34 min
Building Your Aged Care Brand... What Are Your Key Messages? Aged Care Executive Podcast
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- Health & Fitness
How do you articulate what your organisation is all about?
And, how do you know that you (and your staff) are saying the right thing when responding to incidents like a death, a natural disaster, or even just an accreditation visit?
Now more than ever, consumers are able to gain greater insight into your organisation. There's My Aged Care, social media, and other online platforms.
They can more readily compare your organisation to others when trying to identify who they should go with.
Charlie-Helen Robinson is today's guest. She is a published author, and an expert in Public Relations, Communications, and Social Media Conversations.
In this episode we cover:
Why building and maintaining a brand is important in aged care
Risk and opportunities based on work in other industries
Specific actions aged care organisations should be doing, and
Developing holding statements and key messages to avoid PR nightmares
This episode of The Aged Care Executive Podcast is proudly brought to you by W&L Mobile Healthcare Services, delivering mobile allied health and dental services to improve the quality of life of all Australians
Find us at Aged Care Executive,on LinkedIn, and on Facebook
Relax by Simon More https://soundcloud.com/user73416670 CC BY 3.0 Music provided by Music for Creators https//youtu.be/yoKFVEmPHmw
How do you articulate what your organisation is all about?
And, how do you know that you (and your staff) are saying the right thing when responding to incidents like a death, a natural disaster, or even just an accreditation visit?
Now more than ever, consumers are able to gain greater insight into your organisation. There's My Aged Care, social media, and other online platforms.
They can more readily compare your organisation to others when trying to identify who they should go with.
Charlie-Helen Robinson is today's guest. She is a published author, and an expert in Public Relations, Communications, and Social Media Conversations.
In this episode we cover:
Why building and maintaining a brand is important in aged care
Risk and opportunities based on work in other industries
Specific actions aged care organisations should be doing, and
Developing holding statements and key messages to avoid PR nightmares
This episode of The Aged Care Executive Podcast is proudly brought to you by W&L Mobile Healthcare Services, delivering mobile allied health and dental services to improve the quality of life of all Australians
Find us at Aged Care Executive,on LinkedIn, and on Facebook
Relax by Simon More https://soundcloud.com/user73416670 CC BY 3.0 Music provided by Music for Creators https//youtu.be/yoKFVEmPHmw
34 min