Brick and Mortar Visibility

Melissa Rose - SEO Expert for Local Business
  • 5.0 (80)
  • MARKETING
  • UPDATED WEEKLY
Brick and Mortar Visibility

Welcome to Brick and Mortar Visibility – the go-to podcast for local business owners who want to stand out, scale up, and create the freedom they deserve. I’m Melissa Rose, a fellow business owner who knows firsthand that running a brick-and-mortar isn’t just about sales—it’s about building a legacy. Here, my guests and I dive into real, unfiltered conversations about what it actually takes to run and grow a thriving business—from building and leading a powerhouse team to creating a turnkey operation. We’re going to help you avoid the cash flow crunch and tap into next-level marketing strategies that bring the perfect clients in your doors. Ready to be the only option in town? Let’s do this!

  1. The 90-Day Studio Owner Challenge: Are You Ready to Level UP?

    1D AGO

    The 90-Day Studio Owner Challenge: Are You Ready to Level UP?

    Ever feel stuck in your business—like you're showing up, doing the work, and still wondering… “Why isn’t this working?” Yeah, I’ve been there. In this episode, I’m pulling back the curtain on a challenge I gave myself: 100 days of going live. No script. No editing. Just one take, one minute, one daily nugget while walking each morning. What started as a test turned into a transformational business habit. Not only did I grow engagement across my podcast, YouTube, and socials, but a major opportunity started unfolding—one that I had been dreaming about for years. Inside this episode: ✨ Why a 90-day test is the best way to spark momentum ✨ What I learned from doing 100 days of consistent content ✨ How to test your big idea—without burning out ✨ What I’m doing in Q3 to get closer to my dream goal ✨ And how you can do it too—with support from my Level UP program Whether you're feeling stuck, need a fresh spark, or want to challenge yourself to show up differently—this episode is your invitation to take action (and let go of perfection). 🎧 Listen in, get inspired, and then commit to your next 90 days. Because growth isn’t a mystery—it’s a decision. Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Referral Partners and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    21 min
  2. Studio Owners, This One’s for You: Cory Sterling on Reviews, Legal Docs & Freedom

    JUN 2

    Studio Owners, This One’s for You: Cory Sterling on Reviews, Legal Docs & Freedom

    You’ve got a studio to run, a team to manage, clients to care for, and the last thing on your list? Legal documents. 😅 But here’s the thing—we all tend to think “It’s fine… until it’s not fine.” And that’s why I brought today’s guest onto the podcast. Cory Sterling is the go-to legal expert for studio owners. Yoga, fitness, dance—you name it. He gets our world, he speaks our language, and he’s helped thousands of business owners protect what they’ve worked so hard to build. In this episode, you’ll hear: ✨ Cory’s epic story of how he designed a life and business on his terms (seriously, you’ll be inspired) 📄 The 5 legal documents every studio owner must have ⭐ And how Cory has over 400+ 5-star Google reviews—with actionable tips you can swipe today Cory is a preferred referral partner here at Brick and Mortar Visibility, and that’s because I trust him with my own business—and I want you to have that same support. (Psst—check out my full list of trusted experts under the “Work With Me” tab → “Referral Partners.”) So pour your coffee, pop in those earbuds, and let’s get into this power-packed conversation. Connect with Cory for Legal HelpConscious Counsel on IG Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Referral Partners and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    33 min
  3. Studio Season Tune-Up: 5 Google Visibility Fixes to Boost Trust This Summer

    MAY 22

    Studio Season Tune-Up: 5 Google Visibility Fixes to Boost Trust This Summer

    Summer might mean slower class counts and more beach days—but your Google visibility should still be working hard for you. In this quick, actionable episode, I’m sharing 5 simple ways to give your Google Business Profile and website a refresh that builds trust, improves SEO, and keeps new clients walking through your doors (even if your current ones are pausing for the season). Inside the episode:✅ The one photo mistake that could be costing you clicks ✅ Why your business name might be confusing Google—and how to fix it✅ What to do right now if a client says they’re taking a break ✅ The review tip that boosts both SEO and conversions ✅ How to audit your website pages for maximum trust-building power If you want your studio to be the only option in town—this episode is your summer checklist. 🎧 Tune in now, take 15 minutes, and implement these today. Referred to podcast:Google Reviews 101: Listener Q&A on What NOT to Do - Mastering Excellence with Your Google Business Profile How to Give (and Respond to) Exceptional Google Reviews Without Losing Them - Mastering Excellence with Your Google Business Profile  Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    13 min
  4. 16 Studio Lessons in 16 Years: Mistakes, Milestones & Marketing Truths

    MAY 12

    16 Studio Lessons in 16 Years: Mistakes, Milestones & Marketing Truths

    This week, I’m inviting you behind the curtain for a very real, very personal episode. As we officially wrap our 16th season at the studio, I’m sharing the 16 most powerful lessons I’ve learned from running a brick-and-mortar business—from the early hustle days to the now. The mistakes, the mindset shifts, the marketing wins, and the moments that changed everything. Inside this episode: ✨ Why hiring before you're ready might be the smartest move you make ✨ The onboarding experience your clients are craving (and how to create it) ✨ What happens when you stop trying to do it all yourself ✨ How to build trust in a world that’s short on it ✨ And why your success line might not be what you thought it was If you’re a studio owner who’s ever felt the highs and lows of this business, this one’s for you. Whether you're on year 1 or year 21, I hope you walk away feeling seen, inspired, and fired up for what’s next. 🎧 Tune in, and then tell me—what’s your biggest lesson this year? Referred to podcast:Ten effective ideas to WOW your clients, team & communityHow to Give (and Respond to) Exceptional Google Reviews Without Losing Them - Mastering Excellence with Your Google Business Profile  Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    30 min
  5. Optimize Your Body. Grow Your Business. The New Path to Studio Success

