Shorts With Liz Clark

Health & Fitness Association

Shorts With Liz Clark features conversations with trailblazers and visionaries shaping the future of the global health and wellness industry. Hosted by Health & Fitness Association President and CEO Liz Clark, this bi-weekly podcast delves into pressing industry topics, such as the M&A landscape, financial forecasts, and leadership and innovation, in a concise format.

  1. SEP 4

    The Fit Guide - Setting Global Standards For Fitness Hospitality

    Liz talks with Jack Thomas—founder of The Fit Guide and BASE Bangkok—about how global standards in fitness are being defined and measured. As the only independent rating system for premium clubs, The Fit Guide is raising the bar worldwide. Jack shares what separates the best from the rest, why hospitality matters more than ever, and how fitness businesses can create experiences that meet rising consumer expectations in an increasingly competitive global market.

    37 min

  2. AUG 21

    Built to Evolve: Annbeth Eschbach on Leading Wellness, Women’s Health & Longevity

    From building one of the most iconic wellness brands with Exhale, to reshaping women’s health at Kindbody, and now leading the charge in longevity with ResetOne—Annbeth Eschbach’s career is a masterclass in vision, reinvention, and purpose-driven leadership. In this episode, she shares how each chapter built toward the next, what it takes to lead through industry shifts, and why the future of health is personal, precise, and proactive. This podcast is sponsored by Matrix Fitness.

    37 min

  3. AUG 7

    The MIORA Model: Lifestyle Medicine & Longevity

    In this episode, Jeff Zweifel, Executive Director of MIORA Longevity & Performance, shares how MIORA is transforming the health and wellness space by integrating comprehensive blood work, GLP-1 medications, hormone optimization, and performance-based compounds and peptides into personalized fitness and nutrition programs. We’ll explore how this data-driven, whole-person approach supports sustainable weight management, improved metabolic health, and enhanced performance—bridging clinical precision with customized coaching to optimize longevity and unlock human potential. This podcast is sponsored by Matrix Fitness.

    41 min

  4. JUL 24

    The Father of Aerobics on Living Longer, Stronger, and Smarter

    In this inspiring episode of Shorts With Liz Clark, we sit down with the legendary Dr. Kenneth Cooper — preventive medicine pioneer, founder of the Cooper Aerobics Center, and the man who coined the term aerobics. At 94 years old, Dr. Cooper is still shaping the future of health and fitness. He joins us to discuss his 20th book, Grow Healthier as You Grow Older, and shares practical, science-backed advice on how to take control of your health, improve longevity, and “square off the curve.” Recently inducted into the Health & Fitness Association’s inaugural Hall of Fame Class of 2025, Dr. Cooper reflects on a lifetime of groundbreaking work — from creating NASA’s astronaut fitness program to helping millions embrace active, preventive lifestyles. Whether you’re just starting your wellness journey or looking to age with vitality and purpose, this episode delivers timeless insights from a true legend. This podcast is sponsored by Matrix Fitness

    34 min

  5. JUL 10

    The Importance of Association Work: A Candid Conversation With Michelle Korsmo

    In today’s fast-paced policy landscape, associations like the Health & Fitness Association and the National Restaurant Association play a vital role in advocating for policies that support both industry and public well-being. In this episode, HFA President and CEO Liz Clark and National Restaurant Association President and CEO Michelle Korsmo explore how these groups navigate shifting priorities, influence legislation, and ensure industry voices are heard. Learn how effective, often misunderstood, lobbying helps shape regulations, secure funding, and drive collaboration that benefits businesses, consumers, and communities alike. This podcast is a product of ‪@HealthandFitnessAssociation‬ and is sponsored by ‪@MatrixFitnessGlobal‬

    44 min

  6. JUN 26

    Building Media Authority in a Crowded Space

    In this episode of Shorts With Liz Clark, veteran podcaster Eric Malzone shares how he built the Future of Fitness Podcast and launched the Podcast Collective to elevate wellness voices. We discuss what makes content stand out, common mistakes creators make, and how to find your unique voice. Eric also offers advice on platform strategy, evolving with the industry, and building lasting authority in a crowded media landscape. A must-listen for aspiring wellness influencers and podcasters. This podcast is a product of ‪@HealthandFitnessAssociation‬ and is sponsored by ‪@MatrixFitnessGlobal‬

    42 min

  7. JUN 12

    Policy & Progress: The HFA Short Report

    Liz Clark & Mike Goscinski recap a pivotal moment for the health and fitness industry. From powerful conversations on Capitol Hill during our annual Fly-In to the exciting inclusion of PHIT Act language in the latest reconciliation package, we’re seeing real momentum—thanks to your support and persistent advocacy. Tune in for a quick, insightful rundown of our recent wins in Washington, why they matter, and what’s next as we cautiously track this bill’s journey through Congress. Thanks to our sponsor: Matrix Fitness

    33 min

  8. MAY 29

    Boutique Rising II: How Jennifer Maanavi Brought Physique 57 Abroad

    Jennifer Maanavi—co-founder of global fitness brand Physique 57—shares how she built a boutique wellness empire, embraced digital platforms early, and scaled internationally. Jennifer opens up about mentoring women founders and navigating global markets while staying true to her brand. Tune in for insights on entrepreneurship, digital innovation, and empowering the next generation of women in wellness and consumer industries.

    37 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Shorts With Liz Clark features conversations with trailblazers and visionaries shaping the future of the global health and wellness industry. Hosted by Health & Fitness Association President and CEO Liz Clark, this bi-weekly podcast delves into pressing industry topics, such as the M&A landscape, financial forecasts, and leadership and innovation, in a concise format.

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