174 episodes

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

Brand Yourself Blair Badenhop

    • Business
    • 4.9 • 176 Ratings

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

    How to Find Your Brand's Core Message

    How to Find Your Brand's Core Message

    Ever felt a bit stumped about what your brand’s core message is?
    Sit down to write and have no idea how to come up with a great tagline?
    Trying to integrate multiple things into one cohesive brand?
    This episode will help!
    One Brand Yourself listener shares her struggle to nail her core message as an author with an online shop, and the intention to launch a new service-based revenue stream in the fall.
    And I offer some key clarifying exercises to help her – and you – land on what’s at the heart of your business and brand so that you can develop a message that captivates your target audience.
    I also remind you that this is one of the final episodes of the 2021 season of Brand Yourself. I’ll be spending the next few months rethinking the show and be back in January with fresh interviews and solo episodes for you!
    In the meantime, be sure to catch up on the 150+ episodes that are already published. They are full of inspiring conversations and tactical business advice to support your journey.
     
    To submit your question, visit the show notes.
     
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    • 9 min
    6 Keys to Juggling Motherhood, Business, and Life

    6 Keys to Juggling Motherhood, Business, and Life

    Ever wondered how to integrate motherhood and entrepreneurship and a full life? Today, I’m pulling back the curtain on the 6 things that have empowered me to juggle it all without burning out.
    To run my own business, build another one with co-founders, be present for my 2-year-old, have a solid relationship with my husband, and still have time to take care of me too.
    This idea to open up this was inspired by a conversation I had with a colleague recently who is an entrepreneur and in her first trimester of pregnancy. She asked…
    “Have ever given people a real behind the scenes peek into how you do all of those things?” And I realized, I haven’t.
    I’ve shared bits and pieces here and there – on the podcast, on social media, but never in one place with a detailed play-by-play.
    But I’ve realized that there are people out there who are probably curious because maybe they too want to start businesses or grow businesses, while juggling other things.
    So, I’ll be breaking this down so you can understand how I’ve made it work.
     
    To submit your question, visit the show notes.
     
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    • 19 min
    Why Authenticity Always Wins with Erin Parekh

    Why Authenticity Always Wins with Erin Parekh

    Erin Parekh is a holistic nutritionist and women’s wellness expert who specializes in guiding women to nourish themselves and their bodies as they transition into motherhood and beyond.
    Since 2017, she has supported hundreds of clients to feel balanced and thrive in their bodies using real food nutrition and simple self-care rituals.
    In her private coaching practice, she has supported women through challenges in fertility, postpartum depletion, menopausal symptoms, gut health, and stress management.
    Her expertise has been featured in New York Minute Mag, Palm Beach Illustrated, and Nutritious Life.
    So, Erin and I have known each other since 2018, when she first became a client of mine and joined my Your Wellness Brand program – and I’ve had the honor of supporting her in her business more recently as she prepares for her maternity leave.
    I’m so excited to share her journey with you and give you a peek at how her business has evolved since we met.
    In this episode, we chat about her journey with multiple eating disorders in her teens and early 20’s, and how she ultimately healed her relationship to her body by falling in love with cooking, what it looked like for her to shift out of a 10-year career working in the art world in NYC and start her business as a health coach, why she says being authentic has been the foundation of her marketing strategy and how that has gotten her clients and built her audience, the investments she made over the past 4 years that really helped her build momentum and a name for herself in the industry, how her journey with infertility and then getting pregnant successfully has evolved the focus of her business, why perfectionism and putting herself out there have challenged her the most in business and how she works through them, and so much more!
     
    To learn more about Erin Parekh and the resources mentioned in this episode, visit the show notes.
     
