Business Builders Podcast

Brenton Gowland and Ron Tomlian
Business Builders Podcast

Whether you’re a seasoned entrepreneur or just starting out, Business Builders is dedicated to helping you grow your business and yourself through real-world insights and peer learning. Our mission is to inspire Business Builders like you to invest in self-development, sharpen your skills, and become more effective leaders. Hosted by passionate and experienced Business Builders, Brenton Gowland and Ron Tomlian, we believe that the journey of growth never stops. Join us as we explore how to become the best leaders and business builders we can be—together.

  1. NOV 3

    What Your Brand Says About You—Without Saying A Word

    In this episode of the Business Builders Podcast, Brenton Gowland and Ron Tomlian wrap up their communication series by spotlighting the silent yet powerful language of visual branding. Imagine walking down a supermarket aisle, scanning for the perfect snack, only to be drawn to a particular package—not because of words, but because of color, design, and imagery. This split-second attraction exemplifies how brands communicate before a single word is spoken. Brenton and Ron unpack the science and strategy behind visual cues, showing how thoughtful choices in color, imagery, and typography can set a brand apart and instantly convey its essence. Key Highlights: 1.The Story of Color: Brenton shares his own temptation in the chocolate aisle, captivated by Cadbury’s iconic purple—a color so intrinsic to the brand that it’s legally protected. This story highlights the power of color in brand recognition and loyalty. 2.Brand Examples: •Apple – Minimalism and creativity at its core, designed to let the user take center stage. •Microsoft – Professionalism and efficiency, communicated through its distinct “business blue.” •Tiffany & Co. – Sophistication embodied in “Tiffany Blue,” synonymous with timeless luxury. •Nike – A masterclass in empowerment with its iconic “swoosh,” a symbol of achievement and motivation. •Disney – Evoking wonder and magic, bringing childhood dreams to life. 3.The Framework for Visual Strategy: •Define Your Visual Message: Understand what emotions or associations your brand should evoke. •Audit and Adjust: Examine current visuals, assess their alignment with brand goals, and make intentional adjustments. •Test & Gather Feedback: Seek out honest reactions from unbiased sources to ensure your visuals hit the mark. •Iterate Consistently: As brands evolve, so should their visual expressions. The ongoing refinement ensures continued relevance. 4.Consistency in Branding: Ron emphasizes that consistency builds trust. Whether it’s a logo, color scheme, or typography, using these elements reliably across all platforms tells customers they can count on you. 5.Challenge for Listeners: Brenton and Ron encourage listeners to choose one visual element—logo, color, or imagery—and assess if it truly reflects their brand’s values and vision. A small tweak can align visual branding with business intentions, giving customers an authentic experience of the brand’s promise. With vivid stories and actionable steps, this episode provides a roadmap for business owners to harness the hidden language of visuals, ensuring that every color, font, and image conveys their brand’s true message—without uttering a word. >> Follow us for more Business Builders goodness YouTube - @BusinessBuildersNetwork Linkedin Group - Business Builders Network Group >> Connect with our hosts on Linkedin Brenton Gowland Ron Tomlian Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, KEEP ON BUILDING !!

