42 episodes

Welcome to "Branded," your comprehensive guide to creative branding. We're your hosts, Larry Roberts and Sara Lohse, and together we're going to help you build a brand that sticks!

Branded is your go-to source for all things related to personal branding, thought leadership, and content creation. We're here to provide practical strategies and insights to help you enhance your brand, extend your reach, and generate engaged leads.

Sara spent her career in the marketing world, helping countless companies tell their stories, and Larry experienced firsthand how a powerful brand can transform your business.

Branded isn't just a podcast—it's your roadmap to building your personal brand.

We'll explore all aspects of personal branding, from creating a cohesive brand identity and developing a unique value proposition to mastering social media strategies and understanding SEO.

We’ll also talk about what it means to be a thought leader and how you can use content creation to get your message into the world, with a focus on the importance of authenticity, consistency, and storytelling in creating a brand that resonates with your target audience.

We’ll feature interviews with top industry leaders, influencers, and experts who’ll share their journeys, experiences, and secrets to standing out in a crowded marketplace. These inspiring conversations offer valuable lessons and insights that can help you navigate your own creative branding journey.

We understand that building a brand isn't a one-size-fits-all process. That's why we approach each episode with a fresh perspective, exploring different strategies and tactics to help you find the approach that works best for you, your goals, and your story.

Plus, we'll be answering your questions in the episodes so we can provide personalized advice for your branding challenges in real-time.

Whether you're an entrepreneur, a professional looking to elevate your career, or simply someone who wants to increase your online presence, "Branded" is the podcast for you.

Join us each week as we help you craft a creative brand that's not just recognizable but unforgettable. So, subscribe to "Branded" on your favorite platform and find us online at listentobranded.com.

Branded Larry Roberts & Sara Lohse

    • Business
    • 4.6 • 22 Ratings

Welcome to "Branded," your comprehensive guide to creative branding. We're your hosts, Larry Roberts and Sara Lohse, and together we're going to help you build a brand that sticks!

Branded is your go-to source for all things related to personal branding, thought leadership, and content creation. We're here to provide practical strategies and insights to help you enhance your brand, extend your reach, and generate engaged leads.

Sara spent her career in the marketing world, helping countless companies tell their stories, and Larry experienced firsthand how a powerful brand can transform your business.

Branded isn't just a podcast—it's your roadmap to building your personal brand.

We'll explore all aspects of personal branding, from creating a cohesive brand identity and developing a unique value proposition to mastering social media strategies and understanding SEO.

We’ll also talk about what it means to be a thought leader and how you can use content creation to get your message into the world, with a focus on the importance of authenticity, consistency, and storytelling in creating a brand that resonates with your target audience.

We’ll feature interviews with top industry leaders, influencers, and experts who’ll share their journeys, experiences, and secrets to standing out in a crowded marketplace. These inspiring conversations offer valuable lessons and insights that can help you navigate your own creative branding journey.

We understand that building a brand isn't a one-size-fits-all process. That's why we approach each episode with a fresh perspective, exploring different strategies and tactics to help you find the approach that works best for you, your goals, and your story.

Plus, we'll be answering your questions in the episodes so we can provide personalized advice for your branding challenges in real-time.

Whether you're an entrepreneur, a professional looking to elevate your career, or simply someone who wants to increase your online presence, "Branded" is the podcast for you.

Join us each week as we help you craft a creative brand that's not just recognizable but unforgettable. So, subscribe to "Branded" on your favorite platform and find us online at listentobranded.com.

    Speaking About Speaking: Thought Leadership and Branding Through Public Speaking

    Speaking About Speaking: Thought Leadership and Branding Through Public Speaking

    Welcome back to Branded: your comprehensive guide to creative branding.

    We just got back from presenting at a two-day public speaking workshop, so what better topic to focus on than that--public speaking?

    Public speaking is a great way to establish yourself as a thought leader and build a brand in your industry, but it can be difficult and intimidating to get started. We're sharing our very different perspectives on getting on stage, ways to find or create speaking opportunities, and a few best practices we've learned from experience.

    Key takeaways:

    1. Establishing yourself as a thought leader in the industry requires public speaking opportunities, as it allows for engagement with a captive audience and facilitates brand establishment.

    2. Creating your own speaking events, such as webinars, is a powerful method to gain experience and recognition.

    3. Networking and building relationships within one's industry can lead to speaking opportunities and invitations, providing a way to showcase expertise.

    4. Tailoring presentations to cater to the specific needs and interests of different industries is crucial to engage the audience and achieve the desired outcomes.

    5. Providing value and preparing thoroughly for speaking engagements are essential, including understanding the subject matter, having a speaker one sheet, a landing page, and a clear call to action for the audience after the talk.

