Cheers Pod 8: Kelly Singh (TrophySmack)

In Episode 8, we chat with Kelly Singh, VP of Marketing at TrophySmack, an e-commerce brands selling customized trophies for fantasy sports leagues and other life events. 

Kelly shares how Trophy Smack is disrupting the trophy industry with high-quality products and by encouraging their audience to celebrate wins (and losses). We explore Trophy Smack's marketing strategies, including leveraging user-generated content and tapping into the fantasy sports calendar. Kelly shares how playing in 30+ fantasy sports leagues help her speak the language of competitors and inform product development. 

Kelly also discusses her involvement with Women of Fantasy Football, an organization providing community and opportunities in fantasy sports and sports media.