Bridging Offline and Online Retail: Lessons from Kraft Heinz and Newell Brands

BRAVE COMMERCE Live, which took place in NYC in May 2024, brought together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth.

Ashley Becker, VP of Global eCommerce Capabilities at Kraft Heinz, and Mike Geller, President of eCommerce and Digital at Newell Brands, joined BRAVE COMMERCE host Sarah Hofstetter on stage for a dynamic discussion on whether brands should maintain distinct strategies for online and offline commerce or embrace a fully integrated omnichannel approach.

This conversation explores how brands can best meet consumer expectations across diverse touchpoints. Ashley and Mike share practical strategies for delivering seamless experiences both online and offline. They discuss navigating interactions across channels, fostering collaboration, and adapting to create a unified omnichannel approach.

Key Takeaways:

• Understanding the Consumer Journey: How multiple touchpoints influence buying decisions.
• Fostering Collaboration: Breaking down silos for cohesive, consumer-first strategies.
• Omnichannel Excellence: Balancing distinct approaches with an integrated strategy to maximize impact.

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