Business Model Innovation Strategy with Raffi Amit and Chris Zott

Raphael Amit, Professor of Management at the Wharton School, and Christoph Zott, Professor of Entrepreneurship at IESE Business School, have co-published extensively on all aspects of business model innovation strategy. Their new book, Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders, is a guide on business model design for leaders.

In a conversation with Martin Reeves, Chairman of the BCG Henderson Institute the authors argue that business model innovation does not replace traditional strategy, but instead complements it by providing new opportunities to disrupt the market or reinvigorate an established firm, by creating an advantaged system of activities.

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About the BCG Henderson Institute

The BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.

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