120 episodes

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

Brand Yourself Blair Badenhop

    • Entrepreneurship
    • 4.9, 161 Ratings

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

    Why Faith in Action is Essential to Growth with Michelle Jeovanny

    Why Faith in Action is Essential to Growth with Michelle Jeovanny

    Michelle Jeovanny is the #1 Latina Speaker on a mission to change this world and support all humans to create a life that excites and inspires them every day. She is obsessed with people living their full potential, and has a gift for empowering, educating, and inspiring her audience through thought-provoking stories and tangible takeaways.
    Her company is devoted to giving you the tools and knowledge to reach new heights of joy, success and freedom. Having you dive deeper into the inner work of personal mastery in life, business and relationships. She does this by creating content, products, programs and services that support you in living your highest calling and manifesting your deepest desires.
    She believes in the power of Oneness, transformation, mentorship, and what she calls Faith in Action, hence her obsession with making inner mastery mainstream so that it reaches more people, offering them the gift to create their life from the inside out.
    She is a facilitator of transformation, designing and leading experiential trainings for businesses, schools and nonprofits. She is also a serial entrepreneur and investor with businesses alongside her partner in real estate development, in the supply business, as well as in the health and wellness industry.
    In the episode, she shares why she understood from a young age that TV was instructing us on how to be and how to behave, and how she got inspired to use film and music to have a deeper influence when she started her business, how the stock market crash in 2008 was the catalyst for her leaving behind a job that didn’t feel aligned, traveling the world, getting on her path to personal development, and falling in love with coaching, what inspired her to become a personal growth coach and integrate her spiritual gifts into her work with clients, and why it took her a while to build the courage to show her “woo” side, why 99% of her clients came through word of mouth and why speaking at events, schools, and more was the vehicle that helped her business grow in a massive way, why she believes having a strong message is so important to building connection with your audience, and when you combine that message with faith and action you will be successful, her journey building 4 businesses that are all 6 and 7-figures and why multiple revenue streams has been key to her creating the lifestyle she wants, and so much more!
     
    To learn more about Michelle Jeovanny and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr 9 min
    Learning to Trust Yourself & Your Instincts with Megan Roup

    Learning to Trust Yourself & Your Instincts with Megan Roup

    Megan Roup is a celebrity trainer and the founder of The Sculpt Society, a fitness platform and app that makes lengthening and strengthening dance cardio and sculpting workouts accessible to all women.
    As a professional dancer, fit model, and fitness instructor, Megan struggled to find a workout that was both effective and fun until she found dance-based fitness.
    After seeing how intimidating dance cardio could be for the average gal, she was inspired to change that and developed a method that made it simple and empowering—and The Sculpt Society was born.
    Today, Megan’s workouts are beloved by celebrities, influencers, and Victoria’s Secret models including Arielle Charnas, Hannah Bronfman, Hunter McGrady, and Elsa Hosk. The Scuplt Society has been featured in Vogue, Shape, Health, Harper’s Bazaar, E! News and many others.
    So, I’ve been following Megan on social media for a while now and I adore her. She’s not only a badass trainer in incredible shape, but she’s also super down to earth and kind. And I’m so excited for you to listen in on our conversation today about how she built her amazing business.
    In this episode, she shares
    her journey juggling a professional dancing career with modeling for fitness brands, and teaching fitness classes and what inspired her to go all in as a fitness instructor, the moment she got the download to create her own dance cardio method, the steps she took to build her initial base of clients, and why her classes were completely full within 6 months of launching, the bold moves she made to build brand awareness and get in front of influencers, and why many of her celebrity clientele was a product of word of mouth, why she calls herself the queen of the side hustle, and her biggest recommendations for taking the pressure off your business so that it can grow naturally in the beginning, the biggest mistakes she’s made as an entrepreneur and why learning to trust herself has often been her biggest lesson, and so much more!
     
    To learn more about Megan Roup and the resources mentioned in this episode, visit the show notes.
     
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    • 58 min
    Why Your Quirks Set You Apart with Dr. Anna Cabeca

    Why Your Quirks Set You Apart with Dr. Anna Cabeca

    Dr. Anna Cabeca is an Emory University trained triple-board-certified physician - with specialties in gynecology and obstetrics, Integrative medicine, and anti-aging and regenerative medicine.
    She has worked with thousands of patients, spoken for dozens of healthcare organizations and associations, and consulted with physicians around the world.
    Her work has been featured in all major news media including NBC, CBS, ABC, People.com, on NPR’s 51% show, Reader's Digest, Huffington Post, Mind Body Green, Style, and Sirius XM.
    Nancy Hala and Sheri Salata (former Exec producer, The Oprah Winfrey Show) said on their podcast, “Dr. Anna, you’re the ‘Girlfriend Doctor’. We are comfortable talking to you about anything.” And from that moment forward, that’s what she’s been known as—The Girlfriend Doctor.
    Dr. Anna invites women to get honest with what’s really happening with their bodies and provides programs and products that help them improve things from low libido to vaginal dryness and more.
    In this episode, she shares her journey from working as a researcher in the Navy to pursuing her childhood dream of becoming a doctor
, her amazing story about how she reversed early menopause and went on to conceive her next child naturally, and why this experience inspired her to bring regenerative medicine into her practice
, what it was like for her to steadily add digital components like webinars and courses to her private practice and how that evolved into her becoming The Girlfriend doctor with a massive audience
, her experience going through a divorce, becoming a single mom, and being the sole income earner for her family while also letting go of her private practice and figuring out how to build an online business
, the strategies and decisions that empowered her to build a 7-figure business and an audience of over 300,000 followers and clients
, and so much more!
     