    39 min
  2. SEP 17

    Presenting with Impact and Authority

    This episode explores the art of public speaking and presentation mastery. It addresses common fears, shares practical strategies, and provides insights into effective preparation, delivery, and audience engagement. Whether you’re a natural speaker or find the idea of presenting daunting, you’ll gain valuable tips on improving your presentation skills and communicating your message with confidence. Key Topics Covered: 1. The Fear of Public Speaking: Common fears and misconceptions around public speaking. Personal experiences with public speaking, including early memories and overcoming initial fears. 2. The Importance of Preparation: The role of preparation in building confidence and reducing nerves. Strategies for effective preparation, including understanding your audience, structuring content, and practicing. The value of rehearsing in front of a mirror, recording yourself, and seeking feedback from others. 3. Delivering with Confidence: The significance of body language, voice control, and clarity in delivering a presentation. Tips on how to avoid distractions and engage the audience. The “rule of threes” in communication: focusing on three key points to convey your message effectively. 4. Engaging Your Audience: Techniques for starting a presentation strong and making an impact from the beginning. The use of storytelling to connect with the audience and make your message memorable. Methods for interacting with the audience, including live polls, raising hands, and encouraging participation. 5. Handling Questions and Answers: Strategies for managing Q&A sessions with composure and clarity. How to listen actively, seek clarification, and respond effectively to questions. The importance of staying on topic and being honest when you don’t know the answer. 6. Key Takeaways and Practical Advice: The critical role of preparation in successful presentations. Encouragement for continuous improvement and self-assessment to refine presentation skills. Insights on how every business leader can enhance their communication abilities for better influence and leadership. >> Follow us for more Business Builders goodness YouTube - @BusinessBuildersNetwork Linkedin Group - Business Builders Network Group >> Connect with our hosts on Linkedin Brenton Gowland Ron Tomlian Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, KEEP ON BUILDING !!

    47 min
  3. AUG 27

    Mastering Non Verbal Communication

    In this episode, we explore the crucial role of nonverbal communication in professional settings, examining how body language, facial expressions, and even silence can shape relationships and decision-making in business. Whether you’re in a high-stakes meeting or a casual conversation, understanding these unspoken signals helps you truly grasp what’s being communicated and ensures you respond effectively. Key Topics: Nonverbal Cues: Why nonverbal communication is as important as verbal exchanges in the workplace. Body Language: Tips on interpreting and using body language to convey confidence and trustworthiness. Facial Expressions: Insights into controlling your expressions to maintain professionalism and understand others’ emotions. The Power of Silence: How strategic use of silence can enhance negotiations and decision-making. Real-Life Applications: Examples of how nonverbal communication has influenced outcomes in business scenarios. Personal Stories: The hosts share experiences where nonverbal cues played a pivotal role in their professional lives. Takeaway Message: Mastering nonverbal communication can enhance your professional relationships and decision-making, making it an essential skill for business success. Next Episode Preview: In the next episode, we’ll explore the art of active listening and how it can further improve your interactions and business outcomes. >> Follow us for more Business Builders goodness YouTube - @BusinessBuildersNetwork Linkedin Group - Business Builders Network Group >> Connect with our hosts on Linkedin Brenton Gowland Ron Tomlian Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, KEEP ON BUILDING !!

    47 min
  4. AUG 13

    Difficult Conversations

    In this episode of the Business Builders Podcast, Brenton and Ron discuss the essential skill of having difficult conversations. They share practical strategies to approach these challenging discussions with confidence and effectiveness, ensuring better outcomes in both business and personal interactions. Key Topics Covered: 1. Importance of Difficult Conversations: Understanding why avoiding difficult conversations can lead to bigger problems. How addressing issues head-on can improve relationships and workplace dynamics. 2. Preparation: Identifying the objective of the conversation. Gathering relevant information and understanding the other person’s perspective. Deciding on the appropriate environment and timing for the conversation. 3. Arranging the Conversation: Tips for inviting someone to a difficult conversation without increasing their anxiety. The importance of clear communication and setting expectations. 4. Conducting the Conversation: Maintaining a calm and open mindset. Framing the conversation positively and avoiding judgment. Using “I” statements to express feelings and concerns without assigning blame. Encouraging the other party to share their perspective and seeking mutual understanding. 5. Follow-Up: The necessity of follow-up meetings to ensure progress and address any ongoing issues. How to provide support and adjust the action plan as needed. 6. Real-Life Examples: Personal anecdotes and examples from Brenton and Ron illustrating effective and ineffective approaches to difficult conversations. 7. Resources for Further Learning: Recommendations for books on the topic, including “Crucial Conversations” by Kerry Patterson, “Fierce Conversations” by Susan Scott, and “Radical Candor” by Kim Scott. >> Follow us for more Business Builders goodness YouTube - @BusinessBuildersNetwork LinkedIn Group - Business Builders Network Group >> Connect with our hosts on Linkedin Brenton Gowland Ron Tomlian Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, KEEP ON BUILDING !!

