26 episodes

The Business of Sound is a podcast hosted by David Segura, CEO of Glassbox Media. In under 30 minutes per episode, the podcast offers valuable insights from industry experts, content creators, and media buyers on the latest trends and innovations in podcasting. Guests come from all corners of the podcast industry to provide actionable advice to earn more money from podcasting. The podcast covers ad sales, monetization strategies, audience growth, new distribution channels, and cutting-edge production techniques, making it a must-listen for anyone in the podcasting industry.

Business of Sound Glassbox Media

    • News
    • 3.5 • 25 Ratings

The Business of Sound is a podcast hosted by David Segura, CEO of Glassbox Media. In under 30 minutes per episode, the podcast offers valuable insights from industry experts, content creators, and media buyers on the latest trends and innovations in podcasting. Guests come from all corners of the podcast industry to provide actionable advice to earn more money from podcasting. The podcast covers ad sales, monetization strategies, audience growth, new distribution channels, and cutting-edge production techniques, making it a must-listen for anyone in the podcasting industry.

    Behind The Podglomerate: A Founder's Perspective with Jeff Umbro

    Behind The Podglomerate: A Founder's Perspective with Jeff Umbro

    In this episode of the Business of Sound, host and Glassbox Media CEO David Segura interviews Jeff Umbro, the CEO and Founder of The Podglomerate, a leading producer and distributor of podcasts. In this episode, Jeff and David share stories about their journey as Founders in the fast-growing podcast and audio space. They also provide tips and actionable insights that are intended to be helpful to both podcasters and podcast executives alike. We also do a deep dive into the beginnings of The Podglomerate business and Jeff's previous career experience. 



    We hope you enjoy this episode as much as we did producing it!


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    • 40 min
    Monetizing a Podcast: Tactics and Strategies from Gary Arndt

    Monetizing a Podcast: Tactics and Strategies from Gary Arndt

    In this episode of the Business of Sound, host David Segura interviews Gary Arndt, the host of the hit podcast, Everything Everywhere Daily. They discuss the role of advertising in podcasting, the importance of integrating brands into the show tastefully and consistently, and the need for creativity and customization in ad reads. Gary shares insights on the business model of podcasting, the impact of different ad formats, and the potential for longer, more integrated ad campaigns. Join us for an in-depth look at the world of podcast advertising and the industry's future.



    Instagram: @glassboxmedia
    Linkedin: Glassbox Media


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    • 27 min
    Scott Johnson on the Power of Authentic Stories, recorded at Spotify Studios

    Scott Johnson on the Power of Authentic Stories, recorded at Spotify Studios

    In this episode of Business of Sound, we're joined by Scott Johnson, the famous voice behind the "What Was That Like?" Podcast. With over 300,000 monthly listeners, Scott's storytelling skills are truly impressive. Scott shares his secrets, from harnessing a dynamic Facebook group for gripping narratives to crafting irresistible episode titles. We'll explore the challenges and future of podcasting, pondering live events and the integration of ads while preserving story flow.

    The episode was recorded at the Spotify Studios in Brooklyn, NY.

    Instagram: @glassboxmedia
    Linkedin: Glassbox Media


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    • 30 min
    2024 Podcasting Trends according to Serial Entrepreneur Tom Schwab

    2024 Podcasting Trends according to Serial Entrepreneur Tom Schwab

    In this episode of Business of Sound, host David Segura welcomes Tom Schwab, a Navy veteran, serial entrepreneur, and all around podcasting expert. As the Chief Evangelist Officer at Interview Valet and a published author, Schwab has a unique take on the future of podcasting in 2024 and beyond! 



    https://interviewvalet.com/

    https://www.linkedin.com/in/iamtomschwab/


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    • 35 min
    Navigating Ad Attribution in Audio with Oxford Road CEO

    Navigating Ad Attribution in Audio with Oxford Road CEO

    Join host David Segura, the CEO of Glassbox Media in our latest podcast as he discusses the evolving audio advertising landscape with Daniel Granger, CEO of Oxford Road. Gain essential insights into leveraging the power of podcasting in today's polarized media sphere, the transformation of traditional and digital audio marketing, and how moral responsibility and brand safety are reshaping the industry. This episode is a must-listen for podcast hosts, media executives, and advertising experts.

    Instagram: @glassboxmedia
    Linkedin: Glassbox Media


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    • 39 min
    The Pros and Cons of Joining a Podcast Network: Insights at Podcast Movement in Denver

    The Pros and Cons of Joining a Podcast Network: Insights at Podcast Movement in Denver

    In this episode, "The Honest Pros/Cons of Going from an Independent Podcaster to a Media Co/Network," we bring you a panel discussion from Podcast Movement in Denver. Hosted by David Segura, our panelists include podcasters Lindsay McMahon, Shannah Game, Kevin Miller, and Hala Taha. They share insights into finding the right network, advertising, growth, and more.

    Instagram: @glassboxmedia
    Linkedin: Glassbox Media


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    Send in a voice message: https://podcasters.spotify.com/pod/show/glassbox-media/message

    • 32 min

Customer Reviews

3.5 out of 5
25 Ratings

25 Ratings

rosiek123 ,

Great guests

I love the wide range of guests from investors and media buyers to start up podcast hosts.

Shindigs633 ,

Boring.

I was excited about the interview with Jennifer Amell, because I love Dark Valley. But even she couldn’t make this show worth listening to…

BARRYFAN12 ,

Do these guys even understand podcasting??

This podcast delivers very little actionable information. I seriously question whether these guys know anything about podcasting? The podcast is basically one big infomercial for Glassbox podcast network, and based on listening to the podcast, it’s not a very good one. These guys sound like amateurs.

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