    MAY 5

    Optimize Your Body. Grow Your Business. The New Path to Studio Success

    Today’s episode is a little different—but oh-so-important. Because as business owners, parents, and partners, we don’t just want to show up… we want to perform at our best. And that means having the energy, clarity, and stamina to do it all—without burning out. Enter: peptides. I’m sitting down with a special guest — Andrea Olson, a deeply knowledgeable rep who knows these products inside and out. She’s helped dozens of clients (including me!) feel more energized, focused, and supported in their wellness journey. She’s a user, an advocate, and someone who truly gets the pressure high-performing women face when trying to do all the things. Whether you’ve heard the buzz around peptides or have no idea what they are, this conversation will leave you curious, inspired, and maybe even ready to try something new. 🎧 Tune in to hear how a simple wellness shift could be the game-changer your body—and your business—have been craving. MakeWellness - learn why I love it!Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    29 min
  6. Summer Slump Ahead? 3 Moves to Keep Your Studio Thriving

    APR 28

    Summer Slump Ahead? 3 Moves to Keep Your Studio Thriving

    The sun’s out... and if you’re a studio owner, you know what that often means:Enrollment slows down. Buyers get flaky. Cash flow feels tighter than ever. But here’s the deal—your buyer hasn’t disappeared. They’ve just changed. They’re more hesitant, more distracted, and waiting until the very last minute to commit. If you’re feeling the summer slump sneaking in, today’s episode is your game plan for getting ahead of it. Inside, I’m sharing: ✨ Why buyers are stalling—and what to do right now ✨ Smart ways to create urgency without feeling pushy or desperate ✨ How flyers, text messages, and other simple systems can outperform email alone ✨ Why making your buying process Amazon-easy could be your summer secret weapon PLUS — I’ve got a free gift for you:  "40+ Places to Promote Your Studio for Free" Because visibility = enrollments. And it costs you nothing but a little action. 🙌 Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    21 min
  7. CFO Secrets to Growing Revenue, Paying Your Team, and Spending Strategically in Your Studio Business with Lauren Schoenfeld

    APR 21

    CFO Secrets to Growing Revenue, Paying Your Team, and Spending Strategically in Your Studio Business with Lauren Schoenfeld

    Think making more money means hustling for more clients? Think again. 💸 In this week’s episode, I’m joined by the brilliant Lauren Schoenfeld—fractional CFO and founder of Active Core Consulting—who drops truth bombs on how to actually grow your revenue without piling on new clients (yes, you read that right). We dive into: ✨ How spending with intention changes your bottom line ✨ The operational inefficiencies that might be leaking your profit ✨ Benchmarks for payroll, marketing, and overhead that every studio owner should know ✨ Why better systems = raining money (and more peace) ✨ When it’s time to bring on a CFO—and what that looks like for brick-and-mortar businesses Whether you're a yoga studio, dance academy, or boutique fitness pro, Lauren's advice is the breath of fresh air your finances (and nervous system) need. 🎯 Ready to scale with confidence? Tune in now and start thinking like a CFO. A little bit about our guest: Lauren Schoenfeld is the founder of Active Core Consulting, offering fractional CFO, bookkeeping, sales, and operations coaching for health and wellness entrepreneurs. A self-proclaimed numbers nerd and athlete, Lauren empowers CEOs to confidently manage their finances and prioritize profit. She has grown her business while healing her body through nontraditional modalities and is on a mission to end hustle culture for entrepreneurs! Grab Laurens FREE tools, like her spending calculator by getting on her email list.  Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    33 min
  8. Are You Guilty of This Common Google Mistake? 1 in 2 Business Owners Are

    APR 15

    Are You Guilty of This Common Google Mistake? 1 in 2 Business Owners Are

    Ever feel like your kids—or your customers—just don’t listen? In this episode, I’m sharing the #1 parenting tip that’s helped me stay consistent with my five kids (yes, five!), and how that very same principle applies to your Google Business Profile. I dive into: A real-life parenting moment (and why dishes matter)The power of consistency in parenting and in businessWhy inconsistent info online is costing you customersA quick task to clean up your online presence todaySo whether you’re raising little or big humans or building your business (or both), this one’s for you. Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    10 min
See All (270)

5
out of 5
80 Ratings

About

Welcome to Brick and Mortar Visibility – the go-to podcast for local business owners who want to stand out, scale up, and create the freedom they deserve. I’m Melissa Rose, a fellow business owner who knows firsthand that running a brick-and-mortar isn’t just about sales—it’s about building a legacy. Here, my guests and I dive into real, unfiltered conversations about what it actually takes to run and grow a thriving business—from building and leading a powerhouse team to creating a turnkey operation. We’re going to help you avoid the cash flow crunch and tap into next-level marketing strategies that bring the perfect clients in your doors. Ready to be the only option in town? Let’s do this!

Information

  • Creator
    Melissa Rose - SEO Expert for Local Business
  • Years Active
    2020 - 2025
  • Episodes
    270
  • Rating
    Clean
  • Copyright
    © 2020 The Dancing House
  • Show Website
    Brick and Mortar Visibility

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