7 episodes

Welcome to Brick by Brick, hosted by serial entrepreneurs Brad Redding and Nate Winkler. On this podcast you'll learn lessons from the trenches that have led to multiple exits from SaaS to Supplements, and the tools to help you build, invest in, and exit your own business.

Brick by Brick Brad Redding, Nate Winkler

    • Business

Welcome to Brick by Brick, hosted by serial entrepreneurs Brad Redding and Nate Winkler. On this podcast you'll learn lessons from the trenches that have led to multiple exits from SaaS to Supplements, and the tools to help you build, invest in, and exit your own business.

    Unlocking Wealth: Whole Life Insurance, Real Estate, and Investment Strategies

    Unlocking Wealth: Whole Life Insurance, Real Estate, and Investment Strategies

    This episode we dive deep into unique investment strategies according to our own investor DNA. We explored the benefits of whole life insurance for tax advantages and cash flow, the power of real estate for wealth building, and shared our experiences on balancing personal happiness and business success. We also discussed using AI tools for investment decisions and legal feedback. Remember, wealth isn't just money—it's about buying time for what truly matters to you in life.
    Timestamps:
    (00:00) Discussing personal investments(06:13) Understanding your investor DNA is crucial.(09:51) Request research on real estate and investments.(10:39) Using AI tools for unbiased financial advice.(16:50) Compound interest on policy loans is advantageous.(19:22) Diversify funds to mitigate financial risk.(21:21) Prioritizing cash flow investments, declining non-cash opportunities.(24:01) Real estate investment preferred over angel investment.(27:27) Wealth is more than money, it's time.(31:18) Talking to customers, more time for growth.(34:09) Reflect on financial goals, seek diverse perspectives.
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    Links:
    Learn more about Brad Redding / Connect on LinkedIn and Instagram
    Connect with Nate Winkler on Instagram

    • 36 min
    Why Founder Partnerships Ruin Startups + How Dynamic Equity Can Help

    Why Founder Partnerships Ruin Startups + How Dynamic Equity Can Help

    Can dynamic equity help save failed founder partnerships? In this episode Brad and Nate discuss the good, bad, and ugly of the slicing pie framework and reality of partnerships when grinding out a new startup over many years. You'll hear how they navigated their own early partnership tension, examples of other businesses that have ended too early, and tips that you can apply to your own partnership.  
    Timestamps:
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    Links:
    Learn more about Brad Redding / Connect on LinkedIn and Instagram
    Connect with Nate Winkler on Instagram

    • 36 min
    10 Business Lessons Every Entrepreneur Should Know + "75 Hard" Learning Lessons

    10 Business Lessons Every Entrepreneur Should Know + "75 Hard" Learning Lessons

    In this episode, we cover everything from the pitfalls of working late nights at the expense of quality and health, to the importance of making strategic, rather than emotional, business decisions. You'll hear stories about the value of forecasting, prioritizing mental health and discipline, and the significance of aligning yourself with mentors who are a few steps ahead of you on the ladder of success.
    We also discuss the impact of hiring decisions, the vitality of maintaining a humble mindset, and the crucial role that supportive spouses play in an entrepreneur's life. This episode is packed with hard-earned wisdom and practical advice to help you navigate the turbulent waters of building a business.
    Timestamps:
    (00:00) Late nights will impact quality (04:36) Analyze seasonality, control expenses, and realistic growth.(09:51) 75 hard learning lessons(12:05) Nice office doesn't mean great productivity (15:43) Remind to check ego, embrace humility daily.(18:58) Fear and hesitation lead to missed opportunities.(21:26) Spouses -- what sacrifices they make as well
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    Links:
    Learn more about Brad Redding / Connect on LinkedIn and Instagram
    Connect with Nate Winkler on Instagram

    • 22 min
    Behind The Scenes on Perfect Exit Planning + Bootstrapping Pains

    Behind The Scenes on Perfect Exit Planning + Bootstrapping Pains

    Brad and Nate share insights on planning backwards from a perfect exit, discussing key metrics that can make or break a deal, building the right team, and the pros and cons of VC funding vs. bootstrapping. You'll also hear intimate details about the journey of fostering a healthy partnership, discovering reasons for exit planning, and the challenges faced when bootstrapping.
    Timestamps:
    (04:37) Bootstrapping limited income, challenges attracting talent.
    (09:04) VC funding doesn't guarantee success, nor bootstrapping.
    (12:17) Exploring reasons for business exit and planning.
    (13:36) Take time to relax and clear mind.
    (18:23) Align team goals with their personal aspirations.
    (22:03) Learning the value of structured board meetings.
    (29:08) Serve your team 

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    Links:
    Learn more about Brad Redding / Connect on LinkedIn and Instagram
    Connect with Nate Winkler on Instagram

    • 32 min
    Is It Worth It To Host a Customer Conference as a SaaS Business?

    Is It Worth It To Host a Customer Conference as a SaaS Business?

    "Is it worth it?" This is a common question asked about holding our own customer conferences. Coming off of Elevar's 2nd customer conference, we'll share what goes into hosting your own event, including costs, content curation, attendee recruiting, vendor management, the stress, and more. Events aren't easy, and there are 7 different ways to apply events to your growth strategy. Tune in to hear our experience on all 7 that you can apply to your own business. 
    Timestamps:
    (00:00) Event structure designed to facilitate networking.
    (06:33) Advertising through speaking at events brings authenticity.
    (13:49) Creating successful events hinges on venue and speakers.
    (15:25) Creating clear event vision and successful execution.
    (23:30) Event stress, sponsor satisfaction, attendee assurance.
    (29:31) Identifying customer problems, crafting resonating topics, choosing experts.
    (37:10) Lesson # 1 from panels: video playbooks
    (40:13) Lesson # 2 from panels: Influencer marketing tips, viral video advice.
    (45:00) Lesson # 3 from panels: Adapt business model for profitable growth 
    ---
    Links:
    Elevar Summit Replay (Day 2)Learn more about Brad Redding / Connect on LinkedIn and Instagram
    Connect with Nate Winkler on Instagram

    • 53 min
    Customer Led Growth Strategies + How To Act on Internal Scorecards + Strategic Hiring Strategies

    Customer Led Growth Strategies + How To Act on Internal Scorecards + Strategic Hiring Strategies

    Today's episode focuses on how to drive growth in your business through operational efficiency, existing customers, and a strong partner program. This includes the strategic hiring of senior leaders, the prioritization of hiring in sales, marketing, customer support, and how and where you can collect customer data in your business to help accelerate growth through customer led marketing. 
    Timestamps:
    (04:12) Company scorecards -- how to put to use
    (15:22) Professional services in SaaS?
    (16:53) Leveraging partnerships for profitable business growth.
    (22:14) Focus marketing efforts on high-performing channels.
    (25:26) Churned customers can return with positive off-boarding experience.
    (31:22) Leverage existing customers for referral marketing growth.
    (37:37) Hiring trusted people, leaders model great behavior.
    (39:01) Created customer success pods for efficient support.
    (43:19) Delegation to build leverage
    ---
    Links:
    Learn more about Brad Redding / Connect on LinkedIn and Instagram
    Connect with Nate Winkler on Instagram

    • 46 min

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