Building Media Authority in a Crowded Space

In this episode of Shorts With Liz Clark, veteran podcaster Eric Malzone shares how he built the Future of Fitness Podcast and launched the Podcast Collective to elevate wellness voices. We discuss what makes content stand out, common mistakes creators make, and how to find your unique voice. Eric also offers advice on platform strategy, evolving with the industry, and building lasting authority in a crowded media landscape. A must-listen for aspiring wellness influencers and podcasters. This podcast is a product of ‪@HealthandFitnessAssociation‬ and is sponsored by ‪@MatrixFitnessGlobal‬