    To learn more about Dr. Anna Cabeca and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr
    Choosing Purpose Over Perfection with Berrion Berry

    Choosing Purpose Over Perfection with Berrion Berry

    Berrion Berry is a Holistic Menstrual Health Educator and Practitioner. Her #1 goal is to teach modern women how to have pain free periods, period.
    As the founder of The Flo Academy, she focuses on teaching those who identify as female entrepreneurs or modern women, how to utilize their menstrual cycle to optimize their life.
    From hormone balancing to cycle syncing, to mood-enhancing and self-healing, Berri covers it all and is excited to help you have your best period yet.
    Berri is the definition of go-getter. As you’ll hear in our conversation, she’s had a fire lit in her since she was little to make a difference. The way she runs her business is so well done, and I can’t wait for you to get the inside scoop.
    In this episode, she shares how she became passionate about women’s health, specifically supporting hormones and a healthy period, what it looked like for her to transition from her full-time corporate job and run her business full-time, the failure that made her scrap her original wellness blog and Instagram account and start from scratch—and why this was a brilliant and bold move, how she became a content creation master and intentionally leaned into her own voice and style to ensure it was aligned and authentic, what she does to actively build trust with her audience and the impact that’s had on her business, her brilliant client vetting process, sales funnel flow, and how she’s built a waitlist of potential clients, and so much more!
     
    To learn more about Berrion Berry and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr 16 min
    Being Courageous Enough to Pivot Your Business with Victoria Albina

    Being Courageous Enough to Pivot Your Business with Victoria Albina

    Victoria Albina is a Certified Life Coach, Breathwork Meditation Facilitator, and host of the Feminist Wellness Podcast. Her work and platform are devoted to helping women overcome perfectionism, people-pleasing, and codependency and realize that they are their own best healers.
    She is a UCSF-trained Family Nurse Practitioner, has a Master’s degree in Public Health from Boston University School of Public Health and a BA in Latin American Studies from Oberlin College. And she’s been working in health & wellness for over 20 years and lives on occupied Lenape territory, also known as New York City.
    So, I absolutely love this conversation. Victoria has such a warm, playful energy and we had the best time diving into her journey, her values, and what it means to do the important work she does.
    In the episode, she shares what it was like for her to grow up in the US as a white-passing immigrant from Argentina and how she’s always been aware of her privilege, why longtime digestive issues and struggles with depression and anxiety are what led her to initially pursue a career in public health, how her own mindfulness and self-care practice inspired her to go back to school to become a nurse practitioner and explore functional medicine, what happened when she started healing her own tendency towards codependency and people-pleasing, and perfectionism and how that led to another career pivot where she became a life coach, the challenges she faced in shifting away from her private practice to run her virtual business fulltime
    The three things that have contributed most to her getting clients and growing a super successful business, why she is so passionate about feminism and using privilege for good, and so much more!
     
    To learn more about Victoria Albina and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr 5 min
    Persevering Through Rejection and Burnout with Ilene Moreno

    Persevering Through Rejection and Burnout with Ilene Moreno

    Ilene Godofsky Moreno is a cookbook author, food photographer and the gal behind the plant-based blog The Colorful Kitchen. She combines her background in design with her passion for plant-based food to create and share recipes that are "colorful, not complicated."
    Ilene's recipes have been featured in the New York Times, Huffington Post, Buzzfeed, and TODAY Food, among others. Ilene can be found cooking and eating with her husband and daughters in New Jersey.
    So, funny story. When I worked at the Institute for Integrative Nutrition, I had this idea that it would be fun to capture the journey of an IIN student through video. And Ilene was one of the students we chose for the project. She and I recently reconnected, and I’m so excited to share our conversation with you today.
    In this episode, Ilene shares how she resolved long-time digestive issues and allergies through a plant-based diet and why it inspired her to dive deeper into the world of nutrition, the moment she stumbled upon health coaching as a career option and decided to dip her toe into the wellness industry as a food blogger, what a day in her life as a food blogger looked like back in the day, and how she hustled and what she sacrificed to turn it into a real business, the story of how one of her recipes got featured in the New York Times and why it was key to building momentum in her business, the details of her initial failed book deal, what it taught her, and why it was a total blessing, the honest truth about what it’s been like to run a business alongside raising two young kids, and so much more!
     
    To learn more about Ilene Moreno and the resources mentioned in this episode, visit the show notes.
     
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    • 1 hr 3 min

Customer Reviews

4.9 out of 5
161 Ratings

161 Ratings

Lili writing reviews ,

The Best Way to Learn

This is such insightful information about what it really takes to run a successful business!

Twinkleflip ,

Loved it!

I came across Episode 86 with Erin Telford because I did a Breathwork session with her and I loved all about it - both the host and the guest and all the wisdom that was shared from the heart and from a lot of experience over the years.

TwoKidsInNapa ,

This Podcast has become my guide

I recently discovered the Brand Yourself Podcast and listened to the first few (most recent) episodes then I decided that I needed to start at episode 1. I am currently on episode 8 and literally feel like the Universe has sent me my own personal guide! It just continues to get better. I am in awe of how many extraordinary women entrepreneurs exist. I have been in business for 13 years and am a mommy to a 2+ year old. This podcast is beyond expansive, supportive and overall a light in my life. I am full of gratitude! Thank you thank you thank you, Natalie N. Napa, CA

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