28 episodes
But We’re Different | The Sales and Marketing Podcast IMPACT
-
- Business
-
-
5.0 • 4 Ratings
-
The way people buy has changed. So why haven’t most companies changed the way they market and sell?
The truth is, they’re all thinking, “But We’re Different.” This mindset is why most companies, B2B and B2C, fail to adapt to changes in the marketplace.
Hosted by Zach Basner and Nick Bennett, But We’re Different is a sales and marketing podcast that helps you set up the strategies and lay out the tactics you need to break free of this mindset and unlock the growth potential within your company.
-
Becoming the Most Trusted Voice in Your Space | Marcus Sheridan on The Chris Voss Show | Encore Series
Today's show is an encore episode of a conversation between IMPACT co-owner Marcus Sheridan and Chris Voss on The Chris Voss Show.
In this episode, Marcus talks about building trust with buyers through content and video and turning your website into a magnet for qualified leads.
If content marketing hasn’t delivered how you’d hoped, check out the free course: They Ask, You Answer Fundamentals with Marcus Sheridan
Take the free course
---
Listen to The Chris Voss Show
Connect with Chris Voss on LinkedIn
Connect with Marcus Sheridan on LinkedIn -
Creating a Lasting Change When Change Is Hard
How does organizational change really happen? And where does it come from?
In today's episode, Nick explores the side of creating change and sales and marketing success you don't see, inside a business you've likely never heard of.
If you want to create a lasting, meaningful change inside your organization and see remarkable sales and marketing results, CLICK HERE -
Getting Buy in and Creating Organizational Change | But We're Different LIVE! Ep 13
Will and Nick talk through how to communicate your ideas in a way that puts the person on the other side of the conversation in a position of self-discovery, so we’re more likely to create alignment, gain their buy-in, and create a change that makes a difference.
-
Selling Through a Downturn | Marcus Sheridan on Contractor Evolution | Encore Series
Today's show is an encore conversation between IMPACT co-owner Marcus Sheridan and Benji Carlson from the Contractor Evolution podcast.
In this episode, Marcus talks about the blurring line between sales and marketing, how educated the modern buyer truly is, and the practical steps to get started.
If content marketing hasn’t delivered how you’d hoped, check out our free course, They Ask, You Answer Fundamentals with Marcus Sheridan.
Take the free course
---
Listen to the Contractor Evolution Podcast
To learn more about Breakthrough Academy --> CLICK HERE
Connect with Marcus Sheridan on LinkedIn -
The 5 Types of Content That Build Trust | Zach Basner on Business Growth on Purpose | Encore Series
Today's show is an encore conversation between digital sales and marketing coach Zach Basner and Jose Palomino on the Business Growth on Purpose podcast.
In this episode, Zach talks about how the decision to do business with someone always comes back to the fundamental emotion of trust and the five types of content that you can create right now to induce more trust, faster.
Listen to Business Growth on Purpose
Connect with Jose Palomino on LinkedIn
Connect with Zach Basner on LinkedIn
---
But We’re Different LIVE! is recorded every Tuesday at 3 pm ET.
Click here to register -
Rethinking the Way We Communicate as Salespeople | But We're Different LIVE! Ep 12
In today's episode, Will, Nick, and Zach discuss why buyers are reluctant to reach out to a salesperson and how rethinking the way we prepare for and communicate in sales conversations can drastically improve our win rates.
—
But We’re Different LIVE! is recorded every Tuesday at 3 pm ET.
Click here to register: https://bit.ly/3S68gye
Customer Reviews
Top Podcasts In Business
You Might Also Like