Retained Trust

Karl Hughes

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Retained Trust

Want to know what it takes to build, scale, and sell your agency? Retained Trust is a weekly podcast where host Karl Hughes goes deep with digital service business owners to uncover the habits, tactics, and strategies they’ve learned to grow successful companies. Along the way, you’ll hear about Karl’s journey running and acquiring niche digital agencies as he learns from guests with a variety of backgrounds and experience levels.

HÁ 1 DIA

Financial Clarity for Agencies with Paul Seaton

In this episode of Retained Trust, host Karl Hughes speaks with Paul Seaton, founder of AgencyFi, which provides outsourced accounting and CFO services for digital and creative agencies. Paul shares his journey from Deloitte to running his own firm, helping agencies navigate financial complexities. They discuss the importance of understanding gross margins, structuring financials properly, and making strategic decisions to balance profitability and growth. Paul also delves into content marketing strategies, trust-building with clients, and the realities of scaling an agency while maintaining financial health. Whether you’re an agency owner looking to refine your financial strategy or someone interested in the business side of digital services, this episode offers valuable insights. Key Points From This Episode: [00:00:00] Introduction to Paul Seaton and AgencyFi. [00:01:15] How Paul transitioned from Deloitte to launching his own firm. [00:03:00] Why Paul chose to specialize in digital and creative agencies. [00:04:25] Understanding the financial challenges agencies face. [00:06:10] The importance of trust in financial services. [00:07:45] Strategies for growing an agency-focused financial business. [00:09:50] Content marketing as a key driver for client acquisition. [00:12:15] The role of financial advisors in operational decisions. [00:14:30] The significance of gross margins in agency profitability. [00:17:00] Common financial misconceptions among agency owners. [00:19:40] Best practices for structuring an agency’s P&L statement. [00:22:10] The challenges of scaling and hiring delivery managers. [00:24:30] Balancing a lifestyle business vs. a scalable agency model. [00:27:15] Paul's perspective on pricing, churn, and long-term client relationships. [00:30:45] Final advice for agency owners looking to improve their finances. Links: Paul Seaton on LinkedIn: https://www.linkedin.com/in/paul-seaton-78392880/ AgencyFi: https://www.agencyfi.co/ Karl Hughes on LinkedIn: https://www.linkedin.com/in/karllhughes Production and editing by The Podcast Consultant: https://thepodcastconsultant.com

56min
28 DE JAN.

Unlocking the Power of PR: Aidan Sowa on Sales-Driven Strategies

In this episode of Retained Trust, host Karl Hughes speaks with Aidan Sowa, founder and CEO of VelvetVoice PR. Aidan shares his unique journey from running a lead generation agency to building a thriving PR firm. He dives into the intricacies of “sales-enabled PR,” blending traditional strategies with modern tools to maximize impact. Aidan unpacks the challenges agency owners face when relying solely on referrals and highlights how PR can amplify credibility, boost conversions, and even attract investors. From authentic storytelling to leveraging cold email campaigns and staying resilient through setbacks, Aidan’s insights are a must-listen for agency owners looking to scale effectively. Tune in to explore actionable PR strategies that fuel growth and sustain trust. Key Points From This Episode:[00:00:00] Karl Hughes introduces the episode and guest, Aidan Sowa, founder of VelvetVoice PR. [00:01:00] Aidan explains VelvetVoice PR’s focus on building authority for entrepreneurs, influencers, and businesses. [00:03:10] Importance of PR for influencers and how strategic press coverage drives credibility. [00:05:14] Addressing challenges in PR attribution and maximizing ROI through social media and ads. [00:07:22] The credibility impact of PR on startups and venture-backed companies. [00:10:09] Advantages of “sales-enabled PR” over traditional approaches, focusing on measurable outcomes. [00:13:41] Mistakes to avoid in PR campaigns, including overuse of press releases and poor messaging. [00:16:03] Trends in PR for 2024, including the role of authenticity and the pitfalls of AI-generated content. [00:19:10] Tools like HARO and local business coverage as cost-effective PR starting points for small teams. [00:22:18] Aidan’s pivot from lead generation to PR during the COVID-19 pandemic. [00:24:30] Lessons learned from early entrepreneurial challenges, including dealing with chargebacks. [00:28:19] Scaling with cold email: Aidan shares practical strategies and tools for high-volume outreach. [00:35:04] How authenticity and executive involvement enhance sales conversations with larger clients. [00:43:22] Best practices for preventing chargebacks and ensuring payment security in digital services. [00:47:18] Debunking myths around “quick success” and the value of persistence in scaling an agency. [00:52:07] Aidan reflects on the importance of mindset, personal growth, and strategic goal-setting in entrepreneurship. Links:Aidan Sowa on LinkedIn: https://www.linkedin.com/in/aidansowa/Aidan Sowa on X: https://x.com/AidanCSowaVelvetVoice PR: https://www.velvetvoicepr.com/Karl Hughes on LinkedIn: https://www.linkedin.com/in/karllhughesRetained Trust: https://retainedtrust.com/ Production and editing by The Podcast Consultant: https://thepodcastconsultant.com

1h
21 DE JAN.

