Wedding Business Solutions

Alan Berg, CSP, FPSA, Global Speaking Fellow
  • 4.9 (69)
  • MARKETING
  • UPDATED WEEKLY

If weddings and events are all or part of your business, then the Wedding Business Solutions podcast is for you. In each bite-sized episode, you’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, FPSA. He’s the author of 13 books, who’s been included, for the 3rd year in a row, as one of the “Top 100 Speakers To Watch in 2025”, by Motivator Music on LinkedIn. He's also one of only 46 Global Speaking Fellows in the world! Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thing to get you motivated to help more couples have great weddings, and more profits for you . . . . . . . . . You can read full transcripts of each episode at podcast.AlanBerg.com . . . . . . . . . Don't forget to subscribe to this podcast so you'll know about the latest episodes. And if you have a question, comment or suggestion for topic or guest, please reach out at Alan@WeddingBusinessSolutions.com . . . . . . . . . And if you don't get his email updates for new episodes, as well as upcoming workshops and Master Classes, you can sign up at www.ConnectWithAlanBerg.com . . . . . . . . . If you'd like to find out about Alan's speaking, sales training, consulting or website review services, go to www.IWantAlan.com or you can reach him at Alan@AlanBerg.com or visit Podcast.AlanBerg.com ------- Note from Alan: I invite my guests on for the value they provide to you, my listeners. Occasionally I have a guest on where I'm an affiliate or have a relationship that may involve compensation for me. My first priority is the value to you and therefore I don't sell placement or guest spots on my podcast.

  1. Is Anchoring bias hurting your sales?

    3D AGO

    Is Anchoring bias hurting your sales?

    Is your starting price telling customers more than you think? Are you anchoring expectations too low—and then working uphill to justify your real value? What happens when clients see “starting at” and then get sticker shock when the actual results they want cost more? In this episode, I challenge the use of starting prices, reveal the power of anchoring bias, and discuss how reframing your pricing approach could help you sell for value—not from the bottom. Listen to this new 8-minute episode for a fresh perspective on presenting your prices and why a range might work better than a starting price. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    10 min
  2. Hope for the unintended outcome!

    MAY 13

    Hope for the unintended outcome!

    What if the best results in your business and life come from what you didn’t see coming? What if your last “failure” was actually a success in disguise? In this episode, I share stories of accidental inventions, personal surprises, and why looking for new opportunities in unexpected outcomes can be the real game-changer in both life and the wedding industry. Listen to this new 8-minute episode for a fresh perspective on turning “failures” into unexpected wins and why being open to the unintended can lead to your next big success. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    10 min
  3. Tim Richardson - Are you practicing Pausitivity?

    MAY 11

    Tim Richardson - Are you practicing Pausitivity?

    What if you paused—really paused—just long enough to let the best ideas surface? What possibilities could emerge for your business if you built in moments of quiet, or even a technology sabbatical? In this episode, I talk about how hitting the pause button can fuel innovation, help reset your mindset, and encourage out-of-the-box thinking for both you and your team. Listen to this new episode for inspiration on using intentional pauses to recharge your creativity and discover fresh solutions by simply stepping back. About Tim:  Tim Richardson, CSP (Certified Speaking Professional), is a keynote speaker and customer experience expert who helps professionals create outstanding experiences by tapping into what he calls - Pausitivity. With a background in luxury hospitality, including leading the effort to obtain AAA's Five Diamond award at the Ponte Vedra Inn & Club, Tim shares practical, real-world strategies (and a few entertaining stories) to help clients handle customers, conversations, and chaos with confidence. Subscribe to his newletter here - https://www.linkedin.com/newsletters/pausitivity-6885273916768686080/ If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    31 min
  4. Do you seek contrarian views?

    MAY 6

    Do you seek contrarian views?

    Are you open to hearing opinions that challenge your own, or do you find yourself surrounded by people who always agree with you? What could you gain by inviting critical feedback before sharing your own perspective? In this episode, I share why the best leaders actively look for dissenting voices and how doing so leads to better decisions, using examples from both business and science (like Darwin!). Learn how questioning your assumptions can reveal blind spots, prevent costly mistakes, and ultimately help you grow—if you’re willing to listen. Listen to this new 6-minute episode for practical ways to welcome different viewpoints, and see how asking tough questions can lead to stronger results. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    8 min
  5. Sunk cost bias - is this hurting your business?

    APR 29

    Sunk cost bias - is this hurting your business?

    Is sunk cost bias holding you back? Are you keeping an underperforming product, service, or employee just because you’ve already invested time or money? In this episode I challenge you to think about whether old investments are preventing you from making smarter decisions for your business—especially when starting fresh could actually move you forward. Listen to this new 7-minute episode for eye-opening examples and practical ways to recognize (and move past) the sunk cost bias in your business decisions. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    8 min
  6. Avish Parashar - What can improv teach us on how to crush apathy in our businesses?

