On the Mic

Ad Results Media
  • 4,8 (35)
  • MARKETING
On the Mic

We explore the business of creator-based media across podcasts, video, and emerging audio. We aim to educate, enlighten and push the industry forward. Hosted on Acast. See acast.com/privacy for more information.

  1. 12/12/2022

    The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley

    Some of 2022's hottest audio topics included brand safety, contextual targeting, making podcasting a top tier player, and creative strategy. As we close out our 2022 On the Mic season, we thought it best to end on a subject that could potentially present a creative option for each of these topics: Programmatic Ad Buying. In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech. For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.

    32min

  2. 28/11/2022

    Best Practices Are Always the Best Process…Or Are They?

    Best practices have a tendency to rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign… But what if what we consider to be best practices are actually hindering us? Utilizing a “one size fits all” approach puts a limit on critical thinking and creativity and when it comes to advertising and creator content, what’s good for the goose definitely isn’t always good for the gander. In this episode of On the Mic, host Lindsay Smith is joined by Creative Director, Tony Carnevale, and Associate Account Director, Andrea Schwarzbach to discuss best practices, when they’re appropriate, and when we should toss them out the window. https://www.linkedin.com/pulse/proven-practices-process-stan-garfield/ - Proven Practices Process: Don't call it "best practice"​ https://anotheridea.substack.com/p/i-hate-best-practices?showWelcome=true - I Hate Best Practices by Tony Carnevale Hosted on Acast. See acast.com/privacy for more information.

    22min

  3. 14/11/2022

    Behavioral Economics and Advertising

    We all have systems and research data that we can safely rely on to craft compelling advertising campaigns, but have you ever seen an approach and wondered “how did that idea work?!” In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Senior Copywriter, Ari Diozon, to break down human behavior and the subtle ways that advertisers can tap into human psychology to build more creative and impactful ads. For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.

    40min

  4. 31/10/2022

    Podcasting Insights: Where Are We Going? An Interview with Heather Osgood

    When you think of conversations happening around the podcasting space, Heather Osgood has to be at the top of your list of sources to turn to. As the founder of True Native Media, Heather is truly a podcast advertising maven. From True Native Media, to the Podcast Broker, and hosting The Podcast Advertising Playbook, Heather is an absolute specialist in the space. In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with Heather to discuss her hot takes on programmatic buying, dynamically inserted ad reads, her newest project The Podcast Broker, and of course, the lime green elephant in the room: Spotify. Hosted on Acast. See acast.com/privacy for more information.

    30min

  5. 17/10/2022

    How Did We Get Here? The Winding Paths to a Career in AdLand

    Whether you take the main roads of higher education and internships or one of the many scenic routes that wind across the sprawling career landscape, there's no right or wrong way to arrive at a given field—least of all one as dependent on diverse perspectives as advertising. In today's episode, Lindsay and Nate are joined by Ari Diozon, Evan Brown, and Kelsie Utz to discuss the various trajectories that led them to the ad industry, the lessons they've brought with them, and how working in advertising has shaped their careers. Hosted on Acast. See acast.com/privacy for more information.

    46min

  6. 03/10/2022

    By Any Other Name: Creators and Influencers with FleishmanHillard

    What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wilmes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each. For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.

    24min
  7. Beyond the Movement—A Conversation with Bryan Barletta and Andrea Schwarzbach

    19/09/2022

    Beyond the Movement—A Conversation with Bryan Barletta and Andrea Schwarzbach

    As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the podcast industry as a whole—continues to evolve in the years to come. For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.

    25min
  8. When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics

    07/09/2022

    When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics

    Without third-party tools like cookies, advertisers will have to work harder to reach the right audience—or will they? In fact, creators are already in the business of curating highly engaged audiences. And the right brand partnered with the right creator can mean life-changing growth potential for creators and lifelong brand loyalty from their audience. Today, Dave Coulter joins to talk to us about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally). For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. For more on our thoughts on the power of creator marketing, check out our AdAge article on future proofing your brand. https://adage.com/article/marketing-news-strategy/futureproof-your-brand-creator-marketing/2424956. Also be sure to check out Daily Driven Exotics on YouTube! https://www.youtube.com/c/DailyDrivenExotics Hosted on Acast. See acast.com/privacy for more information.

    28min
Ver tudo (59)

4,8
de 5
35 avaliações

Sobre

We explore the business of creator-based media across podcasts, video, and emerging audio. We aim to educate, enlighten and push the industry forward. Hosted on Acast. See acast.com/privacy for more information.

Informações

  • Criado por
    Ad Results Media
  • Anos de atividade
    2019 - 2022
  • Episódios
    59
  • Classificação
    Livre
  • Copyright
    © Copyright 2022 All rights reserved.
  • Site do podcast
    On the Mic

Para ouvir episódios explícitos, inicie sessão.

Fique por dentro deste podcast

Inicie sessão ou crie uma conta para seguir podcasts, salvar episódios e receber as atualizações mais recentes.
Selecionar um país ou região

África, Oriente Médio e Índia

Ásia‑Pacífico

Europa

América Latina e Caribe

Estados Unidos e Canadá