Breaking Down Business Books: Tevia Hoalst on Smarter Financial Management

In this episode of Retained Trust, host Karl Hughes welcomes Tevia Hoalst, founder of TeKoda Accounting, for an engaging conversation on the world of small business finance. Tevia shares her journey from the restaurant industry to leading a team that helps entrepreneurs manage their day-to-day accounting with a personalized approach. They explore the differences between "tax books" and "business books" and why a tailored approach to financial reporting can make or break a company’s decision-making process. Tevia explains the importance of finding the right financial partner who understands the unique needs of small businesses and emphasizes how data-driven insights can alleviate growth-related cash flow challenges. The discussion also covers key growth lessons, cash cycle management, and the psychological highs and lows of entrepreneurship. Key Points From This Episode:[00:00:00] Karl Hughes welcomes guest Tevia Hoalst, founder of TeKoda Accounting. [00:01:00] TeKoda Accounting’s personalized approach: Humanizing the bookkeeping process with client-tailored services. [00:02:02] Internal vs. tax accounting: Differences in how business and tax books are organized and why both matter. [00:04:58] The challenge of generic categories in tax-focused bookkeeping and its limitations on operational insights. [00:08:26] The importance of hiring the right accounting professionals for small businesses. [00:10:53] Insights from diverse industries: How observing different financial structures helps TeKoda’s Accounting provide better advice. [00:14:24] Common triggers for outsourcing bookkeeping: When and why entrepreneurs seek professional financial management. [00:17:31] The pitfalls of ignoring historical data and the importance of proactive financial planning. [00:20:13] Why entrepreneurs may resist data-driven decisions and how to balance vision with practical financial insights. [00:25:10] Managing growth-related cash flow challenges, such as negative cash cycles and solutions like credit lines and upfront payments. [00:28:26] Strategic financial planning: Knowing when to secure funding before a growth phase to avoid cash crunches. [00:31:03] Marketing challenges for service-based businesses and the importance of trust in customer acquisition. [00:36:17] The hiring process at TeKoda Accounting: Culture-first recruiting and the use of live skills assessments. [00:41:10] Managing the emotional highs and lows of entrepreneurship with the support of peer networks. [00:46:07] Book recommendations for entrepreneurs: "Simple Numbers" by Greg Crabtree and "Awesomely Simple" by John Spence. [00:50:46] Tevia’s goals for the future: Exploring growth through acquisitions and expanding brand visibility. Links:Tevia Hoalst on LinkedIn: https://www.linkedin.com/in/tevia-hoalst/TeKoda Accounting: https://www.tekodaaccounting.com/Karl Hughes on LinkedIn: https://www.linkedin.com/in/karllhughesRetained Trust: https://retainedtrust.com/ Production and editing by The Podcast Consultant: https://thepodcastconsultant.com

54min
14 DE JAN.

12 Books That Shaped My Entrepreneurial Journey

In this solo episode of Retained Trust, host Karl Hughes takes a departure from his usual guest interviews to share a deeply personal and structured discussion on the 12 books that have most influenced his journey as an entrepreneur. Ranging from timeless classics to modern masterpieces, Karl reflects on how each book impacted his mindset, approach, and business strategies. From reshaping his understanding of productivity with The 4-Hour Work Week to conquering fear and embracing action with The Alchemist, this episode is packed with insights and practical takeaways. Tune in to discover how these powerful reads can help you grow, pivot, and achieve long-term success in your entrepreneurial endeavors. Key Points From This Episode: [00:00:00] Introduction to the solo episode and its purpose [00:01:14] The 4-Hour Work Week by Tim Ferriss – early inspiration for productivity and freedom [00:04:00] How to Win Friends and Influence People by Dale Carnegie – essential communication and rapport-building tips [00:06:05] The Mom Test by Rob Fitzpatrick – validating business ideas the right way [00:08:12] Big Magic by Elizabeth Gilbert & The War of Art by Steven Pressfield – overcoming creative resistance and fear [00:10:00] The E-Myth Revisited by Michael Gerber – building systems, not just products [00:12:17] The Obstacle is the Way by Ryan Holiday – reframing challenges as growth opportunities [00:13:25] How Will You Measure Your Life by Clayton Christensen – defining success beyond financial gains [00:14:15] Buy Then Build by Walker Deibel – strategies for acquisition entrepreneurship [00:16:03] Unlimited Power by Tony Robbins – the cycle of belief, action, and results [00:17:35] The Gap and The Gain by Dan Sullivan and Dr. Benjamin Hardy – rethinking success and progress [00:19:14] The Alchemist by Paulo Coelho – the importance of belief, purpose, and overcoming fear [00:21:00] Final reflections and invitation for audience book recommendations Links: Karl Hughes on X: https://x.com/karllhughes Karl Hughes on LinkedIn: https://www.linkedin.com/in/karllhughes Retained Trust: https://retainedtrust.com/ Production and editing by The Podcast Consultant: https://thepodcastconsultant.com

