Built To Grow Fitness Business Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten

Clients don't like change, even if it's for the better. Whether it's a change in gym policies, equipment, class schedules, or coaching – any adjustment can cause unrest. Even when changes bring more sessions or lower charges, someone might still quit. 
Simply put, change naturally brings unrest because clients love routine just as much as you do.
So when it is time to introduce changes in your gym, make them all at once instead of doing it every couple of months. Yes, you will certainly lose some clients, but that fear is often exaggerated. 
Take price increases, for example – data shows that only about 7% of clients leave, even when prices go up by 30-50%. When backed by careful data analysis, the decision to make such a change is a huge win.
But price increase is not the only change that can improve your gym business. In this week's episode, Tim and Randy discuss three small but powerful shifts that led to significant improvements in their gym's operations and finances. 
Join them to learn more about these strategic adjustments and how you can implement them to boost revenue without causing client confusion and quitting.
Tune in now!
Key Takeaways:
Intro (00:00)Clients don’t like changes (00:56)Membership simplification (03:44)Freezing membership options (06:04)Communicating benefits of new policies to clients (10:30)Flexible booking and cancellation policy (12:44)Perfect timing for implementing changes (16:36)Recap (19:57)Additional Resources:
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- An app designed for semi-private training - Semi Private Pro
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!

Desperation is one of the worst places to make decisions from.
But that's often where gym owners find themselves when money is getting tight and they’re struggling to make payroll or rent. In those moments, quick-fix solutions that promise big returns suddenly start looking really tempting. 
For example, you might think about swapping your quality training programs for high-intensity, short-term challenges just to get some quick cash. Familiar?
However, what seems like a good idea in desperate moments, probably goes against your gym’s values or long-term vision. Plus, what about the loyal clients who joined for your original values? This kind of shift can push them away and that will definitely hurt your gym’s culture and image.
To help you avoid such risky moves, in this episode Tim and Randy are exploring sustainable ways to manage cash flow without sacrificing your gym's values. They are talking about how maintaining your beliefs and avoiding desperation can be key to long-term success.
Join them and learn why you need to stick to your guns, even when it’s tempting to take a shortcut. 
Let’s dive in!
Key Takeaways:
Intro (00:00)Growth Summit Chicago (00:54)Gym owner struggles (03:23)The risks of desperation-driven decisions (06:13)Strategies for sustainable financial management (11:05)People buy what sounds like the best product (13:34)Recap (17:29)Additional Resources:
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi-private training - Semi Private Pro
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!

Ever found yourself frozen, waiting for the perfect moment to make a business move? Or stuck pondering over minor member complaints, only to end up putting off major beneficial changes?
Of course, you have.
But what actually matters is adapting quickly to changes, not waiting for everything to line up perfectly. After all, quick, decisive actions often lead to greater success than detailed plans that never get off the ground.
That’s exactly what Tim and Randy dive into in this episode as they discuss "perfection paralysis" — a common trap for many gym owners. They break down the psychology of decision-making and the high costs of indecision.
They also share how simple, daily decisions reflect our ability to tackle bigger challenges. Plus, they share tips on how to stop hesitating and how making fast decisions has driven their business growth.
Got something you've been putting off, waiting for the perfect conditions? Tune in to learn how to break free from perfectionism and why making a move — any move — is better than standing still.
Let’s dive in!
Key Takeaways:
Intro (00:00)Importance of taking imperfect action (00:35)Real-world business adaptations and outcomes (04:58)Decision-making speed as a success indicator (05:09)Detailed discussion on decision-making in business settings (09:01)Price adjustment decisions (13:57)Recap (16:27)Additional Resources:
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

Wouldn't it be great to have your gym business operate without your constant involvement? But somehow, you know you can’t step away without everything falling apart. 
That’s often because you're still in the self-employed phase, dreaming of truly becoming a business owner.
If you're eager to make this dream a reality and experience the joy of financial freedom — where you're not just trading time for money — then this episode is a must-listen.
Tim was once where you are now, and one of the things that helped him shift his approach to business management was the book ‘Cashflow Quadrant’ by Robert Kiyosaki. This book literally rewired his brain, and it might just do the same for yours.
In this week's conversation with Randy, they dive into insights from 'Cashflow Quadrant,' focusing particularly on the importance of understanding the different income quadrants and how to transition from being self-employed to becoming a business owner.
They'll discuss developing effective systems and strategies for gym owners, aimed at optimizing operations and enhancing profitability. Plus, they share practical tools and strategies to help you shift from day-to-day operations to overseeing a self-managing business.
Tune in and let them show you how to scale your business and achieve true independence.
Key Takeaways:
Intro (00:00)Growth Summit Chicago (00:56)Significance of ‘Cashflow Quadrant’ (03:36)Explanation of business quadrants (10:47)Strategies for transitioning to business owner (11:50)Benefits of systematic business operations (19:38)Recap (26:03)Additional Resources:
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

Do you feel like we’re bombarded by flashy gym marketing ads promising the moon but delivering only dust?
They guarantee something like a thousand leads or clients in a ridiculously short time and even promise a money-back guarantee if they fail. But, guess what: they will fail, and they definitely won’t return your money.
And this is just one example of the hundreds of insanely tempting claims we hear every day. But remember, if something sounds too good to be true, it probably is.
In this week’s episode, Tim and Randy pull back the curtain on fitness marketing tactics that are exactly that – too good to be true. They expose the common traps that many gym owners fall into, chasing after quick fixes.
They'll share insights from their experiences, debunk outrageous claims you should never fall for, and reveal what truly works and genuinely matters in building a successful gym business.
If you join them, you'll learn about the stages of market sophistication and how understanding them can save your gym from becoming another casualty of over-hyped marketing strategies.
Ready to start building a marketing approach that truly reflects the value you offer?
Tune in for the full episode and uncover the secrets to ethical and effective fitness marketing.
Let’s dive in!
Key Takeaways:
Intro (00:00)We guarantee 1,000 leads or 1,000 clients (01:03)It's too easy to win, but it's way easier to lose (05:55)Ethical marketing (07:37)Advantages of authentic business practices (11:27)Recap (16:42)Additional Resources:
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

The better you are as a coach, the more likely clients are to quit. Quite a paradox, isn’t it?
Many gym owners notice that clients who achieve their goals often stop coming. If you're new to this, you might be wondering what went wrong. But those of us who've been around know this is pretty common.
People usually hit the gym with specific goals in mind, not necessarily to make it a lifestyle. So, don’t take it personally if they left your gym after losing 30 pounds – you could have provided the best service in the world, and they would have quit anyway. 
Calm down, you’ve done your job well. 
But, to keep your clients coming back and to grow your gym, it's crucial to shift your focus. Start building relationships with clients who view fitness as a lifestyle, and aim for consistent, sustainable revenue.
Let’s target a steady $30k a month to start. (That's actually tougher than scaling from $30k to $50k.) Want to know how to reach that first milestone?
Tune into this week’s episode with Tim and Randy. They’ve got tons of great advice and will introduce you to a free resource where you can find answers to any questions you might have – their ProFit Accelerator Facebook group.
So, check out this episode, join their Facebook group, and learn how you can consistently earn $30k+ month after month.
Let’s dive in!
Key Takeaways:
Intro (00:00)The Profit Accelerator Facebook group (01:03)Everybody needs lifestyle clients (03:43)Creating sustainable businesses and recurring revenue (11:36)Recap (14:40)Additional Resources:
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!