Changing the silhouette of "SHAPEWEAR" culture one woman at the time
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Susie Taaffe is the CEO and founder of Skanties anti-shapewear, dedicated to empowering women to embrace their natural form, reject unnatural beauty standards, and celebrate their unique and beautiful bodies.
When Susie's marriage unexpectedly crumbled four years prior, she took life’s harsh blow as a massive call to action. Suddenly a single mother with three young kids under the age of 5, Susie used her previous manufacturing contacts and design experience to turn her anti-shapewear idea into a global business. Known as Pettipants Underwear by Missy Massy in Australia, these unique undergarments combine comfort, style, and practicality, offering women a revolutionary clothing item that promotes body positivity and self-love.
Under Susie's leadership, Missy Massy's innovative approach to fashion and body image has garnered recognition. In 2023, they were finalists in the Championing Health category at the prestigious Telstra Business Awards. Additionally, Susie was the proud recipient of the 2022 Brisbane Lord Mayor’s Women in Business Grant. Having launched Skanties in the U.S. market in 2023, Susie continues to expand this global movement, remaining dedicated to helping women reclaim their feminine power through fashion, and to empower people to love themselves from the inside out.
Susie was named as one of the Top 30 Personalities Disrupting The Fashion Industry In 2022 and can be seen in New York Weekly, Grazia, The NYC Journal, A Women’s Bible, ‘Tude Talk TV, and more.
“There is a lot of talk about fashion being comfortable and easy these days, but why is it that when it comes to undergarments, we are still supposed to suck in our stomachs, tuck in our love handles and contort our bodies into shapes that are anything but comfortable?” Susie Taafe
"Set backs is a really great place to start" Susie Taafe
In this episode she takes us through
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Hi,
My name is Claudia Noriega-Bernstein. I am an author and I have been an abundance coach for over 15 years, I empower women to achieve their vision, to get unstuck so they finally have a joyful life.
A life they look forward to live. I give them the tools that worked for me and help me be where I am now.
You can get in touch with me at https://claudianoriegabernstein.com/contact/
Let's chat, lets figure this out together!
You are feeling drained
You have lost your passion
You are lost on the many roles you play everyday
You are a mom 24/7 because you have forgotten to be anything else
You feel empty!
You feel guilty when you make yourself a priority
You feel you are on a hamster wheel
Everyday is the same!
You have lost that spark you once had
You are tired of the same old thing
You don't know where to start!
Reach out to me, I am here to help you, guide you and support you!!
Follow Claudia! Instagram: @Claudia_Noriega_Bernstein or join her FB page to be part of the Don't Shrink to Fit community https://www.facebook.com/claudianoriegabernstein...
Information
- Show
- FrequencyUpdated Weekly
- PublishedMay 7, 2024 at 12:00 PM UTC
- Length38 min
- Season1
- Episode57
- RatingClean