23min
7 DE JAN.

Exploring the Entrepreneurial Maze with Bob Tripathi

In this episode of Retained Trust, host Karl Hughes speaks with Bob Tripathi, founder of Digital Sparx Marketing, about his fascinating journey through corporate roles, entrepreneurial pivots, and building a thriving marketing agency. Bob reflects on lessons learned from startups and large companies, discusses the importance of patience and adaptability, and shares how he turned challenges like the pandemic into opportunities with resourcefulness and grit. From digital marketing innovations to launching a PPE business during a crisis, Bob’s story is a testament to the power of resilience, curiosity, and lifelong learning. Tune in for insights into agency growth, navigating business hurdles, and fostering genuine human connections in work and life. Key Points From This Episode: [00:00:00] Introduction to Bob Tripathi and his journey in marketing and entrepreneurship. [00:01:16] Bob introduces Digital Sparx Marketing and its data-driven approach. [00:03:06] The challenge of understanding the marketing funnel and utilizing data effectively. [00:05:13] Bob’s career shift from corporate giants like Discover to startups. [00:08:26] Differences in skillsets required for startups versus big corporations. [00:11:23] Developing patience as a key skill for agency success. [00:14:15] Founding Online Marketing Training and identifying a market gap. [00:18:08] Transitioning into running an agency despite initial reluctance. [00:24:19] Bob’s pivot during the pandemic to launch a successful PPE business. [00:30:23] Lessons from the pandemic-driven business experience. [00:36:54] The importance of continuous learning and curiosity. [00:39:35] Building a support network and valuing diverse perspectives. [00:44:04] Bob’s reflections on reading the Bhagavad Gita and staying present in life and business. Links: Bob Tripathi on LinkedIn: https://www.linkedin.com/in/bobtripathi/ Digital Sparx: https://digitalsparxmarketing.com/ Karl Hughes on LinkedIn: https://www.linkedin.com/in/karllhughes Production and editing by The Podcast Consultant: https://thepodcastconsultant.com

50min
31/12/2024

The Agathist Mindset: Kyle Shevlin on Balancing Passion and Profit in Agency Life

In this episode of Retained Trust, host Karl Hughes sits down with Kyle Shevlin, founder of Agathist, a software development agency specializing in React and React Native. Kyle shares his journey from freelancing and full-time development roles to establishing Agathist, focusing on creating "good software by good people." He delves into the challenges of transitioning from solo work to agency leadership, his philosophy of balancing profitability with passion, and the practical strategies he employs to build a sustainable business. The conversation highlights Agathist’s unique strengths, including deep technical expertise, client trust, and the importance of fostering a flexible, supportive work environment. Whether you're an agency owner or a developer considering the leap, this episode offers valuable insights into scaling with purpose and maintaining a personal touch in business. Key Points From This Episode: [00:00:44] Introduction to Kyle Shevlin and Agathist: "Good software by good people." [00:01:35] Kyle explains the origins of the Agathist name and its philosophical significance. [00:04:33] Transitioning from freelancing and full-time roles to building an agency. [00:06:44] The balance between passion-driven projects and profitability. [00:08:01] Neurodivergence and its role in shaping Kyle’s approach to business. [00:14:29] The importance of referrals in landing early clients. [00:17:00] Agathist’s differentiation: deep React/React Native expertise and project agility. [00:20:08] Balancing quality and speed while delivering software projects. [00:25:43] Agathist’s vision: building a small, cohesive, and impactful team. [00:33:13] Avoiding burnout and creating a sustainable work-life balance. [00:41:27] The privilege of support systems in entrepreneurship. [00:48:59] Kyle’s philosophical approach to growth and business sustainability. Links: Kyle Shevlin on LinkedIn: https://www.linkedin.com/in/kyleshevlin/Agathist: https://agath.ist/Karl Hughes on LinkedIn: https://www.linkedin.com/in/karllhughesProduction and editing by The Podcast Consultant: https://thepodcastconsultant.com

