Can Marketing Save the Planet?

canmarketingsavetheplanet
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Can Marketing Save the Planet?

Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer.

  1. 4 DAYS AGO

    Episode 92: Food Security - Education and Awareness and Where Marketing Fits In, with Ali Cox, Founder and CEO, Noble West

    “When it comes to food systems, Marketers can be the most valuable in providing extraordinary consumer insights so that assumptions are not made in what people want.” To maintain food security, food systems need to change. They need to be more sustainable, less impactful on the planet, healthier and way less wasteful. But, there is still a huge amount of education and awareness that needs to happen if people are to truly understand why food systems are at risk and, how we choose what we eat really does matter. In this super informative episode, we were joined by Ali Cox, CEO and Founder of Noble West, an agriculture and food ingredient marketing agency taking on a big challenge. Ali believes that, “the biggest challenge is that consumers (in the USA) are confused. Research shows that people make their food choices based on price, taste and availability – climate is a very distant fourth.” Socioeconomic factors are definitely a challenge, however how we market food also needs to change. Ali shares with us her experiences both as a fifth generation farmer herself and the experiences of the farmers and organisations she works with. Truly passionate about ingredients and telling great stories, Ali wants the food industry to play the role it should be playing in educating and being part of the solution when it comes to tackling the enormous challenges around food security.   Ali shares so many examples of projects she has worked on and the brands she believes are getting their marketing right. We explore the need for shared value and the importance of meeting people where they are at. Tune in and listen as we talk to Ali about: Imperfect food and the difference between food loss and food waste. The significant business opportunity being missed when it comes to waste. Why upcycling is the future. Whether we really need so many options when it comes to food? The need to tell the origin stories and why we should absolutely want to know where our food comes from. How Marketers need to understand what people really want so that they can bring those insights back into their organisations. For more, follow and connect with Ali here: https://www.linkedin.com/in/alicox/ And to find out more about Noble West and the work they do - here https://wearenoblewest.com/

    42 min

  2. OCT 28

    Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’

    It’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Professor Chris Marquis. Chris talks to us about his experience studying, writing about and working with organisations on sustainability. Author of, “Better Business: How the B Corp Movement Is Remaking Capitalism,” we explore Chris’ first experience of B-Corp, a movement setting new standards for how business should operate. Chris believes we can learn a lot from B-Corps, “we should be studying B corporations, companies that are putting the social at their core.” We discussed the critical component of the internal pieces which need to happen to “align with the idea of mindset and leadership,” but aren’t necessarily “the remit of just the leaders around ability and driving the impact.” As has been a consistent theme throughout this mini-series, “leadership can happen anywhere.” So, if you are looking to find out more about the B-Corp movement, are curious about what steps you should consider or, want to explore internal engagement and sustainable leadership a bit more, then tune in and have a listen! Join us on this episode as we talk to Chris about: The B-Corp process The B-Impact Assessment (link below) The challenges of being a leader today Key skills of a sustainable leader The importance of internal communication and engagement The need to be accountable to a broader set of stakeholders For more, follow and connect with Chris on LinkedIn - https://www.linkedin.com/in/christopher-marquis/ B Impact Assessment - can be accessed here: https://www.bcorporation.net/en-us/programs-and-tools/b-impact-assessment/ Thanks to Chris for a great episode to conclude our Sustainable Leadership mini-series. Stay tuned for more episodes and mini-series, we’ve got a packed schedule. And if you love the podcast, do share with colleagues, peers and friends.

    43 min

  3. OCT 14

    Episode 90: Leadership - The Power of Mobilising your Employees and Key Stakeholders to drive Impact and Progress, with Kevin Dunckley, CSO, HH Global

    As we continue to discuss and explore the role of leadership in our ‘Sustainable Leadership’ mini-series, what better than to gain the viewpoint from someone with sustainability at the core of everything they do. This led us to Kevin Dunckley, Chief Sustainability Officer at HH Global. Kevin’s passion for what he does is crystal clear and we loved our conversation with him talking about the practicalities of being a hands-on CSO - what’s involved, where the challenges lie and more importantly, unearthing the opportunities. Kevin shares, “the sustainability strategy for our organisation is my responsibility - along with my team, what that looks like and also how it comes to life with our clients.” We further explore the stakeholder chain and how important it is that everyone is aware and knows the role they play in driving the agenda, from supply chain partners to clients, customers and colleagues. There’s a critical role internal engagement plays, an area Kevin has been placing a lot of focus on, driving collaboration and enabling invaluable different perspectives. Kevin explained, “everything’s interconnected in terms of sustainability. Something goes wrong over there and the ripple effect can be huge. Likewise, if something goes right the ripple effect can be really positive. You have to kind of de-compartmentalise it and put it in buckets in your head, so it doesn’t feel as daunting. But, you don’t have to do it alone.” Driving internal engagement and ensuring everyone understands the objectives and direction of the sustainability agenda should be a priority for every organisation. From driving progress through to shaping a culture that’s inclusive and makes people want to work for you has got to be at the top of the list. And as we discuss, this is an area we see missing so often - organisations focus on outward facing agendas, yet missing the critical internal piece. We take a deep dive into this and so much more, so headphones on. Join us on this episode as we talk to Kevin about: What you can achieve if you mobilise all your employees and stakeholders. How enormous capacity and capability is unlocked when everyone is armed effectively and engaged through shared knowledge and bringing people together. The role of marketing as creative problem solvers. The need for a common language between sustainability and marketing to minimse the risk of greenwashing and maximise understanding. How every function has sustainability in their role. What you need to be a sustainable leader. Tune in and have a notepad and pen ready! For more, follow and connect with Kevin on LinkedIn - https://www.linkedin.com/in/kevindunckley/ Another great episode in our Sustainable Leadership mini-series. One more to come. Stay tuned. And if you love the podcast, do share with colleagues, peers and friends.