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    • 58 min
    Using Guided Visualization to Connect to Your Inner Wisdom

    Using Guided Visualization to Connect to Your Inner Wisdom

    In this week’s solo episode, I decided to switch things up. Instead of answering a question from a listener or sharing some key business advice, I’m leading you through a grounded guided visualization exercise to help calm your nervous system and help you connect to your inner wisdom.
    If you’re feeling frazzled from too much information, too much stimulation, or too much stress, this is sure to help you find your center again and clarify what your right next step is in your business. Whether you’re at a crossroads or need to make an important decision, this exercise will help you honor your truth.
    This is something I highly recommend integrating into your daily life if possible so that you are firmly rooted within yourself and connected to your intuition and creativity vs. getting knocked off course by comparison or the chaos of the world.
    So, pop in those earbuds, take a break from the social media, emails and news, and connect within.
     
    To submit your question, visit the show notes.
     
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    • 16 min
    Why Excluding People From Your Target Audience Isn’t a Bad Thing

    Why Excluding People From Your Target Audience Isn’t a Bad Thing

    One of the biggest concerns I’ve been hearing from entrepreneurs for many years is this: What if I exclude people by getting “too specific” with my target audience?
    If you find yourself stuck here and feel tempted to go broad with your target audience so that you don’t turn anyone away, this episode is for you.
    Inside I share why getting “too specific” isn’t something to worry about and why it’s so important for your brand and business to choose the audience you resonate with most.
    If you find yourself wanting to go deeper into this topic, check out episodes 147 and 136 where I share even more about how to choose your target audience wisely, deepen your understanding of them, and craft content and messaging that they feel seem by.
     
    To submit your question, visit the show notes.
     
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    • 9 min
    When Enthusiasm Makes Your Business Magnetic with Ariel Kiley

    When Enthusiasm Makes Your Business Magnetic with Ariel Kiley

    Ariel Kiley is an Embodiment Teacher, certified Yoga Therapist, Somatic Experiencing® trauma resolution Practitioner and published author. Over the past decade Ariel has taught thousands of yoga and therapeutic yoga classes in New York City and Los Angeles.
    She has also designed programming and led teacher trainings for Equinox Fitness clubs, Tune Up Fitness, Dou Yoga, Prema Yoga, and more. Ariel designed and starred in the Yoga Fundamentals program on Daily Burn and has also led stress reduction workshops for Harvard Med Students and at Yale University.
    Ariel’s ongoing mission is to awaken her students to the extraordinary potential of the body's wisdom - which she does daily through her online mindful movement program EMBODIED with Ariel.
    So, I am so excited to share this conversation with Ariel today.
    Not only is she the kind of person who you’re in awe of because of the way she lives her life, but she’s also a client of mine who is currently in my mastermind group, Magnetism, and completed my biz mentorship program, Your Wellness Brand in the spring of 2021.
    She’s brilliant and creating a platform that is truly one-of-a-kind.
    In this episode, we chat about what it was like to start her career as an actress at 18 and be cast in a controversial episode of the Sopranos, why she decided to leave behind Hollywood in her 20’s, gave working a desk job a shot, and ultimately fell in love with yoga instead, what inspired her to become a yoga teacher, and her journey becoming a super popular teacher in New York City who was flown around the world by Equinox to run a runner’s reset program, her personal experience with trauma and how playing an active role in her healing inspired her to integrate trauma healing into her work, her decision to leave New York and go on a solo road trip to the desert right before COVID, and how this inspired her to pivot her work and launch her membership platform, why she decided to enroll in my business mentorship program YWB to evolve her brand, and what her experience was like, and so much more!
     
    To learn more about Ariel Kiley and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr 8 min

Customer Reviews

4.9 out of 5
176 Ratings

176 Ratings

Alissa-A ,

My favorite podcast

Truly. Blair’s insight and open mind are invaluable. I find her advice and conversations with her unbelievable roster of thoughtful guests invaluable. I am inspired not only in my business, but in my life too.

v_mejia ,

My favorite business/branding podcast ever!

I found Blair’s podcast after following her on Instagram. All the episodes have soo much value from her guests and herself. It is so inspiring to hear all the stories from the wellness experts. It makes me feel less alone on this entrepreneurial journey. I love Blair’s approach to branding and business. Can’t wait for what’s to come 💛💛

AmyChanPingPong ,

Love this podcast

Great guests great host!!! Super helpful tips! Thank you!

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