Building a Brand That Matters - Thoughts on a Thursday

The Coaches Plaza Rebrand: Setting a New Standard in Coaching

Welcome to a transformative episode of Thoughts on a Thursday! In this special episode, I’m thrilled to take you behind the scenes of a major rebrand at The Coaches Plaza. This change is all about doing what truly matters—for our clients, our community, and the future of the coaching industry. If you’re a coach who’s ever felt overwhelmed by the noise of industry trends or uncertain about how to communicate your unique value, this episode is for you.

I’ll be sharing the why, how, and what of our rebrand, diving into the core reasons behind the shift and how we’ve structured our brand to reflect values that matter. From our start, we were committed to providing high-value, effective systems that bring real results, but we’ve learned that there’s more to building a thriving coaching business. It requires a foundation of trust, clarity, and connection.

In this episode, I introduce our five new guiding pillars, which serve as the heart of this rebrand and the lens through which we support our clients:

1. Practical Growth Pathways – We’re committed to making growth simple and effective. No more overwhelm, just clear systems that allow you to build a solid foundation, step by step.

2. Authentic, Client-Centered Marketing – Many coaches avoid promoting their services because they fear coming across as salesy or inauthentic. We show you how to attract your dream clients by staying true to who you are—no gimmicks, no hard-sell tactics, just genuine connection.

3. Structured Learning for Immediate Impact – The knowledge you gain should lead to action. Our resources are designed to help you make real progress, not just add more theory to your “to-do” list. Each piece of content is built for impact, so you can immediately apply it in your business.

4. Empathy and Financial Understanding – We know that financial capacity varies, and we’re dedicated to offering support that matches where you are on your journey. Our rebrand introduces flexible, high-value options to serve coaches at different stages, with respect for each individual’s unique financial reality.

5. Accessible, Multi-Source Mentorship – We encourage a multi-perspective approach to mentorship. Building a successful coaching business doesn’t rely on just one mentor or idea. We offer accessible options that allow coaches to receive diverse insights, so you can build a well-rounded, balanced path that truly serves you.

The rebrand represents our commitment to building real, lasting relationships, where value comes before transactions and where every piece of content, every touchpoint, aligns with these values. I’ll also be sharing why I believe this shift is part of a larger transformation happening in the coaching industry, and how coaches can elevate their approach by focusing on trust, transparency, and genuine impact.

If you’re looking to take your coaching business to the next level, this episode will inspire you to think more intentionally about your brand and the unique impact you want to make. I hope this glimpse into our rebrand motivates you to explore your own values and connect more authentically with the clients you’re meant to serve.

Tune in for an open, behind-the-scenes look at The Coaches Plaza’s new direction, and gain insight into how you can refine and strengthen your own brand along the way.

Thank you for listening, and I can’t wait to continue building something meaningful with you!

Resources from this Episode

Hormozi Brand Training - https://youtu.be/VQM3DrnVTcs?si=zyidkbeda7tkCVIO

Looking for more inspiration and actionable insights?

📕 Want our Social Media One-Page Planner?