    36 min

  4. SEP 26

    Episode 89: ‘A new mindset for doing business - which Activist Leader are you?’ with Jon Miller, Author and Partner, Brunswick Group.

    Continuing with our Sustainable Leadership mini-series, in this second episode we’re joined by the brilliant Jon Miller, author and Partner at Brunswick Group, leading their Sustainable Business Practice. We wanted to catch up with Jon to talk about a subject which led him to co-author the book, The Activist Leader. Join us as we dive into the activist mindset and how anyone can becoman activist leader, something business and the world needs right now. Jon shares five key archetype activist leaders, what they are and how they show up – something all our listeners can explore and find out which Activist Leader archetype you are. Jon states that “there is more than one leader in an organisation and having the spirit of activism is what creates you as a leader, and that is the animating force of leadership – the definition of leadership.” Leadership isn’t just for the c-suite, when it comes to people and planet, we can all (and should) be leaders. The need for more than one activist leader and connecting them is fundamental to progress and change, Jon talks about “pockets of activism” which can be found all around organisations, and how input from these activist leaders is critical to commercial imperatives and enabling the long-term sustainability of a business. Every organisation needs to be asking, “what are the consequences of not doing this?” We could have talked to Jon for hours, he shares so much of his experience as well as giving great examples of brands, leaders and action. Tune in and have a notepad and pen ready! Join us on this episode as we talk to Jon about: How organisations are inextricably part of the big issues, and how they can be part of the solutions too. The five key archetype activist leaders – which one are you? How to find your activist leaders. The role of marketing and the need for strategic rigour and creative courage. ·How Marketers are bad at marketing themselves. Learning how to think ‘systems’ in order to drive progress. How Marketers can change the conversation. For more, follow and connect with Jon on LinkedIn - https://www.linkedin.com/in/jonmillerxx/ Visit The Activist Leader website for more info on finding out about his book and the 5 archetypes. Open for Business - The initiative supporing LGBTQ rights Another great episode in our Sustainable Leadership mini-series. More to come. Stay tuned. And if you love the podcast, do share with colleagues, peers and friends. ________________________________________________________________________________ About us… We help Marketers save the planet. 🌍 Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on our mission. Get in touch to chat. You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

    44 min

  5. SEP 12

    Episode 88: ‘Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever

    It’s another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest challenge humanity has ever faced (and nope, we’re not being overly dramatic). Sustainable leadership is about making a positive impact, contributing to society and the environment and, driving long-term performance for business. Sustainable leadership is a big role and a role which is open to everyone, something you’ll discover as we go through this 4-part series. To kick things off, we’re joined by Karen Hamilton, former Global VP for Sustainability at Unilever. Karen spent over 30 years at Unilever and worked alongside Paul Polman who believed, “sustainability can be part of the way that we fix the business”. Karen played a key part in driving the organisation to ‘make sustainable living commonplace’, deliver the the Unilever “Sustainable Living Plan” – a 10 year plan with 50 time-bound targets. Karen shares how this was the start of the journey to change the organisation. Throughout this episode, Karen generously shares her wealth of knowledge and experience, talks about the different approaches she took, how sustainability was cascaded through such an enormous network of people and gives some great practical examples. Join us on this episode as we talk to Karen about: Karen’s role and journey at Unilever How to mobilise and engage a global network of employees and suppliers Why transparency is so important when it comes to communicating your sustainability agenda The role of ambition when it comes to sustainability Why we all need a leadership mindset The role of marketing in driving sustainability For more, follow and connect with Karen on LinkedIn - https://www.linkedin.com/in/karen-hamilton-a1393a27/ A great first episode in our Sustainable Leadership mini-series. More to come. Stay tuned. And if you love the podcast, do share with colleagues, peers and friends. ________________________________________________________________________________ About us… We help Marketers save the planet. 🌍 Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on our mission. Get in touch to chat. You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