    [embed]https://youtu.be/3eoHMAIJ_04[/embed]

    • 26 min
    Simple Self-Publishing: Tips and Tools for Writing Your Book

    Simple Self-Publishing: Tips and Tools for Writing Your Book

    Welcome back to Branded: your comprehensive guide to creative branding.

    Before we get into today's topic, we have a special announcement: Branded is now officially an LLC! Check out our new website at www.workwithbranded.com to see all the great branding and podcasting services we have to offer.

    Now, on today's episode, we're revisiting the topic of publishing and how impactful writing a book can be on your brand. As two people who have both taken the publishing journey, albeit in very different ways, we're sharing the tools that helped us (and how much they cost!), the ah-ha! moments, and our advice and insights that we've learned through the process.

    Key takeaways:

    1. AI-Assisted Writing: Both Larry Roberts and Sara Lohse highlighted how they've utilized AI tools—Larry with Chat GPT and Sara with Chapterly—to assist in the process of writing their books. We talked about balancing the use of AI to generate content while ensuring they inject our personal insights and stories into their work.

    2. Self-Publishing Insights: The episode dove deep into the world of self-publishing, underscoring the importance of not overpaying for services, being selective about professional help, and using the right tools to minimize costs. We mentioned platforms like IngramSpark which allows authors to publish for free.

    3. Physical Distribution Strategies: Sara shared her strategy for getting her book into stores through consignment programs and was successful in placing her book at Barnes & Noble. Larry shared his own experience of leveraging personal connections to get his book into a public library, highlighting the effectiveness of reaching out and the different distribution avenues available.

    4. Emotional Journey and Practical Advice: We talk about our personal experiences of writing and publishing, touching on the emotional aspects such as hesitation about book signing events and the significance of overcoming self-doubt. We also provided practical advice on book publishing and marketing, including tips on self-publishing and sharing their expenses related to the book-writing process.

    [embed]https://youtu.be/pyrSfSG3JWw?si=4aKtnLz3oxQrabsV[/embed]

    • 26 min
    Take a Card: Business Card Tips to Help You Network

    Take a Card: Business Card Tips to Help You Network

    Welcome back to Branded: your comprehensive guide to creative branding.

    We've touched on this topic before, but today we're diving all the way in on business cards.

    After Podfest left us with dozens of business cards, we couldn't ignore the mistakes we saw a lot of people making, so we're talking about what makes a good business card, tips for designing impactful cards, and a few common mistakes you should avoid.

    What makes your business card stand out so that people remember you and reach out?

    Key takeaways:

    1. The Vital Role of Business Cards: Business cards remain an essential tool for making personal connections and leaving a lasting impression. Despite the rise of digital alternatives, traditional paper business cards are preferred by some, like Larry, for their tactile personal touch.

    2. Design and Information Hierarchy: Effective design and strategic information placement are crucial for creating memorable business cards. This includes the consideration of QR codes, horizontal vs. vertical orientations, and the inclusion of essential contact information like name, email, website, and logo.

    3. Safety and Control Over Contact Information: It's essential to manage who has access to your personal contact information for safety reasons. Using services like Google Voice to separate business calls or having different business cards for different purposes can help maintain control and privacy.

    4. Follow-Up and Networking Strategy: The effectiveness of business cards heavily relies on follow-up. Building and nurturing relationships from the contacts made through business cards is pivotal for long-term networking success and business growth.

    5. Creative and Branded Design Choices: The episode encourages listeners to consider unique business card features that stand out, like metal cards or cards with a note section, to be more memorable. However, the legibility of information and the card's functional purpose should not be compromised for creative design.

    [embed]https://youtu.be/mzykN8vnAp8?si=asf0NpRkDk0QDcSx[/embed]

    • 25 min
    Branded: Your Comprehensive Guide to Creative Branding

    Branded: Your Comprehensive Guide to Creative Branding

    Welcome to "Branded," your comprehensive guide to creative branding. We're your hosts, Larry Roberts and Sara Lohse, and together we're going to help you build a brand that sticks!
    Branded is your go-to source for all things related to personal branding, thought leadership, and content creation. We're here to provide practical strategies and insights to help you enhance your brand, extend your reach, and generate engaged leads.
    Sara spent her career in the marketing world, helping countless companies tell their stories, and Larry experienced firsthand how a powerful brand can transform your business.
    Branded isn't just a podcast—it's your roadmap to building your personal brand. 
    We'll explore all aspects of personal branding, from creating a cohesive brand identity and developing a unique value proposition to mastering social media strategies and understanding SEO.
    We’ll also talk about what it means to be a thought leader and how you can use content creation to get your message into the world, with a focus on the importance of authenticity, consistency, and storytelling in creating a brand that resonates with your target audience.
    We’ll feature interviews with top industry leaders, influencers, and experts who’ll share their journeys, experiences, and secrets to standing out in a crowded marketplace. These inspiring conversations offer valuable lessons and insights that can help you navigate your own creative branding journey.
    We understand that building a brand isn't a one-size-fits-all process. That's why we approach each episode with a fresh perspective, exploring different strategies and tactics to help you find the approach that works best for you, your goals, and your story.
    Plus, we'll be answering your questions in the episodes so we can provide personalized advice for your branding challenges in real-time.
    Whether you're an entrepreneur, a professional looking to elevate your career, or simply someone who wants to increase your online presence, "Branded" is the podcast for you.
    Join us each week as we help you craft a creative brand that's not just recognizable but unforgettable. So, subscribe to Branded on your favorite platform and find us online at listentobranded.com.  

