The Category Queen Show Kinsey Machos

If your schedule doesn’t allow for all the abundance that summer has to offer you, then this conversation is for you! 
Drawing from my own experiences and the rhythms of our ancestors, I share how embracing the playful energy of summer can lead to personal growth and a more balanced approach to work and family life. 
Throughout the episode, I offer a behind-the-scenes look at how I structure my own summer schedule, providing practical tips and ideas for managing work and family responsibilities while still allowing room for fun and adventure.
Key Takeaways
The secrets that nature tells us about the cadence of seasons and how to maximize productivity and play. The scheduling hack that will allow you to eliminate daily distractions and get rid of wasted time so you can focus only on your money-generating activities and create more freedom in your week. Uncovering the leverage in your business to create more sustainability and scalability in your business without burning out.
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

DOWNLOAD THE ULTIMATE HEADLINE GENERATOR
Are you maximizing the power of your email list? 
Regardless of size, your email list is where conversions ultimately occur and the most important element of all high-converting emails is this: the subject line. 
In this episode, you will learn specific techniques to boost your email open rates—a crucial metric for successful email marketing. 
While most people spend too much time crafting the body of the email and too little time developing the subject line, you will learn why this isn’t impacting your overall conversion rates. 
Let’s dive in to transform your email marketing efforts.
Key Takeaways
The power of email marketing; how often you should be emailing your list and what to consider when increasing your conversions. The data to evaluate to understand the effectiveness of your email marketing strategy.How to leverage the brain’s reward system to spark curiosity and captivate people’s attention. Creative ways to captivate attention, get your best clients to CLICK and move people closer to your offers. 
Resources Mentioned
The Ultimate Headline GeneratorEpisode 100: Why Email Marketing Should Be Your Top Priority over Social MediaThe ROI of Email MarketingCo-schedulerConvertkit Affiliate Link 
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

How can embracing simplicity be the key to unlocking extraordinary business growth, and what lessons can we learn from the remarkable success story of Chick-fil-A?
In this episode, join me as we explore the power of simplicity and how focusing on limited offers can ensure consistency, quality, and efficiency, while building a strong brand identity. 
We'll dive into the success story of Chick-fil-A, a company that generates more revenue per restaurant than its major competitors, despite having fewer locations and being closed on Sundays. 
You’ll learn why the strategies behind this impressive achievement and extract actionable insights to scale your business sustainably, without sacrificing quality or risking burnout.
The core message is clear: less is more. 
Whether you're a seasoned entrepreneur or just starting out, this episode will provide you with valuable insights and inspiration to help you leverage the power of simplicity in your own business journey.
Key Takeaways
How limiting your offerings enhances the consistency and quality of your products and services. The key to specialization and how it contributes to standing out in a crowded marketplace, regardless of your industry. The connection between simplified operations, scalability, and maintaining high-quality customer services, and how more offers do not mean more money. 
Resources Mentioned
Chick-fil-AEpisode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Let me take you on a journey of how I built my business by focusing on authentic relationships rather than just numbers. It all started when I realized that social media, while powerful, wasn't enough. 
The real growth came from connecting with people on a deeper level. I remember the days when I hosted informal lunches, inviting women I admired to join me. 
These gatherings weren't about pitching or selling but about truly getting to know each other. 
These relationships became the foundation of my business, leading to referrals, support, and genuine connections that no social media strategy could replicate.
In this episode, I emphasize the importance of prioritizing fun and creativity and share actionable strategies for building a strong network. 
Key Takeaways
The activities that aren’t scalable now are often the activities that are going to contribute to maximizing growth in the long run. How to expand your network without spamming people in their DMs or coming off as “salesy”. The magic that happens when you prioritize building deep, meaningful relationships over amassing a large number of followers. 
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In this episode, I dive into a transformative conversation with my husband that broadened my perspective and reshaped how I view my business. This discussion aligns perfectly with our podcast’s core theme: embracing your most authentic, magnetic self.
Operating from a place of “needing” often leads to desperation, rash decisions, and burnout. Unfortunately, many of us get trapped in this vicious cycle.
On the other hand, when we approach our goals and business from a place of genuine desire, we create a magnetic force that attracts opportunities and leads to sustainable success.
Why does this shift make such a difference? And how can you implement this powerful mindset change in your own business?
Join us as we unpack these crucial insights in this episode.
Key Takeaways
The core distinction between needs and desires and how it can transform your approach to business and life. The power of using the needs vs. desires concept to make decisions in your day-to-day operations. How to avoid the trap of desperation which can lead to unsustainable solutions in your business and a joyless life. 
Resources Mentioned
A Happy Pocket Full of Money by David Cameron Gikandi
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Whenever I find myself in the midst of a major season of unknown or transformative change, turning to books has always been my solace. 
Unlike seeking advice from others which can muddy my perspective, absorbing wisdom from written words allows me to create deeper self-trust. Interpreting the carefully crafted phrases within the pages in front of me empowers me to rebuild confidence in my own intuition versus looking externally for someone else to dictate my path forward.
In this episode, I'm sharing the top 5 transformational books that have had the biggest impact on me in seasons of uncertainty or misalignment. These are the powerful reads that have gently guided me out of my darkest periods of feeling lost or adrift. 
Whether you’re looking to reclaim your sense of identity, rediscover your fortitude, or bravely forge ahead on your entrepreneurial path with renewed passion, I’m confident these books will support you. 
Key Takeaways
The importance of self-awareness and how to become more conscious of your thoughts, emotions, and behaviors, and how to release the habitual mind’s grip and reclaim your authentic self. How to embrace emotional resilience and navigate the inevitable storms of life and business, while still supporting yourself along the way. Unpacking the key elements of transformation; what to be aware of and avoid as you become a bolder version of yourself, allowing your big, audacious dreams to come alive. 
Resources Mentioned
Episode 121: What To Do If Your Launch FlopsEpisode 147: Achieving Success on Your Own Terms: Lifestyle Business or Scalable BusinessEpisode 151: The Cause & Effect of Overworking & Underearning
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.