Building a template library that drives over 30% of acquisition with Hiba Amin

Google Docs and Microsoft Office might offer some of the most popular agenda templates out there, but they’re basic and not suitable for specific industries. And Hypercontext saw an opportunity to capitalize on this gap. The company decided to develop specific agenda templates and created an entire library for marketers, engineers, and sales teams. 

In this episode, Camille Trent chats with Hiba Amin, the Senior Marketing Manager at Hypercontext. Hiba discusses the benefits of producing a series of popular templates tailored to first-time managers, engineers, and sales teams. According to her, the Hypercontext agenda template library succeeded because the company had a clear goal in mind - the end-user.

Hiba further discusses how marketers should listen to their customers and consider their input when creating content and ultimately improving the core product.