215 episodes

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

Brand Yourself Blair Badenhop

    • Business
    • 4.9 • 183 Ratings

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

    Business Not Flowing? This Could Be the Root Cause

    Business Not Flowing? This Could Be the Root Cause

    Welcome back to another episode of Biz Wisdom…
    Today, instead of addressing one challenge, I’ll be sharing four super common challenges and why they are usually a product of ONE root cause.
    YES, ONE!
    So, get your notes ready if you can – this is a juicy episode.
    If you’re here listening to the show, I know you’re someone who wants to bring your truth into the world, to be of service in a way that lights you up, and to build momentum doing work you love.
    And as you create your business, building it, growing it, and evolving it – you want to feel like you’ve found some flow.
    Where instead of everything feeling like a heavy lift, a learning curve, or a lot of experimenting – you’re grounded, at ease, and making moves confidently.
    And because of that energy, the momentum is building, the clients are coming, and the expansion is happening.
    But the reality is – getting started or growing what you’ve already built is nuanced and challenging. That’s the nature of business.
    However, how do you know when you’re experiencing a normal, entrepreneur challenge OR something that’s a foundational issue?
    I’m about to help you find that clarity with 4 core challenges that signal your business foundation isn’t strong, but wobbly.
    And how to fortify your business so that it has everything is needs to stand strong, and you have everything you need to embody what you do.
    I also share all of the details about the LAST YWB group of 2022, and what makes this program extra special.
    For more details visit yourwellnessbrand.com.
     
    To submit your question, visit the show notes.
     
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    • 22 min
    3 Keys to Confidently Sell Your Offers

    3 Keys to Confidently Sell Your Offers

    Today, I’m really excited to address something that has come up again and again inside my client conversations and YWB alumni community which is, and that is: SALES.
    The process of getting potential clients on the phone and in that conversation walking away with a YES.
    So, if you’re someone who has been struggling to:
    Feel confident when you’re speaking with a prospective client Navigate that conversation authentically and strategically Talk about your offer with confidence and clarity Feel comfortable sharing the investment and payment options And more! … This episode is for you.
    Inside, I’ll be sharing about 3 key things:
    What sales is and IS NOT The selling mindset How to prepare for a sale And more! Get your notes ready – there are lots of nuggets of wisdom in this one.
     
    To submit your question, visit the show notes.
     
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    • 19 min
    Navigating Pregnancy While Running a Business

    Navigating Pregnancy While Running a Business

    In this week’s episode, I share a huge personal update –
    I’m 21 weeks pregnant, and we’re expecting a baby boy to join our little family in January. As you’ll hear, the past 4+ months have been interesting to navigate, and I open up about all of it.
    From our decision to have another child and how long it took us to get pregnant to the challenges that came with the first trimester and my plans for maternity leave.
    If you’re someone who appreciates a behind the scenes peek into pregnancy as an entrepreneur and how I’ve navigated the challenges, this episode is for you!
     
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    • 28 min
    Why Intention and Intuition Are Magical Business Assets with Briana Borten

    Why Intention and Intuition Are Magical Business Assets with Briana Borten

    Briana Borten is a spiritual leader and teacher focused on how our connection to our souls, each other, the Divine, and the earth is the solution.
    She’s the founder of The Dragontree Spa based in Colorado and Oregon and has written numerous books (with her sweet husband Peter) including the Dreambook and Planner, Rituals for Transformation, and The Well Life.
    Her greatest passion is doing energy work to open people up and create inner freedom so their fullest potential can be awakened.
    In this episode, we chat about how breaking her neck in a car accident was one of the most pivotal moments in her life, and led to discovering the magic of energy medicine, why her healing journey inspired her to open up a day spa at age 23, grow a thriving business, and fully step into her purpose work, what it looked like for her to partner with her now husband, expand beyond their spa location, and become sought-after personal growth experts, all of the revenue streams that have contributed to their 8-figure income, from a retreat center to online courses, and more, how she honored the call to step out and create her own personal brand as an energy worker, why she felt resistant at first, and how it’s grown, and so much more!
     
    To learn more about Briana Borten and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr 14 min
    How to Market Your First Online Course with Annie McDonnell

    How to Market Your First Online Course with Annie McDonnell

    Welcome back to the show!
    Today I’m joined by listener Annie McDonnell for a live coaching session.
    As you’ll hear, Annie is an acupuncturist and sound therapist.
    Who is working on her first digital course to support people in the thick of grief - and she feels uncertain marketing it effectively online.
    In this episode, we examine:
    Her current subscriber list, social media following, and website
 Her target audience and how this course offers them an attractive solution And map out:

    The best way to craft her messaging so that it attracts her potential customers
 Her marketing efforts via email, social media, and the frequency in which she shares So, if you’re stepping into launch mode, this is a great episode to listen to!
     
    And if you want to be coached live on a future episode, just go to blairbadenhop.com/livecoaching to submit your request!
     
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    • 27 min
    Got Client Ghosted? How to Handle It with Grace

    Got Client Ghosted? How to Handle It with Grace

    Ever had a client or potential client ghost you?
    Essentially sign up to chat with you or even signed an agreement to work with you, but then didn’t show up and didn’t communicate why?
    You are certainly not alone.
    One thing that many business owners don’t talk about openly are the challenges that often happen in the sales process and within client delivery.
    And ghosting is most definitely an issue everyone has experienced at least once.
    In this week’s episode, I share how I’ve handled the sales call ghost and when a client backs out after a sign up – either right after submitting payment or even a month in.
    I hope it helps you navigate these sticky situations with both love and firm boundaries that help you connect human to human, while also protecting your business.
     
    To submit your question, visit the show notes.
     
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    • 13 min

Customer Reviews

4.9 out of 5
183 Ratings

183 Ratings

@nourishment_for_generations ,

So much business wisdom and inspiration!

This is hands down my favorite podcast for all things marketing, branding, and creating a business that feels aligned and authentic! Blair’s wise and grounding persona, paired with her natural skill to ask insightful questions, delivers honest and inspirational conversations with women business owners at various stages of their journey. Listening to Blair’s podcast has given me so many actionable steps and has grown my confidence to show up as myself in my business!
#200episodes
@nourishment_for_generations

POedMoFo ,

Expanders galore

Started listening to this a few months ago after a mentor was featured and I haven’t stopped listening! No matter where you are in the entrepreneurial journey, there is something (many things!) here for you. I get pumped full of confidence after this podcast and I’m very grateful to Blair!

@sacredgroundcoaching ,

Amazing podcast for women business owners!

I launched my coaching business one year ago and this podcast has been SO helpful and inspiring! Great ideas, actionable steps to take as a business owner and inspiring interviews of other female business owners. Blair is a great guide to branding and marketing! I consider her one of my business mentors (and I’ve never even personally met her☺️). This podcast is a must-listen if you’re a female entrepreneur wanting to learn how to authentically grow your business.
#200episodes @sacredgroundcoaching

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