    APR 27

    Avish Parashar - What can improv teach us on how to crush apathy in our businesses?

    Avish Parashar - What can improv teach us on how to crush apathy in our businesses? Are you stuck in a cycle of “yes, but” thinking that keeps your business from growing? What if the real challenge to change isn’t resistance, but apathy? How can embracing improv’s “yes, and” mindset empower your team, crush burnout, and spark creativity? In this episode, I explore how recognizing and shifting your mindset can transform engagement in your business, with insights from improv and practical steps for moving from passive acceptance to genuine excitement—even in the face of overwhelm or uncertainty. Listen to this new episode for practical ideas to spot hidden apathy, empower your people, and use “yes, and” to fuel meaningful change and creativity in your business. About Avish: Avish Parashar, originally from Poughkeepsie, New York and now based in Philadelphia, started in theater but quickly pivoted to improv in college, launching a career that led him to found Polywumpus Improv Comedy. Through that experience, he discovered that the principles of improv translate directly to navigating real-world change. Today, he’s a keynote speaker and author who helps leaders and teams embrace uncertainty, boost creativity, and shift from apathy to engagement using the “Yes, And” mindset. Blending humor, audience interaction, and practical tools, Avish empowers organizations to turn change into opportunity, with a core message that the real barrier isn’t resistance—it’s apathy—and that growth comes from saying “Yes, And” to what’s next. Website: https://www.AvishParashar.com Book URL: https://avishparashar.com/say-yes-and-to-change/ LinkedIn: https://www.linkedin.com/in/avishparashar/ If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    32 min
  7. Pricing Transparency - why it matters!

    APR 22

    Pricing Transparency - why it matters!

    Are you scaring away potential clients without realizing it? Are you afraid to list your prices because you think it will hurt your inquiries, while as a consumer you always want to see the price yourself? In this episode, I talk about the power of pricing transparency—not just for budget shoppers, but at all price levels. How can sharing even a range help attract the right clients and save you time in the process? What if being more transparent is the real game-changer for your business? Listen to this new 9-minute episode for practical advice on balancing transparency, filtering leads, and attracting customers who value what you offer—and can afford it. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    11 min
  8. Can you make your own business obsolete before someone does it for you?

    APR 15

    Can you make your own business obsolete before someone does it for you?

    Are you holding onto products or services just because they've always worked—even if customers aren’t interested anymore? What if trimming the dead weight in your business could make space for more profit, innovation, or just more joy in your day-to-day? In this episode, I explore the importance of constantly evaluating what you offer, being willing to cut what's not working, and why it's crucial to stay one step ahead—even if others start copying you. Listen to this new 6-minute episode for insight on deciding what to keep, what to cut, and how staying proactive can keep your business thriving. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:  Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

    8 min
See All (405)

4.9
out of 5
69 Ratings

About

If weddings and events are all or part of your business, then the Wedding Business Solutions podcast is for you. In each bite-sized episode, you’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, FPSA. He’s the author of 13 books, who’s been included, for the 3rd year in a row, as one of the “Top 100 Speakers To Watch in 2025”, by Motivator Music on LinkedIn. He's also one of only 46 Global Speaking Fellows in the world! Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thing to get you motivated to help more couples have great weddings, and more profits for you . . . . . . . . . You can read full transcripts of each episode at podcast.AlanBerg.com . . . . . . . . . Don't forget to subscribe to this podcast so you'll know about the latest episodes. And if you have a question, comment or suggestion for topic or guest, please reach out at Alan@WeddingBusinessSolutions.com . . . . . . . . . And if you don't get his email updates for new episodes, as well as upcoming workshops and Master Classes, you can sign up at www.ConnectWithAlanBerg.com . . . . . . . . . If you'd like to find out about Alan's speaking, sales training, consulting or website review services, go to www.IWantAlan.com or you can reach him at Alan@AlanBerg.com or visit Podcast.AlanBerg.com ------- Note from Alan: I invite my guests on for the value they provide to you, my listeners. Occasionally I have a guest on where I'm an affiliate or have a relationship that may involve compensation for me. My first priority is the value to you and therefore I don't sell placement or guest spots on my podcast.

Information

  • Creator
    Alan Berg, CSP, FPSA, Global Speaking Fellow
  • Years Active
    2021 - 2026
  • Episodes
    405
  • Rating
    Clean
  • Copyright
    © 2026 Wedding Business Solutions
  • Show Website
    Wedding Business Solutions

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