    46 min
  5. JUL 25

    Being Prepared For A Crisis with Mark Williams

    The recent CrowdStrike outage drew millions of businesses into a crisis, forcing many companies to enact their crisis plans. This event underscores how swiftly situations can arise that demand strong leadership in the face of a crisis. Today, we’re joined by PR expert Mark Williams from Hughes PR to discuss how we can prepare our businesses to handle these unexpected challenges and protect their reputations. Key Topics Discussed: 1. Understanding Public Relations: Definition and importance of PR in business. How PR differs from marketing and advertising. 2. Building a Strong PR Strategy: Steps to create a compelling PR strategy. Importance of storytelling and crafting your brand narrative. 3. Crisis Management: Techniques for handling PR crises effectively. Real-world examples of successful crisis management, including the recent CrowdStrike outage. Importance of having a crisis management plan in place. 4. Media Relations: How to build and maintain relationships with the media. Tips for pitching stories to journalists and media outlets. 5. The Role of Social Media in PR: Leveraging social media for PR campaigns. Managing your online reputation. 6. Measuring PR Success: Key metrics to track PR performance. Tools and methods for evaluating the impact of PR efforts. Guest Bio: Mark Williams is a seasoned Public Relations professional with over 20 years of experience in the industry. He has worked with a diverse range of clients, from startups to Fortune 500 companies, helping them to build their brands and manage public perception. Mark is known for his strategic approach and his ability to turn potential PR disasters into opportunities for growth. >> Follow us for more Business Builders goodness YouTube - @BusinessBuildersNetwork LinkedIn Group - Business Builders Network Group >> Connect with our hosts on Linkedin Brenton Gowland Ron Tomlian Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, KEEP ON BUILDING !!

    40 min
  6. JUL 6

    The Power of Smarter Questions in Leadership

    Ever feel like understanding what your team is truly thinking is a mystery? In today’s episode, Brenton and Ron uncover the power of asking the right questions to gain deeper insights. Learn how these essential types of questions can help you make better business decisions and foster a more open, communicative workplace. Episode Highlights: The Power of Questions in Leadership: Five Essential Types of Questions: Real-World Applications: The Role of Genuine Curiosity: Building a Question Bank: Practical Tips for Leaders: Resources Discussed in the episode: HBR Article: The Art of Asking Smarter Questions Book: "That’s a Great Question" by Greg Bustin LinkedIn Group: Business Builders Podcast Community Conclusion: By mastering the art of asking smarter questions, leaders can gain deeper insights, foster a culture of open communication, and make more informed decisions. Join us next time as we continue our series on effective communication. Call to Action: Join the discussion in our LinkedIn group to share your experiences and favorite questions. Check out the recommended resources to further enhance your questioning skills. Subscribe & Follow: Subscribe to the Business Builders Podcast on your favorite platform. Follow us on LinkedIn for updates and community discussions. >> Follow us for more Business Builders goodness YouTube - @BusinessBuildersNetwork LinkedIn Group - Business Builders Network Group >> Connect with our hosts on Linkedin Brenton Gowland Ron Tomlian Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, KEEP ON BUILDING !!

    41 min

About

Whether you’re a seasoned entrepreneur or just starting out, Business Builders is dedicated to helping you grow your business and yourself through real-world insights and peer learning. Our mission is to inspire Business Builders like you to invest in self-development, sharpen your skills, and become more effective leaders. Hosted by passionate and experienced Business Builders, Brenton Gowland and Ron Tomlian, we believe that the journey of growth never stops. Join us as we explore how to become the best leaders and business builders we can be—together.

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