55min
24/12/2024

From Intern to Industry Leader: George Zlatin’s SEO Story

In this episode of Retained Trust, host Karl Hughes sits down with George Zlatin, co-founder of Digital Third Coast, a Chicago-based SEO and digital marketing agency. George shares his unconventional entry into the digital marketing world, starting from launching an online dog boutique to becoming a respected SEO expert and business leader. They explore the evolution of SEO, including how Digital Third Coast has adapted to changing algorithms and AI-driven content strategies. George also reflects on building a business, hiring the right people, and stepping back from leadership roles to pursue what he loves most — marketing and product development. Key Points From This Episode:[00:00:00] George’s career beginnings: from online dog boutique to SEO agency founder. [00:02:02] The founding story of Digital Third Coast in Chicago. [00:05:03] Early SEO tactics and how the industry has evolved. [00:08:10] Hiring challenges and the impact of a great sales hire. [00:13:25] Adapting to remote work and expanding client reach beyond Chicago. [00:17:08] Delegating work and trusting team members for business growth. [00:23:10] SEO’s future: The rise of AI and shifts in Google search results. [00:29:17] Effective content marketing strategies in a changing SEO landscape. [00:34:12] Using AI as a productivity tool in marketing and content creation. [00:40:05] Educating the next generation about AI and technology. [00:42:15] Recommended reads: Who Not How and Top Five Regrets of the Dying. [00:46:20] George’s personal passion: rediscovering music through guitar lessons. Links:George Zlatin on LinkedIn: https://www.linkedin.com/in/georgezlatin/Digital Third Coast: https://www.digitalthirdcoast.com/Karl Hughes on LinkedIn: https://www.linkedin.com/in/karllhughesProduction and editing by The Podcast Consultant: https://thepodcastconsultant.com

48min
17/12/2024

Building Trust Through Authentic Content: David Flanagan's Story

In this episode of Retained Trust, host Karl Hughes sits down with David Flanagan, founder of The Rawkode Academy and a veteran in developer advocacy. David shares his entrepreneurial journey, from building a niche YouTube channel to launching a unique business model centered on authentic, developer-focused content. They discuss the risks of leaving a stable job, how to monetize a passion project, and the complexities of balancing creativity with business strategy. David opens up about the struggles of pricing services, managing client expectations, and even recovering after a devastating office fire. Tune in for a candid look at how to build a business with authenticity at its core. Key Points From This Episode: [00:00:00] Karl Hughes introduces the episode and David Flanagan's background. [00:01:00] David shares his early career in developer relations at InfluxDB and Equinix. [00:02:14] Launching The Rawkode Academy after leaving full-time employment. [00:04:03] Balancing career risks with family responsibilities while starting a business. [00:07:15] Signing the first client contract and turning leads into partnerships. [00:10:08] Experimenting with early business models and adjusting pricing strategies. [00:16:20] Establishing core business values: authenticity, organic content, and embracing failure. [00:22:45] Challenges of developer marketing and the importance of educational content. [00:28:07] Managing the complexities of a one-person business and scaling production. [00:34:12] Explaining The Rawkode Academy’s partnership model and its unique structure. [00:42:36] Comparing traditional marketing tactics like trade shows to a value-driven partnership approach. [00:48:27] Lessons learned about pricing and securing clients through tailored offers. [00:54:05] Reflecting on rebuilding after a major office fire and finding a renewed business focus. [00:57:25] Looking ahead: David’s future goals for scaling his platform and community. Links: David Flanagan on LinkedIn: https://www.linkedin.com/in/rawkode/ Rawkode Academy: https://rawkode.academy/ Karl Hughes on LinkedIn: https://www.linkedin.com/in/karllhughes Production and editing by The Podcast Consultant: https://thepodcastconsultant.com

1h1min

Want to know what it takes to build, scale, and sell your agency? Retained Trust is a weekly podcast where host Karl Hughes goes deep with digital service business owners to uncover the habits, tactics, and strategies they’ve learned to grow successful companies. Along the way, you’ll hear about Karl’s journey running and acquiring niche digital agencies as he learns from guests with a variety of backgrounds and experience levels.

Criado por

Karl Hughes
Anos de atividade

2024 - 2025
Episódios

15
Classificação

Livre
Copyright

© Copyright 2025 Karl Hughes
Site do podcast

Retained Trust