    • 2 min
    PodFest 2024: Lessons and Success Stories from the Expo Hall

    PodFest 2024: Lessons and Success Stories from the Expo Hall

    Welcome back to Branded: your comprehensive guide to creative branding. We just got back from the Podfest Multimedia Expo's 10th anniversary event and there is so much to talk about.

    We gave y'all a sneak peek into what our booth was going to be in an earlier episode, and now we're able to share how successful it was and what we saw from some of the other expo hall exhibitors. The most important element that led to our success was the interactivity of our booth, and we're talking about how that worked and what mistakes we saw others make by not taking the time to craft an engaging experience.

    After gathering dozens of business cards, we also share our opinions on the cards we were given and the mistakes that detracted from the impact those cards could have.

    Podfest was SUPER and we're looking forward to another year of building brands that stick. Go check out our new social profiles on Facebook, Instagram, and TikTok (@stickwithbranded) and give us a follow.

    Key Takeaways:

    1. The significance of having an interactive and memorable booth. Creating an engaging booth and offering interactive experiences can lead to increased brand recognition and user-generated content, such as photos posted on social media with our logo.

    2. The importance of branding consistency and taking the brand seriously. The Podfest conference made us take our brand seriously and enhance our online presence, demonstrating the importance of professional branding for any business.

    3. Attention to detail, including properly designed business cards. We highlighted the challenges and common mistakes made with business cards, emphasizing the importance of legible text, correct contact information, and professional design.

    [embed]https://youtu.be/tG1Stb0mQtg?si=OoM6dxry4Hii6rsC[/embed]

    • 24 min
    Is It Worth It?: Tools and Services You Do or Don't Need for Your Brand

    Is It Worth It?: Tools and Services You Do or Don't Need for Your Brand

    Welcome back to Branded: your comprehensive guide to creative branding.

    On this episode, we're answering a single question: is it worth it?

    As business owners, we spend a lot of money on tools, subscriptions, and services we think will be a game changer for our businesses, but often they fall flat and we're stuck with the bill. Now, we're looking at a few of the things we've recently paid for and giving you our honest opinion on whether or not they were worth it.

    We're talking about tech purchases like the Tourbox, iPad, and Kindle Scribe, office buys like business cards, and the always annoying auto-renew subscriptions.

    Hopefully this episode is worth the listen and maybe it will save your brand a few bucks.

    Key takeaways:

    Navigating Subscriptions and Renewals: Larry recounted his surprising experience of being unexpectedly billed for a forgotten Trello subscription, shedding light on the potential financial impact of overlooked renewals. Sara also shared her hacks for managing and canceling subscriptions, emphasizing the importance of staying mindful of these recurring expenses.
    The Value of Business Cards: We discuss our distinct approaches to business cards, debating the costs, features, and impact of their designs in networking efforts. From QR codes for easy digital connection to incorporating writable surfaces for better recall, they offered intriguing insights into the functionality and impression of business cards
    Weighing the Investment in Technology: Sara shares her initial hesitation about investing in an iPad, highlighting the convenience and functionality it ultimately brought to her work. Larry also touched upon the benefits of the TourBox, a product that significantly improved his editing process, providing a case for the worth of certain technological investments.


    [embed]https://youtu.be/HbLgg9D8ntI[/embed]

    • 27 min

Customer Reviews

4.6 out of 5
22 Ratings

22 Ratings

About That Wallet ,

Where were you 3 yrs ago?

Sara and Larry, y’all have really opened my eyes to things that were celebrated in branding and how to think outside the box with my business and podcast. I am forever locked into your show!

Anthony Weaver
About That Wallet Podcast

Justin L. Peters ,

Practical advice I can use right away

I love Larry and Sara’s dynamic together. They play off each other so well. Their experience and expertise gives me a great framework for how to implement their teachings in my business.

Amanda Payo ,

Priceless-Learnt So Much!

Sara and Larry have great chemistry and make this podcast a very enjoyable listen! The information given in “Establishing a brand: The 8 Components You Need To Consider” episode was priceless-it was beyond helpful as I figure out who I am and what I offer! I look forward to future episodes

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