketing and building community to create her client base and what she’s been doing as of late to build awareness about her brand, her book, and her podcast, and so much more!
    To learn more about Elena Box and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr 10 min

Customer Reviews

4.9 out of 5
186 Ratings

186 Ratings

Zanoff ,

Best business advice for entrepreneurs

Blair knocks it out of the park with business advice for entrepreneurs. Her insight is helpful, positive and always on point. Having personally worked with her, I’m encouraged by everything she has to say.

Johayogui ,

Super helpful

I enjoy every episode learning new stuff about how to brand myself. Not only about being a solo entrepreneur but also about the emotional roller coaster of being a mom, wife, fried, etc. I highly recommend to relax during a walk and hear this podcast.

Niikki Burla ,

Do yourself a favor and subscribe!

Blair hits the podcast trifecta…she’s a phenomenal host, brings in incredible guests, and covers great topics that are relevant to her listeners. I’d highly recommend! -Nicole Kalil

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