    43 min

  6. AUG 29

    Episode 87: Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet

    In the final episode of our ‘greening your marketing activity’ mini-series, we caught up with some of our original guests to the podcast, Ollie Deane and Guy Jones from The GoodNet, the ethical intelligence company, focusing on helping ethical brands and products grow. The Goodnet firmly believe that advertising can do good in the world and, we agree with and support their mission! Ollie and Guy shared their journey since last coming on the podcast a couple of years ago, sharing what is happening in the media space. They introduced us to GoodIQ, their intelligence tool which measures sustainability metrics. They share their advice on what brands, agencies and Marketers need to be considering when it comes to making ethical media choices which not only support their organisations sustainable agendas, but help their audiences lead better, more sustainable lives. Join us on this episode as we talk to Ollie and Guy about: Ethical media, sustainability and advertising GoodIQ, their media planning and measurement tool Being more sustainable with your marketing spend and how to measure the results Upcoming regulations and how they are driving focus and conversations Whether ads are driving more awareness and sustainable behaviour in line with changing market needs? For more information about The Goodnet and GoodIQ - visit https://wearethegoodnet.com/ And to connect with them on LinkedIn - Ollie Deane and Guy Jones A great final episode in our greening your marketing channels mini-series. We did cover a few more areas in our latest book too - so you can always pick up a copy for more practical solutions. ________________________________________________________________________________ You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

    35 min

  7. AUG 15

    Episode 86: Can ‘Events’ be Sustainable? with Matilde Riley, Sustainability Consultant at From Now

    “When it comes to including sustainability in events - we’re finding the focus on sustainability is increasingly part of the client brief.” As we continue with our greening your marketing activity mini-series, we wanted to turn our attention to events. Events can be fun, they allow us to learn and connect, but they also come with a considerable footprint and impact, mainly from travel, food and that infamous swag. However, the events landscape is evolving and sustainability is an increasingly growing focal point. We met up with Matilda Riley, an expert in sustainable events. Matilda talks openly and frankly about all the different areas that events impact and how there are sustainable alternatives and choices for pretty much every element when it comes to planning and running an event. Matilda tells us that she now sees sustainability on the majority (approx. 90%) of all briefs coming in from clients, which is a big and positive step change. Sharing so many ideas, solutions and ways you can make your event not only more sustainable but, more creative, engaging and successful, you won’t want to miss out. Join us on this episode as we talk to Matilda about: What you need to consider when planning and running an event How sustainability is now included on the majority of briefs How events are part of your scope 3 emissions so need to be part of your standards How to be proactive and not reactive Getting creative and doing things differently in a way that brings new life to your events for your organisation and, your audience. For more information about ECO3 and From Now - visit https://from-now.com/ And to connect with Matilde via LinkedIn - she’s here Another great episode… and still more to follow in this greening your marketing channels mini-series - so stay tuned. ________________________________________________________________________________ You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

    32 min

  8. AUG 1

    Episode 85: Purpose driven digital - optimising your web presence with Sepas Seraj, Founder - Pixeled Eggs

    “There's something like 7.5 million data centers around the world now, and most of them are still powered by coal and gas. One of the easiest things you can do is move your hosting.” Welcome back to the second part in our mini-series on ‘greening your marketing activities’ and this episode we explored smarter, greener websites with Sepas Seraj, Founder of Pixeled Eggs. With the amount of activity that takes place online today purpose-driven digital is a must, and it’s not difficult, in fact, it’s super efficient, usable and can dramatically improve your organisations’ performance - (giving it a ‘digital edge’ as Sepas refers to it) - whilst simultaneously supporting your sustainability agendas now and into the future.  There is a staggering amount of waste when it comes to websites and many of them are woefully inefficient, yet we can start to make changes immediately, improving performance and reducing negative impact. Sepas shares tools, resources and practical advice in abundance, we can’t recommend this episode enough. Join us on this episode as we talk to Sepas about: The impact of digital Understanding the opportunities to optimise your website Green hosting, videos, images, page weights and variable fonts Ways you can make your website greener, more efficient and improve its performance The need for more conversations between design teams, developers, Marketers and sustainability teams Sustainability driving improved performance time and time again Best practice, tools and resources For more information about Pixeled Eggs - visit https://www.pixeledeggs.com/ And to connect with Sepas via LinkedIn - he’s here https://www.linkedin.com/in/sepasseraj/ Another great episode… and still more to follow in this greening your marketing channels mini-series - so stay tuned. ________________________________________________________________________________ You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

    33 min
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About

Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer.

Information

  • Creator
    canmarketingsavetheplanet
  • Years Active
    2021 - 2024
  • Episodes
    96
  • Rating
    Clean
  • Copyright
    © Copyright 2021 All rights reserved.
  • Show Website
    Can Marketing Save the Planet?

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