Build That Business

Lindsay J Williams
  • 4.9 (64)
  • MARKETING
  • UPDATED WEEKLY
Build That Business

How can I turn my creative passion into a profitable business? Can I really scale my business as a creative solopreneur? How do I know when I’m ready to quit my 9-5? Is work-life balance *really* possible as an entrepreneur? Welcome to Build that Business, girlfriends! Where host Lindsay J. Williams answers all of these questions and more. Lindsay will share tangible business tips and strategies that she used to scale from $30k to $300k in yearly revenue with her wedding stationery business. We dive into real life struggles and triumphs through inspirational stories from entrepreneurs making their business dreams happen. So what are you waiting for? Get ready to build your business and generate profits without burnout. Subscribe to the show and let’s Build that Business!

  1. JUL 9

    90: Using scarcity & urgency to persuade couples to take action at wedding shows (even if the timing isn’t right for your services yet).

    Welcome to another episode of the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into a highly requested topic: using urgency and scarcity to persuade couples to take action at wedding shows, even if they think the timing isn’t quite right for your services yet.In this episode, we’ll cover:Understanding Urgency and Scarcity: Learn the difference between these two powerful strategies and how to use them effectively at wedding shows.Real-Life Scenarios: ...

    17 min

  2. JUL 2

    89: How to attract your ideal customers at wedding shows (yes, even if you serve a high-end clientele)

    Welcome to Episode 88 of The Build That Business Podcast! In this episode, your host Lindsay J. Williams challenges the belief that high-end clients don't attend wedding shows and shares expert strategies to help you attract your ideal customers at these events.Episode Highlights:Busting the myth: Why high-end clients do attend wedding showsUnderstanding the diverse reasons couples attend wedding showsCreating an immersive and engaging booth experienceThe importance of pre-show marketing and ...

    19 min

  3. JUN 21

    88: How to Turn Couples’ Obsession Over Snagging a Deal at Wedding Shows into Your BIGGEST Money Maker

    Welcome back to the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into the world of wedding shows and how to transform the inevitable hunt for deals into your biggest moneymaker.In this episode, we’ll explore:Understanding the Deal-Driven Mentality: Why couples flock to wedding shows seeking deals and how to leverage this mindset to your advantage.Defining a Show Special: What a show special is (and isn’t), and why it’s more than just a discount.Creat...

    13 min

  4. JUN 18

    87: Are Wedding Shows Right For YOUR Business? NICHE Specific Show Strategies.

    Are wedding shows the right fit for your unique wedding business? Many niche vendors often feel out of place at these events, but the truth is, wedding shows can work for everyone with the right strategies! In this episode, we dive deep into how different types of wedding vendors can maximize their presence and success at wedding shows.Join us as we explore:Non-Traditional Wedding Vendors: Learn creative tactics to pique curiosity and draw in potential clients, even if your services aren’t th...

    41 min

  5. JUN 11

    86: Never Again: 5 HUGE Wedding Show Mistakes to Nix for Your Next Show

    In this episode of The Build That Business Podcast, host Lindsay J. Williams shares invaluable insights into common mistakes to avoid at wedding shows. If you've ever left a show feeling like it was a waste of time and money, this episode is a must-listen. With over a decade of experience in the wedding industry, Lindsay guides you through what NOT to do, helping you navigate the wedding show scene with confidence and strategy.Here's what you'll learn:Fundamental Truths: Lindsay lays out thre...

    16 min

  6. JUN 4

    85: Are Wedding Shows Worth It? 4 ROI Metrics You Need To Track

    In this episode of The Build That Business Podcast, host Lindsay J. Williams tackles the age-old question: Are wedding shows worth it? Spoiler alert—her answer is a resounding YES. But to back it up, Lindsay dives into the nitty-gritty of ROI metrics you need to track to ensure your participation in wedding shows pays off.Here's what you'll learn:Cost ROI: Lindsay breaks down the expenses involved in participating in a wedding show, from booth fees to promotional materials, and compares them ...

    16 min

  7. MAY 28

    84: 5 Marketing Strategies To Boost Your Wedding Bookings

    In this episode of the Build That Business Podcast, host Lindsay shares five powerful marketing strategies to skyrocket your wedding bookings. Here's what you'll learn:Wedding Shows: Discover why these events offer unmatched ROI and warm leads ready to book.Date-Based Emails: Learn how to automate personalized messages tailored to each couple's wedding date for increased conversions.Service Excellence: Explore the impact of going above and beyond, creating unforgettable experiences that lead ...

    17 min

  8. 02/14/2023

    83: Navigating Entrepreneurship and Special Needs Parenting - Taking a Short Break

    Are you an entrepreneurial mom juggling her dreams while navigating life with a child with Autism Spectrum Disorder (ASD)? As a business owner, do you find it challenging to be on your game while so much is happening behind the scenes? When all of this is happening, it can be a pretty lonely experience…Top reasons to listen to the entire episode:Special needs moms chasing their dreams are not alone.A child with ASD is exactly who they are meant to be.Let's build our businesses around our live...

    5 min
See All (90)

4.9
out of 5
64 Ratings

About

How can I turn my creative passion into a profitable business? Can I really scale my business as a creative solopreneur? How do I know when I’m ready to quit my 9-5? Is work-life balance *really* possible as an entrepreneur? Welcome to Build that Business, girlfriends! Where host Lindsay J. Williams answers all of these questions and more. Lindsay will share tangible business tips and strategies that she used to scale from $30k to $300k in yearly revenue with her wedding stationery business. We dive into real life struggles and triumphs through inspirational stories from entrepreneurs making their business dreams happen. So what are you waiting for? Get ready to build your business and generate profits without burnout. Subscribe to the show and let’s Build that Business!

Information

  • Creator
    Lindsay J Williams
  • Years Active
    2021 - 2024
  • Episodes
    90
  • Rating
    Clean
  • Copyright
    © 2024 Build That Business
  • Show Website
    Build That Business

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